What Aldrig Ensam does

Aldrig Ensam (Swedish non-profit association, Org.nr. 802520-0091) is a Sweden-based mental health awareness and suicide prevention organization founded in 2013 by Charlie Eriksson. The organization delivers education programs, public lectures, theatrical shows, a podcast (co-hosted with former football professional Erik Berg), and corporate B2B partnerships targeting children, youth, sports clubs, companies, and the general public. Its core programs include the 'Sportens Värld' sports education concept and the BÖRS motivational interviewing model, both co-developed with licensed psychologists. Founder Charlie Eriksson has personally delivered 500+ lectures across 70+ Swedish cities since founding.

The organization operates a diversified revenue model combining individual donations (one-time and monthly 'Superhjälte' giving), corporate partnerships (with ESG/Sustainability reporting integration), annual membership at 199 SEK/year, merchandise sales (bracelets via aldrigensamshop.com), and a peer-to-peer fundraising platform powered by BetterNow. Distribution is entirely domestic (Sweden), delivered through direct lecture bookings, sports-club programs, a corporate B2B sales motion with customized partnerships, social media (Facebook community, LinkedIn, Instagram), and an ambassador network featuring high-profile figures including Börje Salming.

The technology stack is intentionally light: there is no proprietary platform. Infrastructure comprises a WordPress-style website, the third-party BetterNow fundraising platform, social media channels, and a Shopify-style gift shop. Headcount is 1–10 employees, consistent with a lean non-profit model where scale is achieved through the founder's speaking capacity, ambassador amplification, and partner ecosystem rather than headcount expansion.

Name

Aldrig Ensam

Legal name

Aldrig Ensam (Ideell förening)

Website

https://aldrigensam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Aldrig Ensam is a Swedish non-profit association founded in 2013 that promotes mental health and suicide prevention among children, youth, and adults through public lectures, sports-club education programs, corporate partnerships, and community outreach led by founder Charlie Eriksson.

Ownership category

akta.pro rank

Product category

Mental Health Education and Suicide Prevention Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

akta.pro secondary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Suicide prevention education
• Mental health awareness
• Psychological safety training
• Sports club education
• Corporate mental health

Headquarters

HQ city

Mölnlycke

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations and Monthly Giving: Aldrig Ensam collects one-time and recurring donations from individuals. Monthly donors (Superhjältar/Superheroes) provide ongoing financial support for the organization's daily operations and life-saving work with children and youth. Donations can be made via Swish (900 95 49) or Bankgiro (900-9549).
2. Corporate Partnerships and Sponsorships: Companies partner with Aldrig Ensam through customized sponsorship arrangements that may include employee education, ambassador appearances, logo placement, and long-term support. Corporate partners include main partners (huvudpartners) and corporate friends (företagsvänner). Partnerships also support companies' ESG/Sustainability reporting requirements, particularly within Social (S) and Governance (G) pillars.
3. Membership: Annual membership is offered at 199 SEK per year. Membership includes priority access to selected lectures and events, and membership is described as taking a stand in the fight for better mental health in Sweden.
4. Merchandise Sales: The Aldrig Ensam gift shop (gåvoshop at aldrigensamshop.com) sells products including bracelets. Proceeds from merchandise sales support the organization's mission.
5. Peer-to-Peer Fundraising: Third parties (individuals and companies) create fundraising campaigns on the BetterNow platform for Aldrig Ensam. Fundraiser types include birthdays, anniversaries, memorials, sports events, company fundraisers, cultural events, and general fundraising. Donations flow directly to Aldrig Ensam; BetterNow facilitates the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Aldrig Ensam is a Swedish non-profit association that delivers mental health education, suicide prevention lectures, and awareness programs primarily through sports-club education programs, public lectures by founder Charlie Eriksson, theatrical shows, and a podcast. It supplements these services with corporate B2B partnerships for workplace training and ESG-aligned sponsorships, an ambassador network, and donation/membership/merchandise revenue streams. Its mission is to break the silence around mental illness and reduce suicides in Sweden.

Product overview

Aldrig Ensam is a non-profit organization (Ideell förening) founded in 2013, operating as a mental health awareness and suicide prevention movement in Sweden. The organization offers a portfolio of services including education programs for sports clubs, public lectures by founder Charlie Eriksson, a podcast, theatrical performances, and a peer-to-peer fundraising platform. The core offerings center on breaking the silence around mental illness through training, speaking engagements, and community support. Additional revenue streams include membership programs, monthly giving (Superhjälte), memorial gifts, and a merchandise shop. The organization reaches audiences through corporate partnerships, ambassador networks, and social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Utbildning (Education/Training) Mental health and suicide prevention education programs for sports clubs, training leaders, coaches, young people, and parents on psychological safety, recognizing warning signs of mental illness, and conducting suicide prevention conversations.
• Föreläsning (Lectures) Public speaking engagements delivered by founder Charlie Eriksson to schools, sports clubs, companies, and public venues across Sweden, featuring personal experiences with mental illness and suicide attempts combined with practical knowledge and tools for the audience.
• Podcast Audio podcast featuring Charlie Eriksson and former football professional Erik Berg, with conversations about mental health and personal stories from guests.
• Show Theatrical performances that illuminate and address mental health subjects in an engaging and impactful live format.
• Peer-to-Peer Fundraising Platform Online self-serve fundraising platform (powered by BetterNow) that enables individuals and companies to create personal fundraising campaigns for Aldrig Ensam for birthdays, anniversaries, memorials, sports events, corporate fundraisers, and more.
• Medlemskap (Annual Membership) Annual membership program priced at 199 SEK/year, providing priority access to selected lectures and events, supporting the organization's mission to improve mental health in Sweden.
• Superhjälte (Superhero) Monthly Giving Recurring monthly donation program (Superhjälte/Superhero) from individuals supporting the organization's ongoing work with children and youth mental health education.
• Gift Shop (Gåvoshop) E-commerce gift shop selling merchandise including bracelets and other products, with proceeds supporting the organization's mental health mission.
• Corporate Partnership and Workplace Training (Företag) Customized B2B partnerships for Swedish companies, including workplace mental health education, ambassador appearances, ESG/Sustainability reporting alignment (Social and Governance pillars), logo placement, and long-term sponsorship.
• Ambassadörer (Ambassador Program) Network of ambassadors who openly share their personal connections to mental illness, leveraging their own networks to spread awareness, reduce stigma, and support the organization's mission.

Quantifiable outcome

• 500+ lectures delivered across Sweden since founding, with 11 years of experience as a professional speaker.
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Nybergs BilminorGTM or Marketing PartnerNybergs Bil, an automotive dealership, partners with Aldrig Ensam to support mental health in the workplace. The partnership includes education and support for employees, with the goal of creating a safe environment where it is okay to not always be okay. Quote from Lovisa Leijonklo, Hållbarhets- och Varumärkeschef: 'Bilar är vårt jobb men människorna är vår viktigaste tillgång.'
• Jotun Sverige ABminorGTM or Marketing PartnerJotun Sverige AB, a paint and coating company, supports Aldrig Ensam as part of its corporate social responsibility. The partnership aims to break the silence around mental health, create hope, and give people the strength to seek help. Quote from Emelie Okada, HR Manager: 'Ingen ska behöva bära den bördan ensam.'
• DevelconminorGTM or Marketing PartnerDevelcon, a family-oriented technology company, supports Aldrig Ensam as part of its commitment to well-being, community, and long-term thinking. The partnership aligns with Develcon's values of caring and togetherness. Quote from VD Johan Lindberg.
• Stark RelationminorGTM or Marketing PartnerStark Relation supports Aldrig Ensam to contribute to ensuring no one has to feel alone in their darkness. Quote from Per Söderström, VD.
• Sparbanken SkåneminorGTM or Marketing PartnerSparbanken Skåne (regional savings bank) partners with Aldrig Ensam to promote open dialogue about mental health and break taboos. The bank aims to contribute to better everyday life for more people, especially young people. Quote from Marcus Nilsson, Marknadschef.
• Erikssons Fönsterputs (Eriks Window Cleaning)minorGTM or Marketing PartnerErikssons Fönsterputs, a window cleaning company, supports Aldrig Ensam to highlight the widespread challenge of mental illness and contribute to breaking taboos. Quote from Daniel Telford, VD.
• Capace MediaminorImplementation/ SI/ Consulting PartnerCapace Media is Aldrig Ensam's digital agency partner, having built the organization's website. They also support Aldrig Ensam as corporate friends, valuing the organization's daily work to normalize the term 'mental illness.' Quote from David Persson, VD.
• KosmonautminorGTM or Marketing PartnerDigital agency Kosmonaut supports Aldrig Ensam's mission that no one should have to struggle alone with their mental health. Quote from Jesper Boman, VD.
• AbacusminorGTM or Marketing PartnerAbacus has been a partner to Aldrig Ensam for several years, collaborating to promote mental health primarily within golf, but also in society at large. The company advocates physical activity through golf as contributing to improved mental health. Quote from Alexandra Y Karlsson, Marketing Manager.
• Magnus & FriendsminorGTM or Marketing PartnerMagnus & Friends, a surfing company, partners with Aldrig Ensam to create a community where people feel seen, welcome, and part of something bigger. The partnership aligns with their belief in the power of conversations, caring, and lifting each other up. Quote from Magnus Haglund, VD.
• Halfway HouseminorGTM or Marketing PartnerHalfway House partners with Aldrig Ensam, recognizing the importance of Aldrig Ensam's efforts in helping not just obvious cases but also those who hide under the dark surface. Quote from Robin Hildeland, VD.
• BetterNow Worldwide ApScoreTechnology or IntegrationBetterNow provides the peer-to-peer fundraising platform (gava.aldrigensam.com) used by Aldrig Ensam for individual and corporate fundraising campaigns. BetterNow is a Danish company (CVR/SE 34205566) specializing in charity fundraising technology. Donations flow directly to Aldrig Ensam; BetterNow processes transactions and provides the platform infrastructure.
• Trelleborgs FFminorGTM or Marketing PartnerTrelleborgs FF, a professional football club, partners with Aldrig Ensam as part of its CSR work 'En Kraft i Samhället.' The partnership aligns with their internal value foundation work to take responsibility for the whole individual. Quote from Stefan Jönsson, CSR-ansvarig.
• Vinbergs InnebandyminorGTM or Marketing PartnerVinbergs Innebandy, a floorball club, has developed its partnership with Aldrig Ensam over several years, contributing to spreading the message about mental health. Quote from Jesper Boman.
• Växjö DFFminorGTM or Marketing PartnerVäxjö DFF, a women's football club, partnered with Aldrig Ensam as part of updated value foundation work and to break the silence around mental health. Quote from Laura Solterbeck, Klubbchef.
• Växjö VipersminorGTM or Marketing PartnerVäxjö Vipers, a sports club, partnered with Aldrig Ensam to break the silence culture around mental health, make it natural to talk openly about how one is doing, and learn to recognize warning signs. Quote from Albin Sköld, Klubbchef.
• Skurups InnebandyklubbminorGTM or Marketing PartnerSkurups Innebandyklubb partnered with Aldrig Ensam to support members and leaders with knowledge and tools to handle and detect mental illness early. Quote from Ninette Bolinder, Ordförande.
• LUGI HandbollminorGTM or Marketing PartnerLUGI Handboll partnered with Aldrig Ensam after being personally affected by mental illness within the club. The partnership provides knowledge and tools to create a positive conversational environment. Quote from Emme Adébo, Klubbchef.
• IFK Malmö FotbollminorGTM or Marketing PartnerIFK Malmö Fotboll partnered with Aldrig Ensam to demonstrate engagement in creating a safe and inclusive environment where they together can combat and dare to talk about mental health with partners and members. Quote from Edwin Condrup, Ordförande.
• Ystads IF HandbollminorGTM or Marketing PartnerYstads IF Handboll partnered with Aldrig Ensam based on a shared belief that no one should have to fight mental illness alone. The partnership combines YIF's strong sporting culture with Aldrig Ensam's mental health expertise to create a powerful platform for change. Quote from Tor Blendberg, klubbchef.
• Lunds BKminorGTM or Marketing PartnerLunds BK partnered with Aldrig Ensam to highlight one of the most important issues of our time — young people's mental health — and create a safer and more inclusive environment both on and off the pitch. Quote from Håkan Kerrén, Ordförande.
• Salming SportsminorGTM or Marketing PartnerSalming Sports partnered with Aldrig Ensam to work whole-heartedly on mental health issues in sports. Börje Salming is quoted as endorsing the partnership: 'Sammanhållningen som finns i ett lag är svår att hitta någon annanstans. Men samtidigt är ett sånt här ämne inte alltid så lätt att prata om i omklädningsrummet eller i media.'

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• BRIS (Children's Rights in Society): Swedish non-profit supporting children and young adults, including on mental health — overlaps with Aldrig Ensam's youth-segment focus and education/spaces-for-dialogue approach.
• Suicide Zero (Självmordzéro): Swedish non-profit focused specifically on suicide prevention, awareness, and education — the most direct domestic comparable to Aldrig Ensam's mission, though operating with a different mix of programs and partners.
• SAVE (Suicide Awareness Voices of Education): US-based non-profit dedicated to suicide prevention through public education and community programs — closely comparable prevention/education model, differing primarily by geography and scale.
• Psykisk Hälsa (Mental Health Foundation): Swedish non-profit foundation working to reduce stigma and improve knowledge about mental health, closely aligned with Aldrig Ensam's awareness and education remit.

Broad incumbents

• Mind (UK): Large UK mental health charity operating across advocacy, workplace programs (Mind Workplace Wellbeing), and information services — directly analogous to Aldrig Ensam's corporate mental health training motion but at much greater scale and geographic breadth.
• NAMI (National Alliance on Mental Illness): Largest US grassroots mental health organization providing education, support groups, advocacy, and public awareness — overlaps with Aldrig Ensam's awareness/education remit, particularly workplace and community programming.
• Mental Health Foundation (UK): UK-based charity focused on prevention, research, and public education in mental health — comparable to Aldrig Ensam's public education and prevention positioning at a much larger institutional scale.
• American Foundation for Suicide Prevention (AFSP): Leading US non-profit dedicated to suicide prevention through research, education, advocacy, and loss support — directly comparable mission and educational program model, but operating in a larger geography with deeper resources.

Emerging players

• JED Foundation: US non-profit focused on youth and young adult mental health prevention, particularly in education and workplace settings — mirrors the youth-focus segment Aldrig Ensam emphasizes with sports clubs and schools.

Others

• Rädda Barnen (Save the Children Sweden): Large Swedish non-profit for children's rights and well-being; adjacent rather than direct, but operates employer partnerships and public education channels that Aldrig Ensam competes for attention/donor share against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aldrigensamcom
• LinkedInlinkedin.com/company/aldrig-ensam
• Instagraminstagram.com/erikssoncharlie1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldrig Ensam