havas red

What havas red does

HAVAS Red is a global public relations and communications agency operating as a wholly-owned subsidiary of HAVAS Group, headquartered at 200 Madison Avenue, New York. Founded in 2019 as the global PR arm of HAVAS, the agency operates under a proprietary "merged media model" that integrates traditional and digital publishing, content, social media, and data into a unified campaign infrastructure. The agency employs 1,300+ people across approximately 40 agencies in 25+ markets spanning North America, Europe, Asia-Pacific, and the Middle East.

The agency's service portfolio spans corporate communications, social media management, content creation, experiential marketing, influencer marketing, and executive branding, delivered through a tiered structure of specialized sub-brands: Red Havas Health (healthcare/pharma, launched March 2021), Red Impact (ESG, September 2022), Peaks (executive branding, May 2023), INDUSTRY (B2B, August 2024), and CRed (creator marketing, March 2026). A proprietary GEO monitoring tool called EchoWeave, launched in 2026, tracks brand visibility in AI systems such as ChatGPT, Gemini, and Perplexity.

HAVAS Red generates revenue through professional services engagements — retainer arrangements and project-based work — priced custom per client scope with no public pricing. Go-to-market relies on direct enterprise sales led by senior executives, with new business routed to Managing Director Lesley Sillaman and CEO Dara Busch. The client base is diversified across healthcare/pharma (Perrigo/Opill, Sanofi, Galderma, Merck KGaA), B2B (Emerson, Hitachi Digital Services, ManpowerGroup, Transitions Optical), consumer/travel (GetYourGuide), and nonprofit (UNICEF, LEGO, SOS Children's Villages). Operations are managed from four U.S. offices (New York HQ, Chicago, Pittsburgh, Phoenix) with global coordination through James Wright as Global CEO.

Name

havas red

Legal name

Havas PR North America, Inc.

Website

https://havasred.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

HAVAS Red is a global PR and communications agency operating as the public relations arm of HAVAS Group, serving enterprise clients across healthcare, B2B, consumer, and nonprofit sectors through integrated PR, social media, content, experiential, and creator marketing services delivered by 1,300+ staff in 25+ markets.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations agency
• Communications services
• Social media marketing
• Content marketing
• Experiential marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional services revenue generated through retainer arrangements and project-based work for corporate communications, social media, experiential marketing, and content creation services

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

HAVAS Red is a global public relations and communications agency that provides integrated PR, social media, content, and experiential marketing services through its proprietary "merged media model." The agency serves enterprise and mid-market clients with corporate communications, crisis management, influencer marketing, executive branding, ESG communications, healthcare communications, and B2B strategic communications, supported by specialized sub-brands and a GEO monitoring tool for AI visibility.

Product overview

HAVAS Red is a global communications and PR agency operating as part of the HAVAS PR Network with approximately 40 agencies in over 25 markets worldwide. The agency operates under a proprietary 'merged media model' that combines traditional and digital publishing, content, social media, and data into a single integrated infrastructure. The core offerings span corporate communications, social media services, content creation, experiential marketing, and influencer marketing. The agency also offers specialized sub-brands including CRed (creator marketing), Peaks (executive branding), Red Impact (ESG communications), Red Havas Health (healthcare/pharma), INDUSTRY (B2B strategic comms), and Red Connect (content marketing). An additional proprietary tool, EchoWeave, provides GEO monitoring for AI visibility tracking.

Differentiator

Problem solved

Functional benefit

Brands

• CRed: Global creator marketing practice designed to help brands earn credibility in a creator-powered, community-led world.
• Peaks
• Red Impact
• Red Havas Health
• INDUSTRY
• Red Connect

Products and services

• Corporate, Consumer and Institutional Communications Full-service corporate communications including brand positioning, reputation management, crisis communications, DEI&B multicultural communications, ESG and purpose communications, executive positioning, internal communications, and media relations for enterprise and mid-market clients.
• Social Media Services Social strategy, platform management, listening and analysis, community management, content creation and curation, and campaign planning and execution across social channels for brands.
• Content Creation and Production Content strategy, content production, and content partnerships and marketing services for brands seeking integrated editorial and creative content.
• Brand Experience and Experiential Live, virtual and hybrid brand experiences, experiential programs, and sponsorship and partnership planning, execution and management for brands.
• Influencer Marketing Influencer vetting and selection, influencer marketing management, and custom influencer campaign planning and execution for brands.
• Red Havas Health Health and wellness communications offering focused on reimagining pharma with capabilities spanning internal and salesforce communications, crisis management, FDA approvals, consumer launches, media relations, and patient/HCP engagement for healthcare and pharmaceutical clients.
• Red Impact Global ESG communications offering providing environmental, social and corporate governance expertise, purpose-driven strategic communications, sustainability expertise, comms strategy, tactical campaigns, measurement and reporting, and crisis counsel.
• Peaks Multichannel executive branding service designed to help C-suite executives, business owners and entrepreneurs develop authentic, compelling personal brands aligned with corporate identity.
• INDUSTRY Global strategic communications offering for B2B brands providing end-to-end services including reputation management, executive visibility, brand and product excitement, crisis and issues management, influence and constituency building, and social and content capabilities.
• Red Connect Global content marketing and creative production agency creating content with purpose, serving as a B2B content marketing practice for brands.
• CRed Global creator marketing practice designed to help brands earn credibility in a creator-powered, community-led world through adaptive creator strategies, long-term creator relationship programs, creator-shaped creative development, channel-optimized storytelling, reputation and brand safety counsel, and measurement frameworks.
• EchoWeave GEO (Generative Engine Optimization) monitoring tool that helps brands understand how they show up in key large language models including ChatGPT, Gemini and Perplexity.

Quantifiable outcome

• Opill campaign: 70.4 million views from single creator, 544,000+ engagements, 6.57% engagement rate on Her Campus content
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ChillhouseflagshipStrategic or Co-development Partner · 1 January 2025Brand partnership creating limited-edition Opill x Chillhouse nail sets. Most successful brand collaboration to date for Chillhouse, merging reproductive health education with beauty culture through an immersive pop-up event.
• Opill (Perrigo)coreStrategic or Co-development Partner · 1 January 2024Multi-year partnership for Opill brand communications including FDA approval launch, campus tour campaigns, and brand partnerships like Opill x Chillhouse. Generated billions of media impressions and established Opill as a cultural milestone in reproductive health.
• WNBAcoreStrategic or Co-development Partner · 1 January 2024Partnership linking Opill with WNBA athletes for campus tour activations. Created brand ambassador relationships with athletes for authentic health education and empowerment messaging.
• Black Women's Health ImperativecoreStrategic or Co-development Partner · 1 January 2024Level The Court initiative partnership with Black Women's Health Imperative to deepen reach across HBCUs for Opill campus tour program.
• Her CampuscoreGTM or Marketing Partner · 1 January 202415-university Her Campus ambassador network extending Opill campaign conversations into peer networks in English and Spanish.
• PRovoke MediaminorStrategic or Co-development PartnerJoint panel at Cannes Lions 2026 on earned media and AI visibility, featuring HAVAS Red Global CEO James Wright and CEO Dara Busch.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ketchum: Omnicom-owned global PR firm with comparable integrated communications, social media, and content services. Has similar scale and enterprise client roster including healthcare and consumer brands, making it a direct competitor for HAVAS Red's marquee accounts.
• Edelman: The largest independent global PR firm with comparable full-service offerings (corporate communications, health, consumer, B2B) and similar global network footprint serving enterprise clients like UNICEF and Pfizer. Most direct peer to HAVAS Red in scale and service mix.
• Weber Shandwick: Interpublic-owned global PR network offering integrated communications, healthcare, social media, and content services to multinational enterprises. Directly comparable in network scale (multiple global offices), service breadth, and healthcare/pharma specializations.
• FleishmanHillard: Omnicom-owned global PR agency with strong healthcare, B2B, and consumer practices. Operates a similar global-local model with ~2,500 employees across multiple markets, directly comparable in client mix (large enterprise, healthcare, nonprofit) and verticalized offerings.
• MSL Group: Publicis-owned global PR network with strong consumer, healthcare, and corporate communications practices. Directly comparable to HAVAS Red in offering integrated communications services to multinational enterprise clients across multiple verticals.
• Burson: WPP-owned global PR agency (rebranded from BCW) offering corporate communications, public affairs, healthcare, and technology practice areas. Comparable scale and service portfolio including integrated earned media and content capabilities for enterprise clients.
• 5W Public Relations: Independent US-based PR agency where HAVAS Red's CEO Dara Busch previously served as Co-CEO. Directly comparable in consumer, health & wellness, lifestyle, and beauty practice areas, and a known competitive recruiter for similar enterprise clients.
• Golin: Interpublic-owned global PR firm emphasizing integrated, data-driven communications and social media — closely aligned with HAVAS Red's 'merged media' model. Similar mid-to-large enterprise client mix and emphasis on cross-channel earned, social, and content work.
• Ruder Finn: Independent global PR agency with strong healthcare, technology, and consumer practices. Comparable in offering integrated earned media, digital, and content services to enterprise clients across global markets, including health communications work similar to Red Havas Health.

Broad incumbents

• Ogilvy PR: WPP-owned global creative and communications network with PR as one of many offerings (creative, advertising, PR, consulting). Overlapping capabilities with HAVAS Red in brand communications and content, but as part of a much larger full-service creative agency portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/havasred_us
• YouTubeyoutube.com/user/HavasPRUSA
• Facebookfacebook.com/havasredus
• LinkedInlinkedin.com/company/havas-red-us
• Instagraminstagram.com/havasred_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about havas red