BAXI Manresa

What BAXI Manresa does

BÀSQUET MANRESA SAD is a privately held Spanish professional basketball club founded in 1931 and headquartered in Manresa, Catalonia. The club operates as a Sociedad Anónima Deportiva (sports public limited company) with more than 900 shareholders and fields a professional team that competes in the Liga Endesa (ACB) — Spain's top basketball league, of which it is a founding member since 1983 — and in European competition (Eurocup). It plays home matches at the Nou Congost arena (5,000 spectator capacity, opened 1992), which also houses press facilities, VIP areas, and the Basketball Museum of Manresa, and operates the Vell Congost Complex for youth academy activity.

The club's commercial offering is built around four revenue streams: matchday (3,500+ season subscriptions / abonaments plus individual match tickets), a multi-tier sponsorship programme anchored by main sponsor Kids&Us (effective 2026-27, rebranding the team to Kids&Us Manresa), co-sponsors including BAXI Climatización, CaixaBank, Control Group, Aquaflix and Adbisio-ETL Global, technical sponsor Turion, and institutional sponsors (Ajuntament de Manresa, Generalitat de Catalunya), plus ACB/Eurocup broadcast rights distribution and merchandise sales through the official online store. Supporting infrastructure includes a mobile app (iOS/Android) with mobile-wallet season pass functionality, a digital newsletter, social media channels, the Viu Manresa regional experience platform, and the Fundació Bàsquet Manresa foundation for community and solidarity programmes.

Beyond the professional squad, the organisation operates Bàsquet Manresa Base — one of Spain's most productive youth academies, having developed players such as Sergi Llull and Rafa Martínez — and the charitable Fundació Bàsquet Manresa. The club claims 45+ continuous years at the top level of Spanish basketball, a 1997-98 ACB League championship and a 1996 Copa del Rey title. Underlying technology is standard sports-management tooling (ticketing, e-commerce, mobile app, digital access control) with no proprietary platform or AI capability disclosed.

Name

BAXI Manresa

Legal name

BÀSQUET MANRESA SAD

Website

https://basquetmanresa.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

BÀSQUET MANRESA SAD is a historic Spanish professional basketball club founded in 1931 in Manresa, Catalonia, competing in the Liga Endesa (ACB) and Eurocup. It serves local fans, corporate sponsors, and broadcast partners through matchday, sponsorship, merchandise, and media rights revenue, supported by a renowned youth academy and community foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Manresa

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue: Revenue generated from individual match ticket sales and season subscriptions (abonaments) for access to ACB Liga Endesa, Eurocup, and other official competitions played at the Nou Congost arena (5,000 capacity).
2. Sponsorship & Advertising: Multi-tier sponsorship programme including main sponsor (Kids&Us), co-sponsors (BAXI Climatización, Control Group, CaixaBank, Aquaflix, Adbisio-ETL Global), a technical sponsor (Turion), institutional sponsors (Ajuntament de Manresa, Esportcat-Generalitat de Catalunya), a pool of category sponsors, and individual advertisers.
3. Merchandise & Retail: Revenue from the official online store (store.basquetmanresa.com) selling team apparel and fan merchandise. The club partnered with local brand Turion as technical kit supplier for 3 seasons.
4. Broadcast & Media Rights: Revenue from ACB League and Eurocup broadcast rights associated with participation in these professional competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BAXI Manresa (Bàsquet Manresa S.A.D.) operates a professional basketball team that competes in Spain's Liga Endesa (ACB) and the European Eurocup, playing home matches at the Nou Congost arena in Manresa. The club monetizes matchday via single-match tickets and season subscriptions, sells official merchandise through an online store, runs a youth training academy (Bàsquet Manresa Base), and operates a community foundation (Fundació Bàsquet Manresa) alongside a mobile app and streaming portal for fan engagement.

Product overview

Bàsquet Manresa SAE operates a professional basketball club competing in the Liga Endesa (ACB) and Eurocup. The organization's offering includes the professional team (Kids&Us Manresa/BAXI Manresa), youth academy (equipos base), the Fundació Bàsquet Manresa foundation for social/community initiatives, a merchandise store, ticketing and subscription services, a mobile app, and the 'Viu Manresa' regional experience platform. The team plays home games at Nou Congost arena (5,000 capacity) and maintains a strong youth development tradition, having produced players like Sergi Llull and Rafa Martínez.

Differentiator

Problem solved

Functional benefit

Brands

• Bàsquet Manresa Base: Youth academy and development program producing notable players including Sergi Llull and Rafa Martínez
• Fundació Bàsquet Manresa

Products and services

• Professional Basketball Team (Liga Endesa / Eurocup) Competitive professional basketball team competing in Spain's Liga Endesa (ACB) and the European Eurocup, playing home matches at the Nou Congost arena in Manresa for fans, members, and corporate partners.
• Season Subscriptions (Abonaments) Recurring seasonal subscription products that allow fans to attend all BAXI Manresa home matches, available across multiple seating zones (La Cistella, Tribuna, Anoia).
• Match Tickets (single match) Single-match tickets allowing individual spectators to attend a specific BAXI Manresa home game at Nou Congost.
• Birthday Pack Matchday experience package intended for children and families to celebrate birthdays at BAXI Manresa games.
• Official Merchandise Store Official online store selling BAXI Manresa-branded merchandise including kits, accessories, and other club apparel to fans and supporters.
• Bàsquet Manresa Base (Youth Academy) Official youth basketball academy of BAXI Manresa providing structured training and competitive development for children and young athletes in the Manresa area.
• Official Mobile App (BAXI Manresa) Official BAXI Manresa mobile application available on iOS and Android, providing fans with club news, match information, digital ticketing, and membership services.

Quantifiable outcome

• Produced professional players such as Sergi Llull and Rafa Martínez through the youth academy system
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Kids&UscoreGTM or Marketing Partner · 4 June 2026Kids&Us is the main sponsor (patrocinador principal) of Bàsquet Manresa for the 2026-27 season and beyond. The team plays under the commercial name 'Kids&Us Manresa'. This is the primary commercial naming rights partnership for the club.
• BAXI ClimatizacióncoreGTM or Marketing PartnerBAXI is a co-sponsor of the club, also holding naming rights (the club has historically been known as BAXI Manresa). The sponsorship relationship spans multiple seasons and is one of the club's principal commercial partners.
• TurioncoreGTM or Marketing PartnerTurion is the technical sponsor (esponsor tècnic) for the next 3 seasons, supplying the official playing kit and team apparel. This is a local Manresa-based brand.
• CaixaBankmajorGTM or Marketing PartnerCaixaBank is a co-sponsor of Bàsquet Manresa, contributing to the club's multi-tiered sponsorship programme.
• Control GroupmajorGTM or Marketing PartnerControl Group is listed as a co-sponsor of the club.
• AquaflixmajorGTM or Marketing PartnerAquaflix is a co-sponsor of the club.
• Adbisio - ETL GlobalmajorGTM or Marketing PartnerAdbisio - ETL Global is a co-sponsor of the club.
• Ajuntament de Manresa (Manresa City Council)majorStrategic or Co-development PartnerThe Manresa City Council is an institutional sponsor of the club, collaborating on community initiatives and the Fundació Bàsquet Manresa's solidarity expeditions (e.g., Cape Verde).
• Esportcat - Generalitat de CatalunyamajorStrategic or Co-development PartnerEsportcat, the sports department of the Government of Catalonia (Generalitat de Catalunya), is an institutional sponsor of the club.
• Federació Catalana de Bàsquetbol (FCBQ)coreStrategic or Co-development PartnerThe Catalan Basketball Federation collaborates with Fundació Bàsquet Manresa on youth basketball development programmes, including the solidarity expedition to Cape Verde where 4 Manresa coaches will train 30+ local coaches.
• Tauro Travel AgencyminorOthersJoan Hernández, CEO of Tauro travel agency, manages logistics for the Fundació Bàsquet Manresa's solidarity expedition to Cape Verde. This is a service/administrative partnership for the specific expedition.
• Eurocup BasketballcoreOthersBAXI Manresa competes in the Eurocup competition, a European club basketball competition. This participation is governed by a competition licence and participation agreement.
• ACB (Associació de Clubs de Bàsquet)coreOthersThe club is a founding member of the ACB and competes in the Liga Endesa (top Spanish professional basketball league). Membership entails competition participation agreements, broadcast rights sharing, and regulatory obligations.
• La School of Dance (Manresa Dancers)minorStrategic or Co-development PartnerSince November 2024, the Manresa Dancers group from La School of Dance provides dance, music, acrobatics, and performance entertainment during match breaks at the Nou Congost.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FC Barcelona Basquet: FC Barcelona Basquet is the dominant Catalan basketball incumbent and Liga Endesa competitor, vastly larger in revenue, brand reach, and competitive resources. It represents the upper-bound benchmark in the same regional market where BAXI Manresa competes for fans, sponsors, and Liga Catalana titles.
• Real Madrid Baloncesto: Real Madrid Baloncesto is the largest ACB Liga Endesa and EuroLeague incumbent, defining the upper bound of Spanish basketball revenue and broadcast-pool weighting. BAXI Manresa's 1997-98 ACB playoff upset against Real Madrid underscores the comparable category even as scale differs materially.

Direct peers

• CAI Zaragoza / Basket Zaragoza predecessors: CAI Zaragoza and its successor Casademont Zaragoza share BAXI Manresa's mid-tier ACB positioning and similar historical arc (Liga冠军 in 2004, multiple LEB and ACB promotions). Both clubs operate with comparable regional sponsorship structures and arena capacities.
• MoraBanc Andorra: MoraBanc Andorra is a small-market ACB Liga Endesa club with a financial-institution headline sponsor (parallel to BAXI Manresa's CaixaBank and BAXI ties) and similar reliance on a single dominant naming-rights partner. Both clubs operate with constrained local markets and similar mid-table competitive bands.
• Surne Bilbao Basket: Surne Bilbao Basket is a Basque ACB Liga Endesa club with comparable mid-tier position, similar-sized arena capacity, and similar reliance on regional corporate sponsors. It operates in a structurally similar business model and competitive tier to BAXI Manresa.
• Casademont Zaragoza: Casademont Zaragoza is a mid-table ACB Liga Endesa club with a comparable regional catchment, arena scale, and sponsorship-driven revenue model. It competes in the same domestic tier and faces similar structural challenges around market size and sponsor pool depth as BAXI Manresa.
• CB Breogán: CB Breogán is a regional ACB Liga Endesa club based in Lugo with a comparable mid-table competitive profile, similar-sized arena, and similar reliance on regional sponsorship and limited matchday revenue. It is structurally analogous to BAXI Manresa in scale and revenue mix.
• Joventut Badalona: Joventut Badalona is a fellow Catalan ACB Liga Endesa club of comparable size and historical pedigree, frequently meeting BAXI Manresa in Liga Catalana finals (1997, 1999, 2025). Both clubs compete for the same regional sponsorship pool, share the Catalan fan base, and operate similar mid-table ACB business models.
• Bàsquet Girona: Bàsquet Girona is a Catalan-based ACB Liga Endesa competitor that shares the regional sponsorship and fan-base dynamics with BAXI Manresa. Both clubs compete in Liga Catalana and operate with similar mid-tier commercial structures.
• UCAM Murcia: UCAM Murcia is a mid-table ACB Liga Endesa club with a university-linked sponsor structure and similar commercial mix. Both clubs occupy the same competitive band and rely on a single dominant headline sponsor plus regional partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BasquetManresa
• YouTubeyoutube.com/BAXIManresa
• Facebookfacebook.com/BasquetManresa
• Instagraminstagram.com/basquetmanresa
• TikToktiktok.com/@basquetmanresa?lang=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAXI Manresa