New Hope Counseling

What New Hope Counseling does

New Hope Counseling is a privately held, solo-practitioner-scale mental health counseling practice headquartered at 60 W Illinois Ave, Palatine, Illinois. It operates as a licensed professional counseling service rather than a technology company; its underlying delivery infrastructure is a teletherapy/virtual therapy platform combined with a single in-person office, with no proprietary software product developed in-house. Service depth is broad but typical of an outpatient private practice — marriage and relationship counseling, trauma and PTSD therapy, family therapy, individual therapy for depression and anxiety, premarital counseling, grief and divorce support, stress management, life-adjustments therapy, and a niche Christian counseling line. Marketing claims "decades" of service to the greater Schaumburg area, though firmographics list a 2015 founding date, suggesting a rebrand or relaunch of a prior practice.

The business model is direct-to-consumer fee-for-service with insurance billing. The headline price is $150 per 50-55 minute session for cash-pay clients, while the practice maintains in-network status with Blue Cross PPO, Cigna PPO, United Health Care/Optum, Aetna, and TriCare, and offers out-of-network billing for other carriers. A free 15-minute introductory consult is used as a top-of-funnel conversion tool. Distribution is via the practice website and a Psychology Today directory profile; no paid advertising or referral partnerships are evident. The practice transitioned fully to teletherapy in 2020 in response to COVID-19 and continues to offer both virtual and (for one counselor) in-person delivery.

Customer acquisition is highly fragmented across individual consumers and couples across approximately seven distinct use-case segments — couples, trauma survivors, individuals with mood/anxiety disorders, families, Christian couples, engaged couples, and life-transition clients. Concentration risk on the operating side is extreme: clinical capacity is effectively capped by the available hours of founder Richard Damiani (MS, NCC, LCPC) and a second counselor, Mariann Leahy (LPC), who joined in early 2023. The practice has no external funding, no parent entity, no partnerships, and no visible growth investment.

Name

New Hope Counseling

Legal name

New Hope Counseling

Website

https://newhopecounselingservice.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

New Hope Counseling is a private, two-counselor mental health practice in Palatine, Illinois that provides marriage, relationship, trauma, family, and individual therapy via teletherapy and in-person sessions, accepting major PPO insurance and cash pay at $150 per session.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Mental health counseling
• Marriage counseling
• Trauma therapy
• Teletherapy services
• Individual therapy

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Counseling Sessions: Individual therapy sessions at $150 per session (50-55 minutes). Cash rate available for those without insurance coverage.
2. Insurance-Billed Services: Services billed to accepted insurance providers including Blue Cross PPO, Cigna PPO, United Health Care/Optum, Aetna, and TriCare. Other insurance is billed out of network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

New Hope Counseling is a private mental health counseling practice that delivers individual, couples, family, and trauma therapy through teletherapy (virtual sessions) and in-person appointments at its Palatine, Illinois office. Sessions are priced at $150 per 50-55 minute session on a pay-as-you-go basis, with insurance billing available through Blue Cross PPO, Cigna PPO, United Health Care/Optum, Aetna, and TriCare.

Product overview

New Hope Counseling is a mental health counseling practice offering teletherapy and in-person services. Their portfolio includes core counseling services: Marriage and Relationship Counseling, Christian Counseling, Trauma/Abuse/PTSD Counseling, Family Counseling, Individual Therapy, Anxiety Therapy, Depression Therapy, Premarital Counseling, Grief Counseling, Divorce Counseling, Stress Counseling, Life Adjustments Counseling, Interpersonal Relationship Therapy, and Other Mental Health Counseling. They also provide Mental Health Assessments as an add-on service. The practice accepts several insurance providers (Blue Cross PPO, Cigna PPO, United Health Care/Optum, Aetna, TriCare) and offers a cash rate for uninsured clients at $150 per session.

Differentiator

Problem solved

Functional benefit

Products and services

• Marriage and Relationship Counseling Teletherapy and in-person counseling for couples addressing communication issues, emotional connection, sexual problems, affairs, and relationship decision-making.
• Christian Counseling Faith-based counseling for Christian individuals and couples experiencing relationship, personal, and mental health issues integrated with spiritual guidance.
• Trauma, Abuse, and PTSD Counseling Specialized therapy for trauma, psychological abuse, domestic violence, PTSD (including combat veterans), and sexual abuse recovery.
• Family Counseling Therapy services for families, blended families, couples, and children addressing communication, conflict, divorce adjustment, and grief.
• Individual Therapy One-on-one counseling for individuals dealing with depression, anxiety, self-esteem issues, faith concerns, and life challenges.
• Anxiety Therapy Treatment for anxiety disorders including generalized anxiety disorder, panic disorder, and social anxiety disorder.
• Depression Therapy Counseling services for depression including major depressive disorder, addressing symptoms and causes of depression.
• Premarital Counseling Pre-marriage counseling helping couples strengthen love, trust, communication, and prepare for married life.
• Grief Counseling Support for processing grief from loss of loved ones, relationships, jobs, and major life changes.
• Divorce Counseling Counseling for individuals, couples, children, and families dealing with divorce and separation challenges.
• Stress Counseling Therapy for managing stress from work, family, health, finances, and major life transitions.
• Life Adjustments Counseling Support for navigating life changes including new schools, moving, stepfamilies, college, marriage, and career transitions.
• Interpersonal Relationship Therapy Goal-oriented therapy focusing on understanding emotions and developing healthier ways to manage relationships.
• Other Mental Health Counseling Treatment for OCD, bipolar disorder, sexual problems, addictions, and other mental health issues.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• 7 Cups: 7 Cups offers online text-based support and therapy from licensed therapists, primarily serving individuals and couples. It is comparable to New Hope Counseling as a digital alternative to traditional counseling with similar pricing tiering.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefit platform providing therapy and coaching to employees of large companies. It overlaps with New Hope Counseling's therapy offerings but is accessed through employer/EAP contracts rather than direct consumer pay.
• Cerebral: Cerebral is a digital mental health platform offering therapy and medication management for anxiety, depression, and related conditions. It overlaps with New Hope Counseling's individual therapy and anxiety/depression services but adds a prescribing/care-management layer.
• Spring Health: Spring Health is an employer-paid mental health platform matching employees to therapists and coaches. It is comparable to New Hope Counseling's therapy offerings on the provider side and competes for the same licensed-clinician pool in the Chicago/Midwest labor market.

Others

• Psychology Today Therapist Directory: Psychology Today operates a therapist directory where New Hope Counseling is listed and which functions as a primary client-acquisition channel. It is an enabling/ecosystem peer rather than a competitor, since it routes demand to counselors rather than replacing them.

Direct peers

• Open Path Collective: Open Path Collective is a nonprofit network of licensed therapists offering reduced-fee sessions to individuals, couples, and families. It competes with New Hope Counseling for cost-sensitive clients in the same therapy categories at lower price points.
• Talkspace: Talkspace is a publicly-traded online therapy platform offering licensed-therapist matching via video, audio, and messaging, with insurance and EAP billing. It directly overlaps New Hope Counseling's teletherapy model and accepted insurance panel approach.
• Regain.us: Regain is a teletherapy platform operated by BetterHelp that focuses specifically on couples and relationship counseling. It is directly comparable to New Hope Counseling's marriage and relationship counseling service line and competes for the same online couples-therapy demand.
• BetterHelp: BetterHelp is a large direct-to-consumer teletherapy platform matching clients with licensed counselors for individual, couples, and family therapy. It is the most direct competitor to New Hope Counseling's virtual therapy offering and competes on insurance, pricing, and convenience.

Broad incumbents

• Headspace Health (Ginger): Headspace Health combines the Headspace consumer app with Ginger's on-demand coaching and therapy services. It is a broad incumbent in digital mental health with partial overlap to New Hope Counseling's therapy and anxiety/depression services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-hope-counseling-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hope Counseling