Nybergs Bil
Nybergs Bil is a privately held, multi-brand automotive dealership group in the Jönköping region of Sweden, operating three locations (Jönköping, Nässjö, Habo) with ~140 employees and selling ~3,500 vehicles annually across 10+ authorized brands alongside full-service workshops, tire, car care, and financing services for retail and corporate customers.
- Company typePrivate
- Founded1975
- HeadquartersJönköping, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Nybergs Bil does
Nybergs Bil AB is a privately held, multi-brand automotive dealership group headquartered in Jönköping, Sweden, founded in 1975 and operating across three locations in Jönköping, Nässjö, and Habo. The company sells approximately 3,500 vehicles per year across more than ten authorized brands — including Volvo, Mazda, Lynk & Co, Polestar, XPENG, FIAT, Maxus, Renault, Dacia, and BYD — making it the first Lynk & Co retailer in Europe and an authorized sales partner for several newer EV entrants alongside legacy ICE brands.
The business spans the full vehicle ownership lifecycle: new and certified used vehicle sales (with the Nybergs Total, Volvo Selekt, and Plusgaranti warranty programs), authorized-brand service workshops for passenger and commercial vehicles, a dedicated collision/damage repair workshop, a tire workshop and tire hotel, professional car care with 24/7 wash and ceramic coating, plus an on-site accessories store. Recurring revenue mechanics include a service subscription (Serviceabonnemang), car wash subscriptions (Guld/Guld Premium), tire hotel storage, and an extended used-car warranty offering.
Revenue is generated through one-time vehicle transactions, recurring service and subscription streams, and transaction-fee income from financing (CarPay, Volvo Financial Services), private and corporate leasing, insurance partnerships, and on-site Hertz car rental and Rulla car pool. The customer base is split between individual retail consumers (B2C) and corporate/fleet buyers (B2B), supported by a dedicated enterprise sales function. The company employs approximately 140 people, reports annual revenue of approximately 1 billion SEK, and uses standard dealer management systems and the Wayke platform rather than proprietary technology. CSR initiatives — Nybergsfonden with HV71 and the Aldrig Ensam mental health partnership — are central to local brand differentiation rather than commercial revenue.
Nybergs Bil firmographics
Firmographics- Name
- Nybergs Bil
- Legal name
- Nybergs Bil AB
- Website
- https://nybergsbil.se
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nybergs Bil is a privately held, multi-brand automotive dealership group in the Jönköping region of Sweden, operating three locations (Jönköping, Nässjö, Habo) with ~140 employees and selling ~3,500 vehicles annually across 10+ authorized brands alongside full-service workshops, tire, car care, and financing services for retail and corporate customers.
- Ownership category
- akta.pro rank
Where Nybergs Bil is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Nybergs Bil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- New car sales: Sales of new vehicles across multiple brands including Volvo, Mazda, FIAT, XPENG, Lynk & Co, Polestar, Maxus, Renault, Dacia, and BYD. Revenue generated from direct vehicle transactions with both retail consumers and corporate fleet buyers.
- Used car sales: Sale of quality-checked and warranted used vehicles. The company offers used car programs including Volvo Selekt, Nybergs Total, Plusgaranti, and fixed-price used cars. Also offers 'Vi köper din bil' (we buy your car) service.
- Service and repair: Workshop services including original service, repair, AC repair, damage repair (skadeverkstad), and transport vehicle workshop. They use original parts and offer service subscriptions. They also offer stone chip repair and windscreen replacement.
- Tire services: Tire workshop (däckverkstad) offering tire fitting, tire hotel (däckhotell) with free first season for new customers, wheel alignment, rim renovation, and rim sales.
- Car care (Bilvård): Car care services including car wash (open 24/7), car wash subscription, ceramic coating, car care packages (Liten, Mellan, Stor), leather care, and paint protection.
- Financing and insurance: Car financing (Billån), private leasing, and corporate leasing offered in partnership with CarPay/Volvo Financial Services and other lenders. Also offers car insurance partnerships.
- Car rental - Hertz: Hertz car rental and Rulla car pool services offered at their locations, providing additional revenue and customer convenience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mazda 6e from 399,500 SEK (June campaign with up to 100,000 SEK discount) |
| Subscription | Monthly | Lynk & Co 02 from 433,995 SEK purchase or 3,995 SEK/month private leasing |
| Subscription | Monthly | Volvo EX30 private leasing from 3,495 SEK/month including service |
| Subscription | Monthly | Polestar models leasing from 5,495-7,995 SEK/month |
| Subscription | Monthly | Fiat models from 264,900 SEK to 344,900 SEK purchase, leasing from 2,595 SEK/month |
| Subscription | Monthly | XPENG models from 5,495-7,295 SEK/month leasing |
| One time/ perpetual license | Pay-as-you-go | Transport vans from 189,900 SEK (Fiat Doblò) to 699,900 SEK (Maxus e-Terron 9) |
| One time/ perpetual license | Pay-as-you-go | Renault Optimalservice from 2,495 SEK including oil change |
| Unit Pricing | Pay-as-you-go | Volvo Polestar Engineered optimization 9,200 SEK |
| Subscription | Monthly | Car wash subscriptions: Guld 369 SEK/month, Guld Premium 546 SEK/month |
| Unit Pricing | Pay-as-you-go | Ceramic coating from 4,995 SEK |
| Unit Pricing | Pay-as-you-go | Interior and exterior wash from 895 SEK (300 SEK discount with service) |
| Unit Pricing | Pay-as-you-go | Stone chip repair from 100 SEK (self-pay deductible) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Nybergs Bil product offering
Product offeringCore offering
Nybergs Bil is a multi-brand authorized automotive dealership selling new and used vehicles across ten brands (Volvo, Mazda, Lynk & Co, Polestar, XPENG, FIAT, Maxus, Renault, Dacia, BYD) from three locations in the Jönköping region of Sweden. The dealership offers the full ownership lifecycle including new and used car sales, financing and leasing, authorized workshops for service and collision repair, tire services, car care, insurance, Hertz car rental, and an accessories store.
Product overview
Nybergs Bil is a multi-brand automotive dealership operating as a unified platform combining new and used vehicle sales with comprehensive after-sales services. The core offering spans vehicle sales across nine brands (Volvo, Mazda, Lynk & Co, Polestar, XPENG, FIAT, Maxus, Renault, Dacia) and used vehicles, supported by specialized workshop services for passenger cars, commercial vehicles, and collision repairs. The service infrastructure includes tire workshops, professional car care facilities, car insurance and financing solutions, Hertz car rental partnerships, and an accessories retail store. Add-on services like Nybergs Total (used car package with free insurance), Plusgaranti (extended warranty), and Serviceabonnemang (subscription-based maintenance) extend customer value. The recent addition of Autoexperten enables brand-independent workshop services, expanding their multi-brand repair capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Nybergs Total: Used car service package offering savings on used car purchases with 6 months free insurance
- Nybergsfonden
- Nybergs Studio
Products and services
- New Car Sales Authorized dealer sales of new passenger and commercial vehicles across ten automotive brands (Volvo, Mazda, Lynk & Co, Polestar, XPENG, FIAT, Maxus, Renault, Dacia, BYD), available for outright purchase or through private/corporate leasing arrangements. Customers can build and configure specific models online, book test drives, and take delivery at the dealership.
- Used Car Sales (Begagnade bilar) Sale of certified and quality-checked used vehicles with warranties, including the Volvo Selekt program, Nybergs Total package (6 months free insurance), Plusgaranti extended warranty, fixed-price listings, and a vehicle trade-in service ('Vi köper din bil'). Customers can also purchase vehicles fully online via the company's digital store.
- Passenger Car Workshop (Personbilverkstad) Authorized service and maintenance for passenger cars from all represented brands using original parts. Services include scheduled maintenance, repairs, AC service, software updates, and personal service technicians. Includes service guarantee, assistance insurance, and optional service subscription (serviceabonnemang) with rental car included.
- Commercial Vehicle Workshop (Transportbilsverkstad) Specialized workshop services for commercial transport vehicles and motorhomes, covering Fiat Professional and Maxus brands with capabilities for service and repairs of light commercial vehicles.
- Collision Repair Workshop (Skadeverkstad) Damage assessment and collision repair services including dent removal (småskador/bucklor), various damage repairs, and scheduled damage inspection bookings (boka skadebesiktning).
- Tire Workshop (Däckverkstad) Comprehensive tire services including seasonal tire changes, tire storage (tire hotel), wheel alignment, rim renovation, and rim sales. New car customers receive free first-season tire storage. Free pickup service within 20 km is available.
- Car Care Services (Bilvård) Professional car care and detailing services including wash packages (small, medium, large), ceramic paint protection from 4,995 SEK, interior cleaning, paint correction, leather care, and monthly car wash subscriptions (Guld 369 SEK/month, Guld Premium 546 SEK/month). The 24/7 automated car wash uses camera-based license plate recognition.
- Hertz Car Rental and Rulla Car Pool Partnership with Hertz for car rental services and Rulla, a self-service car pool with on-site kiosks providing flexible short-term mobility solutions for customers.
- Vehicle Accessories Store (Butik) On-site retail store selling brand-specific and universal vehicle accessories including Volvo accessories, Renault accessories, roof boxes, bike and kayak carriers, car care products, and the CarPay Volvokort payment card.
- Corporate Fleet and Business Leasing (Tjänstebilar / Företagsleasing) Dedicated B2B fleet sales and corporate leasing service for company cars (Tjänstebilar), business leasing (Företagsleasing), and personal car arrangements (Personalbil) across all ten represented brands, managed by a dedicated corporate sales manager and key account team.
- Autoexperten Brand-Independent Workshop Brand-independent multi-brand workshop services through the Autoexperten nationwide chain (about 360 locations and 54 accessory stores in Sweden), enabling Nybergs Bil to service any vehicle make or model beyond its authorized brands.
Quantifiable outcome
- Approximately 3,500 cars sold per year across all brands
- +3 more outcomes
Companies that use Nybergs Bil
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Nybergs Bil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Nybergs Bil partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Polestar (authorized dealer)coreAuthorized Polestar dealer starting December 2, 2024. Sales, test drives, and delivery of all Polestar models (Polestar 2, 3, 4) from Jönköping location. Nybergs Bil had been an authorized Polestar service partner for several years prior.
- FIAT (authorized dealer)coreAuthorized FIAT and FIAT Professional dealer since May 2024. Offers FIAT passenger cars and FIAT Professional commercial vans. FIAT and FIAT Professional imported by Astara Ital Sweden AB.
- Aldrig EnsamcorePartnership with Aldrig Ensam, a non-profit organization working to prevent mental illness and reduce suicides in Sweden. The organization will educate Nybergs Bil employees, customers, and partners about mental health to create a safe environment where people feel comfortable talking about mental health issues. Nybergs Bil aims to integrate mental health as a natural part of daily life at their facilities.
- KGK Verkstad (Autoexperten)coreNybergs Bil became majority owner in Fordonsteknik Autoexperten in Jönköping through a partnership with KGK Verkstad. Autoexperten is a nationwide workshop chain with about 360 locations and 54 accessory stores in Sweden. Nybergs Bil also established Autoexperten workshop at their Kärnekulla facility in Habo. The partnership adds brand-independent workshop services to Nybergs Bil's offerings.
- HV71coreNybergsfond partnership with HV71 hockey club. Nybergs Bil donates 1,000 SEK per car sold (totaling 161,000 SEK in 2023 and 157,000 SEK in 2024), and 20 SEK per car wash in 2025. The fund supports young hockey players who have completed free hockey school, providing financial aid for equipment and training fees. HV71 manages the fund and reviews applications from young athletes.
- TositoflagshipReal estate partnership for the Habo expansion. Tosito developed a 2,079 sqm facility at Kärnekulla, Habo (construction started 2022), which Nybergs Bil leases for their used car showroom, XPENG exclusive showroom, and Autoexperten workshop. The partnership enables Nybergs Bil's significant expansion in the region.
- XPENG (authorized dealer)coreAuthorized XPENG dealer for the Jönköping region. Nybergs Bil offers XPENG sales, service, and repairs from their Habo facility with an exclusive XPENG showroom.
- Lynk & Co (authorized dealer)flagshipFirst and only Lynk & Co dealer in all of Europe. Nybergs Bil was selected as the first European Lynk & Co retailer, marking a historic partnership. They have been an authorized Lynk & Co service partner for several years prior.
- Mazda (authorized dealer)coreAuthorized Mazda dealer offering new Mazda sales, service, and parts.
- Volvo (authorized dealer)flagshipAuthorized Volvo dealer offering new Volvo sales, Volvo Selekt used cars, service, and parts. Long-standing primary brand partnership.
- Maxus (authorized dealer)coreAuthorized Maxus dealer for commercial vehicles (transportbilar). Also authorized for BYD transport vehicles.
- Renault and Dacia (authorized dealer)coreAuthorized Renault and Dacia dealer offering sales, service, and parts. Also offers Renault Optimalservice for older Renault vehicles.
- BYD (authorized dealer)minorAuthorized BYD dealer for transport vehicles (BYD transportbilar) in Sweden.
- Hertz BiluthyrningcoreHertz car rental brand presence at Nybergs Bil locations. Also offers Rulla car pool (self-service car pool) with self-service kiosk.
- CarPay / Volvo Financial ServicescoreCarPay is the financial services partner providing car loans, leasing, and payment solutions. Nybergs Bil promotes CarPay for financing, insurance, and the CarPay car wash app. Customers can use CarPay to split workshop payments interest-free over 4-12 months.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Nybergs Bil competitors and assessment
Company assessmentDirect peers
- Holmgrens Bil: Long-standing Swedish multi-brand dealer group (Volvo, Ford, and others) with full sales, service, and parts operations across multiple cities. Closely comparable as a regional Swedish multi-brand authorized dealer that combines new and used sales with service workshops, though operating in different Swedish regions.
- KGK Bil / KGK Verkstad: Swedish multi-brand dealer and workshop operator that is already a Nybergs Bil partner in the Fordonsteknik Autoexperten joint venture. Comparable as a Swedish full-service vehicle retailer with both authorized brand sales and broad workshop capabilities; relationship is both peer and channel partner.
- Bavaria Sverige (BMW/MINI retailer): One of the largest BMW and MINI dealer groups in Sweden, combining authorized sales, service, used cars, and corporate fleet offerings. Comparable to Nybergs Bil in offering showroom + service + used cars + fleet sales under a single multi-location brand, but specialized in premium German brands rather than the broad Swedish mass-market + EV mix.
- Bilia AB: Sweden's largest multi-brand automotive retailer, operating Volvo, BMW, Mercedes-Benz and other authorized dealerships plus full service, tire, and used-car operations across the country. Most directly comparable to Nybergs Bil in customer model, GTM (showroom + workshop + tire + car care), and multi-brand structure, but at materially larger scale and listed on Nasdaq Stockholm.
- Hedin Mobility Group: Large privately held Swedish/European dealer group operating multi-brand authorized retail for Mercedes-Benz, BMW, Volvo, and others, plus aftermarket services. Directly comparable in multi-brand showroom-plus-workshop model and broad Swedish footprint, but far larger and more geographically diversified than Nybergs Bil's Jönköping-region focus.
Others
- Lynk & Co (OEM): Subscription- and EV-focused mobility brand for which Nybergs Bil is the first European retailer. Not a dealership peer, but directly comparable as a counterparty whose subscription/DTC distribution model could either complement or eventually bypass traditional authorized dealers.
- Autoexperten (Mekonomen Group): Sweden's largest independent multi-brand workshop chain, with Nybergs Bil having established its own Autoexperten location in Habo and majority-owned the Jönköping site. Not a direct retail competitor, but a directly comparable aftermarket-service infrastructure model; functions as both peer and channel partner within Nybergs Bil's ecosystem.
- Polestar Cars (OEM): Electric performance vehicle OEM for which Nybergs Bil became an authorized dealer in December 2024. Not a peer in retail sense, but a directly comparable counterparty whose direct-to-consumer strategy and agency-model pilots represent the principal structural risk to traditional dealers like Nybergs Bil.
- Tosito (real estate partner): Swedish commercial real estate developer partnered with Nybergs Bil on the 2,079 sqm Kärnekulla facility in Habo. Not a dealership peer per se, but a directly comparable infrastructure provider enabling Nybergs Bil's growth into new geographies; relevant ecosystem participant for understanding the company's expansion model.
Regional players
- Möller Bil: Norwegian-headquartered multi-brand automotive retailer with authorized sales for Volkswagen, Ford, and others, plus service, used cars, and fleet operations. Comparable business model and breadth (multi-brand authorized dealer + workshop + used cars + corporate fleet), but primarily serves Norway rather than Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nybergs Bil social profiles
Digital presenceNybergs Bil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nybergs Bil leadership team
Management profileNumber of profiles
Profiles9 records
Nybergs Bil subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nybergs Bil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nybergs Bil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nybergs Bil
What does Nybergs Bil do?
Nybergs Bil is a multi-brand authorized automotive dealership selling new and used vehicles across ten brands (Volvo, Mazda, Lynk & Co, Polestar, XPENG, FIAT, Maxus, Renault, Dacia, BYD) from three locations in the Jönköping region of Sweden. The dealership offers the full ownership lifecycle including new and used car sales, financing and leasing, authorized workshops for service and collision repair, tire services, car care, insurance, Hertz car rental, and an accessories store.
Is Nybergs Bil a public or private company?
Nybergs Bil is a private company. It is classified as family owned and is currently operating.
When was Nybergs Bil founded?
Nybergs Bil was founded in 1975. It employs 51 to 100 people.
Where is Nybergs Bil based?
Nybergs Bil is headquartered in Jönköping, Sweden, in the Europe region.
How does Nybergs Bil make money?
Seven revenue lines are on record. New car sales are the primary driver. The others are used car sales, service and repair, tire services, car care (Bilvård), financing and insurance and car rental - Hertz.
Who are Nybergs Bil's main competitors?
Direct peers on record are Holmgrens Bil, KGK Bil / KGK Verkstad, Bavaria Sverige (BMW/MINI retailer), Bilia AB and Hedin Mobility Group. Others are Lynk & Co (OEM), Autoexperten (Mekonomen Group), Polestar Cars (OEM) and Tosito (real estate partner). Möller Bil is listed as a regional player.
Does Nybergs Bil have an API?
No public API is recorded for Nybergs Bil.