What Shopauskunft does

Shopauskunft (legally ShopAuskunft GmbH) is an independent online shop rating platform founded in 2006 and headquartered in Leipzig, Germany. It operates as a two-sided marketplace connecting German-speaking online shoppers with verified customer reviews of online retailers, while simultaneously offering subscription-based review management tools to e-commerce merchants. The platform hosts over 19,500 registered shops and more than 3 million accessible reviews, organized by category in a shop directory accessible at shopauskunft.de. Consumers can browse and compare retailers for free, while contributing their own reviews through the Bewerter-Center (Reviewer Center). The core product workflow comprises four stages: legally-compliant review solicitation after purchase, verification and content moderation, publication on shop business profiles with star rating aggregation, and post-purchase customer dialogue moderation with legal compliance enforcement.

The company operates a tiered subscription model offering a Free package for basic review collection and a paid Essential package with additional bookable modules on 1-month or 12-month contracts with automatic renewal. The technology stack includes partner-developed plugins for JTL-Shop, Magento, and Shopware 6, enabling native integration of review collection into merchant checkout flows. Payment processing is handled via Stripe supporting multiple European methods (SEPA, PayPal, Klarna, Apple Pay, giropay, iDEAL, etc.). The platform integrates with HubSpot for customer support and Google Analytics 4 for web analytics. Strategic alignment with Händlerbund (a legal services provider for e-commerce) provides cross-promotion and a bundled compliance ecosystem, with pricing and consulting accessed through shopauskunft.haendlerbund.de subdomains.

The business operates with a micro headcount of 1-10 employees, targeting DACH-region online retailers across verticals including electronics (Conrad, EIS.de), auto parts (kfzteile24, Reifen.com), tires (ReifenDirekt), multi-category retail (PEARL), and sporting goods (Shop4runners). The go-to-market is product-led growth via self-serve registration at business.shopauskunft.de, supplemented by organic search visibility and Händlerbund channel referrals. Tim Arlt serves as Managing Director (Geschäftsführer). No external funding, venture capital, or institutional investor involvement is disclosed.

Name

Shopauskunft

Legal name

ShopAuskunft GmbH

Website

https://shopauskunft.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Shopauskunft is Germany's largest independent online shop rating portal, connecting 19,500+ registered retailers with consumers through 3 million+ verified reviews. It offers subscription-based review management tools (Free and Essential packages) to DACH e-commerce merchants seeking to build trust and conversion.

Ownership category

akta.pro rank

Product category

Review Management Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Review management software
• Customer review platform
• Online shop ratings
• E-commerce trust solutions
• Reputation management SaaS

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription packages for shop owners: Online shops pay for service packages (Free and Essential tiers) to collect and display reviews. The Essential package includes additional modules that can be booked. Contracts run for 1 or 12 months with automatic renewal unless cancelled one month before term end.
2. Additional modules and add-ons: Supplementary features available for the Essential package, providing incremental revenue through module subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shopauskunft operates an independent online shop review platform that enables e-commerce retailers to collect legally-compliant post-purchase reviews, moderate content, and display verified ratings on their business profiles. The platform offers a Free Package for basic review collection and an Essential Package with paid add-on modules, serving over 19,500 registered shops in the DACH region. Consumers access over 3 million authentic reviews through a publicly searchable shop directory.

Product overview

Shopauskunft is an independent review platform for online shops, operating since 2006. The platform offers a dual-interface system: a Free Package for basic review collection and an Essential Package (with additional add-on modules) for enhanced review management. The core workflow consists of four stages: review collection (legal post-purchase requests), verification and analysis (abuse prevention and content checking), publication (on business profiles), and moderation (customer dialogue and legal compliance). Shop operators access the platform via the Händlercenter (Retailer Center), while customers use the Bewerter-Center (Reviewer Center) to manage their reviews. The platform also maintains a Shop Directory with over 19,500 registered shops across various categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Package
• Essential Package
• Add-on Modules
• Händlercenter (Retailer Center)
• Shopverzeichnis (Shop Directory)

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• HändlerbundcoreStrategic or Co-development PartnerHändlerbund is the parent company and strategic partner providing legal texts, consulting, and cross-promotion. The Händlerbund offers right texts and legal consulting for online retailers, and Shopauskunft is promoted through the Händlerbund ecosystem. Pricing, consulting, and additional services are accessed via shopauskunft.haendlerbund.de subdomains.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• feefo: feefo is a UK-based verified reviews platform for online retailers, directly comparable to Shopauskunft on verified post-purchase review solicitation, merchant analytics and SaaS subscription pricing for e-commerce shops.
• Trusted Shops: Trusted Shops is a Germany-based trust seal and review platform for online shops — the closest direct competitor to Shopauskunft, serving the same DACH e-commerce merchants with comparable review collection, seal certification and legal-compliance features.
• ProvenExpert: ProvenExpert is a German/DACH review and reputation-management platform for SMBs and online shops, directly comparable to Shopauskunft in target customer (German-speaking merchants), review-collection mechanics and freemium subscription model.
• Trustpilot: Trustpilot is a global consumer review platform that competes directly with Shopauskunft for online-shop reviews in Germany and across Europe, offering verified review collection, merchant subscriptions and a public star-rating system on a much larger scale.
• eKomi: eKomi is a Berlin-headquartered review and customer-feedback platform focused on European e-commerce, directly competing with Shopauskunft on verified review collection, merchant integrations and trust-seal offerings for online retailers.

Broad incumbents

• Yotpo: Yotpo is a global enterprise reviews, ratings and UGC platform serving e-commerce brands; while broader in scope (SMS marketing, loyalty, visual UGC) than Shopauskunft, it overlaps directly on product-review and merchant-reputation functionality for online stores.
• Bazaarvoice: Bazaarvoice is an enterprise-scale reviews and ratings network serving large retailers and brands globally; comparable to Shopauskunft in serving online-shop merchants with consumer review collection and syndication, but operating at much larger enterprise scale.
• Google Customer Reviews: Google Customer Reviews is a free, large-scale review-collection program integrated with Google Shopping; comparable to Shopauskunft as a free-tier review source for online shops, but operating at global platform scale with no direct paid offering.

Emerging players

• Reevoo: Reevoo is a verified reviews and customer-insights platform for online brands and retailers; comparable to Shopauskunft on review collection and merchant analytics, with a smaller scale and partial feature overlap.

Others

• Trusted Shops (parent Händlerbund overlap): Trusted Shops has historically been part of, or associated with, the broader Händlerbund/Trusted Shops ecosystem of e-commerce trust services; comparable as an adjacent ecosystem player that bundles trust signals with legal compliance for German merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopauskunft