What Hiway does

Hiway, Inc. (株式会社ハイウェイ) is a Tokyo-based, privately held AI-native software vendor founded in November 2021 by CEO Fumitaka Kubo (久保文誉). The company develops and sells an integrated CRM and Partner Relationship Management (PRM) platform branded as the "Revenue Engine," targeted at Japanese B2B enterprises that rely on indirect sales channels such as distributors, dealers, agencies, and group-company networks. The product addresses a recurring pain in Japanese B2B sales: partner-generated activity that occurs outside the enterprise CRM (in email, Excel, shared drives, or vendor portals) and therefore remains invisible to internal forecasting, deal registration, and pipeline analytics.

Technically, the platform is structured as a multi-agent system with six specialized AI agents (Data Capture, Pipeline, Meeting, Partner, Campaign, and Dashboard) that autonomously capture customer touchpoints from email, calendar, phone, and meeting tools, structure them into CRM records, generate quotation drafts from conversation context, identify white-space account opportunities via a proprietary 5.4-million-company Japanese enterprise database, and produce natural-language reports. The platform supports bidirectional real-time API synchronization with Salesforce, HubSpot, kintone, Zoho, Sansan, Google Workspace, Microsoft Teams, and Slack. The company reports concrete adoption outcomes including an 80% reduction in distributor inquiry handling workload for a manufacturing customer and a 5x acceleration in list matching for Es Pool's "TakuWil" service.

Hiway sells through a direct enterprise sales motion with inside-sales coverage for mid-market and a Forward Deployed Engineering (FDE) customer success model that embeds implementation engineers with the customer. Pricing is a hybrid base subscription plus usage-based fee as referenced in the company's Terms of Service, but no public pricing tiers are disclosed. The company is headquartered in Shinagawa, Tokyo, is ISO/IEC 27001 certified, and has raised approximately ¥465 million (~$2.9M USD) in cumulative funding across rounds led by DNX Ventures with participation from Archetype Ventures and East Ventures, the most recent being a ¥300M Series A in June 2026. Named enterprise customers include Box Japan, Okta Japan, ServiceNow, Canon Marketing Japan, SmartHR, WingArc1st, Hirose Electric, Itochu Techno Solutions, Rakus, Josis, Es Pool, LINE WORKS, and Nishinippon Financial Holdings.

Name

Hiway

Legal name

株式会社ハイウェイ (Kabushiki Kaisha Hiway)

Website

https://product.hiway.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Hiway is a Tokyo-based AI-native CRM and Partner Relationship Management platform vendor, founded in 2021, that sells an AI-agent "Revenue Engine" to Japanese B2B enterprises using indirect sales channels, automating CRM updates, quotation generation, and partner coordination through integration with Salesforce, HubSpot, and a proprietary 5.4-million-company Japan database.

Ownership category

akta.pro rank

Product category

Sales Automation / Partner Relationship Management (PRM) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• AI sales automation
• Partner relationship management
• Revenue engine platform
• Channel sales software
• CRM AI agents

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Base + Usage): Users pay a base subscription fee plus usage-based charges calculated based on service consumption. The ToS (Section 5) describes basic fees (基本料金) and usage-based fees (従量課金料金). Monthly billing with no proration; annual and multi-year contract options are available.
2. Enterprise AI Agent Add-ons: AI agent capabilities for automating inquiry handling and quotation creation are part of the platform's value proposition. Revenue likely includes features unlocked at higher subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hiway sells an AI-native CRM and Partner Relationship Management (PRM) platform dubbed the "Revenue Engine" that ingests customer touchpoints from email, calendar, phone, meetings, and partner activity, and deploys specialized AI agents that autonomously execute sales tasks — CRM updates, follow-ups, quotation drafting, and reporting — for Japanese B2B enterprises operating indirect and multi-tier distribution channels. The platform is tightly integrated with Salesforce, HubSpot, kintone, Zoho, Sansan, and Microsoft/Google workspace tools, and is backed by a proprietary 5.4-million-company Japanese enterprise database used for target list generation and white-space analysis.

Product overview

Hiway offers an AI-native CRM/PRM platform called the Revenue Engine, consisting of a core product and specialized modules. The main Hiway platform connects customer touchpoints (email, meetings, phone, CRM data) with AI agents that autonomously execute sales activities. The Hiway PRM module provides partner relationship management for agency and sales partner collaboration. Key modules include Customer Touchpoint Structuring (data capture from multiple sources), AI Sales Support (deal preparation and knowledge search), CRM/SFA Data Management (Salesforce/HubSpot integration), Sales Knowledge Management, Company Database (5.4 million Japanese companies), Workflow Automation, External Ecosystem Integration (partner portal), and Analytics Dashboards. The platform is designed for B2B enterprises using channel and dealer sales models, with use cases covering agency management, multi-vendor reseller CRM, group cross-sell, and partner portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiway Revenue Engine (AI Agent CRM Platform) AI-native CRM platform ("Revenue Engine") for Japanese B2B sales organizations that automatically captures and structures customer touchpoints from email, calendar, phone, and meetings and uses multi-agent AI to autonomously update CRM records, generate follow-ups, draft quotations, and produce reports. Sold to enterprise sales, partner, and customer-success teams.
• Hiway PRM (Partner Relationship Management Module) Partner collaboration foundation that extends the Revenue Engine with a partner portal, deal registration, AI knowledge search, and CRM integration so that agency, distributor, and reseller partner activities are linked back into the customer's enterprise CRM. Targeted at manufacturers, IT/SaaS vendors, and resellers managing indirect sales channels.
• Hiway Company Database (540万社 企業データベース) Standalone offering providing access to Hiway's proprietary 5.4-million-company Japanese enterprise database with industry, region, employee size, and revenue filtering, supporting account deduplication, group-company information integration, target list auto-generation, and white-space analysis for sales and partner teams.
• Hiway Multi-Vendor Reseller CRM Configured Hiway deployment for IT resellers, distributors, and system integrators that unifies product knowledge across multiple vendors, applies vendor-specific quotation rules, and recommends optimal product combinations against customer challenges. For sales and pre-sales teams at multi-vendor resellers.
• Hiway Agency Management Solution Configured Hiway deployment for manufacturers and vendors managing agency and sales-partner channels, providing deal sharing, material sharing, automated inquiry response, and CRM integration to run joint sales with 代理店 (distributors/agents).
• Hiway Group Cross-Sell Foundation Hiway configuration for holdings and multi-subsidiary corporate groups that safely shares customer touchpoints, referral requests, and co-selling activities across subsidiaries under permission controls while producing group-wide pipeline reporting for cross-sell.
• Hiway Partner Portal (代理店ポータル) No-code partner portal offering that manufacturers and vendors deploy to their distributor, reseller, and dealer networks — enabling material sharing, deal management, AI-powered search across product and proposal knowledge, and partner profile management under enterprise-grade security controls.

Quantifiable outcome

• Manufacturing customer reduced distributor inquiry handling workload by 80%
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM leader with Sales Cloud, PRM-style partner solutions and Einstein AI agents. Comparable because Japanese enterprises evaluating Hiway's AI-native PRM are typically already Salesforce or HubSpot customers, making Salesforce the principal competitive reference and incumbent.
• HubSpot: Mid-market and growing enterprise CRM platform with growing partner ecosystem and Breeze AI agents. Comparable because Hiway explicitly supports bi-directional sync with HubSpot and positions itself as the AI-revenue layer that complements HubSpot's core CRM.

Direct peers

• ZINFI: Unified Partner Management (UPM) platform covering PRM, channel management and partner marketing automation. Comparable because ZINFI addresses the same multi-tier distribution and indirect-channel coordination problems Hiway serves in manufacturing and IT verticals.
• Crossbeam: Partner ecosystem platform that surfaces overlapping customers, partners and accounts between companies. Comparable because both Crossbeam and Hiway's PRM module focus on enabling co-sell between vendors and channel partners via account overlap and white-space visualization.
• PartnerStack: PRM and partner ecosystem platform for SaaS companies running channel programs, including deal registration, partner directories and payouts. Comparable because PartnerStack addresses the same partner-program management pain points Hiway targets, particularly for IT/SaaS segments.
• Mazrica (Mkobo): Japan-focused SFA/CRM (Mazrica) with deal management and forecasting capabilities popular with Japanese sales teams. Comparable because Mazrica is the most established Japanese SFA alternative in the same enterprise sales pipeline category Hiway's Revenue Engine targets.

Emerging players

• 11x.ai: AI-native 'digital workers' startup that has built autonomous agents for outbound sales, lead research and CRM updates. Comparable because 11x.ai competes with Hiway's narrative of autonomous AI agents executing sales tasks end-to-end rather than merely assisting human reps.
• Apollo.io: Sales intelligence and engagement platform combining a company/contact database with outreach automation. Comparable because Apollo is a category-leading AI-adjacent sales platform that Hiway's Campaign Agent and target-list features overlap with on the database-plus-automation axis.

Regional players

• Sansan: Japanese contact and sales intelligence platform (Eight, Sansan) covering company and contact data for the Japanese market. Comparable because Sansan's company database and billables/contract management solutions compete for budget allocated against Hiway's 5.4M company database and revenue workflows.
• Cybozu (kintone): Dominant Japanese low-code business application platform whose kintone product is widely used as a lightweight CRM/internal tool by mid-market Japanese firms. Comparable because many Hiway prospects use kintone as their primary CRM, making Cybozu the locally entrenched incumbent Hiway must displace or integrate alongside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiway