What Nippies does

Nippies is a privately held fashion and personal-care brand founded in 2020 that designs and sells reusable adhesive nipple covers and related undergarment-alternative products. Its portfolio consists of three core SKUs: a flagship reusable silicone nipple cover with a matte finish and medical-grade skin-safe adhesive, a 2-inch wide breast lift fashion tape for low-cut and backless clothing, and a fabric-based waterproof festival pastie available in heart or cross shapes for pool, festival, and beach use. The underlying technology centers on ultra-thin silicone construction, hypoallergenic medical-grade adhesives, matte surface treatment to eliminate camera-flash glare, and waterproof adhesive formulations.

Name

Nippies

Website

https://nippiess.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nippies is a private fashion brand (founded 2020) that designs and sells reusable silicone nipple covers, breast lift tape, and waterproof festival pasties to fashion-conscious women and professional performers, distributed primarily through Amazon and its own affiliate-marketing website.

Ownership category

akta.pro rank

Product category

Intimate Apparel Accessories

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pantyliners (CRABAIAD)

Keywords

• Reusable nipple covers
• Adhesive fashion tape
• Silicone nipple pasties
• Waterproof festival pasties
• Intimate apparel accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of nipple covers, breast lift tape, and festival pasties through owned e-commerce website (nippiess.com) and Amazon storefront. Products are one-time purchase items that are reusable, generating repeat purchases over time.
2. Affiliate Commission Revenue: Participation in Amazon Services LLC Associates Program, an affiliate advertising program. The company earns advertising fees by advertising and linking to Amazon.com for product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nippies is a women's fashion brand that designs and sells reusable silicone nipple covers, adhesive breast lift tape, and waterproof fabric festival pasties. Products are sold direct-to-consumer through the company's own website (nippiess.com) and the Amazon marketplace, where the Amazon Services LLC Associates Program is also used to earn affiliate commissions on linked purchases. The portfolio targets discreet, skin-safe wardrobe coverage for use under sheer, low-cut, backless, and activewear clothing.

Product overview

Nippies is a single-product brand specializing in nipple covers and adhesive fashion accessories. The product portfolio consists of three distinct offerings: (1) the flagship Nippies Nipple Cover — reusable silicone pasties with matte finish and skin-safe medical-grade adhesive; (2) Nippies Breast Lift Tape — a 2-inch wide adhesive fashion tape for invisible lift and support under backless or low-cut clothing; and (3) Nippies Waterproof Festival Pasties — fabric-based self-adhesive pasties in heart or cross shapes designed for water activities and outdoor events. All products share a common focus on comfort, skin safety, reusability, and discreet invisible coverage under clothing.

Differentiator

Problem solved

Functional benefit

Products and services

• Nippies Nipple Cover – Sticky Adhesive Silicone Nipple Pasties – Reusable Pasty Nipple Covers Reusable silicone nipple covers with skin-safe adhesive and matte finish designed for discreet, seamless coverage under any outfit, including under lights and cameras; supplied in a compact travel box for on-the-go convenience.
• Nippies Breast Lift Tape – 2-inch Wide Adhesive Fashion Tape For Skin and Body, Invisible Under Clothing 2-inch wide skin-friendly adhesive fashion tape that provides invisible support and lift for breasts under low-cut tops and backless dresses, with a discreet, irritation-free hold.
• Nippies Women's Waterproof Self Adhesive Fabric Nipple Cover Festival Pasties – Heart or Cross Self-adhesive fabric nipple covers available in heart or cross shapes with hypoallergenic, waterproof adhesive designed for pool parties, music festivals, and beach days, staying put through sun, water, and sweat.

Quantifiable outcome

• Products described as reusable, providing long-lasting value beyond single use

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Amazon Services LLCcoreChannel Partner/ Reseller/ DistributorAmazon Services LLC Associates Program participant. Nippies operates as an affiliate partner earning advertising fees by advertising and linking to Amazon.com products. Amazon serves as the primary distribution and sales channel for Nippies products including nipple covers, breast lift tape, and festival pasties. The relationship enables global product availability through Amazon's marketplace and fulfillment infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brassy Bra: Direct-to-consumer breast lift tape brand targeting similar fashion-conscious and event-wear customers. Direct competitor on product type, pricing, and channel strategy.
• NuBra: Pioneer in adhesive bras and silicone nipple covers with a long-running direct-to-consumer and retail presence. Direct competitor in the adhesive bra / nipple cover niche that Nippies targets.
• Hollywood Fashion Secrets: Established brand selling fashion tape, nipple covers, and wardrobe-emergency accessories, with strong celebrity and red-carpet positioning. Closely comparable to Nippies on both product mix and use-case targeting (sheer tops, backless dresses, low-cut outfits).
• Cakes Body: Australian-founded brand best known for Booby Tape, offering breast lift tape and related adhesive products. Directly comparable to Nippies in product category (breast tape / nipple covers) and target customer (fashion-conscious women).
• Sticky Buns: Nipple pasties brand sold through owned DTC and Amazon with a focus on festival, swim, and nightlife use cases. Directly comparable to Nippies' waterproof festival pasties SKU.
• Fashion Forms: Specialty brand offering adhesive bras, breast forms, and nipple covers sold through DTC and retail channels. Comparable as a multi-product player in the same intimate accessories category as Nippies.

Broad incumbents

• Victoria's Secret: Mass-market intimate apparel giant with extensive bra, bralette, and body accessory assortment. Comparable as a broad incumbent whose category leadership sets pricing and trend expectations for the niche Nippies operates in.
• Hanesbrands: Multi-brand intimates conglomerate (Hanes, Maidenform, Bali) with deep distribution and pricing power. Comparable as the kind of large incumbent that private-label and mass-market competitors in the adhesive nipple cover category benchmark against.
• ThirdLove: Larger digitally native intimates brand with a broad bra, bralette, and shapewear assortment. Comparable as a broad incumbent in intimate apparel that competes for the same wardrobe-essentials customer Nippies targets.

Emerging players

• Nood: DTC-first brand focused on nipple pasties and related intimate accessories with a strong design and influencer-led brand identity. Comparable to Nippies as a digitally native, fashion-positioned competitor in the same product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nippies