Bloq Marketing

What Bloq Marketing does

Bloq Marketing is a privately held, founder-owned digital marketing agency founded in 2012 by Evee Salazar and Danny Ruiz, headquartered in Downey, California, with operations focused on the greater Los Angeles market. The firm exclusively serves HVAC, plumbing, and broader home service contractors, delivering a coordinated stack of Local SEO (Google Business Profile optimization, Map Pack targeting across 15+ LA cities), conversion-optimized web design, paid social and Google Ads management, social media marketing, tiered email marketing (Copper, Silver, Gold packages), and lead generation services. Its differentiator is a "Booked Jobs Framework" that orients all activity around booked jobs and attributable revenue rather than vanity metrics, supported by a real-time performance dashboard.

The underlying technology stack centers on LogicSoft Cloud, a proprietary all-in-one CRM offering two subscription tiers (Lite Logic and Premium Logic) with lead generation campaigns, online appointment scheduling, automated SMS/email campaigns, two-way texting, GMB messaging, web chat, reputation management, missed-call text back, text-to-pay via Stripe, and pipeline management; the platform is distributed with a 14-day free trial and integrates with Stripe for billing, Mailgun for email delivery, and Rehash Leads for automated outreach. The firm's "AI Booking Systems" automate appointment conversion, though the underlying capability is best characterized as rule-based marketing automation rather than machine learning.

Bloq Marketing generates revenue primarily through monthly SEO retainers and lead generation subscriptions, supplemented by project-based web design fees, LogicSoft Cloud SaaS subscriptions, and add-on services (email marketing, branding, collateral design, ad management). Go-to-market is consultative and capacity-constrained — capped at 5 new clients per month with a free growth audit lead magnet and under 4-hour response time — serving 50+ SMB contractor accounts. The firm is bootstrapped with no disclosed institutional funding, parent company, or M&A activity.

Name

Bloq Marketing

Legal name

Bloq Marketing

Website

https://bloqmarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloq Marketing is a Downey, California-based digital marketing agency founded in 2012 that exclusively serves HVAC, plumbing, and home service contractors across the greater Los Angeles area with SEO, web design, lead generation, and its proprietary LogicSoft Cloud CRM, measured on booked jobs and revenue.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Contractors

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• HVAC SEO services
• Plumbing SEO services
• Contractor web design
• Local SEO marketing
• Lead generation services

Headquarters

HQ city

Downey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services Retainer: Ongoing SEO services for HVAC and plumbing contractors, typically structured as monthly retainers with results measured by booked jobs and revenue generated.
2. Web Design Services: Custom website design and development for contractors, including mobile-first design, conversion optimization, and SEO-ready implementation. Project-based pricing with staged payments.
3. Lead Generation Services: Facebook Ads, PPC management, and lead generation campaigns that drive qualified appointments for contractors.
4. LogicSoft Cloud CRM Subscriptions: Lite Logic and Premium Logic CRM packages offering different feature tiers for marketing automation and lead management.
5. Email Marketing Packages: Copper, Silver, and Gold tiered email marketing campaign packages with increasing number of campaigns and workflows.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Bloq Marketing is a digital marketing agency that delivers specialized SEO, web design, and lead generation services for HVAC and plumbing contractors in the Los Angeles and Downey market. The agency builds full revenue systems aimed at converting online presence into booked jobs rather than traffic or vanity metrics, combining Google Business Profile optimization, conversion-optimized websites, paid ads, and the proprietary LogicSoft Cloud CRM platform.

Product overview

Bloq Marketing is a specialized digital marketing agency for HVAC and plumbing contractors, offering a coordinated ecosystem of marketing services. The core offering centers on SEO services (HVAC SEO and Plumbing SEO) combined with Contractor Web Design to generate booked jobs and revenue for contractors in the Los Angeles area. The Bloq Way framework emphasizes booked jobs over leads, Google Map Pack dominance, conversion-optimized websites, and revenue tracking. Supporting services include Lead Generation (with AI booking systems and Facebook Ads), Email Marketing (Copper/Silver/Gold tiers), Social Media Marketing, Ad Management, Logo Design, Branding, and Marketing Collateral Design. The proprietary LogicSoft Cloud CRM (available in Lite Logic and Premium Logic tiers) serves as the technology platform for the ecosystem, providing lead management, appointment scheduling, automated SMS/email campaigns, 2-way texting, reputation management, and pipeline tracking. The 5-Step Booked Jobs Framework (Local Keyword Domination, Google Business Profile Optimization, Website That Books Jobs, Authority Building, and Conversion Optimization) ties the service offerings together into a cohesive system.

Differentiator

Problem solved

Functional benefit

Brands

• LogicSoft Cloud: All-in-one CRM platform for HVAC and plumbing businesses, featuring lead generation campaigns, automated SMS/Email campaigns, pipeline management, 2-way texting, and appointment scheduling.

Products and services

• HVAC SEO Services Search engine optimization services tailored to HVAC contractors, including local keyword domination, Google Business Profile optimization, authority building, and conversion optimization. The agency reports 340% average traffic increase and top-3 Google Map Pack rankings across 15+ LA cities for clients.
• Plumbing SEO Services SEO services for plumbing contractors covering drain and sewer SEO, Google Map Pack dominance, and lead generation for plumbing service calls. The agency reports 5x more booked jobs for plumbing clients.
• Contractor Web Design Custom website design and development for HVAC and plumbing contractors, including UI design, copywriting, configuration, testing, launch, and SEO-ready implementation. Mobile-first, fast-loading, and conversion-optimized design with reported 2.5x conversion rate improvement.
• Lead Generation Multi-channel lead generation services for contractors, combining AI booking systems, Facebook Ads, and lead nurturing systems to convert visitors into booked appointments.
• LogicSoft Cloud CRM Proprietary all-in-one marketing CRM platform for HVAC and plumbing businesses, offering lead generation campaigns, online appointment scheduling, automated SMS/email campaigns, pipeline and lead management, two-way texting, GMB messaging, web chat, reputation management, call tracking, and text-to-pay. Available in Lite Logic and Premium Logic tiers with a 14-day free trial.
• Email Marketing Email marketing campaigns and automation for re-targeting existing customer databases of plumbing and HVAC businesses, including email design, workflow setup, scheduling, and social media sharing. Available in Copper, Silver, and Gold tiers, distributed via Mailgun integration.
• Social Media Marketing Social media content creation and management for HVAC and plumbing businesses, including Facebook Ads, content strategy, and posting across Facebook, LinkedIn, Instagram, YouTube, and TikTok.
• Ad Management Paid advertising management covering Google Ads and Facebook Ads, including cost-per-conversion monitoring, impression share analysis, and competitor campaigns, with recommendations to combine with SEO for improved ROI.
• Local SEO Local search engine optimization targeting specific geographic areas in greater Los Angeles, including keyword research, on-page optimization, blog development, and citation building for multi-city dominance.
• Logo Design Logo design service beginning with business discovery, concept design, demo presentations, finalization, and delivery with logo guidelines and files.
• Branding and Marketing Collateral Design Marketing collateral design, social media graphics, email signature lines, and general graphic design work for consistent brand presentation across HVAC and plumbing businesses.
• Funnels Landing page and marketing funnel design and development, including graphics and conversion-focused content to convert traffic into leads and qualified opportunities.

Quantifiable outcome

• 340% average traffic increase for HVAC clients
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Rehash LeadscoreTechnology or IntegrationRehash Leads is positioned as a partner for the LogicSoft Cloud CRM platform, specifically focused on helping HVAC companies create profitable conversations with homeowners through automated outreach and lead conversion optimization across SMS, email, and phone channels.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surefire Local: Local marketing platform delivering SEO, listings management, and lead conversion software to SMBs including home services. Comparable to Bloq's CRM-plus-marketing-service model and the LogicSoft Cloud product direction.
• Disruptive Advertising: Performance and digital marketing agency emphasizing paid media, SEO, and lifecycle marketing for B2B and SMB clients. Comparable to Bloq's multi-channel digital offering with similar retainer structure and contractor-adjacent SMB client base.
• Scorpion: Largest digital marketing agency specifically serving home service businesses (HVAC, plumbing, electrical, roofing). Closest direct competitor to Bloq Marketing given overlapping verticals, SEO-and-website-led go-to-market, and revenue-first measurement style.
• RevLocal: Digital marketing agency serving SMBs and local service businesses with SEO, paid media, and websites. Closely comparable in customer profile (local contractors) and delivery model to Bloq's SEO + web design + lead generation stack.
• Blue Corona: Digital marketing agency historically focused on HVAC, plumbing, electrical, and roofing contractors offering SEO, web design, and lead generation. Highly comparable to Bloq in target customer, technology stack, and bookable-jobs value proposition.
• KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion rate optimization for SaaS and lead-generation clients. Comparable through its lead-gen and CRO specializations that overlap with Bloq's contractor funnel work.

Broad incumbents

• WebFX: Large full-service digital marketing agency covering SEO, web design, and paid media across many verticals. Same service mix as Bloq but at significantly larger scale and without exclusive focus on HVAC and plumbing.
• Thryv: SMB SaaS platform offering marketing automation, CRM, and listing management — including home service contractors. Adjacent comparable to LogicSoft Cloud CRM combined with Bloq's marketing services, albeit broader in vertical and product depth.
• ServiceTitan: Field service software platform dominant in HVAC, plumbing, and electrical — also offering marketing/lead management features. Comparable through the same contractor end customer, while sitting adjacent (SaaS not agency) to Bloq's positioning.
• Townsquare Interactive: Digital marketing platform for SMBs including website, SEO, and CRM solutions. Comparable in its bundled website-plus-marketing-plus-tech offering to Bloq's services plus LogicSoft Cloud stack, though serving many industries rather than HVAC/plumbing exclusively.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/contractormkgt
• Facebookfacebook.com/BloqMarketing
• LinkedInlinkedin.com/company/bloq-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloq Marketing