brand unit berlin
brand unit berlin is a Berlin-based sole proprietorship that designs, manufactures, rents, and operates proprietary interactive event modules — including reaction games, bicycle simulators, and football modules — for German corporate brands, health insurers, sports federations, and event agencies.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What brand unit berlin does
brand unit berlin is a Berlin-based sole proprietorship (e.K.) owned by Florian Voss that designs, manufactures, rents, and operates interactive event modules for the German market. Its portfolio spans more than 50 proprietary modules grouped into four primary categories: football and sports modules (Subsoccer, ICON Fast Feet, TEQBALL, Touchscreen-Torwand, Ball-Launcher, Speedgoal), reaction games (Buzzer-Beater, twall, FIT-CAGE, Stockfangspiel), bicycle simulators and energy modules (LED-Bike, Charge-Bike, Music-Bike, Spenden-Bike, Windkraft-Modul, Smoothie-Bike), and coordination or digital units (Balance-Board, Digitales Leaderboard, Digitales Gluecksrad, Touchtable). The underlying technology combines LED arrays, motion and capacitive sensors, microcontrollers, and custom client-side software, with registered brand identities for Subsoccer and twall. The company also offers bespoke module development from prototype to finished product.
The business model rests on three revenue streams: short-duration rental of event modules with optional transport, setup, and on-site staffing; sales of custom-built or catalog modules (including Subsoccer premium tables); and sponsorship activation services in which the company concept-develops and executes activation campaigns on behalf of sponsors. Customers are primarily German enterprises and brands, health insurers, sports federations and clubs, event agencies, TV productions, and government bodies. Quote-based pricing is not publicly disclosed, with engagement tiers ranging from rental-only to a "Rund-um-Sorglos" full-service package that bundles the module, branding, counter, staff, and consumables where relevant.
brand unit berlin is headquartered at Stargarder Strasse 65, Berlin, operates a direct sales model with no third-party distribution, and serves clients nationwide across Germany. Marketing is concentrated on the company website, Instagram, Facebook, trade show participation (FIBO, E-world), and earned media via television appearances (Sky, ProSieben, VOX, ZDF). Notable long-running relationships include a six-year activation partnership with AOK for German handball sponsorship, ongoing work with the Deutscher Handballbund (DHB) on school activation programs, and recurring engagements with REWE, adidas, Nike, Coca-Cola, McDonald's, and Kaufland, among others.
brand unit berlin firmographics
Firmographics- Name
- brand unit berlin
- Legal name
- brand unit berlin e.K.
- Website
- https://brandunitberlin.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- brand unit berlin is a Berlin-based sole proprietorship that designs, manufactures, rents, and operates proprietary interactive event modules — including reaction games, bicycle simulators, and football modules — for German corporate brands, health insurers, sports federations, and event agencies.
- Ownership category
- akta.pro rank
brand unit berlin industry classification
Industry- Product category
- Interactive Event Module Rental and Custom Development
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
- akta.pro secondary industries
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)
Keywords
Where brand unit berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
brand unit berlin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Event Module Rental: Rental of interactive event modules for events, trade shows, health days, roadshows, and sports events across Germany. Customers can rent individual modules or full-service packages including transport, setup, and staffing.
- Custom Module Development: Custom development of event modules according to client specifications. Programmers and developers implement challenging requirements from prototype to finished product.
- Module Sales: Direct sale of event modules or custom-built modules for clients preferring purchase over rental.
- Branding Services: Custom branding of modules and equipment according to client specifications, from logo changes to completely individual designs.
- Sponsoring Activation: Implementation and activation of sponsorship engagements for brands, including concept development and full execution services.
- Subsoccer Sales: Sale of Subsoccer premium tables (Subsoccer 7) designed for daily event use with robust aluminum construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Module Rental - Transport and Setup Included |
| Hybrid | Pay-as-you-go | Rund-um-Sorglos (All-Inclusive) Package |
| One time/ perpetual license | Pay-as-you-go | Custom Module Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
brand unit berlin product offering
Product offeringCore offering
brand unit berlin develops, manufactures, and rents interactive event modules combining physical activity with embedded LED, sensor, and touchscreen technology. The portfolio includes reaction games (Buzzer-Beater, twall, FIT-CAGE, Stockfangspiel), football modules (ICON Fast Feet, Subsoccer, TEQBALL, Speedgoal), bicycle simulators (LED-Bike, Smoothie-Bike, Spenden-Bike), balance boards, wind turbine modules, and touchscreen goal walls. Modules are rented to corporate clients, agencies, sports federations, health insurers, TV productions, and government institutions across Germany, with optional full-service delivery including transport, setup, staffing, and custom branding.
Product overview
brand unit berlin is an event module development and rental company offering a comprehensive portfolio of innovative interactive event modules for sports events, trade shows, health days, roadshows, and sports events. The core offering consists of physical interactive modules (categorized into football/soccer, reaction, cycling/energy, health, and reaction games) that engage participants through physical activity, competition, and gamification. Key product families include: Smoothie-Bikes and Fahrradsimulatoren (bike simulators for energy generation, smoothie making, or gaming), reaction games (Buzzer-Beater, twall, FIT-CAGE, Stockfangspiel), football modules (ICON Fast Feet, Subsoccer, TEQBALL, Speedgoal, Ball-Launcher), balance and coordination games (Balance-Board), energy modules (Windkraft-Modul), and touchscreen systems. The company also offers add-on services including Digitales Leaderboard for score tracking, full-service rental packages with staff, custom branding/design services, and sponsorship activation consulting. Products can be rented individually or as part of comprehensive event solutions with transportation, setup, and on-site personnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Smoothie-Bike
Quantifiable outcome
- Over 3,000 fair visitors at Kaufland Grüne Woche 2026 generated nearly 20,000 EUR in donations through donation bikes
- +5 more outcomes
Companies that use brand unit berlin
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles2 records
brand unit berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
brand unit berlin partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AOK - Die GesundheitskassecoreLong-term partnership for handball sponsorship activation. AOK is jersey sponsor of national handball team, exclusive health partner of DHB and numerous Bundesliga clubs. brand unit berlin has been responsible for activation of AOK's handball sponsorship for six years, including the 'AOK Star-Training' nationwide school tour with handball stars reaching up to 2,000 school applications per year.
- Deutscher Handballbund (DHB)corePartnership for implementing handball sponsorship activations including DHB Hanniball-Challenge (online campaign tracking 1,700 teams and 11,500 children) and DHB Grundschulaktionstag (over 100,000 students annually).
- Füchse BerlinminorHandball Bundesliga club partnership. GASAG wind energy challenges held at club home games with donations for youth handball.
- REWEcoreSponsorship activation for REWE Final Four handball Pokal tournament, including halftime actions and event module deployment for further REWE events and DFB sponsorship.
- GASAGminorBerliner energy company partnership. Wind energy challenge activation at Füchse Berlin handball matches, converting participant performance into donations for youth sports.
- DKB (Deutsche Kreditbank)minorCustomer loyalty program 'DKB live' support since 2018. Responsible for leisure activity concept development, partner acquisition, and nationwide event planning.
- TOYOTAminorHandball-Stars go school CSR campaign with Heiner Brand and handball stars Stefan Kretzschmar, Blacky Schwarzer, and Daniel Stephan. Over 100 events implemented. Also activated Toyota HBL Liga Sponsorship at all 18 Bundesliga clubs.
- DFL (Deutsche Fußball Liga)minorDeveloped customized activation concepts for potential Bundesliga partners including former premium partner Hermes.
- Sky DeutschlandminorSubsoccer featured in Sky Sport Comedy 'Eine Liga für sich – Buschis Sechserkette' with Frank Buschmann, Lothar Matthäus, and Pierre Littbarski.
- ProSiebenminorSubsoccer featured in 'Schlag den Star' TV format with Viviane Geppert and Valentina Pahde.
- VOXminorSubsoccer featured in 'Hot oder Schrott' TV format testing the module with prominent Allestester.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
brand unit berlin competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Global brand experience agency producing live events, exhibitions, and sponsorship activations for enterprise brands. Comparable target customers and event-driven GTM, though operating at significantly larger scale with broader portfolio.
- MKG Experiential: US-based experiential marketing agency activating brand experiences for major consumer brands including sports and entertainment activations. Comparable in event-driven experiential work for enterprise clients, though international in footprint.
- Sparks: Global experiential marketing agency designing and producing brand experiences, events, and activations for major brands. Comparable in serving the same corporate client base with branded event experiences, though at much larger scale and broader scope.
- Ströer SE & Co. KGaA: Large German out-of-home and digital media company with event marketing and sponsorship activation capabilities. Comparable in operating at the intersection of German media, sponsorship rights, and brand activation, though at enterprise scale.
Others
- Eventbrite (event services): Event ticketing and discovery platform enabling organizers to sell event registrations. Tangentially comparable as an event-industry ecosystem enabler, though not a direct competitor in physical event module rental.
Direct peers
- eventtec Event Technik Service GmbH: Germany-based event technology and rental provider supplying interactive event modules, sports equipment, and corporate event installations. Comparable in scope of physical event modules and full-service delivery model.
- TEQBALL: TEQBALL manufactures and distributes the curved-table football game that competes directly with brand unit berlin's Subsoccer offering in the table-football event module category. Both rent/sell table-football equipment to brands, sports organizations, and event agencies.
- D&B Event Solutions GmbH: German full-service event company offering event equipment rental, branding, and on-site execution for trade shows and corporate events. Closely comparable delivery model (transport, setup, staffing) and customer base.
- Mietra GmbH: German event rental company furnishing mobile equipment, sports modules, and promotional installations for trade shows, roadshows, and corporate events. Directly comparable as a German provider of physical event modules with nationwide delivery and setup.
Emerging players
- Cube Brand Innovations: German experiential marketing agency specializing in brand activations and sports sponsorship implementations for brands and rights-holders. Overlapping in creative sponsorship activation services, though agency-first rather than module-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
brand unit berlin social profiles
Digital presencebrand unit berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
brand unit berlin leadership team
Management profileNumber of profiles
Profiles1 record
brand unit berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brand unit berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brand unit berlin
What does brand unit berlin do?
brand unit berlin develops, manufactures, and rents interactive event modules combining physical activity with embedded LED, sensor, and touchscreen technology. The portfolio includes reaction games (Buzzer-Beater, twall, FIT-CAGE, Stockfangspiel), football modules (ICON Fast Feet, Subsoccer, TEQBALL, Speedgoal), bicycle simulators (LED-Bike, Smoothie-Bike, Spenden-Bike), balance boards, wind turbine modules, and touchscreen goal walls. Modules are rented to corporate clients, agencies, sports federations, health insurers, TV productions, and government institutions across Germany, with optional full-service delivery including transport, setup, staffing, and custom branding.
Is brand unit berlin a public or private company?
brand unit berlin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brand unit berlin founded?
brand unit berlin was founded in 2011. It employs 1 to 10 people.
Where is brand unit berlin based?
brand unit berlin is headquartered in Berlin, Germany, in the Europe region.
How does brand unit berlin make money?
Six revenue lines are on record. Event Module Rental is the primary driver. The others are custom Module Development, module Sales, branding Services, sponsoring Activation and subsoccer Sales.
Who are brand unit berlin's main competitors?
Broad incumbents on record are Jack Morton Worldwide, MKG Experiential, Sparks and Ströer SE & Co. KGaA. Eventbrite (event services) is listed as an others. Direct peers are eventtec Event Technik Service GmbH, TEQBALL, D&B Event Solutions GmbH and Mietra GmbH. Cube Brand Innovations is listed as an emerging player.
Does brand unit berlin have an API?
No public API is recorded for brand unit berlin.
What industry is brand unit berlin in?
brand unit berlin's product category is Interactive Event Module Rental and Custom Development. Its primary akta.pro industry code is HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents), with a secondary code of MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites). Its NAICS code is 33992 and its SIC code is 7900.