Freitag

What Freitag does

Freitag is a privately-held, full-service digital marketing agency headquartered in Keene, New Hampshire, founded in 2023 by Jan Ziegler, serving small and medium-sized businesses across the New England region. The agency delivers integrated marketing programs spanning paid media management (Google Ads, Meta Ads, LinkedIn, TikTok, YouTube, Connected TV, Local Service Ads), search engine optimization with hyper-local targeting, social media management, website design and development, graphic design, and video production. It also operates verticalized service modules including dedicated lead-generation offerings for home-services subsegments (HVAC, plumbing, roofing, electrical, pest control), as well as a franchise-marketing framework that combines corporate brand alignment with localized execution.

Freitag differentiates through a fully in-house operating model — with named department heads in SEO, Content, and Design — and through documented performance outcomes across 100+ campaigns, including quantified lead lifts, cost-per-lead reductions, and revenue increases for SMB clients. Service delivery is supported by official partner status with Google, Meta, and Shopify, and by an owned-audience content engine comprising a blog, podcast ("It's Freitag"), and webinars.

The business model is professional-services-based, with custom monthly retainers sized to each client's goals and channel mix rather than fixed-tier packaging. Customer concentration is spread across home services, manufacturing, e-commerce, retail, restaurants, professional services, nonprofits, and franchises, with no publicly disclosed revenue figures and no external funding events. Distribution is sales-led through direct outreach, free strategy sessions, and regional business alliances across New Hampshire, Vermont, Massachusetts, and into New York.

Name

Freitag

Legal name

Freitag

Website

https://freitagmarketing.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Freitag is a New England-based, full-service digital marketing agency serving SMBs across home services, manufacturing, retail, franchise, and professional services verticals with paid media, SEO, social media, and web design.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Digital marketing services
• Paid media management
• Search engine optimization
• Social media management
• Website design

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, paid media, social media management, website design, graphic design, and photography. Customized plans tailored to client size, goals, and needs with pricing that doesn't use cookie-cutter approaches.
2. Industry-Specific Campaigns: Lead generation services for specific industries including HVAC, plumbing, roofing, electrical, pest control, and HVAC with exclusive leads and results tracking.
3. Franchise Marketing Services: Specialized franchise marketing services combining corporate branding with localized marketing efforts, including Cape Cod Mosquito Squad franchise partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels18 records

Core offering

Freitag Marketing is a full-service digital marketing agency that plans, builds, and executes integrated campaigns across paid media, SEO, social media management, website design, graphic design, and video production. Services are bundled into custom monthly plans tailored to each client's size, goals, and vertical, with a strong specialization in home services, manufacturing, e-commerce, and franchise businesses across New England.

Product overview

Freitag Marketing is a full-service digital marketing agency that operates as a unified platform offering multiple interconnected service modules. The core offering combines paid media management, search engine optimization, social media management, website design, graphic design, and video production into a cohesive digital marketing system. Specialized vertical services including roofing lead generation, plumbing lead generation, and franchise marketing build upon the core platform to address specific industry needs. The company serves New England businesses across home services, manufacturing, retail, e-commerce, and franchise sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Management Full-funnel paid media management across Google Ads (Search, Display, Local Service Ads), Meta Ads (Facebook, Instagram), TikTok Ads, LinkedIn Ads, YouTube Ads, and Connected TV, including geo-targeting for New England service areas, A/B testing, and transparent reporting.
• Search Engine Optimization (SEO) Technical SEO audits, on-page optimization, keyword strategy, content creation, backlink acquisition, and hyper-local SEO targeting specific towns and regions across New England, including service-and-location pages for every combination.
• Social Media Management Platform strategy, content calendar creation, content design, caption writing, scheduling, publishing, community engagement, and paid social integration across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Website Design & Development Website design, development, e-commerce setup (including Shopify), and conversion rate optimization using Performance Design principles to turn visitors into buyers.
• Graphic Design High-performance web assets, brand visual systems, scroll-stopping social media creative, high-conversion ad design, large-format and environmental design, and professional video editing with motion graphics.
• Video Production Professional video editing and motion graphics services including short-form reels, promotional videos, and campaign content for organic social and paid advertising.
• Franchise Marketing Services Specialized franchise marketing that combines corporate branding alignment with localized digital strategies, including customizable marketing kits, training webinars, and feedback sessions for franchisees.
• Roofing Lead Generation Services Exclusive lead generation campaigns for roofing companies targeting homeowners for storm damage, routine maintenance, or full replacements.
• Plumbing Lead Generation Services Lead generation campaigns targeting homeowners actively searching for plumbing solutions, delivering exclusive high-intent prospects.
• HVAC Marketing Services Verticalized digital marketing for HVAC companies combining SEO, paid media, social media, and website design to generate exclusive leads and improve conversion rates.

Quantifiable outcome

• 300-500% increase in website traffic for clients following the marketing blueprint
• +11 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• GooglecoreTechnology or IntegrationOfficial Google Partner for Google Ads and marketing platforms. Manages Google Search Ads, Google Maps optimization, Google Business Profile, and Local Service Ads for clients across New England.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner managing Facebook Ads and Instagram Ads campaigns for clients. Expertise in Meta advertising strategies and campaign optimization.
• Keene's Best / Keene SentinelminorGTM or Marketing PartnerLocal recognition partnership for community awards and visibility in Keene, New Hampshire market.
• Monadnock RegionminorGTM or Marketing PartnerRegional partnership with Monadnock Region for local business community engagement.
• Upper Valley Business AllianceminorGTM or Marketing PartnerPartnership with Upper Valley Business Alliance for regional business networking and referrals.
• Cape Cod Mosquito SquadflagshipChannel Partner/ Reseller/ DistributorFlagship franchise marketing partnership with Cape Cod Mosquito Squad, achieving 42% new customers vs year prior and becoming #1 mosquito and tick control service in Cape Cod area through paid media, local SEO, and social media campaigns.

Scale indicators25 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid media, SEO, and conversion optimization for SaaS and SMB clients. Comparable service mix with similar emphasis on measurable ROI and reporting.
• LYFE Marketing: Atlanta-based social media management and digital marketing agency serving small businesses nationwide. Directly comparable social media and content focus targeted at SMBs in regional markets.
• Mainstreethost: Buffalo-based digital marketing agency offering web design, SEO, PPC, and social media to SMB clients. Comparable service catalog and SMB sales-led GTM motion.
• SmartSites: New Jersey-based full-service digital marketing agency offering SEO, PPC, web design, and social media to SMB clients across the U.S. Closely aligned service stack and SMB GTM motion with comparable size range.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and CRO for mid-market and SMB clients. Comparable focus on performance-driven paid media management and reporting-led client engagements.
• Big Leap: Full-service digital marketing agency offering SEO, content marketing, paid media, and web design to SMB and mid-market clients. Comparable service stack with similar agency size and SMB customer focus.
• TopSpot Internet Marketing: Houston-based digital marketing agency focused on industrial and home services B2B clients, with strong emphasis on paid search and SEO for contractors. Direct overlap on home services vertical expertise and lead generation GTM.
• Thrive Internet Marketing Agency: Full-service digital marketing agency with a strong focus on web design, SEO, social media, and paid media for SMB clients. Multi-city footprint with overlapping service offering and customer profile to Freitag.

Broad incumbents

• WebFX: Large full-service digital marketing agency headquartered in Harrisburg, PA, serving SMBs and mid-market clients with SEO, paid media, web design, and content. Directly comparable service mix and SMB customer focus; much larger scale than Freitag.
• Scorpion: National marketing technology company serving home services, legal, and healthcare SMBs with websites, paid media, and CRM. Direct overlap on home services vertical and SMB customer profile; significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freitagmarketing
• LinkedInlinkedin.com/company/freitag-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freitag