What Fantech does

Fantech Indonesia is a privately held Indonesian gaming peripherals and lifestyle electronics brand founded in 2009 and headquartered in Cengkareng, Jakarta. The company designs and sells gaming mice (KANATA, HELIOS, ARIA, RAIGOR series), mechanical keyboards (ATOM PRO, ATOM X with hot-swappable switches and gasket mount construction), gaming headsets (STUDIO WHG03, ORBITA WHG07, VALOR II), and Hall-effect anti-drift gamepads (NOVA II, SHOOTER III). Its core technology stack includes PixArt optical sensors (PAW3395, PAW3335, PAW3311) up to 26,000 DPI, proprietary StrikeSpeed 2.4GHz wireless connectivity with 8K/4K polling rates, multi-mode Bluetooth and USB-C connectivity, and gasket-mount keyboard acoustics. Beyond gaming, the company has expanded into ergonomic office furniture (WorkStation sub-brand), audio products (Finecoustic, Nerabox), and smart home devices under the Smart Life collection, with three wholly owned sub-brands operating under the unified fantech.id commerce platform.

The company operates primarily as a direct-to-consumer business through its Shopify-powered Indonesian e-commerce site (fantech.id), supported by a single physical retail showroom in Jakarta with 2-hour pickup, an affiliate partner program, and direct WhatsApp customer support. Revenue is generated via unit-pricing hardware sales across more than 240 SKUs ranging from Rp 90,000 entry-level mice to Rp 7,499,000 premium ergonomic chairs, supplemented by promotional discounts and a loyalty rewards program. Brand-building is driven by licensed collaborations with Hololive Production (VTubers), One Piece (anime), and esports organization Sol4ce, alongside active community management via Discord and social media (Facebook, Instagram, YouTube, TikTok, X). Primary customer segments are Indonesian competitive gamers (18-35 urban males), remote workers, and budget-conscious casual gamers, with the firm claiming distribution in over 80 countries though primary operations remain Indonesia-centric. Fantech holds 251-500 employees and has not disclosed funding rounds or revenue.

Name

Fantech

Legal name

Fantech Indonesia

Website

https://fantech.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Fantech Indonesia is a privately held Jakarta-based gaming peripherals brand selling mice, keyboards, headsets, and controllers direct-to-consumers via fantech.id, alongside office furniture and smart life products through sub-brands Finecoustic, WorkStation, and Nerabox.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Electronics and Appliance Retailers (44921), Home Furnishings Retailers (44912)

SIC

Computer Peripheral Equipment, Nec (3577), Retail-Computer & Computer Software Stores (5734), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

akta.pro secondary industries

Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ), Gaming Controllers & Gamepads (HDACANAC), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

• Gaming peripherals
• Mechanical keyboards
• Gaming mice
• Gaming headsets
• Office furniture

Headquarters

HQ city

Cengkareng

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Gaming Peripherals Sales: Revenue from selling gaming mice, keyboards, headsets, gamepads, and accessories through direct e-commerce and retail channels
2. Office and Workstation Products: Sales of ergonomic office chairs, adjustable desks, and workstation furniture for home and professional environments
3. Smart Life and Lifestyle Products: Sales of smart home devices, speakers, smartphone accessories, and lifestyle technology products under the Fantech Life sub-brand
4. Affiliate Program Revenue: Commission-based revenue sharing with affiliate partners who promote Fantech products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fantech designs, manufactures, and sells gaming peripherals including wireless and wired gaming mice, mechanical keyboards, gaming headsets, and gamepads, alongside ergonomic office furniture (adjustable desks and office chairs) and smart life/audio products under sub-brands Finecoustic, WorkStation, and Nerabox. The company sells its products through its Indonesian e-commerce platform fantech.id, a physical retail store in Jakarta, and an affiliate partner network.

Product overview

Fantech is an Indonesian gaming and lifestyle peripherals brand offering a comprehensive portfolio of gaming equipment and smart life products. The gaming line includes wireless and wired gaming mice (KANATA, HELIOS, ARIA, RAIGOR series), mechanical keyboards (ATOM PRO, ATOM X), gaming headsets (STUDIO WHG03, ORBITA WHG07, VALOR II), and gamepads (NOVA II, SHOOTER III, REVOLVER, EOS series). Beyond gaming, Fantech operates in the Workstation segment with electric standing desks (ZURICH DW314) and ergonomic office chairs (OCA series), the Finecoustic audio sub-brand, and Smart Life products including smart home sensors and phone accessories. The brand also features collaboration products with esports teams (Sol4ce) and anime franchises (One Piece, Hololive).

Differentiator

Problem solved

Functional benefit

Brands

• Finecoustic: Audio brand offering speakers, earbuds, and headphones
• WorkStation
• Nerabox

Products and services

• KANATA WIRELESS WG9/WG9S Gaming Mouse Wireless RGB gaming mouse with PixArt 3311 sensor, up to 12,000 DPI, macro support, and 70-hour battery life for gamers seeking wireless freedom with reliable performance.
• HELIOS II PRO S XD3V3 4K8K Gaming Mouse Premium ultra-lightweight (55g) gaming mouse with 8K wired/4K wireless polling rate and PixArt PAW3395 sensor for competitive esports-grade tracking and minimal input latency.
• HELIOS XD3 Gaming Mouse Wired macro RGB gaming mouse with PixArt PMW3335 sensor delivering up to 16,000 DPI, 400 IPS tracking speed, and 40G acceleration for FPS and MOBA gaming.
• ARIA XD7 Wireless Gaming Mouse Lightweight (59g) wireless gaming mouse with Tri-Mode connectivity (Wired, 2.4GHz, Bluetooth), PixArt 3395 sensor, and customizable cover options for versatile gaming setups.
• RAIGOR III WG12 Series Gaming Mouse Budget-friendly gaming mouse series available in WG12, WG12R, and WG12RS variants with multiple color options for casual gamers seeking affordable peripherals.
• ATOM X 66 MK614 Mechanical Keyboard Compact 66-key mechanical keyboard with gasket mount construction, 5-pin hot-swappable switch sockets, rotary control knob, and 5-layer acoustic dampening for premium typing feel.
• ATOM PRO MK917/MK918 Mechanical Keyboard Hot-swappable mechanical keyboard with Tri-Mode wireless connectivity, gasket mount construction, available in 75% (79 keys) and 95% (97 keys) layouts for gaming and productivity.
• STUDIO WHG03 Wireless Gaming Headset Tri-mode wireless gaming headset with 50mm drivers, Virtual 7.1 Surround Sound, ENC microphone, up to 40 hours battery life, and foldable design for multi-platform gaming.
• ORBITA WHG07 Wireless Gaming Headset Premium wireless gaming headset with Quad Mode connectivity (Wireless, Bluetooth, Wired), Hi-Fi Audio, 7.1 Surround Sound, AI noise-cancelling detachable microphone, and up to 170 hours battery life.
• VALOR II MH89 Gaming Headset Multi-platform wired gaming headset with 40mm drivers, flexible noise-cancelling microphone, durable steel headband, and 3.5mm TRRS connectivity for PC, console, and mobile use.
• NOVA II D WGP16D Wireless Gamepad Premium multi-platform wireless gamepad with Hall-effect anti-drift thumbsticks, dual-mode connectivity (Bluetooth 5.3 and Wired), gyro sensor, and timed macro support up to 24 keystrokes.
• SHOOTER III WGP13X Wireless Controller Wireless gaming controller with Hall-effect thumbsticks and triggers, 2.4GHz wireless connectivity, 600mAh battery supporting up to 15 hours of play, and 4-level adjustable vibration feedback.
• ZURICH DW314 Electric Adjustable Standing Desk Dual-motor electric standing desk with 140x78cm desktop surface, height adjustment range of 75-122cm, 15-degree surface tilting, memory control panel, and 100kg maximum load capacity.
• OCA258SV2 Premium Ergonomic Office Chair Premium ergonomic office chair featuring breathable mesh backrest, high-density molded foam seat, adjustable headrest, dedicated lumbar support, and 3D soft armrests for long-hour comfort.
• NeraBox BS152 Portable Bluetooth Speaker Portable Bluetooth 5.4 speaker with 40mm driver, TWS (True Wireless Stereo) pairing mode, and One Piece anime special edition variants.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sol4ce EsportscoreStrategic or Co-development PartnerFantech X Sol4ce collaboration featuring co-branded gaming products designed with input from the esports organization, targeting competitive gamers with premium gaming gear.
• Hololive ProductioncoreStrategic or Co-development PartnerFantech X Hololive limited edition collaboration featuring exclusive gaming mice and products themed around Hololive VTubers such as Vestia Zeta and Kobo Kanaeru.
• One PieceminorStrategic or Co-development PartnerFantech X One Piece collaboration featuring anime-themed products including speakers and accessories with character designs from the popular manga/anime series.
• MAHA5minorStrategic or Co-development PartnerFantech X MAHA5 limited edition collaboration featuring exclusive gaming mouse designs for the Indonesian gaming community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Secretlab: Premium gaming and ergonomic chair brand with extensive esports and content-creator collaborations — directly comparable to Fantech's WorkStation sub-brand in office/gaming seating.
• Razer: Global gaming-peripherals leader producing mice, keyboards, headsets, and controllers that directly overlap with Fantech's core product line and target the same competitive gamer persona.
• SteelSeries: Specialist gaming-peripherals brand producing mice, keyboards, headsets, and controllers targeting competitive and esports players — directly comparable product mix and end customer to Fantech.
• Corsair Gaming: Premium gaming peripherals and components maker with overlapping mice, keyboards, and headsets portfolio, plus streaming/creator gear that targets a similar gamer-and-content-creator demographic.
• HyperX: HP-owned gaming peripherals brand offering mice, keyboards, headsets, and controllers with strong presence in SEA esports — competes with Fantech on similar specs and price points.

Emerging players

• Pulsar Gaming Gears: Asia-based challenger brand focused on ultra-lightweight wireless gaming mice with premium sensors — directly competes with Fantech's Helios II Pro and Aria series on specs.

Broad incumbents

• Logitech G: Logitech's gaming division offers mice, keyboards, headsets, and racing wheels broadly across price tiers, directly competing with Fantech from premium (Pro X Superlight) down to entry-level SKUs that overlap with Fantech's Rp 90K+ range.
• Cooler Master: Established PC hardware maker offering gaming peripherals (mice, keyboards, headsets) alongside cases, cooling, and power supplies — broader portfolio but overlapping gaming-peripherals line.

Regional players

• Digital Alliance: Indonesian gaming hardware brand with overlapping mice, keyboards, and chairs portfolio, also targeting local gamers at competitive price points — directly comparable regional competitor.
• Rexus: Indonesian gaming peripherals brand offering mice, keyboards, headsets, and chairs at similar value-tier pricing — the closest direct local competitor to Fantech in the domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fantechid
• YouTubeyoutube.com/@fantechindonesia/videos
• Facebookfacebook.com/fantechindonesia
• Instagraminstagram.com/fantech.id
• TikToktiktok.com/@fantech.id
• LinkedInlinkedin.com/company/fantech-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantech