ReForest Now
ReForest Now is an Australian not-for-profit (founded 2018) that restores critically endangered rainforests in Australia and Indonesia via a 130,000+ tree-per-year native nursery, dense multi-species planting, bush regeneration, and anti-poaching patrols, funded by individual donors, corporate partners (SAP, Ecosia, Nando's Australia) and grants.
- Company typePrivate
- Founded2018
- HeadquartersMullumbimby, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ReForest Now does
ReForest Now is an Australian-registered not-for-profit (ABN 40 887 914 802) founded in 2018 and headquartered in Mullumbimby, New South Wales, that restores critically endangered rainforest ecosystems across Australia and Indonesia. The organisation operates a vertically integrated model combining a large-scale native rainforest nursery producing over 130,000 plants per year across 233+ species with field planting crews using a proprietary dense planting technique (1.5m spacing, 4,356 trees/hectare, water crystals and fertiliser application for accelerated canopy closure within approximately three years). It runs parallel programs in bush regeneration (352 hectares managed), conservation zone fencing, and, in Sumatra, anti-poaching and anti-illegal logging patrols protecting critically endangered species including Sumatran tigers, elephants, orangutans and rhinos. Core service lines include tree planting services, bush regeneration, nursery operations, an Enrichment Program (funded by FAME) that boosts biodiversity in existing plantings, and a public Find My Trees register that records GPS, species and donor information for every planted tree.
ReForest Now monetises through four streams: (1) individual tree donations at $6 per tree in Australia or $2 per tree in Indonesia via the website and Stripe, with monthly subscription options; (2) corporate partnerships with a $3,000/year minimum pledge, anchored by SAP (which has a stated goal of 21 million trees by end 2025) and Ecosia (the search engine that plants trees through user searches, operating in 35+ countries); (3) nursery retail sales of native plants from 50mm forestry tubes ($4) up to 90mm pots ($8-9.50) and specialty species such as Birdwing Butterfly Vine ($11.50); and (4) grants and foundation funding from FAME, Wedgetail Foundation, Santos Organics and others. Customer segments span individual donors, corporate ESG/sustainability buyers, landholders in Northern Rivers NSW receiving end-to-end planting and regeneration services, and Indonesian communities including a Kelompok Tani Hutan Konservasi group of war refugees granted rights in Gunung Leuser National Park. Go-to-market combines direct-to-consumer website conversion, enterprise field sales (corporate partnerships), a community-led volunteer and events motion, and sales-led landholder services. As of late 2025 the organisation employs approximately 37 staff in Australia, 6 in Bali (planned to grow to 18), and 54 local team members in Sumatra, and has planted 1,063,895 trees in Australia and 567,073 trees in Indonesia cumulatively since founding.
ReForest Now firmographics
Firmographics- Name
- ReForest Now
- Legal name
- ReForest Now
- Website
- https://reforestnow.org.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReForest Now is an Australian not-for-profit (founded 2018) that restores critically endangered rainforests in Australia and Indonesia via a 130,000+ tree-per-year native nursery, dense multi-species planting, bush regeneration, and anti-poaching patrols, funded by individual donors, corporate partners (SAP, Ecosia, Nando's Australia) and grants.
- Ownership category
- akta.pro rank
ReForest Now industry classification
Industry- Product category
- Environmental Reforestation Services
- NAICS
- Forest Nurseries and Gathering of Forest Products (113210), Nursery and Tree Production (111421)
- SIC
- Forestry (800)
- akta.pro primary industry
- Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC)
- akta.pro secondary industries
- Native Species & Restoration Plant Nurseries (AFAMADAF), Ecosystem Restoration & Rewilding Services (AFAMAMAE), Forestry & Reforestation (BPAGAGAD), Riparian & Watershed Reforestation (Streambank Stabilization) (AFAMACAK)
Keywords
Where ReForest Now is headquartered
LocationHeadquarters
- HQ city
- Mullumbimby
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ReForest Now business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Tree Planting Purchases: Individual donors purchase trees to plant ($6.00 Australia, $2.00 Indonesia) or make general donations. Monthly subscription options available. Donations over $2 are tax deductible in Australia.
- Corporate Partnerships: Business partnerships with minimum $3000/year donation. Includes one-for-one tree planting programs, staff plantings, fundraising campaigns, and custom reforestation projects.
- Nursery Plant Sales: Sale of native rainforest plants from nursery in Mullumbimby. Prices range from $4-$11.50 depending on species (common vs endangered) and pot size (50mm to 90mm).
- Grants and Foundation Funding: Funding from foundations including FAME (enrichment program), Ecosia, Wedgetail Foundation, and other environmental organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Individual tree planting donations |
| Subscription | Annual | Corporate partnership minimum |
| Unit Pricing | Pay-as-you-go | Nursery plant prices - Common species |
| Unit Pricing | Pay-as-you-go | Nursery plant prices - Endangered species |
| Unit Pricing | Pay-as-you-go | Specialty plants |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
ReForest Now product offering
Product offeringCore offering
ReForest Now is a non-profit that restores critically endangered rainforests in Australia and Indonesia through a vertically integrated model spanning native seed collection, nursery propagation of 262+ species, dense-species tree planting on landholder sites, bush regeneration of degraded land, and conservation patrols. The organization runs a large-scale nursery in Mullumbimby producing 130,000+ trees annually and operates Indonesia reforestation and anti-poaching operations in Gunung Leuser National Park, Sumatra, with revenues from individual donations, corporate partnerships, grants, and nursery sales.
Product overview
ReForest Now is a nonprofit reforestation organization operating a portfolio of environmental restoration services. The core offerings consist of tree planting services (using dense planting techniques with up to 233 native rainforest species), bush regeneration (weed control and native vegetation restoration), and nursery operations (producing 130,000+ trees annually). These are supplemented by add-on services including conservation zone fencing, the Enrichment Program for biodiversity boosting in existing forests, and anti-poaching patrols in Indonesia. Individual and corporate donors can purchase tree plantings through the donation platform, with full transparency provided via the Find My Trees public reporting feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree Planting Services Reforestation service planting diverse native rainforest trees on landholders' properties in Northern NSW using dense planting techniques (1.4-1.8m spacing, 4,356 trees/ha) with up to 233 species including endangered and critically endangered species.
- Bush Regeneration Rehabilitation service that restores weed-affected or degraded land to healthier native plant and animal communities through weed control, natural regeneration processes, and vegetation management across 352 hectares under active regeneration.
- Nursery Operations Large-scale native rainforest nursery in Mullumbimby NSW producing over 130,000 trees per year of 262+ native species including trees, shrubs, groundcovers, understorey, ferns, and vines, with professional seed collection focused on genetic diversity and endangered species.
- Conservation Zone Installation Wildlife-friendly fencing installation service using medium-term electric fencing with star pickets and cattle tape construction to protect conservation plantings from cattle on landholder properties.
- Enrichment Program Biodiversity boosting program that plants additional threatened and endangered species such as Ball Nut, Davidson Plum, Durobby and Small-leaved Tamarind under existing forest canopy to enhance diversity in existing plantings.
- Anti-Poaching and Anti-Illegal Logging Patrols Forest protection service in Gunung Leuser National Park, Sumatra, including anti-poaching patrols and anti-illegal logging operations to protect endangered species including Sumatran tigers, elephants, orangutans, and rhinos.
- Tree Donation and Planting Individual tree planting donation service allowing donors to plant trees in Australia ($6.00 per tree) or Indonesia ($2.00 per tree) via once-off or monthly subscription, with Find My Trees reporting providing transparency on every tree, every donor, and every day of planting.
- Corporate Partnership Program Business partnership program for corporations seeking to meet sustainability and ESG goals through one-for-one tree planting programs, staff plantings, fundraising campaigns, and custom reforestation projects, with minimum $3000/year pledge and corporate partners including SAP, Nando's Australia, Ecosia, and Santos Organics.
Quantifiable outcome
- 1,063,895 trees planted in Australia
- +5 more outcomes
Companies that use ReForest Now
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
ReForest Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ReForest Now partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SAPcoreGlobal software company with strong sustainability vision. SAP has a goal of planting 21 million trees by end of 2025. Their funding has enabled ReForest Now to reforest vast areas with large diversity of native rainforest species in Australia and Indonesia.
- Santos OrganicscoreLocal not-for-profit health, bulk food & fresh produce store. Santos Organics has supported ReForest Now from establishment through several grants used to build part of nursery, reforest burnt areas, and regenerate critically endangered rainforest.
- EcosiacoreProud Australian partner of Ecosia - the initiative to plant trees through web searches. Connected during 2019/20 bushfires. Ecosia aims to fight climate change and create employment opportunities in reforestation in 35+ countries.
- Banyula LandholdercoreCollaboration with landholder for what might be Australia's largest and most diverse rainforest reforestation project. Planted 290,000 trees of 192 native species adjacent to Booyong Nature Reserve, part of critically endangered Big Scrub ecosystem.
- FAME (Foundation for Australia's Most Endangered)coreGenerously funding the Enrichment program designed to significantly boost biodiversity in existing forest plantings and help restore damaged ecosystems through ecological assessment and specialised planting of threatened species.
- Nando's AustraliaminorRewilding partnership with Nando's Australia for reforestation projects.
- Kelompok Tani Hutan Konservasi (Farmers Group for Forest Conservation)coreGroup of war refugees granted rights to live in Gunung Leuser National Park in 2001. Working with ReForest Now on conservation and reforestation activities including anti-poaching patrols.
- AABR (Australian Association of Bush Regenerators)minorAffiliation with Australian Association of Bush Regenerators for bush regeneration practices and standards.
- FAMEcoreFunding enrichment programs to boost biodiversity in existing plantings through ecological assessment and specialised planting of threatened species including Ball Nut, Davidson Plum, Durobby, and Small-leaved Tamarind.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
ReForest Now competitors and assessment
Company assessmentDirect peers
- Cool Earth: Non-profit working with rainforest communities to halt deforestation and protect biodiversity in tropical rainforests. Comparable in rainforest focus and corporate partnership funding, with adjacent community-based model.
- WeForest: International science-based reforestation non-profit with corporate sponsorship programs and tropical forest restoration projects. Comparable in scientific framing, multi-species tropical planting, and corporate ESG funding model.
- Greenfleet: Australia's leading environmental non-profit focused on native reforestation for carbon offset, with corporate partnerships and landholder programs. Most direct domestic peer: same geography, same rainforest/mixed native focus, same corporate sustainability buyer.
- Eden Reforestation Projects: Large-scale international reforestation NGO operating nursery-to-planting models in multiple developing countries. Direct peer: same end-to-end restoration model, similar donor and corporate partner mechanics, comparable mission focus on employment-based reforestation.
- Trees for the Future: International nonprofit running forest garden and reforestation programs with farmer training in Africa and other regions. Comparable in mission, donor-funded model, and nursery-led planting approach.
- One Tree Planted: Non-profit reforestation organization using a per-tree donation model with corporate partnership programs globally. Direct peer: nearly identical unit-economics ($1 per tree) and direct-to-consumer plus enterprise partnership GTM.
- Rainforest Trust: Charity focused on purchasing and protecting threatened rainforests and creating protected areas globally. Comparable in rainforest-specific mission and corporate/donor funding model, though oriented more toward land purchase than active planting.
- Plant-for-the-Planet: Global youth-led reforestation initiative with corporate partnerships and large-scale planting programs. Comparable in donation-based tree planting model and global partner network, though with stronger advocacy and education focus.
Others
- Ecosia: Search engine that uses advertising revenue to fund reforestation projects worldwide, including as a ReForest Now partner. Not a direct competitor but a closely adjacent partner/distributor with overlapping donor audiences and reforestation funding flows.
Broad incumbents
- Greening Australia: Long-established Australian non-profit running large-scale native reforestation and landscape restoration programs across multiple bioregions. Broad incumbent: same Australian market, overlapping service offerings, but much larger national scope and broader species/ecosystem coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ReForest Now social profiles
Digital presenceReForest Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReForest Now leadership team
Management profileNumber of profiles
Profiles6 records
ReForest Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReForest Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReForest Now
What does ReForest Now do?
ReForest Now is a non-profit that restores critically endangered rainforests in Australia and Indonesia through a vertically integrated model spanning native seed collection, nursery propagation of 262+ species, dense-species tree planting on landholder sites, bush regeneration of degraded land, and conservation patrols. The organization runs a large-scale nursery in Mullumbimby producing 130,000+ trees annually and operates Indonesia reforestation and anti-poaching operations in Gunung Leuser National Park, Sumatra, with revenues from individual donations, corporate partnerships, grants, and nursery sales.
Is ReForest Now a public or private company?
ReForest Now is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ReForest Now founded?
ReForest Now was founded in 2018. It employs 11 to 50 people.
Where is ReForest Now based?
ReForest Now is headquartered in Mullumbimby, Australia, in the Oceania region.
How does ReForest Now make money?
Four revenue lines are on record. Donations and Tree Planting Purchases are the primary driver. The others are corporate Partnerships, nursery Plant Sales and grants and Foundation Funding.
Who are ReForest Now's main competitors?
Direct peers on record are Cool Earth, WeForest, Greenfleet, Eden Reforestation Projects, Trees for the Future, One Tree Planted, Rainforest Trust and Plant-for-the-Planet. Ecosia is listed as an others. Greening Australia is listed as a broad incumbent.
Does ReForest Now have an API?
No public API is recorded for ReForest Now.
What industry is ReForest Now in?
ReForest Now's product category is Environmental Reforestation Services. Its primary akta.pro industry code is AFAMAAAC, Regeneration & Reforestation Operations (Site Prep, Planting, Seeding), with a secondary code of AFAMADAF, Native Species & Restoration Plant Nurseries. Its NAICS code is 113210 and its SIC code is 800.