Eveo
Eveo AB is a Swedish private home care provider founded in 2009, serving more than 900 elderly customers across six municipalities in Stockholm County and Strängnäs with approximately 350 employees, differentiated by multilingual caregivers, a specialist dementia team, and in-house safety alarm operations.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Eveo does
Eveo AB is a Swedish private home care provider (Aktiebolag) founded in 2009 in Haninge by Husamettin Utkutug and his sons Kayhan and Tim Utkutug, currently operating across six municipalities — Stockholm, Huddinge, Södertälje, Botkyrka, Sollentuna, and Strängnäs — with approximately 350 employees serving more than 900 elderly customers. The company delivers municipal-funded home care (hemtjänst) under Sweden's customer choice (kundval) system, where approved providers are presented to elderly residents who then select Eveo through municipal case handlers (biståndshandläggare). Service differentiation rests on multilingual caregivers able to serve culturally diverse elderly populations, a specialist demensteam (dementia team) with cultural competence training, and an in-house operated safety alarm (trygghetslarm) centre serving Stockholm city, Sollentuna, Huddinge and Södertälje. The portfolio spans core hemtjänst, the demensteam, night and alarm services, respite and escort services (avlösning & ledsagning), and RUT-eligible household services (cleaning, ironing, laundry).
Eveo's technology stack is intentionally light: the company does not publicly disclose a proprietary care platform, and operational infrastructure is built around digital scheduling, SMS and email customer communication (including SMS visit notifications and digital care plan sharing with relatives), and the in-house safety alarm operations. There is no disclosed AI/ML capability, mobile consumer application, or public API ecosystem. Revenue is generated through three primary streams: regulated municipal reimbursement (the same for all approved providers, billed monthly via means-tested omsorgsavgift from the customer to the municipality), usage-based B2B subcontracting of night visits and alarm responses to other private home care companies in Stockholm (310-445 SEK per visit, plus 125 SEK/month per alarm customer), and private-pay household services at 250 SEK/hour after the Swedish RUT tax deduction. Customer acquisition flows primarily through the municipal referral system and word-of-mouth; direct-to-consumer marketing is secondary.
Following 15 years of independent operation, Eveo was acquired on 1 March 2025 by Carico koncernen, a diversified Swedish conglomerate whose stated strategy is to consolidate quality home care operators under one umbrella for joint development. Eveo continues to operate under its own brand and holds an IVO licence (Inspektionen för vård och omsorg), kollektivavtal (collective agreement), and membership in Vårdföretagarna. The company holds the Wera sub-brand for senior services and is recognised for high customer satisfaction — Socialstyrelsen 2022 results show 98% punctuality (vs 81% national average), 81% customer choice rate (vs 53% national), and 80% complaint-channel awareness (vs 62% national).
Eveo firmographics
Firmographics- Name
- Eveo
- Legal name
- Eveo AB
- Website
- https://eveo.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eveo AB is a Swedish private home care provider founded in 2009, serving more than 900 elderly customers across six municipalities in Stockholm County and Strängnäs with approximately 350 employees, differentiated by multilingual caregivers, a specialist dementia team, and in-house safety alarm operations.
- Ownership category
- akta.pro rank
Eveo industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Morning/Bedtime Routine Assistance (HSABABAH)
- akta.pro secondary industries
- Overnight In-Home Care (Night-Only Supervision) (HSABAHAC), Overnight & Short-Shift Companion Sitter Services (HSABAAAJ)
Keywords
Where Eveo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Eveo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Government-funded Home Care Services: Eveo is a registered and approved home care provider (godkänd hemtjänstutförare) in six municipalities. Customers pay a care fee (omsorgsavgift) to the municipality, which in turn reimburses Eveo based on the municipal rate schedule. All approved providers receive the same municipal rate; they compete on quality, not price. This is the primary revenue stream.
- Night and Alarm Services (B2B subcontracting): Eveo provides night visits and safety alarm response services as a subcontractor to other private home care companies in Stockholm. Rates are charged per visit or per alarm activation on a per-unit basis.
- Household Services (RUT deduction eligible): Cleaning, ironing, and laundry services are offered to customers at a reference price from 250 SEK/hour after the Swedish RUT tax deduction. This is a private-pay add-on to core home care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Municipal rate (regulated) — no provider price variation |
| Usage-based | Pay-as-you-go | Household services — from 250 SEK/hour after RUT deduction |
| Unit Pricing | Monthly | Night visits — fixed per-visit pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Eveo product offering
Product offeringCore offering
Eveo provides home care (hemtjänst) to elderly residents across six municipalities in the Stockholm region and Strängnäs, including personal care, hygiene assistance, medication support and meal preparation. The offering is supplemented by a specialist dementia team, in-house operated safety alarms (trygghetslarm) with 30-minute response, night services, respite and escort support, and RUT-eligible household services such as cleaning and laundry.
Product overview
Eveo is a home care service provider offering a unified portfolio of care and support services for elderly and disabled individuals in Stockholm region and Strängnäs. The core offering centers on Hemtjänst (home care) with specialized add-on services including Demensteamet (dementia care team), Natt- och larmtjänster (night and alarm services), Avlösning & ledsagning (respite and escort), and Hushållsnära tjänster (household services). Trygghetslarm (safety alarms) is provided in-house. The company operates as a single integrated service offering with specialized teams serving customers in six municipalities: Stockholm, Huddinge, Södertälje, Botkyrka, Sollentuna, and Strängnäs.
Differentiator
Problem solved
Functional benefit
Brands
- Wera: Senior services brand operated by Eveo. Referenced as a separate service offering on eveo.se.
Products and services
- Hemtjänst (Home Care)
- Demensteamet (Dementia Team)
- Natt- och larmtjänster (Night and Alarm Services)
- Avlösning & ledsagning (Respite & Escort Services)
- Hushållsnära tjänster (Household Services)
Quantifiable outcome
- 98% of customers report staff arrive on time (always/often) vs 81% nationally (Socialstyrelsen 2022)
- +4 more outcomes
Companies that use Eveo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Eveo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eveo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Carico ABcoreSince 1 March 2025, Eveo is part of the Carico Group (Carico koncernen), whose business idea is to gather good home care operations under one roof to jointly develop them further. Eveo was previously independently owned by founders and investors since 2009. Carico is the parent company.
- Stockholm City, Sollentuna, Huddinge, Södertälje (Municipal Alarm Partnerships)coreEveo operates and manages safety alarms (trygghetslarm) in its own right for Stockholm city, Sollentuna, Huddinge and Södertälje municipalities. This is a direct service contract with municipalities.
- Private Home Care Companies in Stockholm (B2B Subcontracting)minorEveo is a subcontractor (underleverantör) for night visits and safety alarm responses to multiple private home care companies in Stockholm. Eveo's staff performs visits and alarm responses at the partner companies' customers' homes.
- Vårdföretagarna (Swedish Healthcare and Care Association)minorEveo is a member of Vårdföretagarna, the industry association for private healthcare and care providers in Sweden. Membership signals compliance with industry standards and provides advocacy and networking.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Eveo competitors and assessment
Company assessmentDirect peers
- Vardaga: Ambea subsidiary focused on elderly care homes and home care services across Sweden. Directly comparable approved provider competing in the same kundval market.
- Ambea: Leading Swedish/Nordic care company operating elderly care, home care, and care homes through subsidiaries including Vardaga and Nytida. Directly comparable as a multi-municipality approved home care provider.
- Humana: Major Nordic private care provider with elderly home care, personal assistance, and individual/family services in Sweden. Direct competitor offering similar kundval-approved home care across multiple municipalities.
- Attendo: Largest private Nordic care provider offering home care, elderly care, and care homes across Sweden and the Nordics. Direct competitor in the kundval system with similar approved-provider model.
- Olivia Omsorg: Swedish private home care provider competing in the kundval system with a focus on quality and personal relationships. Directly comparable approved-provider peer to Eveo in the Stockholm/Sweden market.
Regional players
- TioHundra: Publicly owned care provider in Norrtälje municipality north of Stockholm, offering home care, primary care, and elderly services. Comparable as a regional Swedish home care operator with municipal contracts.
- Ersta Diakoni: Stockholm-based nonprofit providing elderly care, home care, and social services. Comparable regional competitor serving elderly clients in the Stockholm market.
- Stockholms Sjukhem: Stockholm-based nonprofit provider of elderly care, home care, palliative care, and rehab. Comparable as a Stockholm-focused operator delivering in-home elderly services.
Broad incumbents
- Praktikertjänst: Sweden's largest private healthcare provider cooperative, offering primary care, specialist care, and elderly services. Comparable broad incumbent in Swedish care delivery.
- Capio: Major Swedish healthcare provider (now part of Ramsay Santé) offering primary care, specialist care, and elderly services. Comparable as a broad Swedish healthcare incumbent with overlapping elderly care capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eveo social profiles
Digital presenceEveo compliance and trust
Trust signalCompliance3 records
Eveo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eveo leadership team
Management profileNumber of profiles
Profiles8 records
Eveo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eveo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eveo
What does Eveo do?
Eveo provides home care (hemtjänst) to elderly residents across six municipalities in the Stockholm region and Strängnäs, including personal care, hygiene assistance, medication support and meal preparation. The offering is supplemented by a specialist dementia team, in-house operated safety alarms (trygghetslarm) with 30-minute response, night services, respite and escort support, and RUT-eligible household services such as cleaning and laundry.
Is Eveo a public or private company?
Eveo is a private company. It is classified as corporate owned and is currently operating.
When was Eveo founded?
Eveo was founded in 2009. It employs 251 to 500 people.
Where is Eveo based?
Eveo is headquartered in Stockholm, Sweden, in the Europe region.
How does Eveo make money?
Three revenue lines are on record. Government-funded Home Care Services are the primary driver. The others are night and Alarm Services (B2B subcontracting) and household Services (RUT deduction eligible).
Who are Eveo's main competitors?
Direct peers on record are Vardaga, Ambea, Humana, Attendo and Olivia Omsorg. Regional players are TioHundra, Ersta Diakoni and Stockholms Sjukhem. Broad incumbents are Praktikertjänst and Capio.
Does Eveo have an API?
No public API is recorded for Eveo.
What industry is Eveo in?
Eveo's product category is Home Care Services. Its primary akta.pro industry code is HSABABAH, Morning/Bedtime Routine Assistance, with a secondary code of HSABAHAC, Overnight In-Home Care (Night-Only Supervision). Its NAICS code is 624120 and its SIC code is 8082.