Jake Group
Jake Group is a Washington, D.C.-area boutique branding and digital studio offering custom web design, WordPress development, branding, and digital marketing to enterprise, nonprofit, and mid-market clients; since June 2022 it operates as the digital marketing services arm of WHITE64.
- Company typePrivate
- Founded2002
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jake Group does
Jake Group is a boutique branding and digital studio founded in 2002 in Washington, D.C. by Anneli Werner. The firm delivers custom web design and development (built primarily on WordPress with custom theme and plugin development, using HTML5, CSS3, JavaScript, PHP, jQuery, React, and Angular), branding (strategy, logo design, style guidelines), digital marketing (SEO/SEM, social media, analytics, email), print design, photography, copywriting, and website hosting with a 99.9% uptime guarantee. Service delivery follows a proprietary 10-step web design process, and projects are sold on a custom-build basis at price points from $10,000 to over $100,000, complemented by recurring revenue from hosting subscriptions ($30/month or $330/year) and ongoing digital marketing retainers.
The company serves enterprise, mid-market, and nonprofit clients across professional services, nonprofits/associations, real estate and construction, technology, consumer/retail, and media verticals. Named customers include The Aspen Institute (10+ year relationship), The Kennedy Center, Venable LLP, iDirect, Colonial Parking, the Entertainment Software Association, FOX Architects, Rand Construction, and AAVMC. The firm has accumulated more than 12 industry awards since 2010, including multiple WMA WebAwards, Clutch Top Branding Agency designations, and a w3 Award.
On June 1, 2022, Jake Group was acquired by WHITE64, a creative marketing agency (itself owned by PenFed Credit Union since 2018), in an asset purchase agreement. Post-acquisition, the team relocated from Georgetown to WHITE64's Tysons Corner, VA headquarters and now operates as WHITE64's de facto digital advertising and marketing services department. Founder Anneli Werner serves as Executive Vice President, Digital Marketing at WHITE64, and Mark Wahl serves as Vice President of Technology & Innovation. The legal entity remains The Jake Group, LLC, domiciled in Virginia.
Jake Group firmographics
Firmographics- Name
- Jake Group
- Legal name
- The Jake Group, LLC
- Website
- https://jakegroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Jake Group is a Washington, D.C.-area boutique branding and digital studio offering custom web design, WordPress development, branding, and digital marketing to enterprise, nonprofit, and mid-market clients; since June 2022 it operates as the digital marketing services arm of WHITE64.
- Ownership category
- akta.pro rank
Jake Group industry classification
Industry- Product category
- Creative Digital Agency Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Jake Group is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Jake Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design & Development Services: Project-based custom web design and development services ranging from $10,000 to $100,000+ depending on complexity and requirements
- Website Hosting: Monthly and annual hosting plans providing reliable and secure website hosting with 99.9% uptime guarantee
- Digital Marketing Services: Ongoing digital marketing services including SEO/SEM, social media, analytics, email marketing, and online advertising campaign management
- Branding Services: Brand strategy, logo design, style guidelines development, and naming services as foundation for marketing projects
- Print Design Services: Print design services including direct mail, sales kits, advertising, marketing collateral for corporate brochures and annual reports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level custom websites |
| One time/ perpetual license | Multi-year contract | Mid-range custom websites |
| One time/ perpetual license | Multi-year contract | Enterprise custom websites |
| Subscription | Monthly | Standard Hosting |
| Other | Multi-year contract | Service Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Jake Group product offering
Product offeringCore offering
Jake Group is a full-service digital marketing agency that designs and develops custom websites (primarily on WordPress), creates brand identities and logos, produces print collateral, and executes digital marketing campaigns (SEO/SEM, social media, email, analytics) for B2B clients. All projects are custom-built from the ground up rather than template-based, with pricing ranging from $10,000 to $100,000+ per website project plus recurring hosting and marketing retainers.
Product overview
Jake Group is a full-service digital marketing agency offering an integrated suite of services including Branding Services, Web Design & Development, WordPress Content Management, Print Design, and Digital Marketing. These services are delivered through a structured 10-step web design process. The agency specializes in custom website design ranging from $10,000 to $100,000+, with complementary services including website hosting ($30/month or $330/year), photography, copywriting, and PR/marketing. Jake Group operates primarily as a services company rather than a software product company, building custom solutions for clients across various sectors including nonprofit, finance, professional services, real estate, media, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Brand strategy, logo design, style guidelines development, and naming services that help organizations define themselves in consumers' minds with effective brands that inspire and endure.
- Web Design & Development Custom web design and development services including UX, website design, HTML/CSS, and responsive mobile design; all projects are designed from the ground up to reflect each client's unique identity, message, and goals.
- WordPress Content Management WordPress CMS development, blog development, and custom plugin creation; WordPress serves as the core development framework for custom websites of all sizes.
- Print Design Print design services including direct mail, sales kits, advertising, and marketing collateral using Pantone spot colors and CMYK builds.
- Digital Marketing Digital marketing services including SEM/SEO, social media marketing, analytics, and email marketing to help clients step up their digital marketing efforts.
- Website Hosting Website hosting services with 99.9% guaranteed uptime, basic email hosting included, starting at $30/month or $330/year, with custom packages available for larger companies.
- Custom Website Design Made-to-order custom websites ranging from $10,000 to $100,000+ depending on design and technical requirements; not template-based, designed and built from the ground up.
- Photography Services In-house photography services supporting the creative team with corporate and editorial photography.
- Copywriting Services Web-optimized content development and copywriting services distinct from traditional copywriting.
- PR/Marketing Services Public relations and marketing services for integrated marketing campaigns.
Quantifiable outcome
- Online revenue nearly doubled three months post-launch for Olivia Macaron e-commerce redesign
- +3 more outcomes
Companies that use Jake Group
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Jake Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Jake Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WHITE64flagshipWHITE64 acquired the Jake Group in June 2022 as an asset purchase agreement. Jake Group team joined WHITE64's headquarters in Tysons Corner, VA, serving as WHITE64's de facto digital advertising and marketing services department. Founders Anneli Werner became Executive Vice President, Digital Marketing, and Mark Wahl became Vice President of Technology & Innovation.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Jake Group competitors and assessment
Company assessmentDirect peers
- Lounge Lizard: Long-standing boutique digital agency offering branding, web design, web development, and digital marketing. Comparable full-service creative boutique positioning with similar enterprise and mid-market client mix.
- Digital Silk: Custom web design, branding, and digital marketing agency for SMBs and enterprise clients. Competes head-to-head on the custom (non-template) website build model Jake Group uses.
- Coalition Technologies: Full-service digital agency offering web design, SEO, branding, and digital marketing with a similar custom-build orientation. Comparable service breadth spanning design, development, and performance marketing.
- SmartSites: Web design, development, and digital marketing agency serving SMBs and mid-market clients across the U.S. Overlaps on the full-service digital marketing motion and WordPress-based custom website delivery.
- Big Duck: NYC-based boutique branding agency serving nonprofits and social-purpose organizations with strategy, identity, and web design. Closely mirrors Jake Group's vertical mix (nonprofits, associations, cultural institutions) and similar small-team, custom-delivery model.
- Huemor: Boutique web design and development firm specializing in custom B2B websites, rebrands, and e-commerce platforms. Direct competitor on custom WordPress and website redesign projects priced $25K–$100K+.
- Barrel: Independent branding and digital agency offering strategy, identity, packaging, and web design for CPG and lifestyle brands. Comparable boutique creative studio delivering custom brand systems and digital experiences.
- Bureau of Small Projects: Boutique creative agency positioned as the 'biggest small agency' for nonprofits, governments, and purpose-driven brands. Comparable scale, similar nonprofit/policy/government client emphasis, and full-service branding-plus-web offering like Jake Group.
- Mighty (formerly Lemonly): Boutique explainer video, infographic, and content design studio. Overlaps with Jake Group on branding, content marketing, and custom creative for mission-driven and enterprise clients at a similar small-agency scale.
Regional players
- Neff & Co. (formerly Neff Associates): DC-metro-based creative agency offering branding, web, and integrated marketing. Directly comparable on regional footprint and the DC-area nonprofit/professional-services client profile Jake Group serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jake Group social profiles
Digital presenceJake Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jake Group leadership team
Management profileNumber of profiles
Jake Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jake Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jake Group
What does Jake Group do?
Jake Group is a full-service digital marketing agency that designs and develops custom websites (primarily on WordPress), creates brand identities and logos, produces print collateral, and executes digital marketing campaigns (SEO/SEM, social media, email, analytics) for B2B clients. All projects are custom-built from the ground up rather than template-based, with pricing ranging from $10,000 to $100,000+ per website project plus recurring hosting and marketing retainers.
Is Jake Group a public or private company?
Jake Group is a private company. It is classified as corporate owned and is currently acquired.
When was Jake Group founded?
Jake Group was founded in 2002. It employs 11 to 50 people.
Where is Jake Group based?
Jake Group is headquartered in Washington, United States, in the North America region.
How does Jake Group make money?
Five revenue lines are on record. Web Design & Development Services are the primary driver. The others are website Hosting, digital Marketing Services, branding Services and print Design Services.
Who are Jake Group's main competitors?
Direct peers on record are Lounge Lizard, Digital Silk, Coalition Technologies, SmartSites, Big Duck, Huemor, Barrel, Bureau of Small Projects and Mighty (formerly Lemonly). Neff & Co. (formerly Neff Associates) is listed as a regional player.
Does Jake Group have an API?
No public API is recorded for Jake Group.
What industry is Jake Group in?
Jake Group's product category is Creative Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 54181 and its SIC code is 7311.