What Sarpsborg 08 does

Sarpsborg 08 FF is a Norwegian professional football club headquartered at Sarpsborg Stadion in Sarpsborg, Norway. Founded in 2008, the club has competed continuously in Eliteserien, the Norwegian top division, since 2013, with notable milestones including Norwegian Cup final appearances in 2015 and 2017, a 3rd-place league finish in 2017, and a UEFA Europa League group stage appearance in 2018. The club operates a membership-based governance structure with a board led by Chair Hans Petter Arnesen and a Managing Director, Hans Christian Guthu, and runs a full football pyramid including a men's A-lag, a women's first team (A-lag Kvinner), and youth teams from G13 through G19, supported by the Akademiet 08 development program targeting intake at age 11 and a stated goal of graduating at least 2 senior-ready players per year.

The club's commercial activity centers on four revenue streams: matchday ticketing via the TicketCo platform, recurring membership subscriptions priced at 300–700 NOK across three tiers, merchandise sales through an online store at shop08.no, and a tiered B2B sponsorship program (Generalpartner, Platinum, Gold, Silver, Bronze, Team Olavs Menn) covering 200+ business partners, with Borregaard serving as flagship Generalpartner. Distribution relies on owned digital channels — the sarpsborg08.no website, social media (Facebook, Instagram, Twitter/X, Snapchat), and direct email — alongside matchday hospitality, VIP experiences, and partner co-marketing. Operational and administrative functions are run by a staff that includes a Sports Director, two Head Scouts, a Development Manager, dedicated youth and goalkeeper coaches, and a multi-person commercial sales team.

Revenue is not publicly disclosed. The club competes as a small-market Eliteserien side, anchored in the Sarpsborg/Østfold region, and monetizes primarily through local and regional B2B partnerships, low-priced membership, matchday operations, merchandise, and episodic player transfer fees.

Name

Sarpsborg 08

Legal name

Sarpsborg 08 FF

Website

https://sarpsborg08.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Sarpsborg 08 FF is a Norwegian professional football club based in Sarpsborg, competing in Eliteserien since 2013, generating revenue through matchday tickets, membership subscriptions, merchandise sales, and a 200+ partner B2B sponsorship network.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Professional football club
• Sports entertainment
• Youth academy
• Club membership
• Sponsorship partnerships

Headquarters

HQ city

Sarpsborg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Ticket sales for home matches in Eliteserien
2. Membership Fees: Annual membership subscriptions at 400 NOK (standard), 300 NOK (child/senior), and 700 NOK (family)
3. Sponsorship and Partnership Revenue: B2B partnerships across multiple tiers including Generalpartner, Platinum, Gold, Silver, Bronze, and Team Olavs Menn. Over 200 total business partners in their network providing exposure through jersey sponsorship, LED advertising, signage, and VIP experiences
4. Merchandise Sales: Online store (shop08.no) selling supporter equipment and merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sarpsborg 08 FF is a Norwegian professional football club that competes in the Eliteserien (top division) and sells matchday tickets, an annual tiered membership program, supporter merchandise, B2B sponsorship partnerships across six tiers, and VIP/hospitality experiences at Sarpsborg Stadion. The club also operates Akademiet 08, a free youth talent development program in partnership with Intility, and runs youth teams, a women's first team, and community engagement initiatives including ST8LT Samfunn.

Product overview

Sarpsborg 08 is a Norwegian professional football club that operates primarily as a sports organization rather than a technology product company. The club's offerings include: a main website providing news, match information, and club services; an online merchandise store; youth development programs including the Akademiet 08 academy for ages 12-13; multiple youth teams (G19, G16, G15, G14, G13); a women's first team; and a B2B partner network with six sponsorship tiers. The club plays at Sarpsborg Stadion and offers membership subscriptions with partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets (Eliteserien Home Games) Single-match and season tickets for Sarpsborg 08 home games in the Norwegian Eliteserien (top division), distributed via the TicketCo online ticketing platform (sarpsborg08.ticketco.events) targeting individual spectators and supporters in Eastern Norway.
• Club Membership (Bli Medlem) Annual subscription membership in three tiers - Standard at 400 NOK, Child/Senior at 300 NOK, and Family at 700 NOK - granting voting rights at annual meetings and discounts (10-20%) at partner businesses (e.g., 20% at Framsport/HOKA, 15% at Gårdsbutikken, 15% at Prozo, 15% off supporter equipment at 08-shoppen).
• 08 Nettbutikk - Supporter Merchandise E-commerce online store at shop08.no selling official club supporter equipment, apparel, and merchandise for individual fans and members.
• B2B Partner Network (Sponsorprogram) Tiered B2B sponsorship program with six tiers - General Partner (Borregaard), Platinum (Pretec, Sparebank 1, Hummel/Select, Prozo, SA, Marker og Eidsberg Sparebank, Flexi AS, SATS, Costa Blanca Eiendom), Gold, Silver, Bronze, and Team Olavs Menn - providing brand exposure, networking events, LED advertising, signage, jersey sponsorship, and VIP experiences to approximately 150-200 partner companies.
• VIP and Hospitality Experiences VIP experiences, corporate boxes, and hospitality packages for home matches at Sarpsborg Stadion, sold to business partners and corporate clients seeking premium matchday experiences.
• Akademiet 08 - Youth Talent Development Program Free youth talent development program targeting the most talented boys aged 12-13 (with intake at age 11) in the Østfold region, run by the club's development department in partnership with technology partner Intility, targeting graduation of at least 2 players per year to the senior team.

Quantifiable outcome

• Club has produced players for national youth teams (G16, G17)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and major.

• BorregaardflagshipGTM or Marketing PartnerGeneralpartner (main sponsor). Borregaard operates one of the world's most advanced and sustainable biorefineries with 1010 employees across factories and sales offices in 16 countries in Europe, America, Asia, and Africa.
• PreteccoreGTM or Marketing PartnerPlatinum partner continuing their journey with Sarpsborg 08 for the next three years (as of January 2026).
• Sparebank 1coreGTM or Marketing PartnerPlatinum banking partner of the club.
• hummel/selectcoreGTM or Marketing PartnerKit supplier providing official club apparel and merchandise.
• ProzocoreGTM or Marketing PartnerPlatinum partner offering 15% discount to club members.
• Marker og Eidsberg SparebankcoreGTM or Marketing PartnerPlatinum partner investing in local pride and community.
• Flexi AScoreGTM or Marketing PartnerPlatinum partner. Flexi provides accounting services with a personal touch at Sandesundsveien 2, Sarpsborg.
• SATScoreGTM or Marketing PartnerPlatinum partner - fitness center chain.
• Costa Blanca EiendomcoreGTM or Marketing PartnerPlatinum partner. Norwegian-owned real estate agency with headquarters in Alicante, Spain, with offices in Norway including Halden, Jessheim, and Trøndelag.
• IntilitycoreStrategic or Co-development PartnerTechnology partner for the academy. Intility provides an elite arena for the foremost and most dedicated players, aiming to develop local talent and lift them through appropriate challenges and reference points.
• Coca-ColamajorGTM or Marketing PartnerGold partner - beverage company.
• Hansa BorgmajorGTM or Marketing PartnerGold partner - brewery.
• Quality Hotel SarpsborgmajorGTM or Marketing PartnerGold partner - hotel.
• DNBmajorGTM or Marketing PartnerSilver partner - major Norwegian bank.
• Toyota Sarpsborg HaldenmajorGTM or Marketing PartnerGold partner - automotive.
• EliteserienflagshipStrategic or Co-development PartnerLeague membership. The club has played continuously in Eliteserien since 2013 and participates in league competitions, cup competitions, and European qualification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamarkameratene (HamKam): Eliteserien club from a smaller Norwegian city (Hamar) with comparable small-market dynamics, regional sponsor base, and reliance on player development for competitiveness.
• Viking FK: Norwegian Eliteserien club based in Stavanger with similar mid-table profile and comparable sponsorship/partnership-driven revenue model. Direct sporting peer in the same league.
• Sandefjord Fotball: Fellow mid-to-lower-table Eliteserien side currently adjacent in league standings (8th), similar modest commercial scale and small-city catchment area.
• Fredrikstad FK: Historically significant Norwegian club from neighbouring Østfold region. Closely comparable geographic catchment, supporter base overlap, and community-driven operating model.
• Vålerenga IF: Oslo-based Eliteserien club operating a similar multi-tier partnership model, youth academy, and community engagement programs. Comparable in structure and revenue diversification.
• Strømsgodset IF: Norwegian top-flight club with comparable tiered partnership structure and small-to-mid market dynamics; useful benchmark for B2B partner program monetization.
• Stabæk Fotball: Norwegian top-flight/1st-division club with comparable youth academy focus and small-market commercial dynamics, frequently moving between divisions.
• Bodø/Glimt: Eliteserien peer that has scaled the same small-market + academy-driven model to league titles and Champions League qualification, representing the upside case Sarpsborg 08 aspires to.

Broad incumbents

• Rosenborg BK: Norway's most successful football club and a broader incumbent with overlapping commercial and academy infrastructure; useful benchmark for the ceiling of the Norwegian market.
• Molde FK: Established Eliteserien club with comparable Europa League exposure history and academy-driven player-trading model at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sarpsborg08
• Facebookfacebook.com/sarpsborg08
• Instagraminstagram.com/sarp08
• LinkedInlinkedin.com/company/sarpsborg-08-ff

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarpsborg 08