What SaoBacDau Telecom does

SaoBacDau Telecom is a Vietnam-based cloud computing and digital transformation provider founded in 2016 and headquartered in Ho Chi Minh City, with a secondary office in Hanoi. The company sells a portfolio of 30+ subscription products across cloud infrastructure (SBD Cloud, SBD Premium Cloud, Managed Service, SBox, Easy Backup, CDN), enterprise applications (xFone VoIP on 3CX, WorkIT ERP, xFace facial recognition, AccNet Cloud accounting), AI-powered customer engagement (Callbot, VoIP AI, Smartbot, Chatbot, Voice Brandname, Wifi CRM Marketing), intelligent monitoring (xCloudCam, AI Camera), and cloud security (DDoS Protection, WAF). Its core technology stack is built on Red Hat OpenStack and Red Hat Ceph Storage, with Cisco infrastructure, VMware virtualization, F5 security, and AI/ML components layered on top. The company holds exclusive Vietnam designations as Red Hat's only Certified Cloud Service Provider (CCSP) and Cisco's only Master Cloud Builder Partner.

SaoBacDau Telecom generates revenue primarily through monthly subscription billing across its cloud, SaaS, and AI product lines, supplemented by managed service fees, one-time setup charges, and volume discounts on annual or multi-year commitments. Pricing is published for SMB-facing products (WorkIT tiers range from 400,000 VND to 2,900,000 VND per month; SBD Cloud Starter at 547,200 VND per month) while enterprise deployments of vDC, Premium Cloud, and xFace are quoted on consultation. The go-to-market combines direct enterprise sales with a network of 200+ channel partners and agents, complemented by technology partner co-marketing with Red Hat, Cisco, 3CX, VNPT, Freshworks, and HDG Medical.

The company serves 5,000+ customers across 12+ verticals with named logos including the Vietnamese Prime Minister's Office, multiple ministries, Petrovietnam, Vinamilk, Vinacomin, BSR, Vietcombank Fund Management, Bao Viet Insurance, Sony Electronics Vietnam, Lotte Hotel, Vietjet, and BIDV Securities. WorkIT alone reports 60,000+ users across 1,000+ Vietnamese enterprises. Primary customer segments are SMEs (primary) and large enterprises/conglomerates, with government, healthcare, banking/finance/insurance, real estate, retail/e-commerce, manufacturing, education, media, tourism, and transportation as secondary verticals. Data is hosted in Uptime Tier III certified IDCs in Hanoi and Ho Chi Minh City with automatic failover and is covered by ISO 27001, ISO 9001, SOC2, and PCI DSS certifications.

Name

SaoBacDau Telecom

Legal name

Công Ty Cổ Phần Dịch Vụ Viễn Thông Sao Bắc Đẩu

Website

https://saobacdautelecom.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SaoBacDau Telecom is a Vietnam-based cloud computing provider founded in 2016, offering subscription-based IaaS, VoIP, ERP, AI customer engagement, and cloud security products to 5,000+ enterprise and SME customers across government, healthcare, banking, and manufacturing verticals.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)

akta.pro secondary industries

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), VoIP Access & ITSP Services (HDAIAHAD), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Cloud computing services
• VoIP telephony systems
• Enterprise software solutions
• AI virtual agents
• Cloud infrastructure IaaS

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cloud Infrastructure Services (IaaS): Revenue from virtual servers, virtual data centers (vDC), virtual disaster recovery (vDR), and cloud storage. Customers pay for compute, storage, and network resources on a subscription basis with various tiers.
2. Managed Services: Managed service fees for server monitoring, security management, system optimization, and technical support (Standard and Enterprise tiers).
3. VoIP and Communication Services: Subscription-based VoIP phone systems (xFone) with per-user and per-feature pricing. Includes call recording storage, conference services, and SIP trunking.
4. AI-Powered Solutions: Revenue from AI-based products including Callbot, VoIP AI, xFace facial recognition, AI Camera, and Smartbot. Typically sold as subscription or per-seat models.
5. Enterprise Software Subscriptions: WorkIT enterprise management suite (eOffice, Sales, Account, HRM modules) and Freshworks CRM products sold on subscription basis.
6. Cloud Camera Services: xCloudCam cloud storage and management for cameras, priced by retention period (5, 10, 30, 30+ days).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SaoBacDau Telecom provides cloud computing infrastructure (virtual servers, virtual data centers, cloud storage) along with a broad portfolio of SaaS products including VoIP telephony (xFone), AI-powered virtual agents (Callbot), facial recognition attendance (xFace), enterprise management suites (WorkIT), cloud camera management (xCloudCam), content delivery network (CDN), and Freshworks CRM solutions. The platform targets Vietnamese enterprises and SMEs with subscription-based access to enterprise-grade infrastructure and applications built on Red Hat, Cisco, and 3CX technology foundations.

Product overview

SaoBacDau Telecom operates a comprehensive cloud ecosystem with three infrastructure pillars (SBD Cloud, SBD Premium Cloud, Managed Service), complemented by storage solutions (SBox, Easy Backup) and networking services (CDN, Web Accelerator). The business applications layer includes VoIP telephony (xFone), enterprise management (WorkIT), facial recognition attendance (xFace), and accounting (AccNet Cloud). Customer engagement is handled through AI-powered solutions (Callbot, VoIP AI, Smartbot, Chatbot, Voice Brandname, Wifi CRM Marketing) while intelligent monitoring encompasses xCloudCam and AI Camera. Security offerings include DDoS protection and Web Application Firewall. The Freshworks suite (Freshdesk, Freshsales, Freshmarketer, Freshservice, Freshteam) provides additional CRM and customer service capabilities. This modular architecture allows customers to select individual services or deploy integrated solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SBD Cloud: Virtual server/cloud computing solution
• SBD Premium Cloud
• SBox
• Easy Backup
• CDN
• xFone
• Callbot
• xFace
• WorkIT
• xCloudCam
• AI Camera
• Smartbot
• AccNet Cloud
• Freshdesk
• Freshsales
• Freshmarketer
• Freshservice
• Freshteam

Products and services

• SBD Cloud Virtual cloud server service providing on-demand compute resources (vCPU, RAM, storage) with pre-configured templates for common workloads such as WordPress, Drupal, databases, and enterprise deployments. Built on Red Hat OpenStack infrastructure at Tier III data centers.
• SBD Premium Cloud Premium cloud infrastructure platform supporting Public Cloud, Private Cloud, and Hybrid Cloud deployments. Built on Red Hat OpenStack, Cisco infrastructure, and Red Hat Ceph Storage with automatic VM failover between Hanoi and HCM data centers and 99.99% uptime SLA.
• Managed Service Managed operations service for cloud infrastructure including server monitoring, system installation, DDoS protection, security updates, system optimization, and technical consulting. Offered in Standard and Enterprise tiers.
• SBox Cloud-based data storage and synchronization service enabling secure file storage and sharing across devices for enterprise users.
• Easy Backup Online backup and recovery service for protecting business data with flexible storage retention options.
• CDN (Content Delivery Network) Content Delivery Network for high-performance distribution of media, video streaming, VOD, and download acceleration with DDoS protection across Vietnam.
• xFone Cloud-based VoIP telephone system built on 3CX technology. Supports unlimited internal calls, video conferencing (up to 250 participants), CRM integration, softphone, IP Phone support, and contact center capabilities for up to 10,000 extensions.
• WorkIT Comprehensive cloud-based enterprise management suite covering eOffice, Sales/CRM, Accounting, HRM, Supply Chain Management (SCM/MRP), and Business Intelligence (BI) modules. Supports electronic invoices, digital signatures, payroll, and integrates with Office 365, OneDrive, OCR, SMS, e-invoicing, and time clock hardware.
• xFace AI-powered facial recognition attendance and access control system using dual-camera 3D facial recognition to prevent spoofing from photos. Supports up to 300+ users with access control integration.
• AccNet Cloud Cloud-based accounting software for financial management, electronic invoicing, tax reporting, and digital signature support.
• xCloudCam Cloud-based camera storage and management platform supporting Onvif standard cameras, NVR/DVR systems, with motion detection, smart alerts, motion-triggered recording, multi-location management, and free mobile app. Priced by retention period (5, 10, 30, 30+ days) and can manage up to 100,000 camera devices.
• AI Camera AI-powered smart camera system with distributed server architecture providing real-time event detection for motion, faces, and vehicles, searchable event timeline, and automatic failover to backup servers.
• Callbot AI virtual agent for automated voice-based customer interactions using speech-to-text, NLP, and text-to-speech. Supports Vietnamese with regional accents (Northern, Central, Southern), operates 24/7, and handles up to 40% of calls automatically.
• VoIP AI AI-enhanced VoIP telephony integrating artificial intelligence for intelligent call routing and customer interaction.
• Smartbot Marketing and customer service automation solution using conversational AI for multi-channel customer engagement.
• Voice Brandname Branded telephone service providing branded caller ID for outbound business calls and professional customer communications.
• Wifi CRM Marketing WiFi-based marketing solution for customer data collection and engagement through captive portal authentication.
• DDoS Protection Distributed denial of service attack protection service for safeguarding online services and infrastructure.
• Web Application Firewall Application-level firewall security service for protecting web applications from attacks, vulnerabilities, and OWASP threats.
• Freshdesk Cloud-based customer support platform from Freshworks for helpdesk ticketing, customer service management, and multi-channel support.
• Freshsales Cloud-based CRM platform from Freshworks for sales automation, pipeline management, and customer relationship management.
• Freshmarketer Cloud-based marketing automation platform from Freshworks for campaign management, lead nurturing, and conversion optimization.
• Freshservice Cloud-based IT service management platform from Freshworks for IT operations, incident management, and internal support.
• Freshteam Cloud-based HR management platform from Freshworks for employee onboarding, information management, time off, and HR operations.

Quantifiable outcome

• WorkIT is used by 60,000+ users from over 1,000 Vietnamese enterprises
• +8 more outcomes

Named customers20 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability12 records

Feature7 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Vintech Vietnam (Công ty Cổ phần Đầu tư Vintech Việt Nam)majorStrategic or Co-development Partner · 7 September 2021SaoBacDau Telecom and Vintech Vietnam signed a strategic partnership for the joint marketing and sales of xCloudCam (cloud camera management solution). Vintech distributes and integrates xCloudCam alongside its existing camera and security equipment portfolio. The partnership leverages Vintech's established distribution network for camera and security solutions.
• Red HatcoreTechnology or Integration · 1 January 2016SaoBacDau Telecom is the only CCSP (Certified Cloud Service Provider) partner of Red Hat in Vietnam. The partnership involves using Red Hat OpenStack and Red Hat Ceph Storage as the foundation for SBD Premium Cloud services. Red Hat provides direct technical support and certification, enabling SaoBacDau to deliver enterprise-grade open-source cloud solutions.
• CiscocoreTechnology or IntegrationSaoBacDau Telecom is the first and only Master Cloud Builder Partner of Cisco in Vietnam. The partnership covers deployment of integrated infrastructure and application solutions on cloud platforms using Cisco technologies. The company also holds Cisco Service/Cloud Provider certification.
• 3CXcoreTechnology or IntegrationSaoBacDau Telecom is an authorized partner of 3CX for VoIP phone system (xFone). The xFone product is built on 3CX technology, a leading multi-national business communications provider. SaoBacDau's technical staff hold the highest 3CX certification levels (Advanced Certified).
• VNPTmajorTechnology or IntegrationSaoBacDau Telecom has a strategic infrastructure cooperation with VNPT for cloud computing infrastructure. The partnership began in 2013 with SBD Premium Cloud deployed across VNPT's IDC facilities. The collaboration includes SIP Trunking services where VNPT provides telecommunications infrastructure.
• HDG MedicalminorStrategic or Co-development PartnerSaoBacDau Telecom partners with HDG Medical to provide cloud infrastructure for PACS CLOUD HDGMED medical data storage solution. SaoBacDau provides the cloud infrastructure while HDG Medical provides the medical imaging application technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Microsoft Azure: Global hyperscaler actively expanding in Vietnam with local data regions. Competes for enterprise cloud, UCaaS (Teams), and AI workloads, and serves as a broader incumbent alternative to SaoBacDau's Red Hat-based stack.
• Amazon Web Services (AWS): Global hyperscaler with a growing presence in Vietnam via local partners and edge locations. Competes for enterprise cloud infrastructure workloads, particularly among large multinational customers like Sony and Seacret Direct that SaoBacDau already serves.

Direct peers

• MatBao Corporation: Established Vietnamese hosting and cloud provider offering virtual servers, web hosting, email, and cloud services primarily to SMEs. Direct competitor in the SMB-focused cloud server and hosting segment.
• CMC Telecom (CMC Cloud): Vietnamese telecom and cloud provider with Tier III data centers in Hanoi and HCMC, offering IaaS, managed services, and enterprise connectivity. Direct competitor for premium enterprise and government cloud infrastructure deals.
• HostVN: Vietnamese hosting and cloud services provider focused on virtual private servers, web hosting, and managed services for SMEs and developers. Competes on similar subscription pricing for cloud infrastructure in the Vietnamese market.
• VNG Cloud (BizFly Cloud): Cloud computing arm of VNG Corporation (one of Vietnam's largest tech companies), offering virtual servers, object storage, CDN, and managed services to Vietnamese SMEs and enterprises. Overlaps significantly in target customer profile and product mix.
• FPT Cloud (FPT Smart Cloud): Vietnam's largest domestic cloud and digital transformation provider, offering IaaS, UCaaS, AI, and enterprise SaaS across the same customer segments (government, BFSI, manufacturing). Most direct head-to-head competitor for Vietnamese enterprise cloud workloads.
• Viettel Cloud (Viettel IDC): Cloud and data center arm of Vietnam's largest state-owned telecom group, offering virtual servers, cloud storage, and managed services to government and enterprise customers. Directly competes for the same Tier III-certified cloud deals.
• VNPT Cloud (VNPT-IT): Cloud services unit of Vietnam Posts and Telecommunications Group (VNPT), a strategic infrastructure partner of SaoBacDau. Competes for large public sector and SOE cloud contracts while also serving as an underlying infrastructure provider in some deployments.

Emerging players

• Sangfor Technologies: Asia-Pacific IT infrastructure vendor with significant Vietnam operations offering hyperconverged infrastructure, cloud platforms, and security. Competes with SaoBacDau in private/hybrid cloud and cybersecurity for mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDwhiwHPlAjj5nLBhETru7A
• Facebookfacebook.com/saobacdautelecom.vn
• LinkedInlinkedin.com/company/68931285/admin

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaoBacDau Telecom