WP Zone
WP Zone is a privately held WordPress product company that develops Divi plugins, child themes, layouts, and managed hosting, serving web designers, small businesses, and agencies with a catalog of 100+ products used by an installed base of roughly 250,000 customers.
- Company typePrivate
- Founded2015
- HeadquartersMaryville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WP Zone does
WP Zone (formerly Aspen Grove Studios and Divi Space), founded in 2015 and headquartered in Maryville, United States, is a privately held WordPress product company that builds plugins, child themes, layout packs, and educational content for the Divi page builder and broader WordPress/WooCommerce ecosystem. The catalog spans roughly 100 products, including 40+ Divi plugins (e.g., Divi Ghoster, Page Builder Everywhere, Divi Shop Builder, WP and Divi Icons Pro with 3,400+ icons, Testify testimonial plugin), 30+ award-winning child themes across verticals, 25+ multi-page layout packs, 30+ WooCommerce extensions used by 30,000+ customers, an integration with Zoho CRM, and a free Helper plugin that centralizes license management. Distribution is direct-to-consumer via wpzone.co, supplemented by free plugin listings on WordPress.org, a YouTube and social content footprint, and an Elegant Themes affiliate relationship.
WP Zone firmographics
Firmographics- Name
- WP Zone
- Legal name
- WP Zone
- Website
- https://wpzone.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Zone is a privately held WordPress product company that develops Divi plugins, child themes, layouts, and managed hosting, serving web designers, small businesses, and agencies with a catalog of 100+ products used by an installed base of roughly 250,000 customers.
- Ownership category
- akta.pro rank
Where WP Zone is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WP Zone business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Plugin and Theme Sales: Individual purchase of Divi plugins, WordPress plugins, WooCommerce plugins, and child themes. Products are sold as one-time purchases or with annual license renewals.
- Membership Subscriptions: Ultimate Toolkit membership providing access to all products. Annual membership at $149/year and Lifetime membership at $399 (one-time). Includes updates, new features, and priority support.
- Courses and eBooks: Divi, WooCommerce, and WordPress educational courses and eBook guides sold as individual products or included in membership plans.
- Divi Layouts: 25+ multi-page layout packs sold individually or included in memberships. Layouts include home pages, about pages, blog, projects, gallery, contact, and custom landing pages.
- Managed WordPress Hosting: Premium managed WordPress hosting optimized for Divi and page builders. Plans starting at $15/month with dedicated bare-metal servers, free migration, and specialized support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Membership |
| Subscription | Annual | Annual Membership at $149/year |
| Subscription | Multi-year contract | Lifetime Membership at $399 (one-time) |
| Subscription | Monthly | Managed WordPress Hosting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WP Zone product offering
Product offeringCore offering
No source content was provided in the input; therefore no description of WP Zone's core offerings can be extracted or verified.
Product overview
WP Zone offers a comprehensive suite of over 100 products focused on the Divi ecosystem and WordPress/WooCommerce website building. The portfolio centers on Divi plugins (19 plugins) that extend and enhance the Divi Page Builder with features like WooCommerce integration (Divi Shop Builder), branding removal (Divi Ghoster), icon libraries (WP and Divi Icons), pricing tables, form styling, and site-wide layout control (Page Builder Everywhere). Beyond plugins, the offering includes 28 Divi child themes with pre-designed layouts for various industries, 25+ layout packs, WooCommerce plugins for reporting and analytics, the Testify testimonial plugin with form integrations, and the WooCommerce and Zoho CRM Connector Pro for CRM integration. The company also provides managed WordPress hosting optimized for Divi, educational eBooks and courses, and bundled membership plans (Lifetime at $399 one-time or Annual at $149/year) that provide access to the entire product library. Key integrations include Zoho CRM, Gravity Forms, WP Forms, Caldera Forms, and Ninja Forms.
Differentiator
Problem solved
Functional benefit
Brands
- Divi Space: Former brand name used before rebranding to WP Zone; also used for hosting services (Divi Space Hosting).
Quantifiable outcome
- Save up to 90% with Ultimate Toolkit membership compared to purchasing products individually
- +2 more outcomes
Companies that use WP Zone
Customer profileNamed customers11 records
Segments4 records
WP Zone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
WP Zone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elegant ThemescoreElegant Themes is the creator of Divi, Extra, and the Divi Builder plugin - the core platform that WP Zone's products extend. WP Zone is an official affiliate of Elegant Themes and all their products are designed specifically for Divi and Elegant Themes products. They hold an affiliate ID (32248) and promote Divi to their customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WP Zone competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle develops WordPress themes and plugins (Neve, Hestia, Otter Blocks) targeting SMBs and agencies. It mirrors WP Zone's product-led model of selling themes, plugins, and page-builder extensions to the same WordPress user base.
- Beaver Builder: Beaver Builder is a premium WordPress page builder plugin with its own ecosystem of third-party addons (Beaver Addons, Ultimate Addons for Beaver Builder). It is a direct alternative to Divi, putting it squarely in WP Zone's competitive set.
- Brainstorm Force (Astra): Brainstorm Force builds the Astra WordPress theme, Starter Templates, and Spectra page builder blocks. It directly competes in the page-builder-adjacent theme/plugin space that WP Zone serves, targeting professional web designers.
- GeneratePress: GeneratePress is a lightweight premium WordPress theme with GenerateBlocks companion plugins. It targets performance-focused web designers and competes with Divi-based offerings like WP Zone for share-of-wallet among professional designers.
- Elegant Themes: Elegant Themes is the creator of Divi, Extra, Bloom, and Monarch — the core platform WP Zone's products extend. WP Zone is an official affiliate, making Elegant Themes both a critical partner and the most directly comparable competitor offering Divi-related products.
- Yoast: Yoast is a leading WordPress plugin vendor (Yoast SEO, Yoast WooCommerce SEO) targeting SMBs and agencies. It shares WP Zone's model of monetizing premium WordPress plugins and serving the same DIY/small-business user persona.
Broad incumbents
- Elementor: Elementor is the leading WordPress page builder with a vast extension marketplace (Elementor Pro, third-party addons). It competes broadly with WP Zone's Divi-specific positioning and serves the same professional designer/developer segment.
- WP Engine: WP Engine is a large managed WordPress hosting provider serving agencies and enterprises. It directly competes with WP Zone Hosting and represents the scaled, well-capitalized incumbent in WP Zone's adjacent hosting line of business.
- Kinsta: Kinsta offers premium managed WordPress hosting on Google Cloud with an agency-focused product. It competes with WP Zone Hosting for premium-tier hosting customers, particularly agencies managing multiple client sites.
Emerging players
- LearnDash: LearnDash is a leading WordPress LMS plugin vendor offering courses, add-ons, and bundles. It shares WP Zone's plugin-plus-course-plus-membership business model and targets the same SMB and side-hustler segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WP Zone social profiles
Digital presenceWP Zone financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Zone leadership team
Management profileNumber of profiles
WP Zone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Zone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Zone
What does WP Zone do?
No source content was provided in the input; therefore no description of WP Zone's core offerings can be extracted or verified.
Is WP Zone a public or private company?
WP Zone is a private company. It is classified as unknown and is currently operating.
When was WP Zone founded?
WP Zone was founded in 2015. It employs 1 to 10 people.
Where is WP Zone based?
WP Zone is headquartered in Maryville, United States, in the North America region.
How does WP Zone make money?
Five revenue lines are on record. Plugin and Theme Sales are the primary driver. The others are membership Subscriptions, courses and eBooks, divi Layouts and managed WordPress Hosting.
Who are WP Zone's main competitors?
Direct peers on record are ThemeIsle, Beaver Builder, Brainstorm Force (Astra), GeneratePress, Elegant Themes and Yoast. Broad incumbents are Elementor, WP Engine and Kinsta. LearnDash is listed as an emerging player.
Does WP Zone have an API?
No public API is recorded for WP Zone.