Golf and Wellness Turkey

What Golf and Wellness Turkey does

Golf and Wellness Turkey is a privately held Destination Management Company (DMC) founded in 2005 and headquartered in Antalya, Turkey. The company specializes in golf tourism in the Belek region, offering end-to-end services including tee-time bookings at 14+ championship golf courses, luxury 5-star resort accommodations, VIP airport transfers, tournament organization, equipment rental, PGA-certified lessons, and personal concierge services. It serves individual golfers, golf societies, and corporate event clients primarily sourced from Europe, Russia, and the Middle East through direct sales (website, phone, WhatsApp) and a network of 17+ European tour operator referral partners.

The company's core product is customizable golf holiday packages that bundle course access (including Carya, Cornelia, Montgomery Maxx Royal, Lykia Links, and Cullinan Links) with accommodations at 20+ partner resorts (Cornelia Diamond, Maxx Royal Belek, Regnum Carya, Cullinan Belek, Kempinski The Dome, Gloria Resorts, and others). Pricing is transaction-based, requiring a 30% deposit at booking and full payment 30 days prior to arrival, with a tiered cancellation policy. Underlying technology is a multilingual website and WhatsApp-driven sales channel rather than a proprietary platform; there are no disclosed AI, API, or SDK components.

Golf and Wellness Turkey operates as a subsidiary of AYT Tourism Group, which provides financial stability and purchasing power for negotiating competitive rates with hotel and golf course partners. The company is IAGTO- and TURSAB-credentialed, benefiting from Belek's 2008 IAGTO recognition as Best Golf Region of Europe. With a small team of 9-50 employees and no external venture capital or private equity funding disclosed, the company operates as a boutique DMC focused on relationship-driven service delivery in a mature, cyclical tourism segment.

Name

Golf and Wellness Turkey

Legal name

Golf & Wellness Turkey

Website

https://golfandwellness.com.tr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf and Wellness Turkey is a privately held Antalya-based Destination Management Company, founded in 2005, that books customized golf holidays in Belek, Turkey. It serves individual golfers, societies, and corporate clients from Europe, Russia, and the Middle East via direct sales and 17+ European tour operator partners.

Ownership category

akta.pro rank

Product category

Golf Tourism and Destination Management Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf tourism services
• Destination management company
• Golf holiday packages
• Luxury resort bookings
• Golf concierge services

Headquarters

HQ city

Antalya

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Golf Package Bookings: Customized golf holiday packages including tee-time bookings, accommodation, and transfers for individual and group travelers
2. Hotel Reservations: Commission-based bookings at partner luxury 5-star resorts and boutique hotels
3. Airport Transfers: VIP private transfer services between airport and golf courses/hotels
4. Tournament Organization: Corporate event and golf society tournament management services
5. Equipment Rental: Golf equipment rental and storage services
6. Concierge Services: Personal golf concierge services for tee-time management and course recommendations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Golf and Wellness Turkey is a Destination Management Company (DMC) that organizes end-to-end golf holiday packages in Belek, Antalya. Its core offering bundles tee-time bookings at 15+ championship golf courses with luxury 5-star resort accommodations, complemented by VIP airport transfers, equipment rental, PGA-certified golf lessons, tournament organization, and personalized concierge services for individual golfers, groups, and corporate clients.

Product overview

Golf & Wellness Turkey is a Destination Management Company (DMC) offering comprehensive golf tourism services in Belek, Antalya, since 2005. The core offering consists of customizable Golf Packages that combine access to 15+ championship golf courses (including Carya, Cornelia, Montgomery, Lykia Links, and Cullinan Links) with luxury 5-star resort accommodations. The portfolio includes 20+ partner resort packages (Cornelia Diamond, Sirene Belek, Gloria Golf/Serenity/Verde Resorts, Kaya Palazzo, Kempinski The Dome, Lykia World, Maxx Royal Belek/Kemer, Regnum Carya, Robinson Club Nobilis, Sueno Deluxe, Titanic Deluxe Golf/Lara, Susesi Luxury, Papillon Ayscha/Zeugma, Voyage Belek, and Cullinan Belek). Add-on services include VIP airport transfers, PGA-certified golf lessons, equipment rental, tournament organization, and cultural excursions.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Packages
• VIP Airport Transfers
• PGA-Certified Golf Lessons
• Equipment Rental
• Tournament Organization

Quantifiable outcome

• Serving thousands of golfers annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• gotp.deminorChannel Partner/ Reseller/ DistributorGerman golf tour operator partner referring customers for golf holidays in Turkey
• bountygolf.euminorChannel Partner/ Reseller/ DistributorEuropean golf tour operator partner
• golf-escapes.comminorChannel Partner/ Reseller/ DistributorInternational golf holiday booking platform
• sungolfbelek.co.ukminorChannel Partner/ Reseller/ DistributorUK-based golf tour operator specializing in Belek holidays
• atlanticgolfholidays.co.ukminorChannel Partner/ Reseller/ DistributorUK-based golf tour operator
• greenfeesdirect.comminorChannel Partner/ Reseller/ DistributorUK golf booking platform
• IAGTO (International Association of Golf Tour Operators)coreStrategic or Co-development PartnerIndustry association membership providing credibility and industry recognition. Belek was named Best Golf Region of Europe by IAGTO in 2008
• Cornelia Diamond ResortcoreChannel Partner/ Reseller/ DistributorLuxury 5-star all-inclusive resort partner with 571 rooms and 200,000 m² area, featuring private beach, large pools, world cuisine dining
• Maxx Royal Belek Golf ResortcoreChannel Partner/ Reseller/ Distributor5-star luxury resort with 665 rooms, Montgomery Maxx Royal Golf Club access
• Cullinan BelekcoreChannel Partner/ Reseller/ DistributorPrestigious 5-star ultra all-inclusive resort opened June 2022, 544 rooms, 170,000 m² area, 1,100,000 m² golf area, located 26km from Antalya Airport
• Regnum Carya Golf & SpacoreChannel Partner/ Reseller/ Distributor533-room luxury resort that hosted the G20 summit, featuring private white sand beach and Carya Golf Club
• Gloria Golf ResortcoreChannel Partner/ Reseller/ Distributor515-room resort with 18-hole golf course, spa center, private sandy/pebble beach
• Montgomerie Maxx Royal Golf ClubcoreChannel Partner/ Reseller/ DistributorChampionship course designed by Colin Montgomerie, featured in company's 15+ championship courses portfolio
• Carya Golf ClubcoreChannel Partner/ Reseller/ DistributorWorld-renowned course featured in company's premium course selection
• Sirene Belek HotelcoreChannel Partner/ Reseller/ Distributor5-star Ultra All Inclusive resort, 498 rooms, 120,000 m² area, located near Antalya Golf Club (PGA Sultan and The Pasha courses), last renovated in 2023
• Robinson Club NobiliscoreChannel Partner/ Reseller/ DistributorSports-focused resort with golf courses and tennis courts, 404 rooms, 850,000 m² area
• AYT Tourism GroupcoreStrategic or Co-development PartnerParent company providing financial stability, purchasing power, and operational scale for negotiating best rates with hotels and golf courses

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Your Golf Travel: UK-based online golf tour operator offering customized golf holiday packages to destinations including Turkey. Operates the same DMC-style bundling model as Golf and Wellness Turkey for European golfers.
• PerryGolf: US/UK-based golf tour operator specializing in international golf vacations and escorted tours. Comparable as a curated golf DMC targeting international travelers seeking premium golf experiences.
• Easy Golf Travel: European golf tour operator offering golf holiday packages to multiple destinations. Comparable DMC in target market and bundling model.
• Golfbreaks: UK-headquartered golf tour operator that curates and packages golf holidays across Europe and beyond, including Belek. Directly comparable as a golf DMC serving European golfers with bundled tee-time, hotel, and transfer packages.
• Golfasian: Asia's leading golf tour operator offering packages across Asia, Middle East, and Europe. Comparable DMC model with multilingual capabilities, destination curation, and tournament organization.
• Tee Times Golf Holidays: European golf tour operator with packages to multiple destinations. Comparable DMC business model with bundled tee-time and accommodation offerings.
• Golf Holidays Direct: UK-based golf tour operator offering package holidays to multiple destinations. Comparable DMC operating with similar partner-resort bundling model and serving European outbound golf tourists.
• Sun Golf Belek: UK-based golf tour operator specializing in Belek holidays. Directly comparable niche specialist competitor focused on the same Belek destination.

Others

• Belek Tourism Center: Regional tourism promotion entity for Belek. Ecosystem participant supporting destination awareness that benefits Golf and Wellness Turkey's inbound demand.
• Carya Golf Club: Belek championship golf course and one of Golf and Wellness Turkey's core course partners. Listed here as an ecosystem enabler whose direct-booking channel could disintermediate the DMC layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/golfawellnesstr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf and Wellness Turkey