Digital Alliance
Digital Alliance is a privately held Indonesian gaming hardware brand, founded in 1999 in Jakarta, selling PC components, peripherals, monitors, and consumer wearables across major local marketplaces, authorized retail stores, and through its DA Arena internet cafe community program.
- Company typePrivate
- Founded1999
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Digital Alliance does
Digital Alliance is a privately held Indonesian gaming hardware company headquartered in Jakarta and operating since 1999. The company brands, distributes, and supports a comprehensive portfolio of PC components and gaming peripherals targeting the Indonesian consumer and small-business market. Its product catalog spans NVIDIA- and AMD-based graphics cards (GTX 16 series and RX 5000 series), an extensive power supply lineup covering 350W to 1650W across 80+ Standard, Bronze, and Gold efficiency tiers (under the DENGEN, DEN GEN, PBZ, and OASIS series names), monitors, cooling solutions, cases, memory, storage, motherboards, gaming peripherals (mice, keyboards, headsets, mousepads), streaming gear (webcams, capture cards, audio), gaming PCs, and an office series. The company has also extended into consumer wearables via the DA Dafit smartwatch line and an apparel/accessories category.
The business operates as a product-led hardware brand with revenue generated primarily through one-time hardware sales. Distribution is omnichannel within Indonesia: products are sold through the four dominant local e-commerce marketplaces (Tokopedia, Shopee, Lazada, Blibli), the company's own e-commerce storefront at digitalalliance.co.id, and authorized offline retail stores in Jakarta (Agres.id Jakarta in Mangga Dua Square and Agres Komputer Harco in Plaza Elektronika Harco), with a dedicated service center in Mangga Dua Square handling warranty support. The company runs the DA Arena program — a B2B community and services layer that provides internet cafe (warnet) operators with management support, area decoration, social media promotion, priority warranty, tournament organization, and esports team sponsorship, supported by the DA Gaming sub-brand.
Digital Alliance's customer base is horizontal, with individual gamers as the primary segment, internet cafe operators as a secondary B2B segment served through DA Arena, and office users as a tertiary segment served via the office series. No revenue, funding, or M&A data is publicly disclosed; ownership appears founder/operator-managed with no identified venture capital backing or institutional investment.
Digital Alliance firmographics
Firmographics- Name
- Digital Alliance
- Legal name
- Digital Alliance
- Website
- https://digitalalliance.co.id
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digital Alliance is a privately held Indonesian gaming hardware brand, founded in 1999 in Jakarta, selling PC components, peripherals, monitors, and consumer wearables across major local marketplaces, authorized retail stores, and through its DA Arena internet cafe community program.
- Ownership category
- akta.pro rank
Digital Alliance industry classification
Industry- Product category
- Gaming PC Components & Peripherals
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Retail-Computer & Computer Software Stores (5734), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- PC Gaming Computers & Peripherals Retail (CRACABAI)
- akta.pro secondary industries
- PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)
Keywords
Where Digital Alliance is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Digital Alliance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Digital Alliance generates revenue through selling PC components (graphics cards, power supplies, motherboards, memory, storage, cases, coolers), gaming peripherals (mice, keyboards, headsets, mousepads), streaming gear (monitors, webcams, capture cards), gaming PCs, and accessories (smartwatches, apparel). The revenue model is primarily one-time hardware sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DA Dafit Smartwatch - Entry level fitness tracking |
| One time/ perpetual license | Pay-as-you-go | DA Dafit S Smartwatch - Advanced fitness and sport tracking |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
Digital Alliance product offering
Product offeringCore offering
Digital Alliance designs, distributes, and sells gaming PC components and peripherals in Indonesia under the DA brand. The product portfolio spans NVIDIA and AMD graphics cards, a wide range of power supplies (350W to 1650W across Standard, 80+ Bronze, and 80+ Gold tiers), motherboards, coolers, memory, storage, gaming peripherals (mice, keyboards, headsets, mousepads), gaming monitors, smartwatches, and accessories. Products are sold to Indonesian consumers through online marketplaces and authorized offline retail stores in Jakarta, supported by the DA Arena community program for internet cafes and esports.
Product overview
Digital Alliance is an Indonesian gaming hardware company offering a comprehensive portfolio of PC components and peripherals. The product lineup centers on NVIDIA and AMD graphics cards (GTX and RTX series, RX series), a broad range of power supplies (DEN GEN Gold, PBZ Bronze RGB, OASIS, and DENGEN Bronze series ranging from 350W to 1650W), gaming peripherals including monitors, mice, keyboards, headsets, and mousepads, as well as smartwatches under the DA Dafit brand. The company also provides software drivers for its hardware products. Products are sold through both online marketplaces (Tokopedia, Shopee, Lazada, Blibli) and offline retail stores in Jakarta.
Differentiator
Problem solved
Functional benefit
Brands
- DA Gaming: Gaming sub-brand under Digital Alliance, featuring esports arena support, internet cafe management, and gaming community programs.
- DA Arena
Products and services
- DA Gaming Monitors Curved gaming monitors for Indonesian gamers, including 34-inch 165Hz WQHD VA models with 1ms response time and 1500R curvature.
- DA Graphics Cards (NVIDIA GTX / AMD RX series) NVIDIA-based GTX series (GTX 1660S, GTX 1660 SUPER, GTX 1650 SI) and AMD-based RX series (RX 580, RX 5500XT, RX 550) graphics cards with GDDR5/GDDR6 memory and dual-fan cooling for gaming builds.
- DA DEN GEN 80+ Gold Full Modular Power Supplies
Companies that use Digital Alliance
Customer profileSegments3 records
Ideal customer profiles2 records
Digital Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Digital Alliance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered standard and core.
- Agres.id JakartastandardAgres.id Jakarta is an authorized offline retail store for Digital Alliance products located in Mangga Dua Square, Jakarta. Operates Monday-Saturday 08:00-19:00 WIB and Sunday 10:00-16:00 WIB.
- Agres Komputer Harco Mangga DuastandardAgres Komputer Harco Mangga Dua is an authorized offline retail store for Digital Alliance products located in Plaza Elektronika Harco, Jakarta.
- TokopediacoreTokopedia is an authorized online marketplace partner where Digital Alliance products are sold in Indonesia.
- ShopeecoreShopee is an authorized online marketplace partner where Digital Alliance products are sold in Indonesia.
- LazadacoreLazada is an authorized online marketplace partner where Digital Alliance products are sold in Indonesia.
- BliblicoreBlibli is an authorized online marketplace partner where Digital Alliance products are sold in Indonesia.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Digital Alliance competitors and assessment
Company assessmentBroad incumbents
- ASUS: Global PC components and gaming hardware leader (ROG brand) with extensive graphics card, motherboard, monitor, and peripheral lines. Overlaps with Digital Alliance in the Indonesian market across GPUs, monitors, and gaming peripherals, but operates at vastly larger scale and with stronger R&D.
- MSI (Micro-Star International): Major Taiwanese maker of gaming motherboards, GPUs, monitors, desktops, and peripherals. Competes with Digital Alliance for Indonesian PC builders and gamers across overlapping categories including graphics cards and gaming monitors.
- Gigabyte: Tier-1 GPU and motherboard manufacturer with strong Aorus gaming brand. Directly comparable to Digital Alliance in the Indonesian market for graphics cards and gaming-focused components.
Direct peers
- ZOTAC: Hong Kong-based GPU specialist building NVIDIA GeForce graphics cards with a strong value/mid-range focus. Closest direct peer to Digital Alliance on the core GPU product line, both competing on price-performance in emerging markets.
- DeepCool: Global PC cooling, chassis, and power supply manufacturer with gaming hardware positioning. Directly comparable to Digital Alliance on the power-supply and cooling categories where DA DENGEN/PBZ/OASIS compete.
- Inno3D: Hong Kong GPU specialist (NVIDIA partner) building entry-to-mid gaming graphics cards. Directly comparable component-only focus and target buyer (DIY PC builders) to Digital Alliance's GPU line.
- Colorful Technology: Chinese GPU, motherboard, and DIY PC component manufacturer. Comparable mid-tier regional hardware brand positioning with broad component portfolio, similar to Digital Alliance's breadth strategy.
Regional players
- Rexus Indonesia: Indonesian gaming peripherals brand (keyboards, mice, headsets, mousepads) competing head-to-head with Digital Alliance's gear line in the same Tokopedia/Shopee channels and Indonesian esports communities.
- Fantech: Southeast Asian gaming peripherals brand offering mice, keyboards, headsets, and chairs. Comparable to Digital Alliance's Gaming Gears line in price tier and Southeast Asian distribution focus.
- Armaggeddon: Malaysia-based gaming peripherals and PC components brand with strong Southeast Asian retail distribution. Closest Southeast Asian peer to Digital Alliance in terms of regional positioning, gaming-focused product range, and price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Alliance social profiles
Digital presenceDigital Alliance compliance and trust
Trust signalCompliance4 records
Digital Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Alliance leadership team
Management profileNumber of profiles
Digital Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Alliance
What does Digital Alliance do?
Digital Alliance designs, distributes, and sells gaming PC components and peripherals in Indonesia under the DA brand. The product portfolio spans NVIDIA and AMD graphics cards, a wide range of power supplies (350W to 1650W across Standard, 80+ Bronze, and 80+ Gold tiers), motherboards, coolers, memory, storage, gaming peripherals (mice, keyboards, headsets, mousepads), gaming monitors, smartwatches, and accessories. Products are sold to Indonesian consumers through online marketplaces and authorized offline retail stores in Jakarta, supported by the DA Arena community program for internet cafes and esports.
Is Digital Alliance a public or private company?
Digital Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Alliance founded?
Digital Alliance was founded in 1999. It employs 101 to 250 people.
Where is Digital Alliance based?
Digital Alliance is headquartered in Jakarta, Indonesia, in the Asia region.
How does Digital Alliance make money?
One revenue line is on record: hardware Sales.
Who are Digital Alliance's main competitors?
Broad incumbents on record are ASUS, MSI (Micro-Star International) and Gigabyte. Direct peers are ZOTAC, DeepCool, Inno3D and Colorful Technology. Regional players are Rexus Indonesia, Fantech and Armaggeddon.
Does Digital Alliance have an API?
No public API is recorded for Digital Alliance.
What industry is Digital Alliance in?
Digital Alliance's product category is Gaming PC Components & Peripherals. Its primary akta.pro industry code is CRACABAI, PC Gaming Computers & Peripherals Retail, with a secondary code of CRACAFAC, PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage). Its NAICS code is 4492 and its SIC code is 5734.