Emigholz

What Emigholz does

Emigholz GmbH is a Bremen-headquartered, fourth-generation family-owned tire and automotive service company operating 17 physical service branches and approximately 200 employees across Northwest Germany. Its core business is retail and commercial tire and wheel sales (passenger, truck, agricultural, industrial/forklift, construction, motorcycle, port equipment), supported by a full KFZ (vehicle) workshop offering inspection, oil change, brake, transmission, suspension, exhaust, climate-control service, and HU/AU vehicle inspections, plus a 24/7 mobile breakdown service (Pannenservice) for commercial vehicles with nationwide coverage via the TOP-SERVICE-TEAM and FLEETPARTNER cooperative networks.

The company's distinctive technical capability is an owned BANDAG-licensed tire retreading facility (Runderneuerungswerk) at the Bremen-Mahndorf branch, using the cold-cure process with computer-controlled profiling, laser shearography inspection of casings, and TÜV/ECE109 quality certification — enabling vertical integration into commercial tire manufacturing that most independent tire retailers do not operate. Commercial offerings are reinforced by digital tooling: an online wheel configurator (jfnetwork GmbH), an online appointment booking system (Blackpoint GmbH), PAYONE POS payments, CleverReach email automation, and a VIER GmbH automated speech assistant for telephone appointment reservation.

Emigholz monetizes through unit-priced retail tire and rim sales, fixed-price workshop service packages, B2B fleet tire management contracts, on-demand mobile service call revenue, and per-job BANDAG retreading services. It serves three primary customer segments — private vehicle owners (PKW/SUV/van/motorcycle), commercial fleet operators (LKW-Flotten), and port/industrial/agricultural customers — with selected enterprise accounts including Werder Bremen, Fischtown Pinguins, Bremerhaven port terminals, and farm operations. Pricing is predominantly transactional at retail, contract-based for fleet management, with the company's De-minimis 2026 advisory service capturing additional commercial value by helping truck operators access up to €2,000 per vehicle in government subsidies.

Name

Emigholz

Legal name

Emigholz GmbH

Website

https://emigholz.de

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned Bremen-based Emigholz GmbH operates 17 tire, wheel, and KFZ (auto) service branches across Northwest Germany, serving private vehicle owners, commercial fleets, agricultural operators, and port/industrial customers with tire retail, workshop services, a BANDAG tire retreading facility, and 24/7 mobile breakdown service.

Ownership category

akta.pro rank

Product category

Tire Retail & Automotive Services

NAICS

Tire Dealers (44134), Tire Retreading (326212), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500), Tires & Inner Tubes (3011)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire retail
• Automotive services
• Fleet management
• Tire retreading
• Wheel alignment

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales (Retail): Sale of new tires (summer, winter, all-season) for passenger cars, vans, trucks, agricultural vehicles, construction equipment, industrial/forklift vehicles, and motorcycles. Revenue generated from margin on tire products sold alongside mounting services. Tire brands include Continental, Michelin, Bridgestone, Goodyear, Falken, Pirelli.
2. Auto Service Labor: Workshop services including inspection, oil changes, brake service, suspension and shock absorber service, transmission fluid service, exhaust and catalytic converter service, windscreen repair, timing belt replacement, battery service, air conditioning disinfection, wheel alignment, and HU/AU vehicle inspections. Revenue from labor charges at fixed or quoted prices.
3. Fleet Management Services: Ongoing tire management services for commercial vehicle fleets including tire monitoring, replacement scheduling, mobile breakdown service (LKW-Notruf), and fleet coordination. Contract-based or ongoing service relationships with commercial customers.
4. Tire Retreading (Runderneuerung): Retreading service for truck and commercial vehicle casings using BANDAG process at the company's own Bremen-Mahndorf facility. Customers benefit from lower cost compared to new tire purchase while Emigholz captures value from the specialized manufacturing process.
5. Mobile Breakdown Service (Pannenservice): 24/7 nationwide breakdown service for trucks and commercial vehicles through the TOP-SERVICE-TEAM/FLEETPARTNER network. Mobile tire mounting and repair at breakdown locations, billed per service call.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Emigholz GmbH is a family-owned tire retailer and automotive service workshop operating 17 branches across Northwest Germany. The company sells tires, rims and complete wheel sets (passenger, commercial, agricultural, industrial and motorcycle) and provides professional tire services (mounting, balancing, alignment, storage, TPMS, repairs). It also runs a full KFZ workshop for inspection, oil change, brake, transmission, suspension, exhaust and climate-control service, plus an in-house BANDAG tire retreading plant, 24/7 mobile breakdown service, and dedicated fleet management for commercial vehicle operators.

Product overview

Emigholz is a family-owned tire and automotive service company offering a comprehensive product portfolio organized around two core offerings: Reifen & Felgen (tires and rims) and KFZ-Service & Wartung (vehicle service and maintenance). The tire business includes sales of various tire types (summer, winter, all-season, motorcycle, commercial vehicle) and rims (aluminum and steel), supported by services like mounting, balancing, alignment, storage, and tire pressure monitoring. The automotive workshop provides complete vehicle maintenance including inspections (HU/AU), oil changes, brake service, transmission service, and more. Additional specialized offerings include fleet tire management, mobile emergency service (24/7), BANDAG tire retreading, and government subsidy assistance (De-minimis). The company operates under the sub-brand 'Der Reifentreff' (established 1977) and offers its own TRUCKSTAR private label tire brand. All services are delivered through 17 branch locations across northwestern Germany, with nationwide coverage through TOP-SERVICE-TEAM and FLEETPARTNER cooperatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Reifen & Felgen
• Reifenservice
• KFZ-Service & Wartung
• Komplettradkonfigurator
• Nutzfahrzeug-Reifen
• Reifen-Runderneuerung (BANDAG)
• Mobil-Service (24/7 Pannenservice)
• Reifenmanagement für Flotten
• De-minimis Förderung
• Achsvermessung
• Reifeneinlagerung
• HU & AU (Hauptuntersuchung & Abgasuntersuchung)
• Der Reifentreff
• TRUCKSTAR

Quantifiable outcome

• Cost savings through tire retreading vs. new tire purchase
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TOP-SERVICE-TEAMcoreChannel Partner/ Reseller/ DistributorNational cooperative network of independent tire and auto service workshops. Emigholz is a member, enabling nationwide truck breakdown service coverage through over 700 partner locations. The network provides mutual referral of breakdown calls and shared service standards.
• FLEETPARTNERcoreChannel Partner/ Reseller/ DistributorNational cooperative of fleet service providers. Membership enables Emigholz to offer nationwide fleet service to commercial customers through the partner network, and provides access to fleet management tools and vendor relationships.
• DEKRAminorStrategic or Co-development PartnerVehicle inspection partner. DEKRA inspections are offered or referenced at Emigholz locations as part of the HU (Hauptuntersuchung) vehicle inspection process.
• TÜV NordminorStrategic or Co-development PartnerVehicle inspection partner. TÜV Nord inspections are offered or referenced at Emigholz locations as part of the HU (Hauptuntersuchung) vehicle inspection process.
• Werder BremenminorGTM or Marketing PartnerOfficial regional partner ('Regio-Partner') of Werder Bremen football club. Emigholz provides vehicle inspection, oil change, axle alignment, air conditioning maintenance, and automatic transmission services for the club's vehicle fleet. Sports sponsorship provides brand visibility in the regional community.
• Fischtown PinguinsminorGTM or Marketing PartnerOfficial partner of Fischtown Pinguins ice hockey team based in Bremerhaven. Emigholz provides wheel sets, tire service for port operations, truck tire service, UVV inspections, and HU/AU inspections for the club. Partnership strengthens brand presence in the important Bremerhaven market.
• BANDAGcoreTechnology or IntegrationLicensed BANDAG retreading partner. BANDAG is the global market leader in cold tire retreading. Only licensed partners meeting strict quality requirements can produce BANDAG retreads. Emigholz operates an own BANDAG-certified production facility at the Mahndorf location using proprietary computer-controlled equipment, shearography inspection, and TÜV/ECE109 quality standards. This partnership provides a unique technological capability not available at most independent tire retailers.
• Michelin ExelAgri PartnerminorStrategic or Co-development PartnerMichelin ExelAgri Partner program certification for agricultural tire expertise. Emigholz is recognized by Michelin for expertise in agricultural tire fitting and wheel changing for farm and forestry equipment.
• Firestone AgriPointminorStrategic or Co-development PartnerFirestone AgriPoint certified partner for agricultural tire service. Emigholz has demonstrated expertise in agricultural tire fitting and service for tractors, combines, and other farm equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vergölst: Vergölst is a Continental-owned German tire retail and workshop chain with 400+ branches nationwide. It competes head-to-head with Emigholz on retail tire sales, KFZ service, and fleet contracts, though at substantially larger scale and broader geographic reach.
• Euromaster: Euromaster is a Michelin-owned pan-European tire and auto service network with dense German branch coverage. It is a direct competitor on retail tire sales, fleet tire management, and mobile services, serving the same private and commercial customer base as Emigholz.
• Premio Reifen + Autoservice: Premio is a German cooperative tire and auto service network with hundreds of partner workshops. It is a direct peer in retail tire fitting, KFZ service, and fleet management, structured similarly to Emigholz's participation in TOP-SERVICE-TEAM.
• Point S Deutschland: Point S is a global tire and auto service cooperative with German operations. It is comparable to Emigholz in retail tire sales, mobile service, and fleet offerings, although organized as a franchised/cooperative network rather than a single owner-operator.
• First Stop Reifen Auto Service: First Stop is a Bridgestone-affiliated European tire and auto service network with a German footprint. It is a comparable peer given overlapping retail, fleet, and commercial vehicle tire services, with BANDAG parent ownership linking it indirectly to Emigholz's retreading supplier.
• Pneuhage Reifendienste: Pneuhage is one of Germany's largest independent tire retail and wholesale groups, with its own retreading operation and B2B fleet services. It is a directly comparable peer given its mix of retail tire sales, fleet management, and in-house retreading similar to Emigholz's BANDAG capability.

Emerging players

• Reifen.com: Reifen.com is one of Germany's leading online tire retailers, partnering with local workshops for mounting. It is an emerging-channel competitor that puts pricing pressure on Emigholz's retail tire margins and increasingly captures the digital-first tire buyer.

Broad incumbents

• ATU (Auto-Teile-Unger): ATU is Germany's largest automotive service chain with 500+ branches offering tires, KFZ service, and parts. While broader than a pure tire retailer, it competes with Emigholz on tire sales and general auto service and represents the incumbent scaled alternative in the German market.
• Michelin Deutschland: Michelin is a global tire manufacturer and Emigholz supplier (Continental, Michelin, Bridgestone, Goodyear, Falken, Pirelli brands carried). As a broad incumbent, Michelin shapes the German tire market via its Euromaster service network and Michelin ExelAgri agricultural program in which Emigholz participates.
• Bridgestone Deutschland: Bridgestone owns the BANDAG retreading process licensed to Emigholz and also operates the First Stop service network. As a broad incumbent supplier and indirect competitor, Bridgestone's strategic decisions on BANDAG licensing materially shape Emigholz's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emigholz
• Instagraminstagram.com/emigholz_team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emigholz