Rob Machado Foundation
Rob Machado Foundation is a 501(c)(3) nonprofit founded in 2004 by professional surfer Rob Machado that runs water filtration, reusable bottle, and beach cleanup programs for K-12 students and coastal communities in Southern California, funded by donations, sponsorships, and grants.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rob Machado Foundation does
Rob Machado Foundation is a California-based 501(c)(3) nonprofit organization founded in 2004 by professional surfer Rob Machado and co-founder/Executive Director Justine Chiara. The foundation operates three core environmental programs: a Water Filtration Program that installs free filtered water filling stations at schools and public spaces (42+ stations across 27 sites in Southern California), a Reusable Water Bottles Program that has donated over 55,000 reusable bottles to K-12 students across San Diego, National City, Escondido, and Encinitas Unified School Districts, and a Beach Cleanup Program that organizes monthly community cleanups across San Diego County beaches in partnership with I Love A Clean San Diego.
The foundation's underlying technology is physical infrastructure — drinking-water filling stations and reusable bottles — rather than software. Outcome attribution is enabled through a third-party Wallop Water dashboard that tracks bottles eliminated, CO2 saved, crude oil saved, and water saved at events. The organization is geographically concentrated in Southern California (Los Angeles headquarters, with operational depth in San Diego County and growing festival presence in Ventura, Dana Point, Redondo, Long Beach, and Cardiff-by-the-Sea), despite a mission statement that references environmental programs worldwide.
The business model is non-commercial: revenue is sourced from individual donations (tax-deductible), corporate sponsorships (tiered water station, beach cleanup, and reusable bottle packages with co-branding and newsletter benefits), grants (e.g., $50,000 from BetterWorld Trust, March 2025), and merchandise sales (Rob Machado surfboards and water bottles via an e-commerce storefront). Multi-year sponsorship contracts are typical, and 100% of program proceeds are directed to foundation programs. The entity is small (1–10 employees) and operates without disclosed financials, listed on Charity Navigator and GuideStar for nonprofit transparency.
Rob Machado Foundation firmographics
Firmographics- Name
- Rob Machado Foundation
- Legal name
- Rob Machado Foundation
- Website
- https://robmachadofoundation.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rob Machado Foundation is a 501(c)(3) nonprofit founded in 2004 by professional surfer Rob Machado that runs water filtration, reusable bottle, and beach cleanup programs for K-12 students and coastal communities in Southern California, funded by donations, sponsorships, and grants.
- Ownership category
- akta.pro rank
Rob Machado Foundation industry classification
Industry- Product category
- Environmental Nonprofit Services
- NAICS
- Grantmaking Foundations (813211), Environment, Conservation and Wildlife Organizations (813312), Grantmaking and Giving Services (81321)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
- akta.pro secondary industries
- Water, Sanitation & Hygiene (WASH) (BPAGABAC), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)
Keywords
Where Rob Machado Foundation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rob Machado Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Grants: Foundation receives grants from organizations like BetterWorld Trust ($50,000 grant for reusable water bottle program) to fund educational and environmental programs
- Corporate Sponsorship: Companies sponsor specific programs including water stations, beach cleanups, and reusable bottle programs with benefits including co-branding, social media exposure, and newsletter placement
- Individual Donations: Tax-deductible donations from individuals to support programs; 100% of proceeds benefit foundation programs
- Merchandise Sales: Sales of merchandise including Rob Machado surfboards and water bottles where proceeds fund programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Water Station Program Sponsorship |
| Other | Multi-year contract | Beach Cleanup Program Sponsorship |
| Other | Multi-year contract | Reusable Water Bottles Program Sponsorship |
| Other | Pay-as-you-go | Individual Donations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rob Machado Foundation product offering
Product offeringCore offering
The Rob Machado Foundation is a 501(c)(3) nonprofit that delivers three core environmental programs: (1) Water Filtration Program — installs donated water filling stations at schools and public spaces to provide free filtered water; (2) Reusable Water Bottles Program — donates reusable bottles to K-12 students across San Diego County school districts; and (3) Beach Cleanup Program — organizes monthly community and corporate volunteer beach cleanups across Southern California. Programs are funded through grants, corporate sponsorships, individual donations, and merchandise sales.
Product overview
The Rob Machado Foundation is a nonprofit 501(c)(3) organization that operates three environmental programs: the Reusable Water Bottles Program (distributing reusable bottles to students), the Water Filtration Program (installing water filling stations at schools and public spaces), and the Beach Cleanup Program (organizing community beach cleanups). These interconnected programs work together to reduce single-use plastic, provide clean water access, and protect ocean environments through education and direct action.
Differentiator
Problem solved
Functional benefit
Products and services
- Reusable Water Bottles Program Program that donates reusable water bottles to K-12 schools and students across San Diego County to reduce single-use plastic consumption, with over 55,000 bottles distributed to students in San Diego, National City, Escondido, and Encinitas Unified School Districts.
- Water Filtration Program Program that installs donated water filling stations at schools and public spaces to provide free filtered water, eliminating single-use plastic bottles; over 42 stations donated to 27 schools and public places in Southern California.
- Beach Cleanup Program Community-driven initiative that organizes monthly beach cleanups and corporate volunteer programs to remove plastic waste and trash from local San Diego County beaches, collecting thousands of pounds of waste annually and partnering with I Love A Clean San Diego for countywide cleanup events.
Quantifiable outcome
- Over 55,000 reusable bottles donated to schools
- +4 more outcomes
Companies that use Rob Machado Foundation
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Rob Machado Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rob Machado Foundation partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Jack Johnson All At OnceflagshipNon-Profit Partner for Jack Johnson's 2026 Summer Tour; social action network promoting sustainable food systems, plastic free initiatives, and healthy watersheds
- BYOBottlecoreMusic industry effort to turn the tide on plastic pollution; RMF is a proud nonprofit Partner providing water refill stations at events
- 1% for the PlanetcoreEnvironmental partner providing funding through member donations to support environmental causes
- Ohana FestflagshipAnnual music festival partnership providing water refill stations; 24,420 single-use bottles prevented in 2024
- BeachLife FestivalflagshipEvent partner providing water refill stations; 16,000 single-use bottles eliminated at 2026 festival
- Switchfoot BRO-AMflagshipAnnual surf and music event benefiting local nonprofits serving unhoused, at-risk and disadvantaged youth
- Wallop WatercoreWater station partner and sponsor providing dashboard tracking for bottles eliminated, CO2 saved, oil saved, and water saved at events
- REEFminorCampsite partner for Camp Shred event providing water refill stations
- Love Tito's FoundationminorEvent sponsor for BeachLife Festival refill stations
- I Love A Clean San DiegocoreCleanup partner organizing countywide Creek To Bay cleanup with nearly 100 sites; environmental presentation partner reaching 2,000+ students
- San Diego Unified School DistrictcorePrimary education partner receiving water bottles for 41,000+ students; Earth Day events and environmental assemblies
- Alila Marea Beach ResortcoreVenue partner for Marea Sessions fundraising concerts; beach cleanup partnership supporting local beach conservation
- Encinitas Chamber of CommerceminorPartnership for annual Oktoberfest event with water refill station provision
- X GamesflagshipEvent partner providing water refill stations at X Games Ventura, CA
- Camp ShredflagshipWorld's largest surf demo event partner; 3,149 single-use bottles eliminated at 2026 event
- C3 BankminorEvent sponsor for Marea Sessions fundraising concerts
- Hoehn MotorsminorEvent sponsor for Marea Sessions fundraising concerts
- Vitalogy FoundationminorCommunity partner supporting environmental programs
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Rob Machado Foundation competitors and assessment
Company assessmentDirect peers
- Plastic Pollution Coalition: Global alliance focused on ending plastic pollution through education, advocacy, and corporate engagement. Directly aligns with RMF's reusable bottle and refill station programs targeting single-use plastic elimination.
- Heal the Bay: LA-based nonprofit protecting Southern California coastal waters through education, community engagement, and beach cleanups. Directly comparable as a regional coastal nonprofit with similar programming and Southern California footprint.
- Surfrider Foundation: National nonprofit focused on protecting oceans and beaches through advocacy, education, and cleanups. Highly comparable to Rob Machado Foundation given overlapping ocean conservation mission, beach cleanup programs, and water-quality advocacy.
- I Love A Clean San Diego: San Diego-based nonprofit organizing countywide cleanups and environmental education. Already a stated partner of RMF; directly comparable in regional cleanup operations and student environmental presentations.
Broad incumbents
- Ocean Conservancy: Major national ocean advocacy nonprofit running the International Coastal Cleanup and broader policy campaigns. Comparable mission (ocean protection, plastic reduction) but operates at a much larger scale with national and international reach.
- Jack Johnson (musician) — All At Once Foundation: Jack Johnson's social action network supporting plastic-free initiatives and sustainable food systems. RMF is a partner for the 2026 Summer Tour; the network offers a comparable celebrity-driven ocean conservation platform with significantly broader reach.
Regional players
- Save Our Shores: California-based nonprofit focused on Monterey Bay and coastal stewardship through beach cleanups and education. Comparable regional beach cleanup and youth education focus, though geographically distinct.
Emerging players
- 5 Gyres: Nonprofit focused on plastic pollution research and education, with strong emphasis on single-use plastic reduction. Comparable mission focus on plastic waste elimination and youth/community engagement.
- Lonely Whale Foundation: Ocean conservation nonprofit known for the Strawless Ocean campaign and youth-focused environmental initiatives. Comparable celebrity-driven branding and youth engagement, though broader in scope.
- Algalita Marine Research Foundation: Long Beach-based nonprofit focused on plastic pollution research and youth education. Comparable Southern California base and shared mission around plastic pollution reduction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rob Machado Foundation social profiles
Digital presenceRob Machado Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rob Machado Foundation leadership team
Management profileNumber of profiles
Profiles4 records
Rob Machado Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rob Machado Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rob Machado Foundation
What does Rob Machado Foundation do?
The Rob Machado Foundation is a 501(c)(3) nonprofit that delivers three core environmental programs: (1) Water Filtration Program — installs donated water filling stations at schools and public spaces to provide free filtered water; (2) Reusable Water Bottles Program — donates reusable bottles to K-12 students across San Diego County school districts; and (3) Beach Cleanup Program — organizes monthly community and corporate volunteer beach cleanups across Southern California. Programs are funded through grants, corporate sponsorships, individual donations, and merchandise sales.
Is Rob Machado Foundation a public or private company?
Rob Machado Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rob Machado Foundation founded?
Rob Machado Foundation was founded in 2004. It employs 1 to 10 people.
Where is Rob Machado Foundation based?
Rob Machado Foundation is headquartered in Los Angeles, United States, in the North America region.
How does Rob Machado Foundation make money?
Four revenue lines are on record. Grants are the primary driver. The others are corporate Sponsorship, individual Donations and merchandise Sales.
Who are Rob Machado Foundation's main competitors?
Direct peers on record are Plastic Pollution Coalition, Heal the Bay, Surfrider Foundation and I Love A Clean San Diego. Broad incumbents are Ocean Conservancy and Jack Johnson (musician) — All At Once Foundation. Save Our Shores is listed as a regional player. Emerging players are 5 Gyres, Lonely Whale Foundation and Algalita Marine Research Foundation.
Does Rob Machado Foundation have an API?
No public API is recorded for Rob Machado Foundation.
What industry is Rob Machado Foundation in?
Rob Machado Foundation's product category is Environmental Nonprofit Services. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations, with a secondary code of BPAGABAC, Water, Sanitation & Hygiene (WASH). Its NAICS code is 813211.