Åpent Bakeri
Åpent Bakeri is a Norwegian artisan bakery-café chain operating 20+ locations across Oslo, founded in 1998 by Øyvind Lofthus and Emmanuel Rang. It sells traditionally made sourdough breads, pastries, confectionery, corporate catering, and in-house roasted coffee to retail and corporate customers.
- Company typePrivate
- Founded1998
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Åpent Bakeri does
Åpent Bakeri AS is a privately held Norwegian artisan bakery chain founded in June 1998 by bakers Øyvind Lofthus and Emmanuel Rang. The company operates 20+ bakery-café outlets across Oslo, including the original Inkognito Terrasse location and historic sites such as Damplassen (with a 1929 stone oven) and Tranen (originally opened 1921). The Paleet location was unified under the Åpent Bakeri brand in 2024 after operating as United Bakeries since 2006.
Production is built around traditional artisan methods: a 13-year-old sourdough starter culture ("Maria") drives bread production; doughs undergo long fermentation (up to three days for some breads); select sites use stone ovens; and machinery is kept minimal. The portfolio spans sourdough and specialty breads, laminated viennoiserie (croissants, pain au chocolat, cinnamon/cardamom buns), crispbreads, confectionery (including a Belgian and Valrhona chocolate advent calendar), and seasonal items such as gingerbread dough and saffron buns. Night production at the main bakery runs 3,000-4,000 breads, with a separate department producing ~30,000 small baked goods weekly.
Revenue is generated primarily through direct-to-consumer retail at bakery-cafés, with pay-as-you-go unit pricing (pastries kr 55-92, lunch dishes kr 125-229) and on-site coffee roasted in-house. Since June 2019, coffee has been roasted on a Loring S15 Falcon; the operation became wholly owned and rebranded to Åpent Kaffebrenneri in 2023. A secondary stream, Møtemat corporate catering, supplies sandwiches and salads to Oslo businesses with three-day advance notice and delivery from kr 250. Distribution is exclusively physical retail within Oslo; no e-commerce or individual-product delivery exists, though the company participates in the Too Good To Go surplus-food app and a Matvett food-waste initiative. The company has no disclosed institutional investors, no parent, and one wholly owned subsidiary (Åpent Kaffebrenneri).
Åpent Bakeri firmographics
Firmographics- Name
- Åpent Bakeri
- Legal name
- Åpent Bakeri AS
- Website
- https://apentbakeri.no
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Åpent Bakeri is a Norwegian artisan bakery-café chain operating 20+ locations across Oslo, founded in 1998 by Øyvind Lofthus and Emmanuel Rang. It sells traditionally made sourdough breads, pastries, confectionery, corporate catering, and in-house roasted coffee to retail and corporate customers.
- Ownership category
- akta.pro rank
Åpent Bakeri industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Artisanal & Craft Bakeries (CRAHAGAA)
Keywords
Where Åpent Bakeri is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices22 records
Markets served
Åpent Bakeri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: Sale of freshly baked bread, pastries, and baked goods through multiple retail locations in Oslo. Products include sourdough breads, croissants, rolls, and seasonal items.
- Café and Restaurant Services: In-store dining and café services at all locations, with extended kitchen menus at select outlets serving breakfast, lunch, and brunch.
- Coffee Sales: Sale of freshly roasted coffee from their in-house roastery (Åpent Kaffebrenneri) across all locations. Coffee is sourced from Nordic Approach and roasted on their Loring S15 Falcon roaster.
- Corporate Catering: Meeting food and event catering services, including sandwiches and salads made fresh each morning. Delivery available in Oslo from kr. 250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meeting food items - breakfast sandwiches and salads |
| Unit Pricing | Pay-as-you-go | Kitchen menu - breakfast and lunch dishes |
| Unit Pricing | Pay-as-you-go | Paleet location kitchen menu |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Åpent Bakeri product offering
Product offeringCore offering
Artisan bakery chain founded in 1998 producing handcrafted bread, pastries, viennoiserie, and baked goods using traditional methods including long fermentation times and a signature sourdough culture. Operates more than 20 bakery-café retail locations across Oslo, with an in-house coffee roasting operation (Åpent Kaffebrenneri) and a corporate catering service (Møtemat).
Product overview
Åpent Bakeri is a Norwegian craft bakery chain founded in June 1998, operating multiple bakery-café locations across Oslo. The product portfolio centers on artisan bread products made with traditional methods (sourdough fermentation, long proofing times, stone ovens), complemented by pastries (croissants, pain au chocolat, cinnamon buns), in-house roasted coffee (Åpent Kaffebrenneri), prepared sandwiches and salads (Møtemat catering), handcrafted confectionery, crispbreads, and seasonal items. The company roasts its own coffee using a Loring S15 Falcon roaster and emphasizes natural, minimally processed ingredients sourced with attention to quality and local suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Åpent Kaffebrenneri: In-house coffee roasting operation established in 2019; became wholly owned by Åpent Bakeri in 2023. Burns coffee for all Åpent Bakeri locations, led by Tumi and Philip.
Products and services
- Artisan Sourdough Bread
Quantifiable outcome
- Better shelf life, taste, and color through long fermentation
Companies that use Åpent Bakeri
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Åpent Bakeri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Åpent Bakeri partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TalormadecoreCoffee roasting partnership. Talormade roasts coffee for Åpent Bakeri using their Loring S15 Falcon roaster. In 2023, Åpent Bakeri became sole owner of the roastery, renamed Åpent Kaffebrenneri.
- Lofthus SamvirkelagcoreCo-ownership partnership with Åpent Bakeri owners. Lofthus Samvirkelag operates pizza restaurants at Tranen, Åsengata, Glasshuset Røa torg, and Kværnerbyen locations starting from 4 PM daily. The partnership began in 2012 when owners took over Tranen.
- Jardar and Marthe (Ringsaker)minorNorwegian quinoa producer. Deliver 25kg bags approximately monthly for use in salads and bread products.
- Nordic ApproachminorCoffee bean supplier providing ethically sourced coffee beans from various origins including Ethiopia, Colombia, El Salvador, Honduras, Kenya, and Brazil.
- Too Good To GominorFood waste reduction app partnership. Unsold baked goods are sold at reduced prices through the app. Approximately 2,500 portions were rescued via the app in October.
- MatvettminorFood waste initiative partnership. Frydenlund and Barcode locations participate in the 'Kutt Matsvinn 2020' project to reduce food waste.
- Holte GårdminorOrganic egg supplier providing eggs from Holte farm used in baking and kitchen menus across all locations.
- Norsk UrkornminorGrain supplier providing stone-ground spelt from Norwegian sources for pepperkaker (gingerbread) and specialty breads.
- Fredskjær GårdminorVegetable supplier providing seasonal root vegetables including beets, Jerusalem artichokes, parsnips, and carrots for winter dishes.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Åpent Bakeri competitors and assessment
Company assessmentRegional players
- Espresso House: Nordic coffee-led café chain that competes for the same café/coffee-with-pastry occasion in Norwegian city centers.
- Wernerssons: Swedish artisan bakery brand with multi-site retail; comparable product and café model but operating primarily in Sweden rather than Norway.
- Joe & The Juice: Nordic-origin café chain competing for urban coffee-and-light-food occasions in the same customer segments that visit premium Oslo bakeries.
Direct peers
- Lagkagehuset: Danish bakery-café chain with comparable breadth of artisan bread, pastries and in-store café dining; a Nordic peer at similar scale and premium positioning.
- Godt Brød: Norwegian artisan bakery chain focused on sourdough, organic ingredients and traditional long-fermentation methods — directly comparable craft positioning to Åpent Bakeri.
- Meyers (Meyers Deli / Meyers Bageri): Danish artisan bakery and food brand built on natural ingredients and traditional craft, the closest Nordic analogue to Åpent Bakeri's values-driven positioning.
- Baker Hansen: Established Norwegian bakery-café chain with broad retail footprint, comparable to Åpent Bakeri's mix of fresh-bread retail and on-site café service within Norway.
- Hattebageren: Oslo-based artisan bakery known for traditional sourdough and heritage-grain breads, competing for the same premium-bread and bakery-café customer.
Broad incumbents
- Le Pain Quotidien: International bakery-café chain combining organic artisan bread with full café service; a broader incumbent operating a wider footprint than Åpent Bakeri.
- Maison Kayser: French-founded international artisan bakery-café chain built on traditional French methods and fermentation craft — overlapping brand and product proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Åpent Bakeri social profiles
Digital presenceÅpent Bakeri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Åpent Bakeri leadership team
Management profileNumber of profiles
Profiles6 records
Åpent Bakeri subsidiaries and ownership
Company hierarchySubsidiaries1 record
Åpent Bakeri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Åpent Bakeri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Åpent Bakeri
What does Åpent Bakeri do?
Artisan bakery chain founded in 1998 producing handcrafted bread, pastries, viennoiserie, and baked goods using traditional methods including long fermentation times and a signature sourdough culture. Operates more than 20 bakery-café retail locations across Oslo, with an in-house coffee roasting operation (Åpent Kaffebrenneri) and a corporate catering service (Møtemat).
Is Åpent Bakeri a public or private company?
Åpent Bakeri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Åpent Bakeri founded?
Åpent Bakeri was founded in 1998. It employs 101 to 250 people.
Where is Åpent Bakeri based?
Åpent Bakeri is headquartered in Oslo, Norway, in the Europe region.
How does Åpent Bakeri make money?
Four revenue lines are on record. Retail Bakery Sales are the primary driver. The others are café and Restaurant Services, coffee Sales and corporate Catering.
Who are Åpent Bakeri's main competitors?
Regional players on record are Espresso House, Wernerssons and Joe & The Juice. Direct peers are Lagkagehuset, Godt Brød, Meyers (Meyers Deli / Meyers Bageri), Baker Hansen and Hattebageren. Broad incumbents are Le Pain Quotidien and Maison Kayser.
Does Åpent Bakeri have an API?
No public API is recorded for Åpent Bakeri.
What industry is Åpent Bakeri in?
Åpent Bakeri's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 311811 and its SIC code is 2050.