Paximum

What Paximum does

Paximum is a global B2B travel distribution platform headquartered in Antalya, Turkey, with a branch office in the United Kingdom. The company aggregates travel inventory — primarily hotel accommodation — and redistributes it to tour operators, B2B retail agencies, online distributors, destination management companies (DMCs), and corporate white-label partners. Its core commercial proposition is providing a single integration point to access 1,500,000+ hotels and tourism products globally, with reported downstream reach into 50+ tour operators and 60,000+ sales agencies. The company operates through multiple distribution models including direct B2B platform access, white-label solutions, XML/API integrations, and static/cache contracts, and supports multiple data transfer formats including INFX, OTDS, and EDF.

The underlying technology is a B2B distribution platform built on XML/API integration capabilities connecting travel suppliers (hotels, airlines, DMCs) with travel buyers. Paximum operates three core sub-brand products: Hotel2Sejour (hotel accommodation inventory), SanFlight (flight booking services), and BiziClick (B2B booking interface). The platform is integrated with TourVisio (its most heavily used sales channel) and SAN Tourism Software Group for tour-operator connectivity, and has established partnerships with HUB platforms TravelgateX, Juniper, and Peakwork for broader distribution reach. The company is privately held, incorporated as Paximum Turizm Ticaret ve Taahhüt Anonim Şirketi, and operates under Turkey's KVKK data protection regime.

Paximum's business model is based on marketplace commissions and transaction-related fees from facilitating bookings between suppliers and buyers, supplemented by API/XML access fees and white-label solution revenue. The go-to-market is API-first and channel-partner-driven, relying on integrations with established travel technology HUBs and tour-operator automation systems rather than direct end-consumer acquisition. Geographic operations span Turkey, the UK, Europe (Latvia), the Middle East (Egypt, Oman), Central Asia (Uzbekistan), and LATAM, with no disclosed revenue, funding rounds, or headcount figures available in public source material.

Name

Paximum

Legal name

Paximum Turizm Ticaret ve Taahhüt Anonim Şirketi

Website

https://paximum.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Paximum is a Turkish-headquartered B2B travel distribution platform that aggregates 1,500,000+ hotels and tourism products, redistributing inventory via XML/API, white-label, and static contracts to 50+ tour operators and 60,000+ sales agencies globally.

Ownership category

akta.pro rank

Product category

B2B Travel Distribution Platform

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industries

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• B2b travel distribution
• Hotel inventory platform
• Xml api integration
• Tour operator technology
• White label travel

Headquarters

HQ city

Enfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Platform Commission: Paximum earns revenue by facilitating transactions between travel suppliers and buyers through their B2B platform, taking a commission on bookings processed
2. White Label Solutions: Revenue generated from providing white-label solutions to tour operators who sell Paximum inventory under their own brands
3. API/XML Access Fees: Revenue from providing XML/API integration access to travel companies for real-time inventory and booking capabilities

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Paximum operates a B2B travel technology platform that aggregates more than 1,500,000 hotels and touristic products from global suppliers and distributes them to travel buyers through multiple integration models including B2B platform, white-label, XML/API, static contracts, and HUB platforms. The platform enables tour operators, retail agencies, and online distributors to access contracted and dynamic hotel, flight, and tour inventory via single integrations with full content and competitive B2B rates.

Product overview

Paximum is a Global B2B Travel Market platform that aggregates travel inventory (hotels and touristic products) and distributes it through multiple channels. The platform operates as a unified ecosystem with three main product lines: Hotel2Sejour for hotel accommodation inventory, SanFlight for flight services, and BiziClick for B2B booking functionality. The platform provides distribution through B2B, White Label, XML/API, and static contract models, serving tour operators, retail agencies, DMC suppliers, and online distributors. With access to 1,500,000+ hotels and tourism products via single integration, Paximum enables its partners to market products to 60,000+ sales agencies worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel2Sejour: Hotel accommodation booking platform for B2B travel agencies
• SanFlight
• BiziClick

Products and services

• Hotel2Sejour Hotel booking platform component that provides contracted hotel inventory to B2B travel buyers within the Paximum distribution network, targeting tour operators, B2B agencies, and online distributors.
• SanFlight Flight booking system that distributes air content within the Paximum B2B platform, enabling travel buyers to access flight inventory alongside hotel and tour products.
• BiziClick Hotel and travel booking software offering made available through the Paximum B2B platform for partners requiring direct booking tools.
• Paximum B2B Travel Platform B2B marketplace and distribution platform connecting global travel suppliers (hotels, airlines, DMCs) with tour operators, retail agencies, and online travel distributors through multiple integration modes (B2B, White Label, XML/API, static contracts, HUB platforms).

Quantifiable outcome

• Up to 50% better pricing conditions for B2C final sales pages
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• TourVisiocoreTechnology or IntegrationTourVisio is Paximum's most heavily used sales channel structure. The automation system enables tour operators to dynamically combine travel products with Paximum inventory and distribute to their B2B agencies and B2C sales portals.
• SAN Tourism Software GroupcoreTechnology or IntegrationSAN Tourism Software Group integrations enable Paximum to transfer inventory to 50+ tour operators via B2B and serve 60,000+ sales agencies through their platform network.
• PeakworkstrategicChannel Partner/ Reseller/ DistributorPeakwork partnership provides Paximum access to the German market through classic and dynamic distribution platforms.
• TravelgateXcoreTechnology or IntegrationLeading HUB platform integration enabling connectivity with multiple travel technology systems and distribution networks.
• JunipercoreTechnology or IntegrationHUB platform integration partner providing additional distribution connectivity options for Paximum's inventory.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HotelBeds: The world's largest B2B bed bank, connecting hotels with tour operators and travel agents. Directly comparable to Paximum in business model (wholesale accommodation distribution via XML/API and B2B platform) and target customer base.
• TUI Musement: B2B platform for tours, activities, and experiences distribution, integrated with the TUI tour operator ecosystem. Comparable to Paximum in providing B2B travel inventory access to agencies and tour operators through API.
• RateHawk (Emerging Travel Group): B2B travel booking platform serving travel professionals with global hotel inventory and ancillary services. Closely comparable to Paximum in B2B model, XML/API distribution, and target audience of travel agencies and tour operators.

Broad incumbents

• Booking.com TAAP (Travel Agent Affiliate Program): Booking.com's B2B program allowing travel agents to access Booking inventory. Overlaps with Paximum's B2B distribution and XML/API model but operates as part of the much larger Booking Holdings ecosystem.
• Expedia Partner Solutions: Expedia's B2B division supplying hotel, flight, and ancillary inventory to OTAs, airlines, and travel agents globally. Comparable in B2B distribution scale and API-first architecture, though as part of Expedia Group's broader portfolio.

Emerging players

• Duve: Guest experience and upsell platform serving hotels and short-term rentals, with integrations to PMS and distribution systems. Adjacent to Paximum in serving the hotel supply ecosystem, though focused on the property-side stack rather than distribution.
• Viator (Tripadvisor): B2B and B2C marketplace for tours, activities, and experiences with an API for resellers. Overlaps with Paximum in B2B travel distribution, particularly the activities and experiences segment accessed by tour operators.
• TourRadar: Online marketplace for multi-day guided tours serving tour operators and travel agents. Comparable to Paximum's tour-operator focus but specializes in guided tours rather than accommodation inventory aggregation.
• GetYourGuide: Global platform for tours and activities with a B2B/API offering for OTAs and travel agents. Comparable to Paximum in B2B API distribution model and supplier aggregation, though focused specifically on experiences.

Others

• TravelgateX: B2B travel marketplace and connectivity platform that sits between suppliers and buyers. Comparable to Paximum as a distribution intermediary and is also an integration partner, making it both a peer and an ecosystem connector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paximum
• LinkedInlinkedin.com/company/paximumglobal
• Instagraminstagram.com/paximumglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paximum