Carbon Energy

What Carbon Energy does

Carbon Energy is a Perth-headquartered commercial energy broker operating across Western Australia, Victoria, and New South Wales. The company runs a tendering process on behalf of small-to-medium and industrial & commercial businesses, inviting multiple energy retailers (Synergy, Perth Energy, Alinta, Origin, AGL, and others) to quote on a client's electricity, gas, or solar installation contract. Carbon Energy analyzes 12 months of consumption data, runs proprietary financial simulations to model offers and contract risks, and presents a recommendation to the client.

The underlying technology is an internal energy brokering and tendering platform supported by a proprietary financial simulation tool used for bill analysis, billing simulations, and risk identification, with quotes checked three times before recommendation. Carbon Energy also offers solar project management services — system design, equipment specification, financial modeling, and generation simulation — delivered through partnerships with CEC accredited installers. The core products are the Electricity Tender, Gas Tender, Solar Tender, and the Free Energy Cost Audit (valued at $2,000) used as a lead-generation entry point.

Carbon Energy earns revenue via a commission model analogous to a finance broker: the winning supplier pays the fee after a customer accepts the recommendation, so there is no direct cost to the client. The go-to-market is sales-led and primarily word-of-mouth, supplemented by SEO-driven content marketing, city-specific landing pages (Perth, Sydney, Melbourne), and social channels. The company is privately held, independently owned, founded in 2015, and reports no external funding, parent company, or public listing.

Name

Carbon Energy

Legal name

Carbon Energy

Website

https://carbonenergy.net.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Carbon Energy is a privately held Australian commercial energy broker that runs electricity, gas, and solar tendering processes for SMEs and industrial businesses across Western Australia, Victoria, and New South Wales, earning commission from the winning supplier.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Energy Broker Commission: Carbon Energy operates as an energy broker similar to a finance broker. They do not charge customers directly. Instead, they receive remuneration from the winning energy supplier when a customer accepts their recommendation. This is a success-based commission model where the company earns a fee only when a contract is secured through their tender process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Carbon Energy is a commercial energy broker that helps Australian businesses reduce their electricity, gas, and solar costs through a multi-step tendering process. The company analyzes 12 months of energy consumption, invites competing energy retailers to quote, runs billing simulations, and presents recommendations, with no direct cost to the customer. It also provides solar installation project management through Clean Energy Council (CEC) accredited partners.

Product overview

Carbon Energy operates as a commercial energy brokerage platform offering three core tendering services (Electricity, Gas, and Solar) for business customers across Australia. The company provides a Free Energy Cost Audit as a lead generation service and offers Solar Project Management for installation coordination. Internal financial simulation software is used for bill analysis and risk assessment. The business model functions like a finance broker, earning commission from winning suppliers rather than charging customers directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Tender Commercial energy brokerage service that identifies the most competitive electricity provider for business customers by analyzing consumption data and tendering to multiple retailers. Targeted at Australian businesses from SME to Industrial & Commercial scale.
• Gas Tender Commercial gas brokerage service that helps businesses secure significantly reduced gas costs through competitive tendering among multiple gas retailers such as AGL, Origin, Alinta, and Kleenheat.
• Solar Tender Commercial solar installation brokerage service that helps businesses procure solar panel installations with savings from day one through a tendered selection of CEC accredited installers.
• Free Energy Cost Audit Complimentary energy assessment (valued at $2,000) that analyses 12 months of current energy consumption, performs financial simulations, and produces recommendations for cost reduction. Used as the entry-point lead generation service for prospective commercial customers.
• Solar Project Management End-to-end commercial solar installation project management service that includes system draft formulation, equipment specification, financial modelling, energy generation simulation, and installation coordination through CEC accredited partner installers.

Quantifiable outcome

• Up to 48% reduction on business power bills
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SynergycoreTechnology or IntegrationMajor Western Australian government-owned energy retailer. Carbon Energy works with Synergy as one of the energy suppliers they tender to on behalf of clients in Western Australia. Synergy is the primary electricity provider for residential customers in WA.
• Perth EnergycoreTechnology or IntegrationLeading independent electricity retailer in Western Australia. One of the key suppliers Carbon Energy partners with for competitive electricity contracts for WA businesses.
• Alinta EnergycoreTechnology or IntegrationNational energy supplier operating across multiple Australian states. Carbon Energy includes Alinta Energy in their tendering process for electricity and gas supply contracts.
• Origin EnergycoreTechnology or IntegrationMajor ASX-listed energy retailer operating nationally. Origin Energy is included as one of the energy suppliers Carbon Energy tenders to for their clients.
• AGL EnergycoreTechnology or IntegrationOne of Australia's largest energy retailers. AGL is a key partner in Carbon Energy's network of suppliers for electricity and gas tendering services.
• CEC Accredited Solar InstallerscoreImplementation/ SI/ Consulting PartnerCarbon Energy is partnered with Clean Energy Council (CEC) accredited solar installer teams for commercial solar installation project management. These partners handle the physical installation while Carbon Energy manages procurement and project coordination.
• Clean Energy CouncilminorStrategic or Co-development PartnerPeak body for renewable energy and clean technology in Australia. Carbon Energy references CEC accredited installers and recommends customers verify accreditations through the CEC website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Origin Energy: Major ASX-listed Australian energy retailer with commercial operations; among the suppliers Carbon Energy tenders to, making it both a partner and a broader incumbent that competes for direct commercial contracts.
• AGL Energy: Australia's largest energy retailer with significant commercial and industrial offerings; a key supplier partner of Carbon Energy and a potential disintermediator via its in-house commercial sales teams.
• Alinta Energy: National Australian energy retailer operating across multiple states; one of Carbon Energy's core supplier partners and a broader incumbent offering commercial energy directly.
• EnergyAustralia: One of Australia's largest energy retailers serving commercial and industrial customers; a current supplier partner of Carbon Energy but also a broader incumbent with direct commercial sales capabilities that could disintermediate brokers.

Emerging players

• Mojo Power: Emerging Australian energy retailer targeting small and medium businesses with direct digital offerings; represents the kind of digitally-enabled direct model that could compete with traditional broker intermediation.
• Powershop: Smaller Australian energy retailer with digital-first commercial offerings; represents the emerging digitally-native retailers competing for the same SME and commercial customers Carbon Energy serves.
• Energy Locals: Australian energy retailer offering community-focused commercial and residential plans; an emerging player whose direct-to-customer model overlaps with Carbon Energy's value proposition of simpler, more competitive energy.

Direct peers

• Selectra (Australia): International energy comparison and brokerage service with Australian operations, offering commercial energy procurement — closely comparable to Carbon Energy's broker model and tender process.
• Make Energy: Australian commercial energy broker offering electricity and gas tendering services to businesses, directly comparable to Carbon Energy's core offering and target customer base of SMEs and industrial customers.
• Energy Matters: Australian energy broker focusing on commercial solar procurement and energy advisory, similar commission-based model and customer segment to Carbon Energy, especially the Solar Tender offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSZWU_vp3Z5gNPfQy_oqrzg
• Facebookfacebook.com/Carbon-Energy-Expert-1597851420467619
• LinkedInlinkedin.com/company/carbon-energy-expert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbon Energy