Annabelle Psychology

What Annabelle Psychology does

Annabelle Psychology is a private, independently owned clinical psychology practice based in Singapore, operating from two clinic locations at Royal Square Medical Centre (Novena) and SLF Building (Thomson). Founded by Dr. Annabelle Chow as a one-woman practice, the firm has scaled organically into a multi-disciplinary team of 25+ clinicians including clinical psychologists, counselling psychologists, psychotherapists, couple and family counsellors, and allied health practitioners (art therapists, speech therapists, occupational therapists), with related sub-brands Annabelle Kids (pediatric services) and Work Wise™ (corporate EAP). The practice delivers psychotherapy across a wide modality stack (CBT, DBT, ACT, Schema Therapy, Gottman Method, EFT, psychodynamic, solution-focused, mindfulness) plus comprehensive psychometric and neurodevelopmental assessments, psycho-legal services for Family Justice Courts and Syariah Courts, and women's health and fertility support. Service delivery is multi-modal (in-person, secure video telehealth, and text-based therapy), with all sessions quote-priced on a pay-as-you-go basis and no pre-paid packages.

The business operates five distinct revenue streams: (1) clinical consultations and therapy for individuals, couples, families, and groups; (2) psychometric and diagnostic assessments (IQ, developmental, autism/ADOS-2, ADHD, neurocognitive); (3) the Work Wise™ EAP with tiered subscription plans (Discoverer, Explorer, Rover) sold to corporate HR departments; (4) ISST-accredited Schema Therapy practitioner training delivered at multiple levels by international trainers including ISST President Dr Rob Brockman; and (5) customized corporate workshops on mental health topics. Go-to-market is hybrid: direct-to-consumer booking via website, phone, email, and WhatsApp for individual clients, and direct enterprise sales to HR functions for Work Wise EAP and corporate training. The firm has no external investors, no parent company, and operates as a sole proprietorship; growth has been entirely bootstrapped and reinvested. Distribution is single-country (Singapore), with secondary reputational reach via media (Straits Times, Mothership, 96.3 Hao FM) and community partnerships (PAP Mental Health Group, SG Enable, Singapore Children's Society).

Name

Annabelle Psychology

Legal name

Annabelle Psychology / 周泳伶临床心理诊所

Website

https://annabellepsychology.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Annabelle Psychology is a Singapore-based private clinical psychology practice with 25+ clinicians across two clinics, delivering individual, child, couples, and family therapy, psychometric assessments, psycho-legal reports, corporate EAP (Work Wise), and ISST-accredited Schema Therapy training.

Ownership category

akta.pro rank

Product category

Mental Health and Psychological Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Psychotherapy and counselling
• Psychological assessment services
• Employee assistance programme
• Corporate mental health workshops
• Schema therapy training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Clinical Psychology Consultations: Individual therapy sessions for adults, children, and families covering wide range of mental health concerns. Sessions available in-person at clinic locations or via telehealth. Flexible scheduling with standard hours (Mon-Sat 8am-6pm) and after-hours options at additional cost.
2. Psychological Assessments: Comprehensive psychometric testing services including IQ tests (WPPSI, WISC, WAIS, WASI-II, WIAT-III), developmental assessments (Bayley-III), autism assessments (ADOS-2, SRS-2, ADI-R), ADHD assessments, and neurocognitive evaluations. Used for diagnostic, legal, developmental, and educational purposes.
3. Employee Assistance Program (Work Wise EAP): Corporate EAP services with tiered plans (Discoverer, Explorer, Rover) providing counselling, coaching, and training services to employees. Includes confidential sessions, corporate workshops, support groups, and emergency psychological services. Monthly utilization reports shared with HR.
4. Professional Training Programs: ISST-accredited Schema Therapy training workshops at practitioner levels 1-3, specialized workshops (Children and Adolescents), ADOS-2 training, DBT social skills training, and other mental health professional development courses. Conducted by international experts.
5. Corporate Workshops: Customized corporate mental health workshops covering Workplace Mental Health, Personal Growth & Wellbeing, and Parental & Family Support topics including burnout, stress management, communication skills, and mindfulness.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Annabelle Psychology is a private multi-disciplinary psychology practice in Singapore that delivers psychotherapy and counselling services to individuals, couples, families and groups across all ages, alongside psychological and psychometric assessments (IQ, autism, ADHD, neurocognitive), psycho-legal assessments for Singapore courts, the Work Wise™ corporate Employee Assistance Programme (EAP), customized corporate mental health workshops, and ISST-accredited Schema Therapy training for mental health practitioners. Services are delivered in-person at two Singapore clinics, via secure telehealth video, and through text-based channels.

Product overview

Annabelle Psychology is a private psychology practice in Singapore offering a comprehensive suite of mental health services. The core offering consists of psychotherapy and counselling for individuals, couples, families, and groups across all ages, supported by specialized services including psychometric testing and psychological assessments (IQ, developmental, autism, ADHD), psycho-legal services for court proceedings, and a dedicated Women's Psychological Health and Fertility service. The practice also offers corporate services through its Work Wise Employee Assistance Programme (EAP) providing counselling, coaching, and training for organizations. Annabelle Psychology delivers ISST-accredited Schema Therapy training programs at practitioner levels, conducts corporate workshops on mental health topics, and provides telehealth services for remote access. Free mental health resources including articles, guides, and safety plans support preventive psychology. The practice employs evidence-based therapeutic approaches including CBT, DBT, ACT, Schema Therapy, Gottman Method, EFT, and mindfulness-based interventions.

Differentiator

Problem solved

Functional benefit

Brands

• Annabelle Kids: A dedicated child psychology service operated under the Annabelle Psychology umbrella, offering neurodevelopmental assessments, occupational therapy, speech therapy, and psychotherapy for children and adolescents.
• Work Wise™

Products and services

• Psychotherapy and Counselling Services
• Psychometric Testing and Psychological Assessments
• Psycho-Legal Services
• Work Wise Employee Assistance Programme (EAP)
• Corporate Workshops
• Schema Therapy Training Programs
• Telehealth Services
• Marriage and Family Therapy
• Women's Psychological Health and Fertility Services
• Group Therapy Programs
• Annabelle Kids Child Psychology Services

Quantifiable outcome

• Evidence-based therapy approaches with research support
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Society of Schema Therapy (ISST)coreStrategic or Co-development PartnerISST accreditation for Schema Therapy practitioner training programs. Dr Rob Brockman serves as ISST President. Training programs include Level 1 (The Model, Method and Techniques), Level 2 (Beyond Theory and the Basics), Level 3 (Mastering Experiential Skills), and specialized programs for children and adolescents.
• The Gottman InstitutecoreStrategic or Co-development PartnerAnnabelle Psychology utilizes the Gottman Method Couples Therapy approach, based on decades of research and hundreds of empirical studies. The Sound Relationship House model guides couples therapy interventions including Build Love Maps, Share Fondness and Admiration, Turn Towards, Manage Conflict, and Create Shared Meaning.
• SG EnableminorStrategic or Co-development PartnerSigned the Enabling Employment Pledge, demonstrating commitment to inclusive employment practices for persons with disabilities.
• People's Action Party (PAP) Mental Health GroupminorStrategic or Co-development PartnerCommunity partner supporting mental health ambassadors across all PAP branches in Singapore. Contribution to national mental health awareness and support initiative.
• The Company of GoodminorOthersRecognition program for companies contributing positively to society through inclusive practices and community engagement.
• Singapore Children’s SocietyminorStrategic or Co-development PartnerCharity partner for HopeSprouts annual charity bazaar. 100% of proceeds from HopeSprouts event go to Singapore Children's Society to support children in need.
• Lifelong Learning InstituteminorOthersExternal venue partner for Schema Therapy training programs (11 Eunos Road 8, Singapore 408601). Used for Level 2 and Level 3 workshops.
• Various Media PartnersminorGTM or Marketing PartnerMedia partnerships for expert clinician opinions on mental health topics. Coverage includes Straits Times, Mothership, FZINE, MDDI, and radio (96.3 Hao FM).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Global mental health platform offering EAP, therapy, coaching, and self-guided content to employers worldwide. Directly comparable to the Work Wise EAP tiered subscription model and corporate-workshop delivery.
• Lyra Health: Global mental health benefits platform focused on employer-sponsored EAP and therapy delivery. Highly comparable to Annabelle's Work Wise EAP business model, though at much larger scale and across multiple geographies.
• Intellect: Singapore-based mental health platform operating in both B2C therapy and B2B EAP. Directly comparable to Annabelle Psychology's Work Wise EAP and individual therapy offerings, with the same target Singapore employers and consumers.
• Promises Healthcare: Singapore psychology and counselling practice providing therapy, assessments, and corporate mental health services. Closely comparable to Annabelle Psychology in service mix, geography, and target segments.
• Doctor Anywhere: Singapore-headquartered telehealth operator offering GP and specialist consultations including mental health services. Comparable on virtual-care delivery, Singapore footprint, and corporate channel, though broader than psychology-only.

Broad incumbents

• Headspace: Global mental health and mindfulness platform with both consumer and B2B channels, including therapy/coaching. Comparable on corporate EAP-style mental health benefits and digital delivery, though with a broader wellness scope.
• BetterHelp: Largest global online therapy platform delivering individual, couples, and teen counselling via subscription. Comparable on telehealth therapy delivery and consumer subscription pricing, but operates at vastly greater scale and breadth.
• Calm: Global mental wellness platform offering meditation, sleep, and now therapy/coaching via B2B partnerships. Comparable to Annabelle's content-led, employer-channel approach though focused upstream on self-help rather than clinical services.
• Talkspace: US-listed online therapy platform offering text, audio, and video therapy to consumers and via B2B partners. Comparable on teletherapy delivery and subscription pricing model, though serving predominantly US clients.

Emerging players

• Wysa: AI-driven mental health chatbot combining self-guided CBT with human-coach escalation; serves employers and health plans. Comparable to the lower-acuity end of Annabelle's offering and a potential substitute for entry-level corporate EAP demand.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/annabellepsychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annabelle Psychology