Lead Laundry
Lead Laundry is a full-stack digital marketing agency based in Surfers Paradise, Australia, offering paid social advertising, website development, AI-powered leadbots, HubSpot CRM automation, content marketing, and Virtual CMO services to SMBs and select enterprise clients across property, eCommerce, B2B, education, events, and SaaS verticals.
- Company typePrivate
- Founded2016
- HeadquartersSurfers Paradise, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lead Laundry does
Lead Laundry is a full-stack digital marketing agency headquartered at 50 Cavill Ave in Surfers Paradise, Queensland, Australia, founded in 2016 and operating with a core team of 1-10 employees alongside a claimed network of 400+ marketing specialists. The company delivers six core service lines: paid social media advertising across Facebook, Instagram, Google, TikTok, Spotify, Pinterest, and LinkedIn; website development and hosting (WordPress, Shopify, WooCommerce, Instapage) bundled with proprietary AI-powered 'Leadbots' on Web, WhatsApp, and Messenger; CRM and marketing automation delivered as a HubSpot Gold Partner; content marketing (video, copy, collateral, social); branding, print, and design; and a 'Virtual CMO' marketing strategy service led by Adam Benz. Technology is built on third-party platforms including Landbot, HubSpot, Message Media, Instant One, and Zapier/Make, with a free Performance Marketing Pulsecheck diagnostic tool used as a top-of-funnel lead generator.
The agency serves a mix of SMBs and select enterprise or institutional clients across six verticals: property, eCommerce, B2B companies, education, events, and SaaS. Named customers include Gov Ready, Growthology, Faith Lutheran College, Yarn Marketplace, and Compeer (the latter generating 14,000+ qualified leads over 5 years via quiz bots). Revenue is generated through professional services engagements spanning project-based website packages (Premium Landing Page at $1,200, B2B Website Package from $5,500, eCommerce Package from $7,500) and ongoing retainers for advertising, content, and CRM work. Distribution is direct and consultative, with discovery calls, free diagnostic tools, and a regional Australian focus, although case studies imply some national and international client work.
Lead Laundry firmographics
Firmographics- Name
- Lead Laundry
- Legal name
- Lead Laundry
- Website
- https://leadlaundry.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lead Laundry is a full-stack digital marketing agency based in Surfers Paradise, Australia, offering paid social advertising, website development, AI-powered leadbots, HubSpot CRM automation, content marketing, and Virtual CMO services to SMBs and select enterprise clients across property, eCommerce, B2B, education, events, and SaaS verticals.
- Ownership category
- akta.pro rank
Lead Laundry industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Lead Laundry is headquartered
LocationHeadquarters
- HQ city
- Surfers Paradise
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lead Laundry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Full-suite digital marketing agency providing social media advertising, website development, CRM integration, content marketing, branding, and marketing strategy services. Revenue is generated through professional service engagements including project-based work (websites), retainer arrangements, and ongoing campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B Website Package starting at $5,500 |
| One time/ perpetual license | Pay-as-you-go | eCommerce Package starting at $7,500 |
| One time/ perpetual license | Pay-as-you-go | Premium Landing Page at $1,200 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lead Laundry product offering
Product offeringCore offering
Lead Laundry is a full-stack digital marketing agency delivering lead generation solutions including paid social media advertising across seven platforms, conversion-focused website design and development, AI-powered Leadbot chatbots, HubSpot CRM and marketing automation, content production, branding and print design, and Virtual CMO marketing strategy services. Engagements are delivered as professional services to businesses seeking data-driven customer acquisition and growth.
Product overview
Lead Laundry is a full-stack marketing agency offering a comprehensive suite of digital marketing services. The core offerings include Social Media Advertising (paid campaigns across major platforms), Websites & Leadbots (web development and AI-powered chatbot solutions), CRM & Marketing Automation (HubSpot-powered), Content Marketing (video, copy, collateral, social media), Branding & Print Design, and Marketing Strategy (Virtual CMO service). These services work together as an integrated marketing ecosystem, with the Performance Marketing Pulsecheck tool serving as a free entry point for lead generation and assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Advertising Expertly crafted paid advertising campaigns across Facebook, Instagram, Google, TikTok, Spotify, Pinterest, and LinkedIn, designed to deliver enhanced brand awareness, lead capture, and sales growth for businesses.
- Websites & Leadbots Conversion-driven web design, development, and hosting including B2B WordPress websites, Shopify and WooCommerce eCommerce stores, and high-conversion Instapage landing pages, with AI-powered Leadbots available across web, WhatsApp, and Messenger.
- CRM & Marketing Automation HubSpot-powered CRM solutions with contact management, segmentation, sales automation, pipeline tracking, and marketing automation including personalised customer journeys and integrated SMS and MMS campaigns.
- Content Marketing Done-for-you content marketing services including videography (concept development, professional shooting, post-production, distribution), copywriting (brand messaging, blogs, sales copy), collateral design (brochures, presentations, case studies, infographics), and social media content creation.
- Branding, Print & Design Comprehensive branding services including logo design, brand guidelines, visual assets, brand messaging, and print design for business cards, brochures, flyers, posters, banners, stationery, packaging, digital advertisements, EDM campaigns, and merchandise.
- Marketing Strategy Virtual CMO service offering market research, brand positioning, marketing roadmap development, campaign management, multichannel integration, content strategy, performance optimisation, and new market exploration for businesses needing senior marketing direction.
- Leadbots AI-powered lead generation chatbots available across web, WhatsApp, and Messenger, featuring lead capture and scoring, conversational workflow creation, quiz and survey building, AI live chat, and CRM and marketing platform integration.
Quantifiable outcome
- 3x ROI achieved for Yarn Marketplace through conversational messaging and bulk SMS/MMS campaigns
- +1 more outcomes
Companies that use Lead Laundry
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Lead Laundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Lead Laundry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreLead Laundry is a HubSpot Gold Partner, leveraging HubSpot's CRM and marketing automation platform to deliver customer management, sales automation, pipeline tracking, reporting, analytics, call integration, and personalised customer journeys for their clients. They offer HubSpot demos to prospects.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lead Laundry competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company, with agencies (e.g., GroupM, Ogilvy) offering full digital marketing services. Relevant as the dominant incumbent against which Lead Laundry competes for larger enterprise accounts.
- Ogilvy: Global creative and marketing agency network with extensive digital, social, CRM, and content capabilities. Comparable in service breadth but at significantly larger scale and enterprise client focus.
Direct peers
- Supple Digital: Australian full-service digital agency offering web design/development, SEO, paid media, and HubSpot services to SMB and mid-market. Directly comparable as a HubSpot-aligned agency with similar service stack and target market.
- ROI.com.au: Sydney-based digital marketing agency focused on lead generation via Google Ads, SEO, and web design. Operates in the same Gold Coast/Australia competitive set with a similar lead-gen centric value proposition.
- Online Marketing Gurus: Australia-based digital marketing agency offering SEO, paid media (Google/Meta), web design, and content marketing to SMB and mid-market clients. Closely comparable in geography, service mix, and customer segment to Lead Laundry.
- King Kong: Australian performance marketing agency specializing in Facebook/Google Ads, lead generation, and web design with a focus on ROI-driven client outcomes. Highly comparable service portfolio and target customer base to Lead Laundry.
Others
- Landbot: No-code chatbot platform used by Lead Laundry to build its Leadbots product. Comparable as the enabling technology platform — agencies could also build on Landbot directly, representing both a partner and indirect competitor.
- MessageMedia (now Sinch): SMS/MMS messaging platform and technology partner of Lead Laundry. Relevant as a vendor/commercial relationship rather than a direct competitor; represents the underlying infrastructure Lead Laundry resells to clients.
- HubSpot Agency Partner Network: HubSpot's global directory of Solution Partners including thousands of agencies that compete for the same HubSpot-driven inbound leads as Lead Laundry. Relevant as the broader ecosystem Lead Laundry operates within as a Gold Partner.
Emerging players
- Webfizz: Smaller Australian digital agency providing web design, SEO, and digital marketing. Comparable service offering and target market, though smaller scale and more limited channel coverage than Lead Laundry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lead Laundry social profiles
Digital presenceLead Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Laundry leadership team
Management profileNumber of profiles
Profiles1 record
Lead Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Laundry
What does Lead Laundry do?
Lead Laundry is a full-stack digital marketing agency delivering lead generation solutions including paid social media advertising across seven platforms, conversion-focused website design and development, AI-powered Leadbot chatbots, HubSpot CRM and marketing automation, content production, branding and print design, and Virtual CMO marketing strategy services. Engagements are delivered as professional services to businesses seeking data-driven customer acquisition and growth.
Is Lead Laundry a public or private company?
Lead Laundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead Laundry founded?
Lead Laundry was founded in 2016. It employs 1 to 10 people.
Where is Lead Laundry based?
Lead Laundry is headquartered in Surfers Paradise, Australia, in the Oceania region.
How does Lead Laundry make money?
One revenue line is on record: digital Marketing Services.
Who are Lead Laundry's main competitors?
Broad incumbents on record are WPP and Ogilvy. Direct peers are Supple Digital, ROI.com.au, Online Marketing Gurus and King Kong. Others are Landbot, MessageMedia (now Sinch) and HubSpot Agency Partner Network. Webfizz is listed as an emerging player.
Does Lead Laundry have an API?
No public API is recorded for Lead Laundry.
What industry is Lead Laundry in?
Lead Laundry's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 54186 and its SIC code is 7331.