What macooa does

macooa GmbH is a privately held German SaaS company founded in 2015 and headquartered in Alzenau, Bavaria. The company develops and operates macooa, an All-in-One ERP cloud software solution targeted at small and medium-sized enterprises (KMUs / SMEs up to 249 employees, €50M revenue, €43M balance sheet per the EU SME definition). The product combines classical and agile project management methodologies and is delivered entirely through a web browser without local installation, supported by a mobile web app (iOS, Android, Windows, Blackberry).

The platform integrates a broad functional footprint — Vision Board, Idea Board, Cockpit, Leadership, Cost Estimates with HOAI-compliant fees, Sales Pipeline, Projects/ERP, Kanban Board, Time Tracking, CRM with sales pipeline, Budget Management with SOLL/IST comparisons, Invoices with XRechnung support, and add-on GDPR-compliant Cloud Storage. Notable technical components include a REST API, Open Integration Hub connector, MFA via Google Authenticator, FaceTime integration on macOS, and an AI-based voice support feature (KI-basierte Sprachunterstützung) for voice input and text-to-speech.

macooa operates on a tiered subscription model — START (€36/month flat for 1–3 users), PRO (€15/user/month for 4–250 users), and ENTERPRISE (from €380/month with user tiering up to 250 users) — plus a €17/month cloud storage add-on and paid onboarding workshops delivered through the macooa Lounge. Distribution combines self-serve product-led growth via macooa.com, a channel partnership with Pro-Bit pro.4 d.o.o. for Eastern and Southern European markets, marketplace presence on the Basaas Business App Store, and Cloud Ecosystem e.V. membership. The company is founder-owned and operated, with managing directors Katja Behnstedt and Ralf Behnstedt, and no disclosed external funding.

Name

macooa

Legal name

macooa GmbH

Website

https://macooa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

macooa GmbH is a privately held German SaaS vendor offering an All-in-One browser-based ERP cloud solution for small and medium-sized enterprises, combining project management, CRM, time tracking, budgeting, invoicing, and AI voice support across three subscription tiers.

Ownership category

akta.pro rank

Product category

SME ERP Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• ERP cloud software
• Project management software
• Small medium enterprise software
• Cloud-based CRM
• Business process digitization

Headquarters

HQ city

Alzenau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Pay-per-Use): Core revenue stream from monthly SaaS subscriptions based on user count. Three tiers: START (flat rate for 1-3 users), PRO (per user for 4-250 users), ENTERPRISE (flat rate with user tiering). Minimum contract term of 6 months with 1-month termination notice.
2. Cloud Storage Add-on: Optional DSGVO-compliant encrypted cloud storage add-on at €17/month per company, providing 250 GB with gallery, editor, and drag & drop functionality.
3. Professional Services: Optional consulting, customization, workshops, and training services. Customizing for company-specific adaptations and individual service agreements. Billed based on person-days or hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

macooa develops and sells an All-in-One ERP cloud software solution (delivered as a SaaS subscription in three tiers: START, PRO, ENTERPRISE) targeted at small and medium-sized enterprises. The platform combines classical and agile project management with integrated modules covering CRM, time tracking, budget management, invoicing (including XRechnung), sales pipeline, leadership/goals, and GDPR-compliant cloud storage, sold alongside optional professional services (consulting, customization, workshops, and training).

Product overview

macooa is a German SaaS company offering an All-in-One ERP cloud software solution (macooa ERP Cloud Software) designed for small and medium enterprises (SMEs). The platform combines classical and agile project management methodologies and consists of three paid versions — START (entry, €36/month flat for 1–3 users), PRO (€15/month per user, 4–250 users), and ENTERPRISE (fixed pricing with user tiering) — plus add-on modules and services. The core platform integrates a broad suite of functional modules: Vision Board (visual goal-setting), Idea Board (idea management and sales pipeline transformation), Cockpit (project/team activity monitoring), Leadership (employee goal-setting and performance reviews), Cost Estimates (own and third-party services, HOAI-compliant fees), Customer Offers (project plan calculations, client proposals), Sales Pipeline (deal management and sales reporting), Projects/ERP (project creation, planning, management, and execution), Kanban Board (agile task and team management), Time Tracking (project time recording and vacation planning), CRM (customer management, contact history as a vertical timeline, FaceTime integration on macOS), Budget Management (SOLL/IST cost calculations, HOAI fees), Invoices (billing with payment reminders, dunning, XRechnung), and Cloud Storage (GDPR-compliant, 250 GB, with image gallery and drag-and-drop upload). Additional paid add-ons include macooa Cloud Storage (€17/month) and the macooa App (mobile web app for iOS, Android, Windows, Blackberry). The platform supports dark mode and light mode, full accessibility features (WCAG-aligned), and is available in German, English, and French. The company also offers paid onboarding workshops through the macooa Lounge.

Differentiator

Problem solved

Functional benefit

Products and services

• macooa ERP Cloud Software An All-in-One ERP cloud software solution for small and medium enterprises (SMEs/KMUs), combining classical and agile project management methodologies with integrated modules covering CRM, sales pipeline, time tracking, budget management, cost estimates/offers, invoicing (including XRechnung), leadership/goals, Kanban Board, Vision Board, and Idea Board. Delivered as a SaaS subscription in three tiers (START flat €36/month for 1–3 users; PRO €15/month per user for 4–250 users; ENTERPRISE flat from €380/month with user tiering), accessed entirely via web browser without installation, with multi-language support in German, English, and French.
• macooa Cloud Storage DSGVO-compliant encrypted cloud storage add-on priced at €17/month per company, providing 250 GB with picture gallery (zoom, fullscreen, autoplay), image editor, drag-and-drop upload, project assignment, access rights, comment functionality, and full-text search.
• macooa Lounge Workshops Online platform providing structured onboarding workshops and training programs (Basics, Project Simulator, and Digital Office & Project Management), designed to deliver an optimal introduction to the macooa software for customer teams.
• Professional Services (Consulting, Customization, Training) Optional consulting, customization, and training services for company-specific adaptations of the macooa software, delivered under individual service agreements and billed based on person-days or hourly rates.

Quantifiable outcome

• 0 seconds to capture company data
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pro-Bit pro.4 d.o.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2017Slovenian software company partnership for reselling macooa software into Eastern and Southern European markets. Pro-Bit leverages its extensive software reselling and distribution network in major Eastern and Southern European countries. Clients in those markets are served directly by Pro-Bit with the 'made in Germany' software solution.
• Basaas GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Business App Store as a Service platform based in Berlin, founded from Cloud Ecosystem ranks. Basaas provides universal platform for SaaS, IaaS, PaaS, and cloud services. macooa is listed in the Basaas app store allowing customers to conveniently compose their software portfolio.
• Cloud Ecosystem e.V.coreTechnology or IntegrationGerman cloud economy association providing neutral and independent quality certifications for cloud solutions. Enables decision-makers in SMEs direct access to cloud-based and certified solutions and cloud expert knowledge. macooa has been a member since 2016.
• LeitwandelminorImplementation/ SI/ Consulting PartnerConsulting company accompanying businesses in individual design of their Work 4.0 working world. Focus on advising executives and teams in developing an employee-oriented and success-promoting culture of collaboration.
• mainproject digital (Hochschule Aschaffenburg)minorStrategic or Co-development PartnerKnowledge transfer project co-funded by the European Social Fund (ESF) in Bavaria, targeting strengthening competitiveness of SMEs in the Bayerischer Untermain region. macooa GmbH serves as cooperation partner in knowledge transfer on digital transformation topics.
• Hochschule für Wirtschaft und Recht Berlin (HWR)minorStrategic or Co-development PartnerPartnership in research study with Capterra identifying important German cloud software products in Project Management and CRM categories.
• Venture Lab TH AschaffenburgminorStrategic or Co-development PartnerStartup incubator at Technical University of Aschaffenburg. macooa participated in Gründer Meet & Greet events, sharing knowledge about bringing ideas to market readiness.
• Smart Business Cloud (Basaas)minorGTM or Marketing PartnerDigital business cloud platform recommending macooa for digitized project management. Multiple articles published on Smart Business Cloud about macooa and digital transformation for SMEs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• sevDesk: German cloud accounting and invoicing SaaS for freelancers, self-employed and small businesses; competes head-on with macooa's invoicing, CRM and time-tracking modules for the same SME buyer in DACH.
• Lexoffice: Cloud bookkeeping and invoicing platform for German SMEs and freelancers, owned by Haufe; overlaps with macooa's invoicing, banking, CRM and time-tracking capabilities for the same Mittelstand and micro-enterprise segment.
• Weclapp: German cloud ERP suite for SMEs combining CRM, project management, invoicing and warehousing; closest functional analogue to macooa's All-in-One positioning in the DACH mid-market.
• FastBill: German cloud invoicing and accounting SaaS targeting freelancers and SMEs, with CRM and time-tracking adjacencies; comparable to the invoicing, CRM and time-tracking modules within macooa.
• Scopevisio: German cloud-based business suite for SMEs covering accounting, CRM, project management and invoicing, hosted in Germany; directly comparable to macooa on cloud-native German Mittelstand ERP.
• Collmex: Cloud ERP/accounting platform for small and medium-sized German businesses offering CRM, order management, accounting and project-related invoicing; competes with macooa for the same German SMB wallet.
• WISO MeinBüro: German SMB business software from Buhl Data covering invoicing, accounting, CRM and project management; targets the same freelancer/micro-SME buyer that macooa addresses with its START tier.
• Odoo: Open-source modular ERP/CRM suite with broad SME adoption globally and a growing DACH presence; competes with macooa's modular All-in-One approach, though without macooa's German-only hosting and DSGVO-specific positioning.

Broad incumbents

• SAP Business One: SAP's SME-targeted ERP suite widely used across the German Mittelstand; competes with macooa for project-driven SMEs that need integrated financials, CRM and project management.
• Sage Business Cloud: Established global SME accounting, payroll and ERP portfolio from Sage Group; broader and more international than macooa, but addresses the same German Mittelstand cloud ERP opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about macooa