Planned Pethood
Planned Pethood is a 501(c)(3) foster-based animal rescue founded in 1979 in Toledo, Ohio, serving Northwest Ohio with pet adoption, low-cost spay/neuter membership programs, volunteer foster placement, and partnerships including a prison dog training program with Toledo Correctional Institution.
- Company typePrivate
- Founded1979
- HeadquartersToledo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Planned Pethood does
Planned Pethood, Inc. is a 501(c)(3) non-profit animal welfare organization founded in 1979 and headquartered in Toledo, Ohio, serving Northwest Ohio communities. It operates a foster-based rescue model without a physical shelter, placing rescued cats, kittens, dogs, and puppies in volunteer foster homes throughout the region. Core operations span pet adoption services (with one-time fees of $95 for cats, $125 for kittens, $400 for dogs, and $450 for puppies), a low-cost spay/neuter program delivered through a $25/year membership program and partnerships with Humane Ohio and a network of regional veterinarians ($45-$90 for cats, $175-$225 for dogs), a volunteer foster placement program, and the TOCI Foster Dog Program operated in partnership with the Toledo Correctional Institution. Revenue is diversified across adoption fees, individual donations (via website, Venmo, Kroger Community Rewards, Amazon and Chewy wish lists, and an Ohio Pet Plates cause-marketing partnership), an annual $25 membership program, and corporate-aligned fundraising events such as raffles and bingo nights. The organization has 1-10 employees, is governed by a board of directors, and is led by Executive Director Amber Brunet.
The organization has no proprietary technology platform; its only technology integration is a referral partnership with Petco Love Lost, which provides facial-recognition-based lost-pet reunification as a free service to adopters and the broader community. Adoption intake is managed through an online application reviewed by volunteers, followed by meet-and-greets with foster families, and conversion is supported by recurring in-person adoption events at Petco, Village Inn, and Hollywood Feed locations in the Toledo area. Marketing and community outreach are conducted through organic social channels (Facebook, Instagram, TikTok) and the organization's website (plannedpethood.org). Planned Pethood is registered with GuideStar, holds no patents or trademarks, and reports no subsidiaries, parent company, or institutional funding.
Planned Pethood firmographics
Firmographics- Name
- Planned Pethood
- Legal name
- Planned Pethood, Inc.
- Website
- https://plannedpethood.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planned Pethood is a 501(c)(3) foster-based animal rescue founded in 1979 in Toledo, Ohio, serving Northwest Ohio with pet adoption, low-cost spay/neuter membership programs, volunteer foster placement, and partnerships including a prison dog training program with Toledo Correctional Institution.
- Ownership category
- akta.pro rank
Planned Pethood industry classification
Industry- Product category
- Animal Rescue and Welfare Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
Keywords
Where Planned Pethood is headquartered
LocationHeadquarters
- HQ city
- Toledo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planned Pethood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Adoption Fees: One-time fees charged when pets are adopted. Cats $95, Kittens $125, Dogs $400, Puppies $450. These fees do not fully cover the medical expenses incurred on each animal.
- Donations and Contributions: Monetary donations from individuals, including one-time, recurring, and virtual adoption sponsorships. Donors can give via website, Venmo, Kroger Community Rewards, and Amazon Wish List purchases.
- Membership Program: $25 annual membership fee that provides access to discounted spay/neuter rates at partner veterinarians. Membership is required before scheduling reduced-cost surgeries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cat adoption fee |
| One time/ perpetual license | Pay-as-you-go | Kitten adoption fee |
| One time/ perpetual license | Pay-as-you-go | Dog adoption fee |
| One time/ perpetual license | Pay-as-you-go | Puppy adoption fee |
| Subscription | Annual | Annual membership for spay/neuter discounts |
| Other | Pay-as-you-go | Low-cost spay/neuter through Humane Ohio |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Planned Pethood product offering
Product offeringCore offering
Planned Pethood is a 501(c)(3) non-profit animal rescue organization based in Toledo, Ohio, that operates a foster-based model to rescue and rehome cats and dogs. Founded in 1979, the organization provides pet adoption services, low-cost spay/neuter programs, and foster care coordination without operating a physical shelter, instead relying on a network of volunteer foster homes.
Product overview
Planned Pethood is a foster-based animal rescue organization offering a portfolio of interconnected services centered on pet adoption and population control. Core offerings include pet adoption services (matching rescue animals with forever homes), a low-cost spay/neuter program (combining membership-based discounts with voucher-based financial assistance through Humane Ohio), and foster care placement. Supporting services include the Toledo Correctional Institution Foster Dog Program (prison-based training), Virtual Adoptions (sponsorship donations), and Petco Love Lost integration for lost pet reunification via facial recognition. The organization operates as a registered 501(c)(3) non-profit in its 47th year of operation.
Differentiator
Problem solved
Functional benefit
Brands
- TOCI Foster Dog Program: Toledo Correctional Institution Foster Dog Program - a partnership with Toledo Correctional Institution where inmates train and care for select foster dogs, providing therapeutic benefits and rehabilitation.
Products and services
- Pet Adoption Services
- Low-Cost Spay/Neuter Program Affordable spay and neuter services provided to the community to help control pet overpopulation. Available to pet owners in the Toledo area.
- Foster Care Program Volunteer-based foster care network that temporarily houses and socializes rescued cats and dogs before they are placed for adoption. Available to volunteer foster caregivers.
- Pet Surrender Services Intake service for pet owners who need to surrender their cats or dogs, with animals being placed into the foster network. Available to pet owners in the surrounding community.
- Lost and Found Pet Assistance Service to help reunite lost pets with their owners through listings and community outreach. Available to pet owners in the Toledo region.
- Pet Resource Coordination Resource coordination service providing pet owners with information, referrals, and support related to pet care and welfare. Available to community members seeking pet-related guidance.
Companies that use Planned Pethood
Customer profileSegments4 records
Ideal customer profiles3 records
Planned Pethood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Planned Pethood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Petco Love LostcorePartnership using Petco Love Lost's national lost pet database with facial recognition technology to reunite lost pets with owners. Planned Pethood promotes this free service to pet owners.
- Toledo Correctional InstitutioncorePrison foster dog program where select dogs with mild behavioral issues are housed and trained by inmates. Program provides therapeutic benefits to inmates while socializing and training dogs, enhancing their prospects for adoption.
- Humane OhiocoreLow-cost spay/neuter provider. Humane Ohio offers services ranging from $45-$90 for cats and $175-$225 for dogs. Planned Pethood provides vouchers for additional financial assistance to those who qualify.
- Cat Tales, The Clinic for CatsminorParticipating veterinarian providing spay/neuter services at member pricing for cats. Located at 7341 Airport Highway, Holland, OH.
- West Toledo Animal HospitalminorParticipating veterinarian at 4404 Secor Road, Toledo. Offers spay/neuter services with member pricing for both cats and dogs.
- Trilby Animal HospitalminorParticipating veterinarian at 2736 Tremainsville Road, Toledo. Partner in the membership spay/neuter program.
- Perrysburg Animal HospitalminorParticipating veterinarian at 9310 Bass Pro Blvd, Rossford, OH. Partner in the membership spay/neuter program.
- Kroger Community RewardsminorCommunity rewards program allowing Kroger shoppers to designate donations to Planned Pethood when using their Kroger Card.
- Chewy Wish ListminorChewy.com registry allowing supporters to purchase supplies directly for Planned Pethood. Chewy donates $20 to the organization for qualifying orders.
- Amazon Wish ListminorAmazon registry for supporters to purchase needed supplies for rescue animals.
- Ohio Pet PlatesminorOhio specialty license plate program where proceeds support spay/neuter programs for Ohio shelters and nonprofits through the Ohio Pet Fund.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Planned Pethood competitors and assessment
Company assessmentBroad incumbents
- Petco Love (formerly Petco Foundation): Petco's nonprofit arm that funds animal welfare partners and operates the Petco Love Lost facial recognition platform Planned Pethood integrates with. Acts as both a partner and a competitor for donor dollars within the pet welfare space.
- Humane Society of the United States (HSUS): The largest U.S. animal welfare nonprofit with overlapping rescue, adoption advocacy, and spay/neuter missions. Operates at national scale and competes for the same donor dollars, but does not run local shelters or adoptions in Northwest Ohio.
- ASPCA (American Society for the Prevention of Cruelty to Animals): National animal welfare nonprofit with overlapping mission around rescue, adoption, and population control. Competes for the same donor pool through national campaigns and disaster response.
- Best Friends Animal Society: Large national no-kill animal welfare organization running foster-based and shelter programs. Direct overlap with Planned Pethood's rescue/foster/adoption model, but operates at national scale with paid staff and owned facilities.
Direct peers
- Ohio SPCA (Society for the Prevention of Cruelty to Animals): Ohio-based animal welfare nonprofit that, like Planned Pethood, focuses on rescue, adoption, and spay/neuter services. Comparable mission, donor base, and reliance on community support.
- Humane Ohio: Ohio-based low-cost spay/neuter provider that Planned Pethood partners with for discounted surgical services. Operates in the same Northwest Ohio geography and serves overlapping clients seeking affordable sterilization for owned pets.
- Toledo Area Humane Society: Regional nonprofit animal welfare organization serving the same Toledo/Northwest Ohio market. Both offer pet adoption and operate in the same donor and adopter pool, but Planned Pethood's foster-only model vs. Humane Society's physical shelter is the key structural difference.
- Almost Home Dog Rescue: Foster-based dog rescue nonprofit operating in Ohio/Midwest with similar reliance on volunteer foster families, adoption events at retail partners, and donations. Closely comparable operating model at a similar regional scale.
Others
- Ohio Pet Fund: Statewide nonprofit that channels funds from Ohio's specialty Pet Plates license plate program to shelters and spay/neuter programs. Direct recipient relationship with Planned Pethood via the Ohio Pet Plates partnership.
Emerging players
- Lucy Pet Foundation: Animal welfare nonprofit focused on reducing pet overpopulation through mobile spay/neuter and adoption events. Direct mission overlap with Planned Pethood's low-cost spay/neuter and community-event adoption strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Planned Pethood social profiles
Digital presencePlanned Pethood compliance and trust
Trust signalCompliance1 record
Planned Pethood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planned Pethood leadership team
Management profileNumber of profiles
Profiles17 records
Planned Pethood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planned Pethood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planned Pethood
What does Planned Pethood do?
Planned Pethood is a 501(c)(3) non-profit animal rescue organization based in Toledo, Ohio, that operates a foster-based model to rescue and rehome cats and dogs. Founded in 1979, the organization provides pet adoption services, low-cost spay/neuter programs, and foster care coordination without operating a physical shelter, instead relying on a network of volunteer foster homes.
Is Planned Pethood a public or private company?
Planned Pethood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Planned Pethood founded?
Planned Pethood was founded in 1979. It employs 1 to 10 people.
Where is Planned Pethood based?
Planned Pethood is headquartered in Toledo, United States, in the North America region.
How does Planned Pethood make money?
Three revenue lines are on record. Adoption Fees are the primary driver. The others are donations and Contributions and membership Program.
Who are Planned Pethood's main competitors?
Broad incumbents on record are Petco Love (formerly Petco Foundation), Humane Society of the United States (HSUS), ASPCA (American Society for the Prevention of Cruelty to Animals) and Best Friends Animal Society. Direct peers are Ohio SPCA (Society for the Prevention of Cruelty to Animals), Humane Ohio, Toledo Area Humane Society and Almost Home Dog Rescue. Ohio Pet Fund is listed as an others. Lucy Pet Foundation is listed as an emerging player.
Does Planned Pethood have an API?
No public API is recorded for Planned Pethood.
What industry is Planned Pethood in?
Planned Pethood's product category is Animal Rescue and Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 81291.