SASFAA
- Company typePrivate
- Founded-
- HeadquartersPembroke, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SASFAA firmographics
Firmographics- Name
- SASFAA
- Legal name
- Southern Association of Student Financial Aid Administrators
- Website
- https://sasfaa.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SASFAA industry classification
Industry- Product category
- Professional Association Services for Financial Aid Administrators
- NAICS
- Professional Organizations (81392), Educational Support Services (611710), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro industry
- Student Loan Programs & Servicers (Public/Nonprofit)Education/Education Administration, Accreditation & Policy/Education Funding, Grants & Financial Aid AdministrationFinancial Services & Insurance (FINRA, CFP, IAR, Insurance CE)Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)
Keywords
Where SASFAA is headquartered
LocationHeadquarters
- HQ city
- Pembroke
- HQ country
- United States
- HQ region
- North America
Markets served
SASFAA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees for financial aid professionals. The 2026-2027 membership application opens July 15th with membership renewal opening July 1st.
- Sponsorship Programs: Tiered sponsorship levels (Summit Level $5,000, Trailblazer Level $3,500, Pathfinder Level $2,500, Foundation Level $1,000) plus à-la-carte sponsorship opportunities for the annual conference, podcast, and training workshops.
- Training Workshops: Workshop registration fees including the New Aid Officers Workshop (NAOW) at $750 for members by May 15, 2026 ($800 late registration), plus $785 for non-members. Workshop includes instructional materials, meals, housing, and SASFAA membership.
- Conference Registration: Annual conference events including the 2027 SASFAA Conference in Jacksonville, FL (February 7-10, 2027) and the 2026 SASFAA Management Institute in Lexington, KY (October 12-14, 2026).
- Podcast Sponsorship: Full-year podcast sponsorship at $1,500 (minimum 15 episodes) and à-la-carte segment sponsorship at $750.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Summit Level Sponsorship - Premium tier with maximum exposure |
| Subscription | Annual | Trailblazer Level Sponsorship - Mid-tier sponsorship |
| Subscription | Annual | Pathfinder Level Sponsorship - Entry-level sponsorship |
| Subscription | Annual | Foundation Level Sponsorship - Base sponsorship tier |
| One time/ perpetual license | One time | Conference Clear Tote Bag Sponsorship |
| One time/ perpetual license | One time | Conference Notebook Sponsorship |
| One time/ perpetual license | One time | President's Welcome Reception Sponsorship |
| One time/ perpetual license | One time | Award Ceremony Lunch Sponsorship |
| One time/ perpetual license | One time | Director's Summit Sponsorship |
| One time/ perpetual license | One time | NAOW T-Shirt Sponsorship |
| One time/ perpetual license | One time | NAOW Name Badge Sponsorship |
| One time/ perpetual license | One time | NAOW Water Bottle Sponsorship |
| One time/ perpetual license | One time | NAOW Light Weight Back Bag Sponsorship |
| Subscription | Annual | Full-Year Podcast Sponsorship |
| Subscription | Annual | À-la-carte Podcast Segment Sponsor |
| Subscription | One time | NAOW Workshop Registration - Early Bird |
| Subscription | One time | NAOW Workshop Registration - Non-Member |
| Subscription | One time | NAOW Late Registration |
| Unit Pricing | One time | NAOW Early Arrival Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
SASFAA product offering
Product offeringCore offering
SASFAA is a regional professional membership association that supports over 1,200 financial aid administrators across nine southern U.S. states through annual memberships, training workshops (NAOW, Management Institute, Leadership Symposium, FAAC), an annual conference, webinars, a podcast, a leadership development pipeline (CELP), and a tiered corporate sponsorship program. It sells access to professional development, networking, and resources, and it sells sponsor visibility to lenders, servicers, and ed-tech vendors operating in the student aid market.
Product overview
SASFAA (Southern Association of Student Financial Aid Administrators) is a professional membership association serving over 1,200 financial aid professionals across nine southern states. The organization does not offer a technology product in the traditional sense but rather provides member services including a Job Board, Podcast, and Services Directory. Its core offerings are professional development programs including an Annual Conference, New Aid Officer Workshop (NAOW), Webinar Series, Leadership Symposium, Community Engagement Leadership Pipeline, Fall FAAC Workshop, and Management Institute. The organization also operates a tiered Sponsorship Program connecting vendors with financial aid professionals. The website is powered by Wild Apricot membership software.
Differentiator
Problem solved
Functional benefit
Products and services
- SASFAA Annual Membership Annual subscription membership granting financial aid administrators access to the membership directory, member resources, job board, webinars, training discounts, and community engagement.
- SASFAA Annual Conference Annual multi-day regional conference bringing together over 500 financial aid professionals from nine southern states for professional development, networking, and education.
- New Aid Officer Workshop (NAOW) Week-long immersive training program covering federal student aid laws, regulations, policies, and day-to-day practices, including NASFAA credentialing topics, for financial aid professionals with 0-5 years of experience.
- SASFAA Management Institute Annual in-person training institute providing advanced management and leadership training for financial aid professionals.
- SASFAA Leadership Symposium Annual leadership development event for financial aid professionals focused on building leadership skills within the profession.
- SASFAA Webinar Series Ongoing webinar programming providing professional development and training opportunities for members on current topics in financial aid administration, with public webinars also available to non-members.
- Community Engagement Leadership Pipeline (CELP) Program designed to develop leadership skills and community engagement among SASFAA members preparing for volunteer leadership roles within the association.
- SASFAA Fall FAAC Workshop Fall training workshop focused on financial aid topics for SASFAA members.
- SASFAA Job Board Online job board where member institutions can post financial aid professional positions and job seekers can search for career opportunities.
- SASFAA Services Directory Topical directory listing products and services from SASFAA's active sponsorship partners, helping financial aid administrators identify trusted vendors for their institutional needs.
- SASFAA Podcast Podcast series featuring content relevant to financial aid professionals, with full-year and à-la-carte segment sponsorship opportunities; revenue supports the SpM Charity Fund.
- SASFAA Sponsorship Program Tiered annual sponsorship program offering companies visibility and access to financial aid professionals through Summit ($5,000), Trailblazer ($3,500), Pathfinder ($2,500), and Foundation ($1,000) levels, plus à-la-carte opportunities for specific events and materials.
Companies that use SASFAA
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
SASFAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SASFAA partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered summit level, trailblazer level, pathfinder level and foundation level.
- College Avesummit levelSummit Level sponsor for 2025-2026. College Ave is a private student lender offering student loans, undergraduate loans, and refinance options.
- Earnestsummit levelSummit Level sponsor for 2025-2026. Earnest offers student loan refinancing and personal loans for higher education financing.
- Education Loan Finance (ELFI)summit levelSummit Level sponsor for 2025-2026. ELFI provides student loan refinancing solutions.
- MOHELAsummit levelSummit Level sponsor for 2025-2026. MOHELA is a federal student loan servicer.
- Navy Federal Credit Unionsummit levelSummit Level sponsor for 2025-2026. Navy Federal Credit Union offers financial products including student loans for military members and their families.
- Sallie Maesummit levelSummit Level sponsor for 2025-2026. Sallie Mae is a private student loan company offering undergraduate and graduate loans.
- Banzaitrailblazer levelTrailblazer Level sponsor for 2025-2026. Banzai provides financial literacy educational resources.
- College Aid Services, LLCtrailblazer levelTrailblazer Level sponsor for 2025-2026. College Aid Services provides 529 plan administration and education savings solutions.
- EdAmericatrailblazer levelTrailblazer Level sponsor for 2025-2026. EdAmerica provides education-related services and solutions.
- Elluciantrailblazer levelTrailblazer Level sponsor for 2025-2026. Ellucian provides higher education technology solutions including student information systems.
- KHEAA/KHESLCtrailblazer levelTrailblazer Level sponsor for 2025-2026. Kentucky Higher Education Assistance Authority/Kentucky Higher Education Student Loan Corporation.
- Monogramtrailblazer levelTrailblazer Level sponsor for 2025-2026. Monogram provides education financial services.
- PNC Banktrailblazer levelTrailblazer Level sponsor for 2025-2026. PNC Bank offers student loans and financial services for higher education.
- SoFitrailblazer levelTrailblazer Level sponsor for 2025-2026. SoFi offers student loan refinancing, personal loans, and financial services.
- WaitWelltrailblazer levelTrailblazer Level sponsor for 2025-2026. WaitWell provides queuing and appointment scheduling solutions for campus services.
- Ascendiumpathfinder levelPathfinder Level sponsor for 2025-2026. Ascendium Education Solutions provides student loan servicing and financial wellness solutions.
- Ascent Fundingpathfinder levelPathfinder Level sponsor for 2025-2026. Ascent Funding provides private student loans.
- AwardSpringpathfinder levelPathfinder Level sponsor for 2025-2026. AwardSpring provides scholarship management solutions.
- Blue Icon Advisors, NASFAA Consultingpathfinder levelPathfinder Level sponsor for 2025-2026. Blue Icon Advisors provides NASFAA consulting services.
- Citizenspathfinder levelPathfinder Level sponsor for 2025-2026. Citizens Bank offers student loans and financial services.
- CMD Outsourcing Solutionspathfinder levelPathfinder Level sponsor for 2025-2026. CMD provides outsourcing solutions for financial aid operations.
- CU Student Choicepathfinder levelPathfinder Level sponsor for 2025-2026. CU Student Choice provides private student loans through credit unions.
- ELM Resourcespathfinder levelPathfinder Level sponsor for 2025-2026. ELM Resources provides student loan servicing and financial aid technology solutions.
- Funding Upathfinder levelPathfinder Level sponsor for 2025-2026. Funding U provides private student loans for undergraduate students.
- Granite Edvancepathfinder levelPathfinder Level sponsor for 2025-2026. Granite Edvance provides education financing solutions.
- Inceptiapathfinder levelPathfinder Level sponsor for 2025-2026. Inceptia provides financial wellness and student loan counseling services.
- Meadowpathfinder levelPathfinder Level sponsor for 2025-2026. Meadow provides education financing solutions.
- MPOWER Financingpathfinder levelPathfinder Level sponsor for 2025-2026. MPOWER Financing provides student loans for international students.
- NC Assist at College Foundationpathfinder levelPathfinder Level sponsor for 2025-2026. NC Assist provides student loan assistance programs.
- Nelnet Bankpathfinder levelPathfinder Level sponsor for 2025-2026. Nelnet Bank provides student loan servicing and financial services.
- Next Gen Web Solutionspathfinder levelPathfinder Level sponsor for 2025-2026. Next Gen Web Solutions provides web development services.
- Regent Educationpathfinder levelPathfinder Level sponsor for 2025-2026. Regent Education provides financial aid management solutions.
- RevlTekpathfinder levelPathfinder Level sponsor for 2025-2026. RevlTek provides financial aid solutions.
- ScholarNetpathfinder levelPathfinder Level sponsor for 2025-2026. ScholarNet provides scholarship disbursement services.
- Strata Information Grouppathfinder levelPathfinder Level sponsor for 2025-2026. Strata Information Group provides consulting services for higher education technology implementations.
- Student Freedom Fundpathfinder levelPathfinder Level sponsor for 2025-2026. Student Freedom Fund provides alternative student loan financing.
- Kennedy & Companyfoundation levelFoundation Level sponsor for 2025-2026. Kennedy & Company provides financial aid consulting services.
- Strategic Financial Aid Managementfoundation levelFoundation Level sponsor for 2025-2026. Strategic Financial Aid Management provides financial aid consulting services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SASFAA competitors and assessment
Company assessmentOthers
- NAICU (National Association of Independent Colleges and Universities): National association representing private nonprofit colleges and universities. Adjacent comparable organization that engages the same higher education audience SASFAA members serve, particularly on financial aid policy advocacy.
Direct peers
- WASFAA (Western Association of Student Financial Aid Administrators): Regional professional association serving financial aid administrators in the western US. Directly comparable peer to SASFAA in mission, structure, and revenue model.
- SWASFAA (Southwest Association of Student Financial Aid Administrators): Regional professional association serving financial aid administrators in the southwestern US. Comparable peer association with parallel mission, training events, and sponsorship programs.
- NASFAA (National Association of Student Financial Aid Administrators): The national-level membership association for student financial aid administrators. Directly comparable to SASFAA as a peer professional association serving the same profession with overlapping training, credentialing, and advocacy functions, just at a national rather than regional scope.
- EASFAA (Eastern Association of Student Financial Aid Administrators): A regional membership association for financial aid administrators in the eastern US. Directly comparable as a peer regional association with analogous mission, member services, training events, and sponsorship model.
- RMASFAA (Rocky Mountain Association of Student Financial Aid Administrators): Regional professional association for financial aid administrators in the Rocky Mountain states. Directly comparable peer regional association serving the same profession.
- MASFAA (Midwest Association of Student Financial Aid Administrators): Regional professional association serving financial aid administrators in the Midwest. Comparable as a peer regional association with overlapping training, conference, and sponsorship programs.
Emerging players
- AACRAO (American Association of Collegiate Registrars and Admissions Officers): Adjacent higher education professional association serving registrars and admissions officers. Comparable as a peer professional membership association serving higher education administrators with similar training, conference, and advocacy structures.
Broad incumbents
- NACUBO (National Association of College and University Business Officers): National association for higher education business and finance officers. Adjacent comparable as a peer higher education professional association whose members interact with financial aid offices on institutional financial planning and compliance.
- NCHELP (National Council of Higher Education Loan Programs): National trade association representing student loan programs, lenders, servicers, and guaranty agencies. Comparable as a broader industry association that overlaps with SASFAA's ecosystem and sponsors, especially in the federal student loan servicing space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SASFAA social profiles
Digital presenceSASFAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SASFAA leadership team
Management profileNumber of profiles
Profiles7 records
SASFAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SASFAA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SASFAA
What does SASFAA do?
SASFAA is a regional professional membership association that supports over 1,200 financial aid administrators across nine southern U.S. states through annual memberships, training workshops (NAOW, Management Institute, Leadership Symposium, FAAC), an annual conference, webinars, a podcast, a leadership development pipeline (CELP), and a tiered corporate sponsorship program. It sells access to professional development, networking, and resources, and it sells sponsor visibility to lenders, servicers, and ed-tech vendors operating in the student aid market.
Is SASFAA a public or private company?
SASFAA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SASFAA founded?
SASFAA was founded in -1. It employs 11 to 50 people.
Where is SASFAA based?
SASFAA is headquartered in Pembroke, United States, in the North America region.
How does SASFAA make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship Programs, training Workshops, conference Registration and podcast Sponsorship.
Who are SASFAA's main competitors?
NAICU (National Association of Independent Colleges and Universities) is listed as an others. Direct peers are WASFAA (Western Association of Student Financial Aid Administrators), SWASFAA (Southwest Association of Student Financial Aid Administrators), NASFAA (National Association of Student Financial Aid Administrators), EASFAA (Eastern Association of Student Financial Aid Administrators), RMASFAA (Rocky Mountain Association of Student Financial Aid Administrators) and MASFAA (Midwest Association of Student Financial Aid Administrators). AACRAO (American Association of Collegiate Registrars and Admissions Officers) is listed as an emerging player. Broad incumbents are NACUBO (National Association of College and University Business Officers) and NCHELP (National Council of Higher Education Loan Programs).
Does SASFAA have an API?
No public API is recorded for SASFAA.
What industry is SASFAA in?
SASFAA's product category is Professional Association Services for Financial Aid Administrators. Its primary akta.pro industry code is EDADAHAE, Student Loan Programs & Servicers (Public/Nonprofit), with a secondary code of EDAAALAJ, Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE). Its NAICS code is 81392 and its SIC code is 8600.