Mediacast Australia P/L

What Mediacast Australia P/L does

MediaCast Australia P/L (legally MediaCast Pty Ltd ATF MediaCast Trust) is a privately held, Queensland-based public relations agency founded in June 2015 by Managing Director Fran Chalmers as Australia's first specialist broadcast PR firm. The company delivers full-service media relations, communications strategy, crisis management, media training, content creation, influencer engagement, executive profile-building, social media management and event activations to B2B, B2C and not-for-profit clients across Australia. Its differentiated offering centers on Radio Day®, a trademarked national broadcast campaign product delivering coverage across metro, major and regional radio markets, supplemented by NewsWire, a proprietary distribution service that broadcasts press material to media outlets across radio, TV, print and digital channels.

Technology is anchored by BUZZHub, a proprietary cloud-based PR software platform that streamlines campaign delivery and reporting, paired with an authenticated Client Portal (buzzhub.online) that provides clients with real-time coverage data, media assets and reports. Services are sold on a quote-based model delivered as fixed-price projects, retainer arrangements, or as extensions to existing client campaigns, and the firm also offers a white-label PR service arm delivering campaigns on behalf of other agencies serving blue-chip and household-name brands. Distribution is primarily direct (website campaign brief intake, phone-based sales) augmented by channel partnerships, and the firm runs a Pro Bono for Purpose program issuing A$5,000-A$10,000 grants to qualified NFPs.

The business is founder-controlled with no disclosed institutional investment, and no funding rounds, acquisitions or restructuring events in its history. Named clients include Telstra, Bunnings, Commonwealth Bank, Aware Super, NRL, WWF, MyDNA, Orange Sky, Aiper, Arctic Wolf, Pinnacle Foundation, Snowdome Foundation, the Tourette Syndrome Association of Australia, Cystic Fibrosis Australia and Guide Dogs Queensland. The firm is a Founding Member of the PRCA APAC Australia Network (announced October 2022) and has accumulated recognized industry credentials including PRIA Golden Target Awards in 2019 and 2021, the 2021 PRIA/CPRA Top Agency Australia award, the 2023 Clutch Top PR Agency Australia award, and the 2024 PRCA APAC Diversity, Equity and Inclusion Campaign award, with 2025 PRCA APAC finalist status in Small Consultancy of the Year, NGO & Charity, and Health & Wellbeing categories.

Name

Mediacast Australia P/L

Legal name

MediaCast Pty Ltd ATF MediaCast Trust

Website

https://mediacast.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaCast Australia is a Queensland-headquartered, full-service public relations agency founded in 2015 that delivers broadcast-led media relations, communications strategy, crisis management and content services to B2B, B2C and not-for-profit clients across Australia via its proprietary Radio Day® campaigns, BUZZHub platform and white-label agency offerings.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Radio Media Buying (MPAAABAI)

Keywords

• Public relations services
• Broadcast PR campaigns
• Media relations strategy
• Crisis communications management
• Corporate communications agency

Headquarters

HQ city

Victoria Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PR Campaign Services: Full-service media relations, strategic planning and campaign execution delivered as fixed-price projects, retainer arrangements, or extension to existing campaigns.
2. Radio Day Campaigns: National broadcast campaigns across metro, major and regional radio markets, delivered as standalone projects or integrated into broader PR campaigns.
3. White-Label PR Services: Broadcast and PR services delivered on behalf of other agencies working with blue-chip and household-name brands, provided under agency partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MediaCast is a full-service Australian public relations agency delivering end-to-end PR campaigns for B2B, B2C, and not-for-profit organisations. Its flagship offering is Radio Day®, a trademarked national broadcast PR campaign product that secures coverage across metro, major, and regional radio markets, supported by a portfolio of 11 specialist services spanning media relations, crisis management, communications strategy, media monitoring, research and analysis, media training, influencer engagement, executive profile building, social media management, content creation, and brand activations. Campaigns are executed via the proprietary BUZZHub platform and NewsWire distribution service, with clients accessing real-time reporting through a dedicated Client Portal.

Product overview

MediaCast Australia is an award-winning, full-service public relations agency operating since 2015. The core offering consists of broadcast PR services anchored by the proprietary Radio Day® product for national radio campaigns, delivered through the proprietary BUZZHub platform which provides campaign management, real-time reporting, and client portal access. The service portfolio spans 11 specialist PR disciplines including media relations, crisis management, communications strategy, media monitoring, research and analysis, media training, influencer engagement, executive profile building, social media management, content creation, and event activations. Services are offered as fixed-price projects, retainers, or white-label arrangements for agencies. A Pro Bono for Purpose program provides grant funding to qualified not-for-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Day: A national broadcast campaign service across metro, major and regional radio markets for maximum reach. Radio Day, Blue Day, MediaCast and the MediaCast logo are registered trademarks of MediaCast Pty Ltd ATF MediaCast Trust.

Products and services

• Radio Day® National broadcast PR campaigns delivered across Australian metro, major, and regional radio markets to achieve mass-audience reach for B2B, B2C and NFP clients. The flagship broadcast service of MediaCast and a registered trademark.
• Media Relations Full-service media relations, strategic planning and campaign execution tailored to client goals across broadcast, print and digital media.
• Communications Strategy Strategic communications planning and counsel that gives clients a strategic edge in positioning, messaging, and stakeholder engagement.
• Media Monitoring Specialised industry insights and competitor analysis to track media coverage and market positioning across broadcast, print and online channels.
• Research and Analysis Identifies newsworthy statistics and translates them into powerful news hooks for media campaigns.
• Crisis Management Mitigates reputational damage and restores trust during corporate or public crises for B2B, B2C and NFP clients.
• Media Training Industry-leading media training programs to prepare executives and spokespeople for media interactions.
• Influencer Engagement Harnesses influencer networks to boost brand visibility and credibility for clients.
• Executive Profile Building Strategically positions and showcases leadership and industry expertise for executives through earned media placements and thought leadership.
• Social Media Management Manages brand presence across social media platforms as part of integrated PR campaigns.
• Content Creation Copywriting and content creation to amplify client messages across channels.
• Activations & Events End-to-end brand activations and events that captivate audiences and complement earned media campaigns.
• Pro Bono for Purpose Media relations charity grant program that provides $5,000 or $10,000 of PR services to qualifying Australian not-for-profits and charities.
• White-Label Broadcast PR Services Broadcast and PR services delivered on behalf of other PR agencies for their blue-chip and household-name brand clients, executed under the partner agency's brand.

Quantifiable outcome

• 37 million+ Australians reached in single quarter (Q1 2021)
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PRCA APAC: Australia NetworkcoreStrategic or Co-development Partner · 1 October 2022MediaCast announced as Founding Member for PRCA APAC: Australia Network, demonstrating commitment to industry leadership and professional standards in public relations across the Asia Pacific region.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Keep Left: Keep Left is an Australian independent PR and communications agency purpose-built around social impact, NFP and purpose-led clients. Comparable as an independent mid-market PR firm targeting the same B2B/B2C/NFP mix in Australia with media relations as a core capability.
• Thinkerbell: Thinkerbell is an Australian independent agency famous for its 'measured magical thinking' PR, brand and marketing approach. Comparable as an independent mid-market Australian agency competing for blue-chip B2C and NFP work via earned media and creative campaigns.
• Sling & Stone: Sling & Stone is an independent Australian PR agency working with technology, health and consumer brands. Comparable as an award-winning independent competing for the same Australian enterprise and brand clients using media relations and broadcast tactics.
• SenateSHJ: SenateSHJ is an independent Australian communications consultancy operating across B2B, B2C and NFP sectors. It is a directly comparable independent mid-market PR firm serving the same Australian enterprise and non-profit clients via media relations, brand and stakeholder communications.

Broad incumbents

• FleishmanHillard Australia: FleishmanHillard operates a full-service global PR network with Australian offices serving enterprise and NFP clients. Comparable as a competing PR services provider for Australian brands, though its scale, global reach and broad service mix place it above MediaCast.
• WE Communications Australia (WE Australia): WE Communications (previously WE Buchan) is a global technology and B2B-focused PR network with a long-standing Australian presence. Comparable as an enterprise and tech-sector PR competitor offering media relations and integrated communications, though it is larger and more B2B-tilted.
• Burson (Australia): Burson (formerly BCW) is a global communications agency group with Australian operations delivering PR, public affairs and earned media for enterprise clients. Comparable as a broad incumbent competitor for the same enterprise and brand communications budgets in Australia.
• Ogilvy PR Australia: Ogilvy's Australian PR arm is a broad incumbent serving B2B, B2C and NFP clients with integrated communications. It is comparable because it competes for the same enterprise marketing budgets and uses national broadcast and earned media tactics, but at far greater scale and a wider service portfolio.
• Hill & Knowlton Australia: Hill & Knowlton operates a global PR and public affairs network with Australian offices serving enterprise, government and NFP clients. Comparable as a competing PR services provider — particularly for crisis, public affairs and NFP campaigns — within the same buyer pool.
• Havas Red Australia: Havas Red is the PR and social purpose arm of the Havas network in Australia and APAC. Comparable as a competitor for broadcast PR, NFP advocacy and brand campaigns in the Australian market, though it benefits from the broader Havas creative and media network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediacastnews
• Facebookfacebook.com/mediacastnews
• LinkedInlinkedin.com/company/mediacast-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacast Australia P/L