What ED311 does

Education 311 (ED311) is a privately-held education resources company headquartered in Austin, Texas that publishes and sells professional development and education law compliance materials to the K-12 market. The company operates an e-commerce content publishing platform (ed311.com) offering books, laminated reference charts, DVDs, digital downloads, and conference workbooks covering Texas-specific school law, student discipline, special education (IDEA/Section 504), personnel management, restorative practices, and student mental health. Core product lines include the Complete School Law Reference Set ($189), laminated chart series on expulsion, sexual harassment, RTI, bullying, and FERPA, the Paraeducator Training Program, and topical guides authored by recognized education law practitioners.

The company's business model combines three revenue streams: (1) direct-to-consumer product sales via the ed311 online storefront with tiered bulk pricing for district-wide purchases (typically 8–19% discounts at 30+ units), (2) recurring professional development conferences and workshops (Education Law for Principals Conference, Back to School Workshop, Behavior Leadership Conference, Spring Conference on Special Education Law, and others), and (3) customized in-district training services delivered directly to school district clients. Distribution is primarily domestic (United States), with Texas as the anchor market. Marketing is conducted through the company website, email newsletter, education industry events, and an extensive LegalDigest content archive dating back to 2013.

ED311 serves public and private K-12 schools, school districts, administrators/principals, and classroom teachers — with school administrators and principals being the primary persona. The company has no disclosed parent company, institutional investors, or funding rounds in the available source data, and operates as an independent private business. No proprietary technology stack, API, mobile application, or AI/ML platform is disclosed; the business is fundamentally a content publishing and professional services operation.

Name

ED311

Legal name

Education 311

Website

https://ed311.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

ED311 (Education 311) is an Austin, Texas-based education resources company that publishes and sells books, laminated guides, DVDs, and training programs on school law, discipline, and special education to K-12 schools, administrators, and teachers across the United States.

Ownership category

akta.pro rank

Product category

Education Professional Development

NAICS

Educational Services (611), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Education law resources
• Professional development training
• School law guides
• Special education resources
• Teacher training materials

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Sale of educational resource products including books, laminated guides, DVDs, and digital downloads covering school law, discipline, special education, behavior management, and professional development topics.
2. Events and Conferences: Hosting professional development conferences and events including Education Law for Principals Conference, Back to School Workshop, Behavior Leadership Conference, and Spring Conference on Special Education Law.
3. In-District Training: Customized professional development training delivered directly to school districts on topics including behavior, discipline, special education, and school law.
4. Bulk/Volume Sales: Volume purchasing programs with tiered discounts for districts and campuses purchasing multiple copies of laminated guides and charts for staff distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ED311 (Education 311) publishes and sells educational content products for K-12 schools and educators, including books, laminated reference guides, DVDs, and structured training programs focused on Texas school law, student discipline, special education, behavior management, RTI/MTSS, and personnel management. The company also hosts professional development conferences (e.g., Education Law for Principals Conference, Behavior Leadership Conference) and delivers customized in-district training services to school districts. Revenue is generated primarily through one-time product sales, conference registration fees, and professional services fees for training.

Product overview

ED311 (Education 311) is an education resources company based in Austin, Texas that provides professional development materials, training resources, and events for educators. The company offers a portfolio of books, laminated guides, DVDs, conference workbooks, and training programs primarily focused on Texas school law, discipline, special education, personnel management, and restorative practices. Key products include the Paraeducator Training Program, Classroom Circles toolkit, School Law DVD bundles, and various laminated reference charts on topics such as sexual harassment, expulsion, RTI, and employee leave. The company also organizes conferences and in-district training events covering education law, behavior management, and special education topics.

Differentiator

Problem solved

Functional benefit

Products and services

• The Science of Discipline Book on discipline strategies for educators in the Discipline product category.
• Chronic Absenteeism: Strategies for Addressing School Refusal and Avoidance Guide providing strategies for addressing school refusal and chronic absenteeism among students.
• Complete School Law Reference Set

Quantifiable outcome

• Products used by thousands of educators across multiple states for compliance and training purposes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brookes Publishing: Brookes Publishing specializes in books, curricula, and training resources for special education, early intervention, and inclusive classrooms. Directly overlaps ED311's special education and paraeducator training product lines.
• Solution Tree: Solution Tree is a K-12 professional development publisher and conference operator offering books, training events, and in-district services for educators. Closely mirrors ED311's combination of authored books, conferences, and on-site PD for principals and teachers.
• Crisis Prevention Institute (CPI): CPI provides behavior management, de-escalation, and school safety training programs and reference materials to K-12 educators. Overlaps ED311's behavior/discipline and special education content through shared customer base (school administrators, paraprofessionals) and similar training-product + certification business model.
• LRP Publications: LRP Publications is a Florida-based niche publisher of books, journals, and training for HR, education, and special education audiences. Directly comparable to ED311 in business model (educational publishing with conferences/training) and overlapping coverage of special education law, school personnel, and IDEA compliance.
• Corwin: Corwin (a SAGE company) publishes professional development books and offers PD events for K-12 educators and administrators. Comparable to ED311 in author-driven PD book publishing, conferences, and on-site training service offerings.
• National Professional Resources: NPR Inc. is a small publisher of professional development and school law reference materials, including laminated guides and books for educators. Closely comparable to ED311 in product format (laminated reference guides), niche subject matter, and direct-to-district distribution.

Broad incumbents

• Scholastic Education: Scholastic Education provides instructional content, books, and PD services to K-12 educators and districts at scale. Comparable to ED311 as a publisher-and-distributor of educational content with a K-12 educator audience, though substantially larger in scope.
• ASCD: ASCD is a large, established educator association publishing books, journals, and PD resources across the full K-12 spectrum. Comparable to ED311 as a content and PD provider to school leaders, but with much broader scope and a membership-driven model.
• Heinemann: Heinemann publishes professional books and classroom resources for literacy, math, and K-12 instructional practice. Comparable as a K-12 PD publisher serving educators, though with a broader instructional-content focus and less emphasis on school law/compliance.

Regional players

• Texas Association of School Boards (TASB): TASB is a Texas-specific membership organization providing legal, policy, and training services to school boards. Highly comparable to ED311 in Texas-specific education law focus; differs in being a member-funded association rather than a commercial publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ED311News

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ED311