Inoda+Sveje
INODA+SVEJE is a Milan-based design studio and gallery founded in 2000 that designs and commissions made-to-order high-end wooden furniture blending Japanese and Scandinavian aesthetics, serving architects, interior designers, luxury residential clients, and hospitality venues through co-development partnerships with Japanese and Indian artisan manufacturers.
- Company typePrivate
- Founded2000
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Inoda+Sveje does
INODA+SVEJE is a Milan-based design studio and furniture gallery founded in 2000 by Kyoko Inoda (Japan) and Nils Sveje (Denmark). The firm designs high-quality wooden furniture that fuses Japanese and Scandinavian design traditions, executing original pieces (DC09, DC10, IS sofa, BAR stool, HATA, MODUS) and re-editions (UNI series, No. 42, Paper Knife Sofa by Kai Kristiansen, Project Chandigarh re-editions) through a network of co-development partnerships with three specialty manufacturers: Miyazaki Chair Factory in Japan (25 skilled workers, established 1969), Phantom Hands in India (40 artisans, founded 2013, FSC-certified workshop), and Karimoku in Japan (KUNST collection). The studio also distributes Louis Poulsen Danish lighting from its showroom. Pricing per piece ranges from approximately €827 for entry chairs to €11,712 for KUNST dining tables, with lead times of 4–6 months on signature products.
The business operates on a made-to-order, by-appointment showroom model at Via Ciovasso 11 in Milan's Brera Design District, supplemented by an Instagram presence and email newsletter. All orders are paid by wire transfer, with the buyer arranging transport from the showroom. The customer base is hybrid: architects and interior designers specifying pieces for projects (Govaert & Vanhoutte, Cheshire Architects, Dieter Vander Velpen), high-end residential buyers, and hospitality venues including Michelin-starred restaurants and luxury hotels (Casadonna Reale, The Moon Tokyo, Ambassade Hotel Amsterdam, Bvlgari Resort Dubai). The studio also works as external industrial designers and consultants on non-furniture projects spanning high-tech equipment and medical devices. The company is privately held by its two co-founders, has no external funding, no subsidiaries, and received approximately €34k in cumulative Italian COVID-19 government aid during 2020–2021.
Inoda+Sveje firmographics
Firmographics- Name
- Inoda+Sveje
- Legal name
- INODA SVEJE SRL
- Website
- https://inodasveje.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INODA+SVEJE is a Milan-based design studio and gallery founded in 2000 that designs and commissions made-to-order high-end wooden furniture blending Japanese and Scandinavian aesthetics, serving architects, interior designers, luxury residential clients, and hospitality venues through co-development partnerships with Japanese and Indian artisan manufacturers.
- Ownership category
- akta.pro rank
Inoda+Sveje industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Inoda+Sveje is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Inoda+Sveje business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Furniture Sales: Custom-made, high-quality wooden furniture sold through gallery showroom and online. Products include chairs, sofas, tables, and lighting. Production by order in best wood types available.
- Louis Poulsen Lighting Distribution: Distribution of Danish historical illumination products from Louis Poulsen with 25% discount offered on orders over 1,525 EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UNI MASTER Chair |
| Unit Pricing | Pay-as-you-go | DC09 Dining Chair |
| Unit Pricing | Pay-as-you-go | KUNST Dining Chair - Short Arm |
| Unit Pricing | Pay-as-you-go | KUNST Dining Table |
| Unit Pricing | Pay-as-you-go | IS lounge |
| Unit Pricing | Pay-as-you-go | Louis Poulsen Lighting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Inoda+Sveje product offering
Product offeringCore offering
INODA+SVEJE designs and sells high-quality, made-to-order wooden designer furniture through its exclusive by-appointment gallery in Milan's Brera Design District. Products are created in collaboration with specialty manufacturers — Miyazaki Chair Factory and Karimoku in Japan and Phantom Hands in India — and include chairs, sofas, tables, and lounge pieces blending Japanese and Scandinavian aesthetics. The company also distributes Louis Poulsen Danish lighting from the same showroom.
Product overview
INODA+SVEJE is a Milan-based furniture design studio and gallery founded in 2000 by Kyoko Inoda (Japan) and Nils Sveje (Denmark). The offering consists of proprietary furniture designs (DC10, DC09, BAR stool, IS sofa/lounge, HANDY, Paper Knife series, UNI series, MODUS, HATA) primarily manufactured through Japanese partner Miyazaki Chair Factory, plus the KUNST collection (dining chairs, armchairs, tables, CERVO) produced by Japanese manufacturer Karimoku, and products from Indian artisan collective Phantom Hands (Muṅgāru contemporary collection, Tangāli modular seating, Project Chandigarh re-editions). The portfolio also includes distributed Louis Poulsen Danish lighting. All products feature high-quality wood craftsmanship with oriental-Scandinavian design aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- DC10 Chair
Quantifiable outcome
- IF Product Design Award 2011 GOLD for DC09 chair
Companies that use Inoda+Sveje
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Inoda+Sveje technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inoda+Sveje partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Phantom HandscoreIndian artisan collective founded in 2013 in Bangalore, specializing in handcrafted furniture. 40 artisans. Produces INODA+SVEJE's Muṅgāru and Tangāli collections. Based on Indian Modernism and traditional craftsmanship.
- Miyazaki Chair FactorycoreJapanese furniture manufacturer established in 1969, dedicated to wooden chairs. 25 highly skilled workers. Collaboration with INODA+SVEJE for DC09, DC10, and other chair designs. 'Chairs Nobody Else Can Make' is their pillar philosophy.
- Karimoku FurniturecoreJapanese furniture manufacturer founded in 1940. Leading manufacturer of wooden furniture in Japan. KUNST collection produced by Karimoku combining high-tech manufacturing with traditional craftsmanship.
- Louis PoulsenminorDanish lighting manufacturer founded in 1874. INODA+SVEJE distributes Louis Poulsen products from their Milan showroom with 25% discount on orders over 1,525 EUR.
- KvadratminorDanish textile manufacturer. Supplies Steelcut Trio 3 fabric for KUNST collection upholstery. EU ecolabel certified, manufactured in Great Britain.
- GabrielminorDanish textile manufacturer. Supplies Mood fabric for Phantom Hands collection. STANDARD 100 by OEKO-TEX certified, EU Ecolabel certified.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Inoda+Sveje competitors and assessment
Company assessmentBroad incumbents
- Cassina: Italian luxury furniture manufacturer with deep portfolio of licensed mid-century designs (including Jeanneret-related editions similar to INODA+SVEJE's Chandigarh project) and a global flagship showroom network. Larger-scale incumbent in the same luxury wooden-furniture segment.
- Poltrona Frau: Italian heritage luxury furniture maker, particularly strong in upholstered and leather seating. Comparable premium positioning and Italian luxury-craft heritage, though at significantly larger scale and broader product breadth.
- Knoll: American heritage modernist furniture brand with reissued mid-century designs and contract-grade seating and tables. Comparable positioning in iconic designer furniture sold through showrooms to architects and corporate clients.
- Vitra: Swiss design company producing furniture by leading designers, with a flagship Vitra Campus, brand museum, and global showroom network. Comparable as a design-led premium furniture brand with strong editorial and architectural client base.
Direct peers
- Carl Hansen & Søn: Danish heritage manufacturer of wooden designer chairs and furniture, including reissues of mid-century works by Kai Kristiansen — the same designer featured in INODA+SVEJE's UNI and Paper Knife series. Directly comparable positioning in premium wooden Scandinavian furniture.
- Muuto: Scandinavian contemporary design brand producing furniture and lighting with a strong design-editor narrative. Comparable as a designer-led Scandinavian furniture brand targeting the premium residential and contract markets.
- Stellar Works: Designer furniture brand with East-meets-West positioning, producing contemporary collections with Asian manufacturing partners. Closely parallels INODA+SVEJE's Japanese/Indian craftsmanship strategy and gallery-led distribution.
- HAY: Danish contemporary furniture and accessories brand with deep catalogue of chairs, tables, and lighting, distributed through own showrooms and retailers. Comparable premium-design positioning and Scandinavian craft heritage.
- Fritz Hansen: Iconic Danish premium furniture brand producing wooden chairs and tables by leading designers, with global flagship showrooms. Comparable in premium positioning, wooden craft focus, and showroom-led distribution model.
Emerging players
- Another Country: Smaller British contemporary furniture maker producing wooden chairs, tables, and case goods with a craft-led narrative and direct-to-consumer showroom model. Comparable boutique scale and craftsmanship-led positioning, though with a more accessible price band.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inoda+Sveje social profiles
Digital presenceInoda+Sveje compliance and trust
Trust signalCompliance3 records
Inoda+Sveje financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inoda+Sveje leadership team
Management profileNumber of profiles
Profiles2 records
Inoda+Sveje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inoda+Sveje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inoda+Sveje
What does Inoda+Sveje do?
INODA+SVEJE designs and sells high-quality, made-to-order wooden designer furniture through its exclusive by-appointment gallery in Milan's Brera Design District. Products are created in collaboration with specialty manufacturers — Miyazaki Chair Factory and Karimoku in Japan and Phantom Hands in India — and include chairs, sofas, tables, and lounge pieces blending Japanese and Scandinavian aesthetics. The company also distributes Louis Poulsen Danish lighting from the same showroom.
Is Inoda+Sveje a public or private company?
Inoda+Sveje is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inoda+Sveje founded?
Inoda+Sveje was founded in 2000. It employs 1 to 10 people.
Where is Inoda+Sveje based?
Inoda+Sveje is headquartered in Milano, Italy, in the Europe region.
How does Inoda+Sveje make money?
Two revenue lines are on record. Furniture Sales are the primary driver. The others are louis Poulsen Lighting Distribution.
Who are Inoda+Sveje's main competitors?
Broad incumbents on record are Cassina, Poltrona Frau, Knoll and Vitra. Direct peers are Carl Hansen & Søn, Muuto, Stellar Works, HAY and Fritz Hansen. Another Country is listed as an emerging player.
Does Inoda+Sveje have an API?
No public API is recorded for Inoda+Sveje.
What industry is Inoda+Sveje in?
Inoda+Sveje's product category is Designer Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 33712 and its SIC code is 2510.