Baker Brun
Baker Brun is a 130+ year-old Norwegian bakery company founded in 1893, operating 26+ retail bakery outlets across Bergen and western Norway. It serves individual consumers, corporate catering clients, and event customers with traditional artisan baked goods, custom cakes, and venue rentals.
- Company typePrivate
- Founded1893
- HeadquartersBergen, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Baker Brun does
Baker Brun is a Norwegian bakery company founded in 1893 by Ferdinand Brun in Bergen, operating 26+ retail bakery outlets across Bergen and western Norway. The company produces and sells traditional artisan baked goods including breads, rolls, pastries, custom cakes, and specialty Norwegian items such as skillingsboller, wienerbrød, and seasonal products, using traditional baking methods combined with modern production processes. The company operates a gluten-free sub-brand, Naturbakeriet, established in 2004 with ASVO Bergen AS, and retains the acquired brands Hardanger Bakeri og Konditori AS (1998) and Solbrød Bakeri & Konditori (merged 2013). Headquarters relocated in 2022 from Bergen city center to a new facility at Espehaugen 34 near Flesland airport.
The company serves multiple customer segments through five distinct revenue streams: direct retail sales to individual consumers at owned bakery locations, corporate catering (storhusholdning) supplying hotels, cantines, and restaurants, custom cake orders for celebrations, meeting food (møtemat) for corporate events, and venue rental at Svensgården på Bryggen and Lagunen. Online ordering is available through the website, with delivery via Morgenlevering and Wolt. The CEO, Daniel Håkansson, oversees the corporate/storhusholdning division.
Baker Brun differentiates through 130+ years of brand heritage, sustainability credentials including a 60%+ food waste reduction through its Too Good To Go partnership (saving 145,000+ bags), local flour sourcing from Norgesmøllene in Vaksdal, and community engagement through events such as barseltreff (parent meetups) and strikkekafé (knitting cafés). The Bakervenn customer loyalty program operates via the Diller app. The company is privately held with no publicly disclosed ownership structure, funding history, or revenue figures.
Baker Brun firmographics
Firmographics- Name
- Baker Brun
- Legal name
- Baker Brun
- Website
- https://bakerbrun.no
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Baker Brun is a 130+ year-old Norwegian bakery company founded in 1893, operating 26+ retail bakery outlets across Bergen and western Norway. It serves individual consumers, corporate catering clients, and event customers with traditional artisan baked goods, custom cakes, and venue rentals.
- Ownership category
- akta.pro rank
Baker Brun industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Baker Brun is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices26 records
Markets served
Baker Brun business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: Direct sales of fresh baked goods through company-owned bakery outlets across Bergen and western Norway. Products include breads, rolls, pastries, cakes, and specialty items like skillingsboller.
- Corporate Catering (Storhusholdning): Supply of fresh baked goods to hotels, cantines, restaurants, and other professional kitchens. Provides reliable delivery of breads, rolls, and cakes to businesses.
- Custom Cake Orders: Custom cake ordering service for celebrations including birthdays, weddings, and other events. Customers can order through the website or by calling nearest bakery location.
- Meeting Food (Møtemat): Handmade meeting food including fresh rolls, sandwiches, and pastries for meetings, seminars, and corporate events. Ordered online and delivered.
- Venue Rental: Rental of event spaces including Svensgården on Bryggen (historic venue for meetings, conferences, celebrations) and Lagunen meeting room. Provides catering services for rented venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Svensgården Meeting Room Half Day |
| Other | Pay-as-you-go | Svensgården Meeting Room Full Day |
| Other | Pay-as-you-go | Christmas Lunch at Svensgården |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Baker Brun product offering
Product offeringCore offering
Baker Brun operates a regional chain of 26+ retail bakery outlets across Bergen and western Norway, selling fresh artisan breads, rolls, pastries, and traditional Norwegian baked goods (skillingsboller, wienerbrød) directly to consumers. In parallel, the company runs a dedicated corporate catering (Storhusholdning) division supplying fresh baked goods to hotels, cantines, and restaurants, plus an online ordering service for custom celebration cakes and meeting food (Møtemat). The company also rents out historic event venues (Svensgården at Bryggen, Lagunen) for meetings and celebrations.
Differentiator
Problem solved
Functional benefit
Brands
- Hardanger Bakeri og Konditori AS: Acquired bakery and konditori brand operating under Baker Brun group.
- Naturbakeriet
- Solbrød Nesttun
Products and services
- Retail Bakery Goods (Bread, Rolls, Pastries)
- Custom Cake Orders
- Meeting Food (Møtemat)
- Corporate Catering (Storhusholdning)
- Svensgården Bryggen Venue Rental
- Lagunen Meeting Room Rental
- Christmas Lunch at Svensgården
- Naturbakeriet Gluten-Free Bakery Products
Quantifiable outcome
- Over 60% reduction in food waste through Too Good To Go partnership
- +1 more outcomes
Companies that use Baker Brun
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Baker Brun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baker Brun partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Too Good To GocoreFirst company in Hordaland to sign partnership with Too Good To Go for food waste reduction. Through this collaboration, Baker Brun has saved over 145,000 bags of food (approximately 150 tonnes) from becoming animal feed, reducing waste by over 60%.
- NofimaminorResearch partnership focusing on sustainable food production, utilization of by-products from other industries, innovative packaging solutions for extended shelf life and reduced plastic use.
- Grønt Punkt (Grønt Punkt Norge)minorMember of Grønt Punkt Norway, taking the plastic pledge with goal to further reduce plastic consumption. Company uses very little plastic in production.
- ASVO Bergen ASminorCollaboration to establish Naturbakeriet in 2004, offering gluten-free products. ASVO Bergen is a sheltered workshop/social enterprise.
- NorgesmølleneminorLocal flour supplier located in Vaksdal. Baker Brun sources most raw materials from local suppliers, with flour sourced short-distance from Norgesmøllene.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Baker Brun competitors and assessment
Company assessmentBroad incumbents
- Norgesgruppen (Deli de Luca / in-store bakeries): Largest Norwegian grocery group with in-store bakeries and Deli de Luca convenience-café concepts. Competes on convenience and price for bakery purchases across the same western Norway footprint.
- United Bakeries: Large Scandinavian industrial bakery group producing bread and pastry under multiple brands (e.g., Hatting, Schulstad). Comparable on B2B bakery production and brand portfolio breadth, though at a much larger industrial scale.
- Coop Norge (in-store bakeries): Norway's largest grocery retailer operating extensive in-store bakeries across hundreds of locations. Competes with Baker Brun on everyday bread and pastries through a national footprint and convenience.
Direct peers
- Baker Hansen: Oslo-based premium bakery chain with café operations and custom cake ordering. Comparable multi-location Norwegian retail bakery competing for the same urban, quality-conscious consumer.
- W.B. Samson: One of Norway's oldest and largest bakery chains, operating multiple retail bakeries and B2B supply nationwide. Highly comparable as a multi-outlet Norwegian retail baker with a heritage brand.
- Godt Brød: Norwegian artisan bakery chain with cafés in Oslo and surrounding areas. Direct peer on premium artisan positioning, café-bakery hybrid model, and traditional Norwegian bread craft.
- Åpent Bakeri: Norwegian neighborhood bakery-café chain with locations primarily in the Oslo region. Comparable premium bakery-café model with custom cakes and meeting food offerings.
- Mesterbakeren: Norwegian bakery chain operating bakery-café locations with an emphasis on traditional craftsmanship and fresh daily production. Closely comparable in product mix and store format.
Others
- Too Good To Go: Surplus-meal marketplace platform and Baker Brun's food-waste partnership partner. Comparable not as a competitor but as a key ecosystem enabler for Baker Brun's sustainability program.
Regional players
- Pågens: Swedish heritage bakery brand under Lantmännen. Comparable traditional Nordic bakery heritage and craft positioning, though operating primarily in the Swedish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baker Brun social profiles
Digital presenceBaker Brun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Brun leadership team
Management profileNumber of profiles
Profiles1 record
Baker Brun subsidiaries and ownership
Company hierarchySubsidiaries3 records
Baker Brun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Brun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Brun
What does Baker Brun do?
Baker Brun operates a regional chain of 26+ retail bakery outlets across Bergen and western Norway, selling fresh artisan breads, rolls, pastries, and traditional Norwegian baked goods (skillingsboller, wienerbrød) directly to consumers. In parallel, the company runs a dedicated corporate catering (Storhusholdning) division supplying fresh baked goods to hotels, cantines, and restaurants, plus an online ordering service for custom celebration cakes and meeting food (Møtemat). The company also rents out historic event venues (Svensgården at Bryggen, Lagunen) for meetings and celebrations.
Is Baker Brun a public or private company?
Baker Brun is a private company. It is classified as unknown and is currently operating.
When was Baker Brun founded?
Baker Brun was founded in 1893. It employs 101 to 250 people.
Where is Baker Brun based?
Baker Brun is headquartered in Bergen, Norway, in the Europe region.
How does Baker Brun make money?
Five revenue lines are on record. Retail Bakery Sales are the primary driver. The others are corporate Catering (Storhusholdning), custom Cake Orders, meeting Food (Møtemat) and venue Rental.
Who are Baker Brun's main competitors?
Broad incumbents on record are Norgesgruppen (Deli de Luca / in-store bakeries), United Bakeries and Coop Norge (in-store bakeries). Direct peers are Baker Hansen, W.B. Samson, Godt Brød, Åpent Bakeri and Mesterbakeren. Too Good To Go is listed as an others. Pågens is listed as a regional player.
Does Baker Brun have an API?
No public API is recorded for Baker Brun.
What industry is Baker Brun in?
Baker Brun's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 2050.