Purple Yoga

What Purple Yoga does

Purple Yoga is a privately held, founder-operated yoga studio chain headquartered in Southern California, operating three physical locations in Fullerton, Huntington Beach, and Long Beach. The company offers multi-style yoga instruction — including Vinyasa Flow, Hot Yoga, Traditional Hot Yoga, Gentle Flow, Yoga + Weights, and Advanced classes — running 70-75+ classes per week per studio. Beyond yoga, it operates a differentiated recovery suite (Traditional Sauna, Cold Plunge, NormaTec Compression Therapy, and FDA-approved Class II Red Light Therapy devices with claimed 480-1060 nm irradiance), supported by iWave air purification systems across all locations.

Name

Purple Yoga

Legal name

Purple Yoga

Website

https://purpleyoga.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Yoga is a privately held Southern California yoga studio chain operating three locations (Fullerton, Huntington Beach, Long Beach) offering multi-style yoga classes, recovery modalities (sauna, cold plunge, compression, red light therapy), teacher training, retreats, and on-demand content for individual wellness consumers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio
• Recovery therapy
• Yoga teacher training
• Yoga retreats
• Wellness services

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly autopay memberships providing unlimited or credit-based access to yoga classes and recovery treatments. AUTOPAY members receive discounted class rates ($25 vs $33) and recovery credits ($12.50 vs $16.50). No long-term contract required, with 10 business days notice to cancel.
2. Class Packs and Drop-In Classes: Prepaid credit packs (10 credits for $140) and single class purchases ($33 regular, $17 community class, $10 protege class). Credits do not expire for class packs.
3. Private Training Sessions: One-on-one customized yoga sessions with skilled instructors. 30-minute sessions at $50, 60-minute sessions at $95, and off-site 60-minute sessions at $150. Package deals available (5-pack 60-min privates for $450, 10-pack 30-min privates for $425).
4. Yoga Teacher Training Programs: 200-hour and 300-hour yoga teacher training certification programs. 300-hour program uses a la carte pricing ($4000-$5500 depending on modules selected). 200-hour program offers early bird discount of $500 off using code YTTEARLY before 6/30.
5. Yoga Retreats: International and domestic yoga retreat experiences hosted at various global destinations. Retreats include accommodation, meals, and yoga sessions. Example pricing: Greece retreat at $3,395-$3,995 per person.
6. Recovery Treatments: Standalone access to recovery modalities including Red Light Therapy, Sauna, Cold Plunge, and Compression Therapy. Recovery credits available at $16.50 each or as part of unlimited recovery memberships.
7. Gift Cards: Digital and physical gift cards available in amounts between $15-$5,000 for purchasing yoga classes, memberships, treatments, and training programs.
8. Online Content Subscription: Purple at Home on-demand membership for at-home yoga content available at $15/month via autopay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Purple Yoga operates three yoga studios in Southern California offering in-person classes across multiple styles (Vinyasa Flow, Hot Yoga, Traditional Hot Yoga, Gentle Flow, Yoga + Weights, Advanced). The studios also deliver recovery modalities — Traditional Sauna, Cold Plunge, Compression Therapy, and Red Light Therapy — and support products including private training, 200-hour and 300-hour yoga teacher certification programs, domestic and international yoga retreats, workshops, and a Purple at Home online on-demand subscription.

Product overview

Purple Yoga is a yoga studio chain operating three locations in Southern California (Fullerton, Long Beach, Huntington Beach) offering a multi-modality wellness platform centered on yoga instruction and recovery treatments. The core offering includes yoga classes across multiple styles (Vinyasa, Hot Yoga, Traditional Hot Yoga, Gentle Flow, Yoga + Weights, Advanced), supplemented by recovery treatments (Traditional Sauna, Cold Plunge, Compression Therapy, Red Light Therapy), private training sessions, and comprehensive education programs (200-Hour and 300-Hour Teacher Training, workshops, retreats). Membership options provide access to classes and treatments, with an online Purple at Home platform extending offerings digitally. The Huntington Beach location serves as the primary hub for recovery treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Yoga+: Extended wellness brand offering recovery treatments including cold plunge, traditional sauna, red light therapy, and compression therapy.

Products and services

• Yoga Classes In-person yoga instruction including Vinyasa Flow, Hot Yoga, Traditional Hot Yoga, Gentle Flow, Yoga + Weights, and Advanced Yoga classes, offered at studio locations in Fullerton, Long Beach, and Huntington Beach for all levels from beginners to advanced practitioners.
• Traditional Sauna Traditional Finnish-style sauna therapy for muscle relaxation, improved circulation, and cardiovascular benefits, available at the Huntington Beach location.
• Cold Plunge Cold water immersion therapy for muscle recovery, reduced inflammation, and enhanced athletic performance, available at the Huntington Beach location.
• Compression Therapy NormaTec dynamic air compression therapy using 7 levels of pressure and ZoneBoost biomimicry for muscle revival, improved circulation, and lymphatic drainage; FSA/HSA eligible.
• Red Light Therapy Photobiomodulation therapy using FDA-approved Class II medical devices emitting 480-1060 nanometers of red and near-infrared light, intended for skin health, wound healing, pain relief, and mood enhancement.
• Private Training One-on-one customized yoga sessions covering traditional yoga, restorative yoga, and prenatal yoga, available in 30-minute ($50) and 60-minute ($95) sessions, with off-site ($150) and multi-pack options.
• 200-Hour Yoga Teacher Training Foundational yoga teacher certification program for aspiring instructors, covering teaching methodology, anatomy, and practicum; advertised with an early-bird discount of $500 off via code YTTEARLY before 6/30.
• 300-Hour Yoga Teacher Training Advanced yoga teacher certification with customizable a la carte training modules, mentorship component, continuing education courses, and required retreat; estimated cost $4,000-$5,500 depending on selections.
• Yoga Retreats International and domestic yoga retreat experiences at destinations including Portugal, Fiji, Joshua Tree, Greece, Peru, Bali, and Topanga, including accommodation, meals, and yoga programming led by Purple Yoga instructors.
• Memberships Monthly autopay membership plans including Yoga Unlimited ($145/month), Recovery Unlimited ($185/month), Yoga & Recovery Unlimited ($275/month), credit-based tiers ($50-$180/month), and the Purple at Home online membership ($15/month); no long-term contract required with 10 business days notice to cancel.
• Purple Yoga Mobile App Native mobile application for iOS and Android enabling class reservations, membership management, and account access, available for download via Apple App Store and Google Play Store.
• Workshops Continuing education workshops for yoga teachers and practitioners covering topics including inversions, chakras, prenatal yoga, restorative yoga, and hands-on assists.

Quantifiable outcome

• Research shows 4-7 sauna sessions per week can reduce risk of fatal cardiovascular disease by 50% and all-cause mortality by 40% (Finnish study, JAMA Internal Medicine)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MomencecoreTechnology or IntegrationOnline booking and appointment reservation platform used for class scheduling, session bookings, and membership management. Customers log in through Momence to reserve spots in classes and treatments across all Purple Yoga locations.
• WellnessLivingcoreTechnology or IntegrationBooking and catalog platform used for private training session purchases and continuing education module enrollment for teacher training programs.
• Aegialis Hotel and Spa (Greece)coreStrategic or Co-development PartnerLuxury 5-star hotel venue on Amorgos Island, Greece hosting Purple Yoga retreats. Offers accommodations, breakfast & dinner, and facilities for yoga programming. The only 5-star hotel on Amorgos island.
• Buddha Retreats (Portugal)minorStrategic or Co-development PartnerYoga and surf retreat center in central Portugal (Columbeira village) hosting Purple Yoga Portugal retreat in June 2026.
• Daku Resort (Fiji)minorStrategic or Co-development PartnerHidden gem resort located in Savusavu on Vanua Levu, Fiji hosting Purple Yoga Fiji retreat in September-October 2026.
• Willka Tikka (Peru)minorStrategic or Co-development PartnerRetreat center in Urubamba, Peru hosting Purple Yoga Peru retreat in March-April 2027.
• Soulshine Sound + Wellness Resort (Bali)minorStrategic or Co-development PartnerResort in Ubud, Bali hosting Purple Yoga Bali retreats. Seven nights of yoga, connection, and immersion in Balinese culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Y7 is a hip, music-driven hot yoga studio chain. Compares to Purple Yoga on hot yoga specialization, branded class naming, and SoCal/lifestyle-oriented positioning. Smaller chain with similar urban-Wellness consumer focus.
• CorePower Yoga: CorePower Yoga is the largest U.S. hot yoga and Vinyasa studio chain with 200+ locations. Directly comparable to Purple Yoga on multi-style yoga instruction, hot yoga specialty, signature class naming, and tiered membership model. Competes for the same Southern California yoga consumer.
• StretchLab: StretchLab is a franchise focused on assisted stretching and recovery with hundreds of U.S. locations. Comparable to Purple Yoga's recovery-centric Huntington Beach stack (compression, stretch, mobility) and shares the 'wellness destination beyond yoga' positioning.
• YogaSix: YogaSix is a multi-style yoga studio franchise with 200+ U.S. locations offering Vinyasa, Hot, and sculpt yoga. Direct peer to Purple Yoga on multi-modality yoga classes, tiered memberships, and franchise/private-studio operating model targeting similar demographics.
• Modo Yoga: Modo Yoga is a global hot yoga and Vinyasa studio chain with SoCal presence, plus teacher training programs. Directly comparable to Purple Yoga's hot yoga specialty, multi-location studio model, and teacher training pipeline.

Broad incumbents

• Life Time Fitness: Life Time is a national premium fitness club chain now offering contrast therapy (sauna, cold plunge), yoga classes, and recovery amenities. Broad incumbent that overlaps with Purple Yoga's combined yoga + recovery offering as part of a much larger fitness portfolio.
• Equinox: Equinox operates luxury fitness clubs with full yoga programming, saunas, cold plunge, and recovery services. Comparable to Purple Yoga's premium positioning and recovery/yoga stack, but as a broader luxury fitness incumbent rather than a yoga specialist.

Emerging players

• The Now Massage: The Now is a boutique wellness/massage studio chain offering recovery-focused services in a designed environment. Comparable to Purple Yoga's Huntington Beach recovery destination concept and premium positioning in the SoCal wellness market.
• Peloton: Peloton offers at-home yoga, strength, and recovery content via subscription. Comparable to Purple Yoga's Purple at Home digital subscription ($15/mo) and competes for at-home yoga share when members travel or cannot attend in-studio.
• Alo Yoga: Alo Yoga is a yoga apparel and digital wellness brand with retreats and the Alo Moves online yoga platform. Comparable to Purple Yoga's retreat program (international destinations), teacher training ecosystem, and at-home digital subscription (Purple at Home vs Alo Moves).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purpleyoga
• LinkedInlinkedin.com/company/purple-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Yoga