Middelkoop Culemborg

What Middelkoop Culemborg does

Middelkoop Culemborg B.V. is a fourth-generation Dutch family business founded in 1933 that sells and installs kitchens, bathrooms, floors, and cabinets to Dutch homeowners and new-construction projects. The company anchors its proposition on a 4,000 m² physical showroom in Culemborg (Beesdseweg 2), featuring 53 kitchen displays and 36 bathroom configurations that span styles from Japandi and Hotel Chique to landelijk and minimalist. Free personal advisory consultations with 3D design drawings drive the sales funnel, and installations are handled in-house with a 5-year warranty on cabinetry and 2-year warranty on appliances.

Revenue is generated almost entirely through one-time project sales invoiced on delivery, with no upfront payment required. The business operates two parallel go-to-market motions: a sales-led direct-to-consumer flow through the showroom and a direct-to-consumer project-supplier flow where Middelkoop coordinates technical drawings, material selection, and installation with Dutch construction companies (aannemers) on new housing developments across more than a dozen Dutch municipalities including Leerdam, Papendrecht, Apeldoorn, Nijmegen, Hoef en Haag, and Berkel en Rodenrijs. Customers range across provinces (Gelderland, South Holland, Utrecht, North Brabant), and the company also serves a small own-brand line via the MK Collectie.

The product offering is built on a multi-brand appliance and sanitary supplier ecosystem (Miele, Bora, Bosch, Siemens, Neff, Atag, Quooker, Grohe, Hotbath, Villeroy & Boch, Primabad, Cosentino, Smeg, Liebherr, Novy) layered over a proprietary kitchen and bathroom range, with a digital Mijn Middelkoop customer portal for order tracking, correspondence, and warranty handling post-sale. Distribution is single-location retail with no e-commerce transactional channel, supplemented by binnenkijkers (completed project showcases) and brochure requests as the primary lead-generation tools.

Name

Middelkoop Culemborg

Legal name

Middelkoop Culemborg B.V.

Website

https://middelkoopculemborg.nl

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Middelkoop Culemborg is a fourth-generation Dutch family business (founded 1933) that sells and installs kitchens, bathrooms, floors, and cabinets for Dutch homeowners and new-construction projects through a 4,000 m² showroom in Culemborg.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Kitchen retail
• Bathroom design
• Flooring installation
• Custom cabinetry
• Home renovation showroom

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Sales and Installation: One-time sale and installation of custom kitchens including cabinetry, countertops, and appliances. The company offers both showroom models and custom designs. Revenue is generated at point of delivery (invoice sent upon delivery), with no upfront payment required.
2. Bathroom Sales and Installation: One-time sale and installation of bathrooms including fixtures, tiles, cabinetry, and accessories. Full project management from design to completion is offered.
3. Flooring and Cabinet Sales: Sale and installation of floors (tiles, PVC, laminate, wood-look) and custom cabinets. Products include tegels, PVC-vloeren, laminaat, and custom wardrobes.
4. New Construction Project Sales: Project-based sales to construction companies for entire kitchen and bathroom installations in new housing developments. The company coordinates as project supplier with technical drawings, material selection, and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Middelkoop Culemborg designs, sells, and installs kitchens, bathrooms, floors, and cabinets from a 4,000 m² showroom in Culemborg, Netherlands. Customers receive personalized advisory consultations with 3D drawings and a fully managed installation service, with the company also acting as a project supplier of kitchens and bathrooms for new housing developments built by construction companies.

Product overview

Middelkoop Culemborg is a family-owned interior design specialist (4 generations, established 1933) offering a comprehensive range of kitchen, bathroom, flooring, and cabinet products and services. The core offerings include 53 unique kitchen models and 36 bathroom configurations displayed in their 4,000 m² showroom. The company provides end-to-end services including personal advisory consultations with 3D design drawings, custom manufacturing, and professional installation (montage). Their proprietary MK Collectie represents their own kitchen brand, while they also partner with numerous kitchen and bathroom equipment brands including Miele, Bora, Bosch, Siemens, Neff, Atag, and others. The company also serves the new construction market (nieuwbouwprojecten) as a project supplier for contractors, and provides ongoing service and warranty support for completed installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Keukens (Kitchens) Custom and showroom kitchens in styles including Japandi, Hotel Chique, Landelijk (rural), Minimalistisch, Eigentijds (contemporary), Compact, and Bijkeukens (utility rooms). Includes cabinetry, countertops, and integrated appliances, with full design consultation and installation.
• Badkamers (Bathrooms) Custom and showroom bathrooms in styles including Marmer (marble), Wellness, vtwonen, and Toilet. Includes fixtures, tiles, cabinetry, vanities, and accessories, with full project management from design to installation.
• Vloeren & Kasten (Floors & Cabinets) Flooring solutions including tegels (tiles), PVC, laminaat (laminate), and keramisch parket (ceramic parquet), paired with custom and showroom cabinets such as inloopkasten (walk-in closets), kledingkasten (wardrobes), and boekenkasten (bookcases).
• MK Collectie Middelkoop's own-brand kitchen collection featuring proprietary designs and configurations, including various front materials and countertop options.
• Nieuwbouwprojecten (New Construction Project Supply) Project-based kitchen and bathroom installation service where Middelkoop acts as the project supplier for construction companies and developers building new residential housing, coordinating technical drawings, material selection, and installation schedules with builders.

Quantifiable outcome

• 4.8/5 customer rating on Google Maps
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• MielecoreOthersAppliance brand featured in Middelkoop showrooms and customer projects. Miele products include ovens, steam ovens, cooktops, and wine coolers. The company provides 2-year standard warranty on Miele appliances with options for extended warranty registration.
• BORAcoreOthersPremium cooking appliance brand featured in kitchen displays and customer installations. BORA is known for cooktops with integrated extraction systems.
• BoschcoreOthersHome appliance brand included in Middelkoop's product offerings. Bosch appliances are featured in kitchen displays and customer projects.
• SiemenscoreOthersAppliance brand featured in Middelkoop's kitchen collections. Siemens products include ovens, cooktops, and built-in appliances.
• NeffcoreOthersKitchen appliance brand specializing in ovens with unique opening mechanisms (Hide & Slide). Featured in premium kitchen displays.
• AtagcoreOthersDutch appliance brand included in Middelkoop's kitchen offerings, featured in various kitchen displays.
• QuookercoreOthersInstant boiling water tap manufacturer. Quooker products are featured in kitchen displays, providing customers with instant boiling water functionality.
• GrohecoreOthersBathroom and kitchen tap brand featured in Middelkoop's bathroom displays and customer projects. Grohe products include taps, showers, and bathroom accessories.
• HotbathcoreOthersPremium Dutch bathroom taps and fixtures brand featured in Middelkoop's bathroom collections. Hotbath offers various finishes including Aged Iron, Brushed Brass, and other luxury options.
• Villeroy & BochcoreOthersPremium bathroom fixtures brand including toilets, sinks, and bathtubs. Featured in Middelkoop's bathroom displays.
• PrimabadcoreOthersDutch bathroom furniture manufacturer producing custom bathroom vanities and storage solutions. Featured in multiple binnenkijkers and showroom displays.
• CosentinocoreOthersSurface materials manufacturer producing Dekton and Silestone countertops. Cosentino materials are featured in kitchen and bathroom projects as premium countertop solutions.
• NovycoreOthersKitchen extraction and ventilation brand. Novy products include downdraft cooktops and range hoods featured in Middelkoop kitchen displays.
• PelgrimminorOthersAppliance brand included in Middelkoop's kitchen collections for budget-conscious customers.
• ETNAminorOthersDutch appliance brand included in Middelkoop's kitchen offerings.
• LiebherrcoreOthersPremium refrigeration and wine cooler brand featured in high-end kitchen projects.
• SmegcoreOthersItalian premium appliance brand featured in Middelkoop's kitchen collections, known for retro-style designs.
• WhirlpoolminorOthersAppliance brand included in Middelkoop's product offerings.
• Dutch Construction Companies (Aannemers)coreChannel Partner/ Reseller/ DistributorMiddelkoop Culemborg serves as a project supplier for various construction companies building new housing developments in the Netherlands. The company coordinates kitchen and bathroom installations for new construction projects, working directly with builders on technical drawings, material selection, and installation schedules.
• PUURcoreOthersKitchen cabinet brand featured in Middelkoop's showroom displays and customer projects. PUUR offers custom kitchen designs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Cosentino (Silestone/Dekton): Global surface materials manufacturer whose Silestone and Dekton countertops are featured in Middelkoop projects. Included as a key ecosystem partner/supplier rather than competitor — illustrates the material-side ecosystem Middelkoop draws on for premium installations.

Broad incumbents

• Kwantum: Large Dutch home furnishings and decoration retail chain with broad assortment of home products. Overlaps with Middelkoop's home furnishings positioning but does not specialize in kitchens, bathrooms, or installed renovation.
• IKEA Nederland: Global home furnishings retailer with a major Dutch presence offering kitchen, storage, and bathroom products at accessible price points. Adjacent competition for renovation planning and a comparator for the value-tier end of the kitchen/furniture market where Middelkoop also competes.
• Praxis: Major Dutch home improvement and DIY retailer offering kitchens, bathrooms, flooring, and tools under one roof. Comparable to Middelkoop as a multi-category home renovation retailer but with a self-install / DIY orientation rather than full-service project management.
• Hornbach: Dutch operations of European home improvement and DIY chain offering kitchens, bathrooms, flooring, and building materials. Comparable breadth of assortment to Middelkoop but a DIY/builder customer focus rather than full-service design-build.

Direct peers

• Tieleman Keukens: Long-established Dutch kitchen retailer operating showrooms offering custom kitchen design and installation. Comparable regional/mid-market kitchen specialist serving similar Dutch homeowner and project-customer segments.
• Keukenloods: Dutch kitchen discounter/showroom chain with multiple locations offering kitchen design and installation at value price points. Comparable to Middelkoop in kitchen retail showroom operations but positioned at lower price tiers.
• Brugman Keukens en Badkamers: Large Dutch kitchen and bathroom retailer with multiple showrooms, offering custom design, project management, and installation services across the Netherlands. Directly comparable to Middelkoop Culemborg in product range, customer segment (homeowners and builders), and end-to-end sales model.
• Mandemakers Keukens: Established Dutch kitchen retail chain with showrooms nationwide, providing custom kitchens, design consultation, and installation. Comparable to Middelkoop as a multi-generation kitchen specialist serving both retail and project customers in the Netherlands.
• Sanibell: Dutch bathroom showroom specialist with multiple locations offering complete bathroom design and installation services. Directly comparable to Middelkoop's bathroom division and share of revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MiddelkoopC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middelkoop Culemborg