Safeload
Safeload is a South African division of PIMMS Group that manufactures injection-moulded plastic transport safety and storage products — corner protectors, wheel chocks, vehicle storage boxes, fire extinguisher boxes, and PPE — serving trucking, mining, last-mile delivery, and industrial markets across South Africa, USA, Canada, and the UK.
- Company typePrivate
- Founded-
- HeadquartersJohannesburg, South Africa
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Safeload does
Safeload is a South African manufacturer of transport safety and storage solutions, operating as a division of the privately held parent PIMMS Group (Pty) Ltd. The company's core products are injection-moulded plastic safety and cargo-securing items including corner protectors, wheel chocks (Mighty Chocks range up to 40-ton capacity), ratchet straps, lockable vehicle storage boxes (DuraTough Box, Shesha Box), fire extinguisher boxes, medical boxes, tool boxes, wheel nut indicators, and PPE items (F16 Hornet dust mask, sanitizer dispensers, infrared thermometers). The company claims to have invented the injection moulded corner protector and manufactures products from high-performance plastics marketed under the 'Built Africa Tough' positioning, with ISO 9001 accreditation.
The company serves multiple verticals — primarily the trucking industry, with secondary segments in mining, last-mile delivery, RV/outdoor recreation, industrial, and DIY — through a combination of direct e-commerce via safeload.biz, a reseller partner program, and direct phone/email sales for bulk orders. Pricing is quote-based with no public price disclosure. Safeload operates regional entities in South Africa (Johannesburg headquarters and manufacturing at Laser Park, Honeydew), the USA (Safeload USA Inc., Michigan), and the UK (PIMMS Group UK Ltd, Lancashire), with Canada served through a dedicated website. Customer engagement is supported through social media, blog content, email marketing, and trade shows including NAMPO 2025. Revenue is generated through one-time hardware sales with no subscription or recurring component, and there is no external funding disclosed.
Safeload firmographics
Firmographics- Name
- Safeload
- Legal name
- PIMMS Group (Pty) Ltd
- Website
- https://safeload.biz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Safeload is a South African division of PIMMS Group that manufactures injection-moulded plastic transport safety and storage products — corner protectors, wheel chocks, vehicle storage boxes, fire extinguisher boxes, and PPE — serving trucking, mining, last-mile delivery, and industrial markets across South Africa, USA, Canada, and the UK.
- Ownership category
- akta.pro rank
Safeload industry classification
Industry- Product category
- Transport Safety Equipment
- NAICS
- All Other Plastics Product Manufacturing (326199)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)
- akta.pro secondary industry
- Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)
Keywords
Where Safeload is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Safeload business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Product Sales: Safeload generates revenue through direct sales of physical safety and storage products including corner protectors, wheel chocks, fire extinguisher boxes, tool boxes, and PPE equipment. Products are sold as one-time purchases with no subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct product sales without tiered pricing displayed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Safeload product offering
Product offeringCore offering
Safeload manufactures and sells injection-moulded plastic safety and storage products for the trucking, logistics, and industrial sectors. The product range includes cargo securing equipment (ratchets, straps, corner protectors), wheel chocks, lockable storage boxes (DuraTough Box, Shesha Box), fire extinguisher and medical boxes, wheel nut indicators, Maxi Pro Tool Boxes, and PPE items including reusable dust masks, sanitizer dispensers, and infrared thermometers. All products are designed from high-performance plastics for durability and weather resistance, branded as 'Built Africa Tough'.
Product overview
Safeload is a proudly South African manufacturer of transport safety and storage solutions for the trucking, logistics, and industrial sectors. The company's product portfolio centers on vehicle safety equipment and cargo securing products, all built from high-performance injection-moulded plastics and marketed under the 'Built Africa Tough' brand positioning. The core offering comprises DuraTough Box and Shesha Box storage boxes for trailers and 4X4 vehicles; the Cargo Secure product line including ratchets, straps, and corner protectors for load restraint; Mighty Chocks wheel chocks in various capacities with optional lockable carriers; and Wheel Nut Indicators for vehicle safety monitoring. Supporting product categories include Fire & Safety (fire extinguisher boxes and medical boxes in wall-mounted and portable configurations), Maxi Pro Tool Boxes, PPE (F16 Hornet reusable dust masks with replaceable filters, sanitizer dispensers, infrared thermometers), and Storage Bins & Mounting Panels for workshop organization. The company serves multiple industries including trucking, last-mile delivery, mining, outdoor/recreation, and industrial/DIY sectors across South Africa, USA, Canada, and UK markets.
Differentiator
Problem solved
Functional benefit
Products and services
- DuraTough Box Lockable storage box built from high-performance plastics designed to mount onto trailers, bakkies (pickup trucks), and 4X4 vehicles. Marketed as the ideal lockable box for vehicle cargo storage under tough conditions.
- Shesha Box – Last Mile Fast Storage solution designed specifically for last-mile delivery applications, enabling quick access and secure transport of goods. Targeted at courier and last-mile delivery service operators.
- Cargo Secure (Ratchets & Straps) Load securing equipment including ratchet mechanisms and polyester webbing straps in various lashing capacities (2-ton and 5-ton options) for securing cargo during transport.
- Corner Protectors Injection-moulded protective devices placed at cargo edges and corners to prevent damage from impacts and protect straps from sharp edges. Available in various sizes up to 2m. Safeload claims to have invented the injection moulded corner protector, providing high tensile strength and resistance to impacts.
- Maxi Pro Tool Boxes Heavy-duty industrial tool storage boxes for professional use in workshops and industrial environments.
- Fire Extinguisher Boxes Storage boxes and wall-mounted cradles for fire extinguishers providing quick access and weather-resistant protection. Available in clear lid, red base with clear lid, and red base with red lid configurations. Suitable for home or business use.
- Medical Boxes First aid and emergency medical supply storage solutions available in wall-mounted and portable configurations, with optional removable inner bags and backpacks for organized supply management.
- Mighty Chocks Wheel chocks designed to prevent trucks, trailers, bakkies, 4X4s, and heavy-duty vehicles from rolling during parking, emergencies, or maintenance. Available in small, medium, and large sizes with load capacities up to 40-ton applications.
- Wheel Nut Indicators Visual safety indicators placed on wheel nuts to provide immediate indication of any lug nut movement, helping prevent catastrophic wheel detachments. Available in 30mm, 32mm, and 33mm sizes in bags of 100.
- F16 Hornet Reusable Dust Mask Reusable respirator mask made from soft, ergonomically designed materials with replaceable 3-ply filters (each washable up to 5 times). Includes microwaveable sterilization container. Available in medium and large sizes.
- Sanitizer Dispensers Wall-mountable hand sanitizer and soap dispensers including 700ml units for convenient staff access to hygiene products in workplace settings.
- Electronic Infrared Thermometer Non-contact infrared forehead thermometer for body temperature measurement. FDA approved with 3-5cm measurement distance and 32.0°C to 42.9°C range. Available in single units or packs of 5.
- Storage Bins & Mounting Panels Organizational storage solutions including durable wall-mountable bins and mounting panels for small parts storage in garages, workshops, and industrial settings.
Companies that use Safeload
Customer profileSegments5 records
Ideal customer profiles5 records
Safeload technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Safeload partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PIMMS Group (Pty) LtdcoreSafeload is a division/brand of PIMMS Group (Pty) Ltd, operating alongside other brands including Pallchem, SaniChoice, PIMMS Manufacturing, and 7Twenty. PIMMS Group is the parent company providing manufacturing, design, and development capabilities for Safeload products.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Safeload competitors and assessment
Company assessmentDirect peers
- Kinedyne: Global supplier of cargo securement products including ratchet straps and corner protection, competing head-to-head with Safeload's Cargo Secure range.
- Buyers Products: US manufacturer of truck and trailer accessories including tool boxes, cargo securement, and storage solutions serving the same trucking/fleet customer base as Safeload.
- Dutton-Lainson Company: Manufacturer of wheel chocks, trailer jacks, and cargo securement hardware, directly competing with Safeload's Mighty Chocks and Cargo Secure product lines.
- Checkers Industrial Safety Products: Industrial safety manufacturer specializing in wheel chocks, cable protectors, and ground protection products, competing with Safeload's Mighty Chocks range.
- UWS (Towne Manufacturing): Manufacturer of truck and trailer storage solutions including tool boxes and crossover boxes, directly competing with Safeload's DuraTough and Maxi Pro storage products.
- Ancra International: Cargo control and securement specialist offering tie-downs, straps, and load protection products for trucking and logistics, directly overlapping Safeload's corner protector and ratchet strap offerings.
- Camco Manufacturing: Producer of RV and outdoor accessories including wheel chocks, leveling products, and storage, comparable to Safeload's RV/outdoor Mighty Chocks offerings.
- Justrite Safety Group: Manufacturer of safety storage products including cabinets, fire safety equipment, and containment solutions, comparable to Safeload's fire extinguisher and storage box offerings.
Emerging players
- Erickson Manufacturing: Manufacturer of storage bins, organizers, and mounting systems for workshops and garages, directly comparable to Safeload's Storage Bins & Mounting Panels product line.
Broad incumbents
- Weatherguard / Knaack (WernerCo): Established North American brand for truck tool boxes, storage, and jobsite equipment; competes with Safeload's DuraTough and Maxi Pro Tool Box lines but as part of a larger Werner portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Safeload social profiles
Digital presenceSafeload compliance and trust
Trust signalCompliance2 records
Safeload financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeload leadership team
Management profileNumber of profiles
Profiles1 record
Safeload subsidiaries and ownership
Company hierarchySubsidiaries2 records
Safeload funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeload M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeload
What does Safeload do?
Safeload manufactures and sells injection-moulded plastic safety and storage products for the trucking, logistics, and industrial sectors. The product range includes cargo securing equipment (ratchets, straps, corner protectors), wheel chocks, lockable storage boxes (DuraTough Box, Shesha Box), fire extinguisher and medical boxes, wheel nut indicators, Maxi Pro Tool Boxes, and PPE items including reusable dust masks, sanitizer dispensers, and infrared thermometers. All products are designed from high-performance plastics for durability and weather resistance, branded as 'Built Africa Tough'.
Is Safeload a public or private company?
Safeload is a private company. It is classified as corporate owned and is currently operating.
When was Safeload founded?
Safeload was founded in -1. It employs 251 to 500 people.
Where is Safeload based?
Safeload is headquartered in Johannesburg, South Africa, in the Africa region.
How does Safeload make money?
One revenue line is on record: physical Product Sales.
Who are Safeload's main competitors?
Direct peers on record are Kinedyne, Buyers Products, Dutton-Lainson Company, Checkers Industrial Safety Products, UWS (Towne Manufacturing), Ancra International, Camco Manufacturing and Justrite Safety Group. Erickson Manufacturing is listed as an emerging player. Weatherguard / Knaack (WernerCo) is listed as a broad incumbent.
Does Safeload have an API?
No public API is recorded for Safeload.
What industry is Safeload in?
Safeload's product category is Transport Safety Equipment. Its primary akta.pro industry code is IMALAFAN, Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars), with a secondary code of CRADALAJ, Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets). Its NAICS code is 326199 and its SIC code is 3080.