Cleantastic

What Cleantastic does

Cleantastic NZ Ltd. (trading as Cleantastic, previously Redwood Enterprises Ltd) is a New Zealand-based commercial cleaning company operating a nationwide franchise system headquartered in Napier. Founded in 1995 under the Cleantastic™ trademark, the company delivers commercial cleaning services to businesses across both the North Island and South Island of New Zealand through a network of owner/operator franchisees. The service portfolio includes core commercial cleaning, carpet and floor care, window care, and Emergency Response and Specialist Care (covering COVID-19 contamination cleans, fogging, one-off sanitising, and deep-cleans). The franchise operations are supported by a proprietary Cleantastic chemical range carrying Environmental Choice NZ tick of approval and NZ Food Safety Authority approval, with colour-coded products to support cross-contamination controls. All franchisees and workers undergo Ministry of Justice security checks.

The company generates revenue through two principal streams: recurring franchise fees (royalties and administration fees charged to franchisees, structured as subscription-like recurring revenue across part-time and full-time franchise tiers) and the underlying commercial cleaning services revenue generated by the franchise network and billed to end clients on a monthly cadence. Pricing for cleaning services is quote-based rather than fixed, with flexible one-month notice terms and no fixed-term contracts required. The customer base is diversified horizontally across large corporates, small businesses, educational institutions (schools, early childcare centres), retail/hospitality outlets, healthcare providers, and not-for-profit organisations. Geographic coverage spans 11+ regions across both islands. Go-to-market is exclusively via the franchise network — no alternative direct or partner distribution channels are used.

Corporate competitive positioning rests on an award-winning franchise system (2022 Westpac NZ B2B Franchise System of the Year, finalist 2021 and 2023), membership in the Franchise Association of New Zealand, the proprietary chemical range, and a written guarantee of work provided to franchisees. The corporate support office is small (within the 11-50 employee range), with Tom Lowe serving as Franchisor and a small executive team (National Training & Compliance Manager, National Business Manager, Franchise Recruitment Manager) overseeing operations and regional coordinators in each territory. No external institutional investment, PE backing, public listing, or subsidiary structure has been disclosed.

Name

Cleantastic

Legal name

Cleantastic NZ Ltd.

Website

https://cleantastic.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleantastic NZ Ltd. is a New Zealand franchise-based commercial cleaning company founded in 1995, delivering office, school, healthcare, retail, and specialist cleaning services across both islands through a nationwide network of owner/operator franchisees.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174), Janitorial Services (56172)

SIC

Sanitary Services (4950), Services-Management Services (8741)

akta.pro primary industry

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

akta.pro secondary industry

Commercial & Storefront Window Cleaning (HSAEAJAC)

Keywords

• Commercial cleaning services
• Franchise cleaning business
• Office cleaning New Zealand
• Carpet and floor care
• Specialist decontamination cleaning

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: Ongoing royalty and administration fees charged to franchisees. Franchisees purchase franchises at differing levels of turnover with both part-time and full-time options available.
2. Commercial Cleaning Services: Revenue generated from providing commercial cleaning services to businesses across New Zealand, including regular cleaning, carpet care, window cleaning, and specialist cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cleantastic provides commercial cleaning services to businesses across New Zealand through a nationwide network of owner/operator franchisees. Services include regular office and facility cleaning, carpet and floor care, window cleaning, and specialist/COVID decontamination cleans. The company also sells franchise opportunities to individuals who want to operate their own cleaning business under the Cleantastic brand and proprietary system.

Product overview

Cleantastic is a franchise-based commercial cleaning company operating across New Zealand. The core offering consists of commercial cleaning services delivered through a network of owner/operator franchisees. The product portfolio includes: Commercial Cleaning Services as the primary offering, complemented by specialized services including Carpet & Floor Care, Window Care, and COVID/Specialist Care. Cleantastic also offers franchise opportunities for individuals to own their own cleaning business. The company has developed its own proprietary range of Cleantastic chemicals for use in cleaning operations. Services are provided through a nationwide network of locally-owned franchise businesses operating under the Cleantastic brand and system.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services Core commercial cleaning service for businesses across New Zealand, including offices, schools, childcare centres, healthcare facilities, retail outlets, and industrial premises. Services include regular cleaning, sanitising, and maintenance performed by dedicated owner/operator franchisees, with quote-based pricing on monthly billing.
• Carpet & Floor Care Professional carpet cleaning service that removes oily, sticky soil from deep fibres using specialised equipment and techniques. Also includes hard floor buffing and strip-and-polish services to maintain floor appearance and extend lifespan, targeted at commercial premises.
• Window Care Window and glass cleaning service to maintain clean, streak-free windows and glass surfaces that enhance business appearance and customer perception, targeted at commercial facilities.
• COVID and Specialist Care Emergency response and specialist cleaning services including contamination cleans, fogging, one-off sanitising, and deep-cleans following contamination events. Uses clinical grade disinfectants and a three-stage cleaning regime, targeted at commercial facilities responding to contamination or COVID-19 risk.
• Cleantastic Franchise Business ownership opportunity allowing motivated individuals to operate their own commercial cleaning business using the Cleantastic brand, systems, training, and support. Franchisees receive equipment, uniforms, business cards, manuals, training, and an initial client base, with a written guarantee of work and ongoing support from the national team.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Franchise Association of New ZealandcoreOthersCleantastic is a member of the Franchise Association. Only franchises that pass the scrutiny and testing by the Franchise Association are allowed to join. This membership provides franchisees with security and peace of mind. Cleantastic is bound to follow the Franchise Association's rules and code of ethics designed to protect franchisees.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ISS A/S: Global facility-services incumbent offering cleaning alongside food, security and workplace services. Competes with Cleantastic for enterprise cleaning contracts and represents the largest-scale threat in the broader category.
• Compass Group: Global contract foodservice and support services group with a cleaning services arm. Relevant competitor for large multi-site commercial and institutional cleaning contracts Cleantastic's franchisees bid on.
• Sodexo: Global facility services and food services company with significant commercial cleaning operations. Competes in the same enterprise/commercial cleaning RFPs that Cleantastic pursues in NZ.
• ServiceMaster Clean: Global commercial and janitorial cleaning franchise system serving offices, healthcare, education and industrial customers. Operates broadly across multiple facility-services categories and competes for the same B2B contracts Cleantastic targets.

Emerging players

• Molly Maid: Residential-focused cleaning franchise with a similar owner-operator franchise model. Comparable on franchise mechanics and recurring revenue model, though the customer end-market (residential vs commercial) differs from Cleantastic.

Direct peers

• Vanguard Cleaning Systems: US-headquartered commercial cleaning franchise network with a master-franchise structure analogous to Cleantastic's model. Provides a directly comparable franchise system for janitorial services to commercial customers.
• CrestClean: Largest New Zealand commercial cleaning franchise network, operating across both islands with a similar franchise-owner-operator model targeting offices, healthcare and education customers. Closest direct competitor to Cleantastic in the NZ market.
• Jani-King: International commercial cleaning franchise with regional master franchisees serving offices, healthcare and hospitality. Highly comparable owner-operator franchise structure targeting the same SMB and mid-market commercial accounts.
• Office Pride Commercial Cleaning Services: US-based commercial cleaning franchise serving offices, medical facilities, churches and schools. Mirrors Cleantastic's franchise-led go-to-market for commercial janitorial contracts.

Others

• Franchise Association of New Zealand: Industry body that vets, codes and certifies franchise systems operating in NZ, of which Cleantastic is a member. Relevant ecosystem context rather than a direct competitor, but shapes franchisee perception and trust.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleantasticnz
• LinkedInlinkedin.com/company/redwood-enterprises-ltd-t-a-cleantastic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleantastic