What New Door does

New Door is a boutique real estate brokerage operating from Ciudad de México, focused on residential and investment properties in the city's highest-demand neighborhoods (Juárez, Roma, Coyoacán, Álvaro Obregón, Tlalpan, Miguel Hidalgo, and Jardines del Pedregal). The firm serves individual buyers, sellers, and investors seeking personalized advisory for what it characterizes as significant financial decisions. Its active inventory of 24-25 listings spans houses, apartments, condos, and a small number of commercial warehouses, with asking prices ranging from approximately 4.5 million MXN to 65 million MXN. Service lines include residential property sales, long-term rentals, temporary/short-term rentals, and investment property advisory, with at least one listing outside the primary CDMX market in Estado de México (Valle de Bravo).

The firm's operations run on a team of four named advisors — Carolina Lozano Magnus, Mariana Villalobos, Carla Bada, and Gala Reynoso — supported by the EasyBroker third-party platform that powers property listings, virtual tours, contact management, and access to the EasyBroker real estate exchange network. Distribution is direct-to-consumer through the EasyBroker-powered website, WhatsApp, and contact forms; there is no reseller or partner network, no proprietary technology development, and no app. The firm also acts as a marketing and sales channel for boutique pre-sale developments (e.g., ONTO Residences Versalles).

New Door's business model is transaction-based, earning real estate commissions on intermediated buy, sell, and rental transactions. Pricing is quote-based via agent consultation rather than standardized; no fees, commissions, or service tiers are publicly disclosed. There are no disclosed funding rounds, no institutional investors, no parent entity, and no published revenue figures. Ownership structure and founding date are not disclosed in the source data. The brokerage competes on boutique positioning, curated inventory, and personal advisory rather than on scale, technology differentiation, or branded data assets.

Name

New Door

Legal name

New Door

Website

https://newdoor.mx

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

New Door is a boutique real estate brokerage in Ciudad de México that intermediates residential property sales, rentals, and investment advisory for individual buyers, sellers, and investors across premium Mexico City neighborhoods.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Commission: Boutique real estate brokerage earning commissions on property buy, sell, and rental transactions intermediated through their team of advisors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Door is a boutique residential real estate brokerage providing personalized advisory services for property buyers, sellers, and investors in Ciudad de México and Estado de México. The firm intermediating property sales, long-term rentals, and temporary rentals, with curated listings of houses, apartments, condos, and commercial warehouses across premium Mexico City neighborhoods.

Product overview

New Door is a boutique real estate company specializing in residential properties and investment opportunities in Ciudad de México and Estado de México. The company operates as a single unified offering focused on property transactions, providing services for buyers, owners, and investors with a personalized approach. Their portfolio includes residential property sales, long-term rentals, and temporary rentals, with properties ranging from apartments and houses to commercial warehouses. The company emphasizes strategic advice and market analysis to maximize property value for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Sale of residential properties including houses, apartments, and condos in Ciudad de México and Estado de México, with prices ranging from approximately MXN 4.5 million to 65 million. Targeted at affluent buyers and investors seeking strategic advisory in premium neighborhoods.
• Rental Properties Long-term rental listings for residential properties including apartments, houses, and condos in Ciudad de México. Designed for tenants seeking residences in premium neighborhoods.
• Investment Property Advisory Strategic advisory services for property investors, including market analysis, access to exclusive pre-sale developments, and property maximization strategies. Targeted at investors seeking capital appreciation and rental income in Mexico City's high-growth zones.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EasyBrokercoreTechnology or IntegrationEasyBroker provides the property management platform powering New Door's website, including property listings, virtual tours, contact management, and the EasyBroker real estate exchange network. This is the core technology infrastructure for their property listing and management operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• EasyBroker: Mexico-based property management and listing platform that powers New Door's website; serves as technology infrastructure for hundreds of Mexican brokerages and shapes listing distribution norms.

Emerging players

• Lamudi Mexico: LATAM-focused property portal with operations in Mexico; competes for listing exposure and buyer leads in the same metropolitan markets.
• Vivanuncios: Mexican classifieds portal with significant residential real estate traffic in CDMX; overlaps with New Door's rental and entry-level residential segments.
• Inmuebles24: Leading property portal in Mexico with strong CDMX inventory; competes for organic discovery of listings and represents an alternative channel for buyers New Door targets.
• Habi: Mexican proptech providing liquidity and instant-buying services for residential properties; an indirect competitor reshaping seller expectations around speed and certainty versus traditional boutique brokers.
• Metros Cúbicos: Major Mexican online real estate marketplace; competes for listing visibility and buyer traffic in CDMX and Estado de México, complementing rather than replacing traditional brokerage.

Direct peers

• Coldwell Banker Mexico: National residential brokerage franchise operating extensively in CDMX's premium neighborhoods; directly competes for the same buyer/seller pool that New Door targets in Juárez, Roma, and Pedregal.
• Sotheby's International Realty Mexico: Luxury-focused brokerage operating in the same premium CDMX neighborhoods (Pedregal, San Ángel, Polanco); competes directly for high-net-worth residential and investment transactions.
• Century 21 Mexico: Established franchise brokerage with broad residential coverage in Mexico City; serves a comparable mix of buyers, sellers, and investors via an agent-led model.
• RE/MAX Mexico: Large global real estate franchise with dense CDMX agent network; competes on residential listings, rentals, and investment advisory across overlapping price points and neighborhoods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/newdoor.mx
• LinkedInlinkedin.com/company/new-door-mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Door