Bottrell Business Consultants

What Bottrell Business Consultants does

Bottrell Business Consultants Pty Ltd is a privately held Australian accounting and financial advisory firm founded in April 2010 by Gavin and Rebecca Bottrell and headquartered in Newcastle, NSW. The firm operates three core service divisions — Bottrell Accounting & Tax (personal and business tax compliance, SMSF accounting/audit/admin, bookkeeping, payroll, and BAS), Bottrell Business Consultants (business setup, advisory, coaching, valuations, and CFO/CEO contracting), and Bottrell Wealth (superannuation, retirement, investment, and insurance advice) — plus an ancillary Bottrell Media arm for web design and marketing. It serves individuals, families, and small-to-medium businesses, including sector-specific offerings for tradies, medical professionals, legal firms, real estate agents, automotive dealerships, NDIS providers, and hospitality operators.

Service delivery is cloud-first, built on partnerships with Xero, MYOB, QuickBooks, and Reckon, plus ancillary integrations (Dext, Deputy, BGL, Sharesight, Stripe, Fathom) and an online tax return submission platform offering a 1-business-day turnaround at published price points (A$140-A$440). Revenue is generated through professional services fees (per-return or hourly/project rates) supplemented by recurring SMSF compliance and financial planning engagements; pricing is publicly disclosed and is mostly low-ticket and distributed. The firm employs 11-50 staff across offices in Newcastle, East Maitland, Gosford, and Chatswood, with a Gold Coast presence and Australia-wide remote delivery; founders maintain full ownership with no external institutional investment.

Name

Bottrell Business Consultants

Legal name

Bottrell Business Consultants Pty Ltd

Website

https://bottrellaccounting.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottrell Business Consultants is a privately held, founder-owned Australian accounting and advisory firm founded in 2010, delivering tax, SMSF, bookkeeping, business advisory, and financial planning services to individuals and SMBs across NSW and Australia via four offices and a cloud-based online platform.

Ownership category

akta.pro rank

Product category

Accounting & Tax Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Accounting services
• Tax compliance
• Business advisory
• SMSF accounting
• Financial planning

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting & Tax Services: Professional services revenue from annual tax compliance, business accounting, bookkeeping, and ongoing advisory services. Services billed at fixed prices for tax returns or hourly/project rates for business advisory.
2. SMSF Services: Self-managed super fund accounting, tax, audit, and administration services generating recurring revenue from annual compliance and setup fees.
3. Financial Planning: Wealth management, superannuation, retirement planning, and insurance advisory services offered through Bottrell Wealth division.
4. Business Coaching: Business advisory, coaching, and mentoring services for small to medium enterprises covering performance coaching, strategic planning, and growth strategies.
5. Marketing Services: Web design, graphic design, social media, and online shop services through Bottrell Media division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bottrell Business Consultants is a multi-disciplinary chartered accounting firm offering accounting, tax compliance, SMSF services, business advisory, financial planning, and bookkeeping to individuals, families, and small-to-medium businesses. Services are delivered through four NSW offices and a cloud-based online platform, with industry specialisation in sectors such as medical, legal, real estate, tradies, NDIS, automotive, and hospitality.

Product overview

Bottrell Business Consultants operates as a multi-disciplinary accounting and financial advisory firm with three primary divisions: Bottrell Accounting & Tax (core accounting, tax preparation, and advisory services), Bottrell Business Consultants (business setup, advisory, coaching, and strategic planning), and Bottrell Wealth & Financial Planning (superannuation, investment, and insurance services). The firm offers a comprehensive suite of professional services including personal and business tax returns, SMSF services, bookkeeping, audit, business advisory, financial planning, and industry-specialised accounting for sectors including NDIS, medical, automotive, tradies, legal, real estate, and hospitality. The company leverages cloud accounting platforms (Xero, MYOB, QuickBooks, Reckon) and provides online tax return services. Services are delivered through offices in Newcastle, Maitland, Gosford, and Chatswood, with additional support for clients throughout Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Bottrell Wealth: Financial Planning and Wealth Management division offering superannuation advice, retirement planning, and investment advice
• Bottrell Media

Products and services

• Personal Tax Returns

Quantifiable outcome

• Tax returns completed within 1 business day

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationCertified Xero accounting software partner providing cloud accounting solutions. Bottrell offers Xero setup, implementation, training, and ongoing support for clients. Xero advisors with extensive implementation experience.
• MYOBcoreTechnology or IntegrationMYOB cloud and desktop accounting software partner providing bookkeeping solutions and client training.
• QuickBookscoreTechnology or IntegrationQuickBooks Online accounting software partner offering cloud accounting solutions for clients.
• ReckoncoreTechnology or IntegrationReckon accounting software partner providing bookkeeping and accounting solutions.
• BGLcoreTechnology or IntegrationSMSF administration software partner for self-managed super fund compliance and reporting.
• Chartered Accountants Australia and New Zealand (CAANZ)coreOthersProfessional affiliation body for Chartered Accountants. Bottrell is recognised as a Chartered Accounting Firm.
• CPA AustraliacoreOthersProfessional affiliation body for Certified Practising Accountants. Bottrell members hold CPA designation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• William Buck: Australian mid-tier accounting and advisory firm with strong presence in NSW regions including Newcastle, offering tax, business advisory, wealth, and SMSF services that directly overlap with Bottrell's service mix.
• Crowe Australasia: Mid-tier accounting and advisory network active across Australia, delivering tax, audit, business advisory, and wealth services to SMBs and mid-market clients — comparable offering to Bottrell at a larger national scale.
• HLB Mann Judd: National mid-tier accounting and advisory firm with multiple NSW offices, offering tax, audit, business services, and wealth advisory to similar SMB and SME clients in the same regional markets as Bottrell.
• BDO Australia: Mid-tier national accounting and advisory network offering tax, audit, business advisory, and wealth services to Australian SMBs and mid-market clients — direct competitor in the same SMB advisory wallet, but at materially larger scale and with broader geographic coverage.
• Pitcher Partners: Australian mid-tier accounting, audit, and advisory firm with NSW offices, providing tax compliance, business advisory, and wealth services to similar SMB and SME clients as Bottrell.
• KPMG Australia: Big 4 professional services firm with full-scale tax, audit, advisory, and wealth practices across Australia, including private enterprise and SMB services in NSW — competes with Bottrell for larger and more complex clients in the same regional markets.
• RSM Australia: Global mid-tier accounting network providing audit, tax, consulting, and wealth services across Australia, competing for the same SMB and family business clients that Bottrell serves in NSW, with a broader specialist bench.

Direct peers

• Vincents Chartered Accountants: Australian mid-tier chartered accounting firm delivering tax, business advisory, audit, insolvency, and wealth services to SMBs and high-net-worth individuals — closely mirrors Bottrell's multi-disciplinary, partner-led service model in the Australian market.

Emerging players

• Pilot.com: Tech-enabled US accounting and bookkeeping firm for SMBs and startups, combining proprietary software with human accountants — analogous to Bottrell's cloud-first, online tax return model but at much larger scale and with proprietary technology.
• Bench (by Empire): Online bookkeeping and accounting service for small businesses, pairing proprietary software with a dedicated bookkeeper — represents the software-enabled, subscription-based SMB accounting model that competes with Bottrell's cloud delivery and bookkeeping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BottrellBusinessConsultants
• LinkedInau.linkedin.com/company/bottrell-business-consultants-pty-ltd
• Instagraminstagram.com/bottrellbusinessconsultants

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottrell Business Consultants