International Dairy-Deli-Bakery Association

Name

International Dairy-Deli-Bakery Association

Legal name

International Dairy Deli Bakery Association

Website

https://iddba.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from 1,500+ member companies including manufacturers, retailers, distributors, brokers, and industry professionals. Membership applies to all company employees.
2. IDDBA Show Registration: Trade show registration fees for attendees and exhibiting companies. IDDBA 2026 is a private trade show open to trade only, with varying registration fees for members vs non-members and retail vs non-retail categories.
3. Publications and Training Materials: Sale of books, videos, training programs, and publications through the IDDBA online store. Shipping available via Federal Express or UPS with rush/overnight options.
4. Sponsorships and Exhibits: Revenue from event sponsorships and exhibit space reservations at the annual IDDBA Show

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

IDDBA is a nonprofit trade association serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. It provides paid company memberships, hosts the annual IDDBA Show trade exhibition, delivers year-round education via webinars and certifications, and produces proprietary market data products and trend publications for 1,500+ member companies.

Product overview

IDDBA is a nonprofit trade association serving the dairy, deli, and bakery industries. Its product portfolio consists of a unified platform of professional resources, educational programs, and annual events rather than a commercial product offering. The core offerings include the flagship IDDBA Show (an annual trade show with 10,000+ attendees), webinar programming (webinars covering industry trends, data insights, and professional development), the What's in Store annual trend publication, a Digital Catalog for member products, and the Fresh Take Podcast. Supporting programs include professional certifications (CSP, Leadership Certificate), training resources (Safe Food Matters, Sustainability Source, Next Gen), scholarships, market data tools (Databytes/GlobalScope, Integrated Fresh), and recognition programs (Champions of Change). The membership directory and member portal provide access to these resources, with all benefits available to member company employees.

Differentiator

Problem solved

Functional benefit

Products and services

• IDDBA Company Membership Annual paid membership for manufacturers, retailers, distributors, brokers, and foodservice operators in the dairy, deli, and bakery industries, providing access to webinars, data products, digital catalog, training resources, certificates, scholarships, and the IDDBA Show.
• IDDBA Show (Annual Trade Show) Annual private trade show for dairy, deli, bakery, and foodservice professionals featuring exhibits, education sessions, networking, awards, and live demonstrations.
• Webinars Educational webinar programming covering industry trends, data insights, food safety, regulations, and professional development topics across dairy, deli, and bakery sectors.
• What's in Store (Annual Trend Report) Annual publication and training resource providing insights into dairy, deli, and bakery trends, available to members.
• Digital Catalog Members-only searchable online catalog featuring products from member brand owners and manufacturers in the dairy, deli, and bakery industry.
• Fresh Take Podcast Industry insight podcast exploring trends shaping dairy, deli, bakery, and related sectors.
• Certified Salumiere Professional (CSP) Certification Professional certification program for individuals working in charcuterie and salumi within the dairy, deli, and bakery industries.
• Leadership Certificate Program Professional development program designed to build leadership skills within the dairy, deli, and bakery industries.
• Databytes | GlobalScope Market data and insights resource providing global scope data for dairy, deli, and bakery industry analysis.
• Integrated Fresh Data and insights platform offering integrated fresh category performance data and benchmarking for retailers.
• IDDBA Training Programs (Safe Food Matters, Sustainability Source, Next Gen) Training resources including Safe Food Matters, Sustainability Source, and Next Gen programs for industry professional development.
• Scholarships (Growing the Future, Professional Development, Food Safety Reimbursement) Scholarship programs for industry professional development including Scholarship for Growing the Future, Professional Development Scholarship, and Food Safety Certification Reimbursement.
• IDDBA Membership Directory Searchable directory of IDDBA member companies, accessible to members and the public.
• IDDBA Publications and Training Materials Sale of books, videos, training programs, and publications through the IDDBA online store with shipping via Federal Express or UPS.

Quantifiable outcome

• 10,000+ attendees and 800+ exhibiting companies at annual IDDBA Show
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CircanacoreStrategic or Co-development PartnerIDDBA partners with Circana to provide monthly and quarterly retail trend data and analysis for dairy, deli, and bakery categories. Circana provides the 'What's in Store' annual report data and quarterly deep-dive webinars on IDDBA's Guiding Trends. Jonna Parker from Circana serves as a regular webinar presenter.
• TastewisecoreStrategic or Co-development PartnerIDDBA partners with Tastewise for consumer trend data and analysis. Tastewise provides webinar content on deli, dairy, and bakery trends, including the 'Key Deli, Dairy & Bakery Trends for 2026' presentation by Miriam Aniel Oved.
• NIQ (NielsenIQ)coreStrategic or Co-development PartnerIDDBA partners with NIQ for market intelligence and breakthrough innovation insights. NIQ presents quarterly reports and annual BASES Breakthrough Innovation findings through IDDBA webinar platform.
• Euromonitor InternationalminorStrategic or Co-development PartnerIDDBA partners with Euromonitor for global consumer trend analysis. Miri Eliyahu from Euromonitor presents 'Inspiration for 2026: Global Consumer Trends in Deli Dairy and Bakery' webinar.
• Food Export MidwestminorStrategic or Co-development PartnerIDDBA partners with Food Export Midwest to help fund 50% of member international marketing expenses. Food Export Midwest brings international buyers to the IDDBA Show through the IDDBA Buyers Mission program.
• American Bakers Association (ABA)coreStrategic or Co-development PartnerABA and American Society of Baking (ASB) partnered with IDDBA for the 2025 Workforce Gap in U.S. Commercial Baking Study, broadening the study's scope to include IDDBA's member base.
• American Society of Baking (ASB)coreStrategic or Co-development PartnerASB partners with ABA and IDDBA on the Workforce Gap in U.S. Commercial Baking Study to deliver insights on recruitment, retention, and training trends.
• Cypress ResearchminorImplementation/ SI/ Consulting PartnerCypress Research conducted the Workforce Gap in U.S. Commercial Baking Study in partnership with ABA, ASB, and IDDBA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• American Cheese Society: Nonprofit cheese-focused trade association running the annual Cheese Conference & Competition. Comparable as a category-specific counterpart to IDDBA's cheese coverage, with smaller scale and a more niche focus.

Broad incumbents

• FMI - The Food Industry Association: Trade association serving the entire food retail industry, including grocery operators. Comparable as a larger, broader-scope membership organization that overlaps with IDDBA's retailer segment and runs its own industry events.
• National Restaurant Association: The largest foodservice trade association in the U.S., serving restaurants and operators. Comparable as a large membership-based trade body serving the foodservice segment that IDDBA also targets.

Regional players

• National Grocers Association: Trade association for independent retail grocers and wholesalers. Comparable as a membership association serving retail grocers — a core IDDBA member segment — but focused more on wholesale grocers and independents.
• United Fresh Produce Association: Trade association for the fresh produce industry. Comparable as a membership-based industry body with an annual trade show and education programming adjacent to IDDBA's fresh and perishable categories.

Others

• North American Meat Institute: Trade association representing meat and poultry packers, processors, and suppliers. Comparable as an adjacent protein-category trade body that shares the deli/foodservice channel overlap with IDDBA's deli membership.
• Dairy Management Inc. The dairy checkoff organization funded by U.S. dairy farmers and importers. Comparable as a dairy-focused industry body but operates under a different funding model (checkoff vs. dues) and serves a different mandate around promotion and research.

Direct peers

• International Dairy Foods Association: The leading U.S. trade association for the dairy industry, covering milk, cheese, yogurt, and dairy ingredients. Most directly comparable to IDDBA on the dairy side of its portfolio, with similar advocacy, education, and event programming models.
• Specialty Food Association: Trade association for specialty food manufacturers, retailers, and distributors. Comparable as a member-funded industry body with a major annual trade show (Fancy Food Show) and educational programming targeting similar deli/cheese/artisan bakery segments.
• American Bakers Association: Trade association representing commercial baking manufacturers in the U.S. Directly comparable as the bakery-focused counterpart to IDDBA's bakery membership; the two organizations already partner on the Workforce Gap in Commercial Baking Study.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Iddba/videos
• LinkedInlinkedin.com/company/iddba
• Instagraminstagram.com/iddba
• Xx.com/myiddba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Dairy-Deli-Bakery Association