Stock2Shop

What Stock2Shop does

Stock2Shop (Pty) Ltd is a South African cloud-based SaaS integration platform provider headquartered in Cape Town, Hout Bay. Founded around 2001 and formally registered in 2016 (registration number 2016/307774/07), the company employs 11–50 people and operates under the direction of Information Officer Simon Miszewski. Its platform connects ERP and accounting systems to B2B and B2C ecommerce websites, online marketplaces, and its proprietary B2B Trade Store, eliminating manual data entry between back-office systems and front-end sales channels. The platform supports 23+ ERP/accounting systems (including SAP Business One, SYSPRO, Microsoft Dynamics NAV, Xero, Acumatica, DEAR Inventory, and ten Sage product variants) and integrates with 10+ sales channels (Shopify, WooCommerce, Magento, Amazon Marketplace, Takealot, Leroy Merlin, Mirakl, Parcelninja, and its own B2B Trade Store).

Under the hood, Stock2Shop is built around RESTful JSON APIs with token-based authentication, a v1 monolith endpoint, and a v2-queue microservices-based asynchronous processing layer for high-volume product, inventory, and order synchronization. Core functional modules include Product Information Management (PIM), real-time inventory synchronization across multi-warehouse configurations, order automation (pushing online orders back into ERP as sales orders/invoices and triggering fulfillment notifications), and a contract/matrix pricing engine that mirrors complex B2B pricing hierarchies from the source ERP.

Commercially, Stock2Shop operates a sales-led, quote-based subscription model with annual billing. Pricing is not publicly disclosed and is sized to the number of ERP integrations, data volume, and feature requirements. Customer acquisition runs through website-driven demo requests, content marketing (blog articles, case studies, developer API documentation), and direct outreach. The company serves retail businesses with ERP systems, wholesale/distribution companies with B2B trade store needs, dropshipping networks, and marketplace sellers, with named enterprise customers including Ackermans, Omnico, AL & CD Ashley, Falke, and Calasca, and a public logo wall featuring HP, Virgin, Hamleys, Nintendo, and USN. The company has no disclosed external funding, no parent company, and no subsidiaries, and describes itself as serving markets in South Africa and EMEA (notably the United Kingdom).

Name

Stock2Shop

Legal name

Stock2Shop (Pty) Ltd

Website

https://stock2shop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stock2Shop is a Cape Town-based SaaS platform that connects ERP and accounting systems to B2B trade stores, B2C ecommerce websites, and online marketplaces, serving retail, wholesale, and distribution businesses with quote-based subscription pricing.

Ownership category

akta.pro rank

Product category

Ecommerce Integration Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• ERP ecommerce integration
• Inventory synchronization software
• Order automation platform
• B2B ecommerce platform
• Product information management

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Integration Platform Subscription: SaaS subscription model for accessing the Stock2Shop integration platform that connects ERP/accounting systems to ecommerce channels. Pricing is quote-based and varies by number of integrations, data volume, and feature requirements.
2. Order Processing Automation: Revenue generated from automating the flow of orders from ecommerce platforms back into ERP systems, including integration with fulfillment and logistics providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stock2Shop is a cloud-based SaaS integration platform that connects ERP and accounting systems to ecommerce websites, marketplaces, and B2B trade stores. It automatically balances inventory, manages pricing across channels, raises online orders into back-office systems as sales documents, and centralizes product information for enrichment and distribution. The platform is supported by a proprietary B2B Trade Store wholesale shopping cart, a web-based management console, and a RESTful JSON API.

Product overview

Stock2Shop is an integration platform that connects ERP and accounting systems to multiple ecommerce channels, marketplaces, and its proprietary B2B Trade Store. The core Stock2Shop Platform serves as the central hub for syncing product data, inventory, and pricing between source systems and sales channels. The B2B Trade Store is Stock2Shop's own wholesale shopping cart offering, allowing resellers and sales reps to place orders with support for contract pricing, multiple price lists, and warehouse-specific inventory. The Stock2Shop Console provides a web interface for monitoring queues and managing products, orders, and channels. The Stock2Shop API enables developers to programmatically interact with all platform functions. The platform specializes in product information management with enrichment capabilities, order automation with ERP integration, and multi-warehouse inventory management.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Trade Store: Stock2Shop's proprietary wholesale platform and B2B shopping cart for managing multiple price lists, warehouse and product data

Products and services

• Stock2Shop Integration Platform Core SaaS platform that connects ERP or accounting systems to ecommerce websites, marketplaces, and B2B trade stores. Automatically balances inventory across channels, manages pricing, raises online orders into back-office systems as sales documents, and centralizes product data with enrichment before distribution to sales channels.
• B2B Trade Store Stock2Shop's proprietary wholesale B2B shopping cart platform for resellers and sales reps. Supports multiple price lists, contract pricing, warehouse-specific product data, and mobile-friendly order capture.
• Stock2Shop API

Quantifiable outcome

• Reduce duplicate data capture and human error in order processing
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• AcumaticacoreTechnology or IntegrationIntegration connector allowing businesses using Acumatica ERP to sync product data, inventory, and pricing to ecommerce platforms including Shopify, WooCommerce, Magento, Amazon, and B2B Trade Store.
• SAP Business OnecoreTechnology or IntegrationIntegration connector for SAP Business One ERP enabling automated B2C and B2B ecommerce transactions, including product sync and order processing automation.
• SYSPROcoreTechnology or IntegrationIntegration connector for SYSPRO ERP allowing manufacturers and distributors to extend inventory and pricing control to ecommerce platforms. Includes support for complex product variants and multi-warehouse configurations.
• Microsoft Dynamics NAVcoreTechnology or IntegrationIntegration connector for Microsoft Dynamics NAV helping SMEs and large international groups manage ecommerce alongside accounting, supply chain, and operations.
• XerocoreTechnology or IntegrationIntegration connector enabling Xero users to connect their online accounting software with ecommerce platforms, syncing product and order data.
• DEAR InventorycoreTechnology or IntegrationIntegration connector for DEAR Inventory cloud ERP enabling product and inventory sync to multiple B2B and B2C sales channels.
• Sage (multiple products)coreTechnology or IntegrationComprehensive Sage integration support covering Sage 50 Accounts UK, Sage 50cloud Pastel Partner, Sage 50cloud Pastel Xpress, Sage 100 Evolution, Sage 200 Accounts UK, Sage 200 Evolution, Sage 300cloud, Sage Business Cloud Accounting, Sage Intacct, and Sage X3.
• ShopifycoreTechnology or IntegrationIntegration connector syncing product data, inventory levels, and pricing from ERP systems to Shopify stores. Supports order automation back to ERP.
• WooCommercecoreTechnology or IntegrationIntegration connector for WooCommerce (WordPress) enabling product sync, inventory management, and order automation between ERP systems and WooCommerce stores.
• MagentocoreTechnology or IntegrationIntegration connector for Magento (1.x and 2.x) supporting complex B2B data requirements, product attributes, and customer group pricing.
• Amazon MarketplacecoreTechnology or IntegrationIntegration connector for Amazon Marketplace enabling automatic updates of product information, pricing, and stock levels. Supports offer linking and creation workflows.
• Takealot MarketplacecoreTechnology or IntegrationIntegration connector for Takealot Marketplace (South Africa) automatically updating pricing, stock levels, and delivery lead times. Also supports Takealot Supplier API integration.
• Leroy Merlin MarketplacecoreTechnology or IntegrationIntegration connector for Leroy Merlin DIY Marketplace enabling automatic product and offer creation, syncing title, image, pricing, and stock levels.
• Mirakl MarketplacecoreTechnology or IntegrationIntegration connector for Mirakl Marketplace platform enabling product and offer creation with synchronized title, image, pricing, and stock levels.
• ParcelninjasupportingTechnology or IntegrationIntegration connector for Parcelninja outsourced warehousing and fulfillment services, enabling automatic fulfillment notifications when online orders are placed.
• IQ RetailcoreTechnology or IntegrationIntegration connector for IQ Retail business accounting and management solutions designed for retail, distribution, and hospitality environments.
• DolfincoreTechnology or IntegrationIntegration connector for Dolfin Point of Sale and Merchandising ERP solution tailored for Fashion, Apparel, and General Merchandise retailers.
• Omni AccountscoreTechnology or IntegrationIntegration connector for Omni Accounts all-in-one accounting system delivering ERP and business solutions for SMEs.
• iSyncsupportingTechnology or IntegrationIntegration connector for iSync ERP and PLM software solution designed specifically for the apparel industry.

Scale indicators3 records

Direct peers

• Celigo: Cloud-based iPaaS with strong ERP-ecommerce pre-built integrations (NetSuite, SAP, Shopify, Amazon). Competes with Stock2Shop for the same mid-market integration workflow with a broader connector marketplace and SaaS pricing model.
• Patchworks: UK-based iPaaS specializing in ERP-to-ecommerce integrations for retailers using Sage, Microsoft Dynamics, Brightpearl, and Shopify. Closest direct competitor to Stock2Shop, with overlapping ERP connector portfolio and target customers in UK/EMEA wholesale and retail.
• ChannelEngine: Marketplace integration platform connecting brands and retailers to marketplaces like Amazon, bol, Mirakl-powered sites. Overlaps with Stock2Shop's marketplace connector offering and serves similar wholesale/distribution customers.
• Brightpearl: Retail-first ERP with native ecommerce and marketplace integrations (Shopify, Amazon, eBay). Competes with Stock2Shop at the application layer by offering ERP + integration in a single platform for retail and wholesale merchants.
• Linnworks: Multichannel ecommerce order, inventory, and shipping automation platform. Competes with Stock2Shop on inventory sync and order automation between ERPs and ecommerce channels, particularly for marketplace sellers.
• Extensiv (Orderhive): Order and inventory management hub integrating ERPs with Shopify, Amazon, eBay, and B2B platforms. Competes directly on multi-channel order automation and inventory synchronization, the same core use cases Stock2Shop addresses.

Broad incumbents

• MuleSoft (Salesforce): Enterprise iPaaS owned by Salesforce with deep ERP, SaaS, and commerce integrations. Represents the upper-tier alternative buyers may consider instead of Stock2Shop for large-scale integration programs.
• Shopify: Ecommerce platform expanding into ERP connectors via Shopify ERP Program and native apps. A primary counterparty and potential disintermediator for Stock2Shop as Shopify reduces the need for third-party middleware.
• Jitterbit: General-purpose iPaaS with pre-built ERP and ecommerce connectors (NetSuite, Salesforce, Shopify). Competes for the same integration workflow but with broader scope and larger enterprise footprint than Stock2Shop.

Emerging players

• HotWax Commerce: Enterprise OMS built on Adobe Commerce (Magento) for multi-channel retail and wholesale. Overlaps with Stock2Shop's order automation and B2B contract pricing capabilities for Magento-based merchants.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stock2shop
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock2Shop