McCarter
McCarter is a Slovak beverage manufacturer and brand distributor producing own-label functional beverages (Body&Future, RIO Cold Press, Rio, Aloe Vera) using proprietary cold aseptic filling technology, while exclusively distributing international brands like Starbucks, AriZona, and Schär in Slovakia and exporting across Europe.
- Company typePrivate
- Founded1997
- HeadquartersBratislava
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What McCarter does
McCarter is a Slovak beverage manufacturer and brand distributor founded in 1997, headquartered in Bratislava with a production facility in Dunajská Streda. The company operates two business lines: (1) manufacturing of own-brand functional and natural beverages under the Body&Future, RIO Cold Press, Rio, and Aloe Vera labels, plus newer lines such as Nata de Coco; and (2) exclusive or principal distribution of international brands including Starbucks ready-to-drink coffee, AriZona iced teas, Schär gluten-free foods, Milka chocolate milk, Jana mineral water, and Kraš confectionery in the Slovak and Czech markets. Its core technology is a cold aseptic filling process using PET (38cm neck) and Tetra Pak lines with inert gas injection at three production stages, enabling beverages containing fruit pieces, seeds, pulp, and protein — a capability the company claims is unique in its market.
The company's revenue model combines branded product sales (own labels), distribution fees/margins on third-party brands, and B2B contract manufacturing under its co-filling service, which offers minimum batches of 12,000L (PET) and 10,000L (Tetra Pak). McCarter sells primarily through retail chains in Slovakia and Czech Republic, with a regional sales representative force, while more than 50% of production is exported to European markets including Scandinavia, the UK, France, and Germany. The company holds ISO 9001, IFS, Organic/Bio, and FDA certifications, enabling it to serve health-conscious consumers and B2B co-filling customers across regulated markets.
The business is led by CEO Rado Prepik, with Milan Pašmík as a co-owner. McCarter a.s. is a privately held Slovak joint-stock company with a wholly owned Czech subsidiary (McCarter CZ, s.r.o.) and an exclusive import arrangement in Ukraine via KOLBE UKRAINE LLC. The stated ambition is to become the most recognized beverage producer in Central and Eastern Europe.
McCarter firmographics
Firmographics- Name
- McCarter
- Legal name
- McCarter a.s.
- Website
- https://mccarter.sk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- McCarter is a Slovak beverage manufacturer and brand distributor producing own-label functional beverages (Body&Future, RIO Cold Press, Rio, Aloe Vera) using proprietary cold aseptic filling technology, while exclusively distributing international brands like Starbucks, AriZona, and Schär in Slovakia and exporting across Europe.
- Ownership category
- akta.pro rank
McCarter industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where McCarter is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices3 records
Markets served
McCarter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Own Brand Beverage Sales: Manufacturing and selling of own branded beverages including RIO COLD PRESS, Rio, BODY&FUTURE, and Aloe Vera product lines. These products are sold in Slovak, Czech, and other European markets through retail distribution.
- International Brand Distribution: Distribution of popular international products including Starbucks ready-to-drink coffee, Schär gluten-free foods, Jana mineral water, Kraš confectionery, AriZona American beverages, and Milka confectionery in Slovakia.
- Co-filling Services: Contract manufacturing services for third-party brands using McCarter's aseptic filling technology. Minimum production batches of 12,000L for PET and 10,000L for Tetra Pak formats. Services include custom beverage formulations, protein drinks, meal replacement drinks, and specialty beverages with seeds, fruit pieces, and functional ingredients.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
McCarter product offering
Product offeringCore offering
McCarter manufactures and sells a portfolio of non-alcoholic beverages under its own brands (Body&Future, RIO Cold Press, Rio, Aloe Vera, Nata de Coco) including cold-pressed juices, plant-based milk alternatives, functional drinks with seeds and fruit pieces, and meal replacement beverages. The company also holds exclusive distribution rights in Slovakia for international brands such as Starbucks ready-to-drink coffee, Schär gluten-free foods, Milka chocolate milk, Jana mineral water, AriZona iced teas, and Kraš confectionery. In addition, McCarter offers B2B co-filling and contract manufacturing services using its proprietary cold aseptic filling technology for PET and Tetra Pak packaging formats.
Product overview
McCarter is a Slovak beverage company operating a multi-brand portfolio with two main business lines: own-brand beverage manufacturing and distribution of international food and beverage brands. The company manufactures natural fruit and vegetable juices, cold-pressed beverages, plant-based milk alternatives (oat, almond), functional beverages, and meal replacement drinks under its own brands (Body & Future, RIO Cold Press, Rio, Aloe Vera, Nata de Coco). The manufacturing division offers contract filling services (Cofilling) using advanced aseptic cold-fill technology for PET and Tetra Pak packaging. The distribution division represents global brands including Starbucks (ready-to-drink coffee), Schär (gluten-free foods), Milka (chocolate milk), Jana (mineral water), AriZona (iced teas), and Kraš (confectionery) in Slovakia. The company emphasizes natural formulas, innovative ingredient combinations (chia seeds, basil seeds, aloe vera, bubble tea, fruit pieces), and functional health benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Body&Future: Brand offering 100% complete food, plant-based milk alternatives, and functional beverages.
- RIO Cold Press
- Rio
- Aloe Vera
Products and services
- Body & Future Plant-based milk alternatives and functional beverages positioned as 100% complete food, designed for health-conscious consumers seeking vegan and nutrient-dense drink options.
- RIO Cold Press Cold-pressed fruit and vegetable juices with functional ingredient inclusions (ginger shots, energy drinks) for health-oriented consumers.
- Rio Vitamin waters and flavored beverages, including the Rio H2O sub-line with green tea and hibiscus flavor variants, sold through retail chains.
- Aloe Vera Non-carbonated fruit beverages with aloe vera pieces and exotic fruit flavors, sold to retail consumers.
- Nata de Coco Unsweetened fruit beverages with coconut jelly (nata de coco) inclusions in lychee and mango flavors, positioned at health-oriented consumers.
- Starbucks ready-to-drink coffee Ready-to-drink Starbucks coffee products distributed exclusively in Slovakia by McCarter through retail chains.
- Schär gluten-free foods Italian gluten-free bread, pastries, flours, pizzas, pasta, and snacks distributed in Slovakia under the Schär brand.
- Milka chocolate milk Milka-branded chocolate milk in classic, caramel, and creamy hazelnut flavors, distributed in Slovakia.
- Jana mineral water Slovenian mineral water distributed in Slovakia under the Jana brand.
- AriZona iced teas American iced teas from AriZona, known for distinctive packaging, distributed exclusively in Slovakia by McCarter.
- Kraš confectionery Croatian premium chocolates, pralines, and biscuits from Kraš, distributed in Slovakia.
- Cofilling (contract beverage manufacturing) Contract beverage manufacturing service for third-party brand owners, using cold aseptic filling technology to produce functional, plant-based, protein, and juice beverages with inclusions under the customer's own brand.
Quantifiable outcome
- Over 50% of production exported to European markets
- +1 more outcomes
Companies that use McCarter
Customer profileSegments3 records
Ideal customer profiles2 records
McCarter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
McCarter partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StarbuckscoreMcCarter is the exclusive distributor of Starbucks ready-to-drink coffee products in Slovakia, bringing premium coffee beverages to the Slovak market.
- SchärcoreMcCarter distributes Schär gluten-free Italian foods in Slovakia, including bread, pastries, flours, pizzas, pasta, and snacks made from buckwheat, quinoa, and amaranth.
- MilkacoreMcCarter distributes Milka confectionery products including new chocolate milk beverages in Slovakia.
- JanacoreMcCarter distributes Jana mineral water from Slovenia in Slovakia, featuring unique composition protected for millions of years.
- AriZonacoreMcCarter is the exclusive distributor of AriZona iced teas in Slovakia. AriZona beverages are developed in Brooklyn and have been popular since 1992, known for their uniquely designed packaging and affordable pricing.
- KrašcoreMcCarter distributes Kraš confectionery from Croatia, a significant company with rich history dating back to 1911, specializing in premium confectionery, chocolates, pralines, and biscuits.
- KOLBE UKRAINE LLCminorExclusive importer for Ukraine located at Starokyivska 10-G, Kyiv, representing McCarter products in the Ukrainian market.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
McCarter competitors and assessment
Company assessmentOthers
- Tetra Pak: Global packaging and processing solutions provider whose carton packaging and aseptic filling technology is used by McCarter's Tetra Pak line. Adjacent enabling partner rather than competitor, but shapes the technology landscape in which McCarter competes.
Direct peers
- Refresco: Largest independent European contract beverage manufacturer (co-packing) with extensive PET and aseptic filling capacity. Directly comparable to McCarter's co-filling service line and competes for the same B2B private-label beverage customers across Europe.
- Rauch Fruchtsäfte: Austrian family-owned juice and beverage manufacturer producing branded juices and private-label beverages. Comparable to McCarter in scale, multi-format (PET, carton) production, and family/owner-operator governance.
- Kofola Group: Czech-headquartered Central European beverage manufacturer with a portfolio of own brands (Kofola, Vinea, Rajec) plus contract manufacturing. Closest comparable to McCarter in geography, business model, and scale; both target CEE retail and have multi-brand portfolios.
- Eckes-Granini: European leader in fruit juices and smoothies (Granini, Joker, Pago) operating across multiple countries. Comparable in product category and European multi-market distribution model, though at significantly larger scale than McCarter.
- Pfanner Hermann: Austrian family-run beverage manufacturer producing juices, iced teas, and functional drinks for European retail. Comparable product mix (fruit-based, aseptic-filled, multi-pack formats) and similar mid-market European positioning.
Broad incumbents
- Innocent Drinks: Coca-Cola-owned smoothies and juice brand focused on natural, no-added-sugar positioning. Comparable in cold-pressed/functional beverage proposition and clean-label narrative, though much larger and backed by Coca-Cola's global distribution.
- Britvic: UK-listed soft drinks manufacturer (PepsiCo bottler, own brands like Robinsons, J2O, Fruit Shoot). Comparable in soft drink manufacturing and retail distribution, but operates at significantly larger scale and across broader categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
McCarter social profiles
Digital presenceMcCarter compliance and trust
Trust signalCompliance4 records
McCarter financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCarter leadership team
Management profileNumber of profiles
Profiles2 records
McCarter subsidiaries and ownership
Company hierarchySubsidiaries1 record
McCarter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCarter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCarter
What does McCarter do?
McCarter manufactures and sells a portfolio of non-alcoholic beverages under its own brands (Body&Future, RIO Cold Press, Rio, Aloe Vera, Nata de Coco) including cold-pressed juices, plant-based milk alternatives, functional drinks with seeds and fruit pieces, and meal replacement beverages. The company also holds exclusive distribution rights in Slovakia for international brands such as Starbucks ready-to-drink coffee, Schär gluten-free foods, Milka chocolate milk, Jana mineral water, AriZona iced teas, and Kraš confectionery. In addition, McCarter offers B2B co-filling and contract manufacturing services using its proprietary cold aseptic filling technology for PET and Tetra Pak packaging formats.
Is McCarter a public or private company?
McCarter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McCarter founded?
McCarter was founded in 1997. It employs 51 to 100 people.
Where is McCarter based?
McCarter is headquartered in Bratislava.
How does McCarter make money?
Three revenue lines are on record. Own Brand Beverage Sales are the primary driver. The others are international Brand Distribution and co-filling Services.
Who are McCarter's main competitors?
Tetra Pak is listed as an others. Direct peers are Refresco, Rauch Fruchtsäfte, Kofola Group, Eckes-Granini and Pfanner Hermann. Broad incumbents are Innocent Drinks and Britvic.
Does McCarter have an API?
No public API is recorded for McCarter.
What industry is McCarter in?
McCarter's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 3121 and its SIC code is 2080.