The Social House

What The Social House does

The Social House, operated under Masaledani Media & Hospitality (P) Ltd, is a Delhi/NCR-based poetry, spoken-word, and live-events platform founded in September 2017 by Ravie Solanky and Dimpy Dua. The company runs a recurring open-mic and showcase format — branded as Poetry, Spoken Word & Comedy (PSC) editions — at its own venue, and has executed more than 1,000 live events featuring over 1,500 artists since inception. It complements the physical experience with a digital content engine on YouTube, where it has accumulated over 2.6 million subscribers and more than 40 million cumulative views, alongside sub-brands covering merchandise (The Fam Store), workshops (TSH Classroom), content production (TSH Studios), regional-language programming (The Project Urdu), music (TSH Music Company), and food and beverage (Chaay & Brew Co.). The business has earned the India Book of Records 2019 for the country's largest open mic and performed at YouTube FanFest 2019, formalizing its category leadership in the Indian spoken-word scene.

The core product is a live-experience platform layered with a media library — there is no proprietary technology stack described beyond standard video production, YouTube publishing, and event ticketing infrastructure. The platform architecture is therefore a curated content and community system rather than a software product: artists are sourced through open-mic and showcase auditions, content is captured and distributed via YouTube, and audiences are engaged both physically at the venue and digitally through social channels. Sub-brands extend the same audience across adjacent verticals without evidence of cross-product technology integration.

Monetization is multi-stream and consumer-facing. Revenue is generated through ticket sales (₹149–999), video recordings sold at ₹699–998, workshops at ₹599, merchandise, venue rental, publishing, and a membership program. A separate high-margin stream comes from branded content and sponsorships with consumer brands including Budweiser, OnePlus, Nike, and Adidas. The company is bootstrapped and founder-owned, with no external funding rounds disclosed, and operates with a lean team of 1–10 employees, indicating a capital-efficient, content-and-community-led go-to-market concentrated in the Delhi/NCR market with organic national reach through its college invite program.

Name

The Social House

Legal name

Masaledani Media & Hospitality (P) Ltd

Website

https://thesocialhouse.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Social House is a Delhi/NCR-based poetry and live-events platform founded in 2017 that runs open-mic shows for a consumer audience of spoken-word enthusiasts and artists, monetizing through tickets, workshops, merchandise, branded content, and a 2.6M-subscriber YouTube channel.

Ownership category

akta.pro rank

Product category

Live Events and Spoken Word Platform

NAICS

Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (71111), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Comedy Shows & Spoken-Word Events (THAJAFAC)

akta.pro secondary industries

Scheduled Live Audio Events & Ticketed Rooms (MPACAEAB), Live Audio & Social Audio Platforms (MPAIADAD), Public Lectures & Speaker Series (MPAGACAI)

Keywords

• Spoken word events
• Poetry open mics
• Live storytelling platform
• Creative performance venue
• Poetry content production

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Tickets and Registration: Direct revenue from ticketed live events including open mics (₹299 performer slots, ₹199 audience tickets), curated shows, and workshops (₹599). Additional revenue from optional video recording services (₹699-998).
2. YouTube Ad Revenue: Monetized YouTube channel with 2.6M+ subscribers generating ad revenue from viral poetry and performance videos.
3. Branded Content and Advertising: Brand collaboration services including branded content, event sponsorship, product integration, and CSR/NGO campaigns for brands seeking to connect with TSH's culturally-aware audience.
4. Merchandise (The Fam Store): Online merchandise store selling TSH-branded apparel and accessories including t-shirts, hoodies, notebooks, and sweatshirts featuring viral poetry and comedy lines.
5. Venue and Space Rental: Hiring out TSH's space in Hauz Khas Village for events, podcast recording, photo/video shoots. Accommodates up to 80 seated guests with in-house café facilities.
6. Publishing Services: Publishing platform for poets to release books. Currently offering poetry collections through the online store (e.g., 'Pehli Boond, Siyahi Ki' at ₹188-209).
7. Membership Program: TSH Membership program offering exclusive discounts, priority access to registrations, personalized experience with quarterly/semi-annual/yearly plans, and special access to workshops and premium content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Social House hosts recurring live spoken word, poetry, storytelling, comedy, and music events in Delhi (Khula Manch open mic, Poetry Storytelling aur Chai, Aangan, Shaam ki Chaay, stand-up comedy open mic), sells tickets and merchandise, and distributes performance content via a 2.6M+ subscriber YouTube channel. It also offers workshops (TSH Classroom, Urdu Pronunciation Masterclass), professional video recording of performances, venue rental, poetry publishing, and branded content services for partner brands.

Product overview

The Social House operates as a live events platform and content company focused on spoken word poetry, storytelling, comedy, and music. The core offering consists of multiple recurring event formats: Khula Manch (open mic with no screening), Poetry Storytelling aur Chai (flagship curated weekly gathering with 600+ editions), Aangan (curated mehfil with book launches), Shaam ki Chaay (invite-only intimate gatherings), and stand-up comedy open mics. The platform also offers educational workshops (Master Urdu Pronunciation), TSH Classroom (online learning), TSH Studios (production services), and The Fam Store (merchandise). TSH Originals distributes video content across YouTube channels. Founded in 2017 by Ravie Solanky and Dimpy Dua, the company is registered as Masaledani Media & Hospitality (P) Ltd and holds the India Book of Records for most YouTube subscribers gained in the shortest time for a poetry channel.

Differentiator

Problem solved

Functional benefit

Brands

• The Fam Store: Online merchandise platform offering t-shirts, hoodies, joggers, notebooks, sweatshirts with poetry and comedy designs. Previously known as TSH Fam.
• TSH Classroom
• TSH Studios
• The Project Urdu
• TSH Music Company
• Chaay & Brew Co.

Products and services

• Khula Manch Open Mic Open mic stage for poetry, storytelling, singing, and creative expression with no screening or selection process. Performers book slots directly through the website. Limited to 10 performers per event.
• Poetry Storytelling aur Chai (PSC) Curated weekly spoken word gathering hosted every Saturday and Sunday in New Delhi, featuring 10-15 selected performers per session and culminating in a 'Performer of the Day' recognition. 600+ editions completed.
• Aangan – Curated Mehfil of Poetry & Storytelling Intimate, curated evening featuring a handpicked lineup of voices chosen for depth, originality, and lasting impression. Includes book launches and author conversations.
• Stand-up Comedy Open Mic Stage dedicated exclusively to comedy performers, welcoming fresh jokes, witty observations, and stories for both budding and seasoned comedians.
• Shaam ki Chaay Invite-only intimate gathering at the Hauz Khas venue with floor seating, chai, snacks, games, and optional 5-minute performance slots for poetry, stories, ghazals, or songs.
• Voice for Change Special event series focused on social causes, featuring poetry-led events on menstrual awareness, sanitation, and women's empowerment in collaboration with social impact organizations.
• Urdu Pronunciation Masterclass Workshop Intensive 3-hour in-person workshop led by Ravie Solanky covering correct Urdu talaffuz, vocal expression, and stage presence, including signature Urdu sounds (Qaaf, Khe, Ghain).
• TSH Classroom Educational vertical offering workshops and courses in poetry, comedy, and acting for students and working professionals, with associated YouTube channel.
• The Fam Store Online merchandise store selling TSH-branded apparel and accessories including t-shirts, hoodies, joggers, notebooks, and sweatshirts featuring viral poetry and comedy lines.
• Event Space Hire Venue rental service for the Hauz Khas Village space, accommodating up to 80 seated guests with in-house café facilities for events, podcasts, photo/video shoots.
• TSH Membership Program Membership offering exclusive discounts, priority access to event registrations, personalized experiences, and special access to workshops and premium content. Available in quarterly, semi-annual, and yearly plans.
• TSH Originals (YouTube Channel) YouTube channel for original poetry, storytelling, comedy, and music content as part of The Social House's content distribution network.
• Poetry Publishing Publishing platform for poets to release books, including poetry collections such as 'Pehli Boond, Siyahi Ki' by Divyansh Bhardwaj 'Shaan' available through the online store.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• BudweiserminorGTM or Marketing PartnerBrand collaboration for branded content and campaigns. One of multiple brand partnerships TSH has developed for storytelling-driven marketing initiatives.
• Viva con AguacoreGTM or Marketing PartnerSocial impact NGO partner for poetry-led CSR campaigns centered on menstrual awareness, sanitation, and women's empowerment. TSH has curated multiple events with Viva con Agua and Welthungerhilfe.
• OnePlusminorGTM or Marketing PartnerTechnology brand partnership for branded content collaborations.
• Colors TVminorGTM or Marketing PartnerMedia partnership for content and brand visibility.
• NikeminorGTM or Marketing PartnerBrand collaboration for cultural storytelling campaigns.
• AdidasminorGTM or Marketing PartnerBrand partnership for content creation and cultural engagement.
• AirbnbminorGTM or Marketing PartnerBrand collaboration for experiential content.
• FaasosminorGTM or Marketing PartnerFood brand partnership for events and brand activations.
• Robin Hood ArmyminorGTM or Marketing PartnerSocial impact partnership for community-driven initiatives.
• Blossom KochharminorGTM or Marketing PartnerBrand partnership for lifestyle and cultural content collaborations.
• Behrouz BiryaniminorGTM or Marketing PartnerFood brand collaboration for events and branded experiences.
• India Film ProjectminorGTM or Marketing PartnerCultural media partnership for film and content projects.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AIB (All India Bakchod): AIB is a large Indian comedy and digital content collective producing viral videos, brand campaigns, and live shows. Comparable in building a mass YouTube audience around Indian comedy/culture, monetizing through branded content and events, though operating at significantly broader scale.
• YouTube: YouTube is the underlying content distribution and ad monetization engine that TSH relies on for ~2.6M subs and 40M+ views. As the dominant incumbent platform for spoken-word/poetry video consumption globally, YouTube's algorithm and monetization policies directly shape TSH's content revenue trajectory.

Direct peers

• Canvas Laugh Club: Canvas Laugh Club is India's largest comedy venue chain with ticketed stand-up shows and comedy open mics. Comparable to TSH in operating live comedy open mics in India, hosting emerging comedians, and building a community funnel from open mic to ticketed showcase events.
• Kommune India: Kommune is a community-led platform for storytelling, poetry, and spoken word in India, producing live shows, workshops, and digital content. Directly comparable to TSH in audience (young urban Indian artists), format (open mics and curated showcases), and revenue mix (ticketed events plus brand collaborations).
• The Habitat: The Habitat is a Mumbai-based live performance venue known for comedy, poetry, and storytelling nights. Closely comparable as a ticketed indie venue running recurring spoken-word and comedy programming, with a curated-events brand position analogous to TSH's PSC and Aangan formats.
• Spoken Fest: Spoken Fest is a flagship Indian spoken-word and poetry festival aggregating poets and storytellers. Comparable to TSH in curating Indian spoken-word talent, running live spoken-word events, and serving as a discovery platform for emerging artists.
• The Comedy Store India: The Comedy Store is a Mumbai-based live comedy venue featuring established and emerging stand-up comedians. Comparable to TSH in hosting ticketed comedy open mics, cultivating comedy talent pipelines, and providing stage time to budding and seasoned performers in India.

Emerging players

• EORTV: EORTV is an Indian indie creator-led platform aggregating performers and producing original live entertainment and digital content. Comparable to TSH as an emerging player building community-led live entertainment and creator monetization in India, though at earlier stage and broader genre focus.

Others

• Insider.in (formerly Paytm Insider): Insider.in is a major Indian event-discovery and ticketing marketplace for curated live experiences. Adjacent to TSH in handling online ticketing, event discovery, and audience analytics for live entertainment, though serving as infrastructure rather than a content/community platform.
• BookMyShow: BookMyShow is India's largest live-event ticketing and discovery platform. Relevant as the dominant distribution and monetization infrastructure for ticketed live entertainment in India — comparable to TSH's reliance on ticket sales for event revenue, though operating as an aggregator rather than producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TSH_India
• YouTubeyoutube.com/@thesocialhouse
• Facebookfacebook.com/thesocialhouse.in
• Instagraminstagram.com/thesocialhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Social House