What Reevoo does

Reevoo was a customer reviews and feedback platform founded in 2005 in the United Kingdom. The company has been acquired by Feefo and now operates as part of Feefo's unified platform, with the Reevoo brand subsumed. The combined platform offers a 100% verified customer reviews and feedback service covering 6,500+ brands, built on a platform-plus-modules architecture. Core products include the Feedback and Reviews platform (the verified review collection engine), Conversion and Trust Tools (widgets and trust signals), and Data & Analytics (insights layer). Supporting features include Product and Service Reviews, WhatsApp integration, Feefo Social (social media syndication), Tag Analytics (segmentation), Product Sentiment Analysis (AI-powered NLP sentiment extraction), and Syndication (cross-channel review distribution). Underlying technology includes AI-powered sentiment analysis on text-based customer feedback, multi-channel data collection, and syndication infrastructure.

The business operates on a subscription-based recurring revenue model targeting enterprise clients, with direct sales engagement (phone and web enquiry forms) as the primary go-to-market motion. Customer segments span seven verticals: Enterprise (primary), Automotive, B2B, Brands & Manufacturers, Finance & Insurance, Health & Wellbeing, Retail, and Travel & Tourism. The company maintains offices in Petersfield (HQ) and London, UK, with Australian sales operations. No public pricing tiers are disclosed, consistent with enterprise contract negotiation. The platform holds ISO 27001 certification, Google Partner status, and multiple G2 2026 recognitions.

Name

Reevoo

Website

https://reevoo.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

51–100 employees

Short description

Reevoo is a customer reviews and feedback platform, now part of Feefo, serving 6,500+ brands across multiple verticals with verified reviews, AI-powered sentiment analysis, and syndication tools, primarily targeting enterprise clients via subscription.

Ownership category

akta.pro rank

Product category

Customer Reviews and Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer review platform
• Verified customer feedback
• Sentiment analysis software
• Reputation management tools
• Enterprise review analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Review Platform Subscription: Subscription-based access to Feefo's review collection, verification, and analytics platform. Pricing likely varies by brand volume and feature tier.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reevoo (now part of Feefo) sells a B2B subscription platform that collects, verifies, and displays 100% verified customer reviews and feedback for brands, complemented by Conversion and Trust Tools (widgets and trust signals) and a Data & Analytics module that turns reviews into enriched, AI-powered sentiment insights. The platform is sold primarily to enterprise clients across vertical sectors such as Automotive, Retail, Travel & Tourism, Finance & Insurance, B2B, Brands & Manufacturers, and Health & Wellbeing.

Product overview

Reevoo, now part of Feefo, operates as a unified platform-plus-modules architecture offering a 100% verified customer reviews and feedback platform. The core offering is the Feedback and Reviews platform, which is complemented by Conversion and Trust Tools (for increasing conversion through trust signals) and Data & Analytics (for actionable insights). Individual product features include Product and Service Reviews, WhatsApp integration, Feefo Social, Tag Analytics, Product Sentiment Analysis (AI-powered text analysis), and Syndication for distributing reviews across channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Feedback and Reviews The core verified customer reviews and feedback platform that collects, manages, and displays 100% verified reviews for brands across multiple verticals. Targeted at enterprise clients that need to publish authentic customer feedback on their digital properties.
• Conversion and Trust Tools Widgets and tools that display verified reviews, ratings, and trust signals at key points in the customer journey to increase conversion rates. Sold to brands looking to lift digital conversion through social proof.
• Data & Analytics Analytics product that turns collected customer feedback and reviews into enriched, actionable insights, supporting tagging, segmentation, and sentiment analysis. Used by brands to inform business decisions based on customer feedback patterns.

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• GooglecoreGTM or Marketing PartnerFeefo holds official Google Partner status, indicating integration and marketing collaboration with Google's platform ecosystem. This partnership provides visibility in Google's partner directory and validates integration capabilities.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trustpilot: Public consumer-reviews platform with a large B2B arm; the most direct competitor to Feefo/Reevoo in verified customer reviews, explicitly benchmarked by Feefo on its own comparison page.
• Podium: Customer interaction and reviews platform for local businesses; competes for the same enterprise and multi-location review-management budgets.
• Reputation.com: Enterprise reputation management platform covering reviews, listings, and social; competes with Feefo for enterprise review-and-reputation budgets in regulated and multi-location verticals.
• Yotpo: E-commerce reviews, visual UGC, and loyalty platform for Shopify and enterprise retailers; direct overlap with Feefo's retail and e-commerce verticals and referenced on Feefo's comparison page.
• Birdeye: Customer experience platform combining reviews, listings, messaging, and surveys for multi-location businesses; competes with Feefo in the reviews-and-reputation layer for enterprise and franchise customers.
• PowerReviews: Enterprise UGC and ratings platform serving major retailers and brands; comparable solution set to Feefo's Reviews + Conversion & Trust Tools for large omnichannel retailers.
• Bazaarvoice: Enterprise reviews, ratings, and user-generated content platform serving global retail and brand customers; also explicitly benchmarked by Feefo and operating in the same enterprise reviews space.
• Reviews.io: Customer reviews platform competing in the same SMB-to-mid-market segment as Feefo/Reevoo, with overlapping enterprise features; explicitly compared by Feefo.

Emerging players

• Loox: Visual reviews and referrals app natively built for Shopify; adjacent to Feefo's reviews offering but focused on photo/video UGC within the Shopify ecosystem.
• Judge.me: Shopify-focused reviews app with strong product reviews and photo/video review features; emerging PLG competitor where Feefo/Reevoo's enterprise sales motion is less suited.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reevoo
• YouTubeyoutube.com/c/Feefo_Official
• Facebookfacebook.com/reevoo
• LinkedInlinkedin.com/company/reevoo
• Instagraminstagram.com/feefo_official/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reevoo