Bombay Fresh Fish

What Bombay Fresh Fish does

Bombay Fresh Fish Suppliers LLP is a Mumbai-based, direct-to-consumer fresh seafood distributor that has operated since 2020 under the brand Bombay Fresh Fish. The company sources marine catch from trawlers landing at Sassoon Dock (Colaba), then processes, packs and delivers the product to households across Mumbai the next morning before noon, explicitly avoiding any frozen or thawed inventory. Its offering is organised into seven categories — marine/seawater fish, prawns/shrimps, freshwater cultivated fish, shelled seafood, dried seafood, spices & pickles, and fish eggs/roe — totalling roughly 60 active SKUs priced per kilogram or per piece, with free cleaning/gutting/deveining/peeling and nominal filleting. The technology layer is a WordPress/WooCommerce storefront with CCAvenue payment processing, OTP-based and social-login (Facebook/Google) authentication, an order tracking portal, and WhatsApp/phone offline ordering; last-mile fulfilment is run by the company's own delivery fleet on a south-to-north morning route, supplemented by third-party couriers during peak volumes and for outstation dried-seafood shipments.

The business operates three revenue streams: (1) per-KG/per-piece DTC e-commerce sales through bombayfreshfish.com and WhatsApp/phone, (2) recurring bulk HoReCa and institutional supply (hotels, restaurants, corporate canteens, with cruise operators identified as a target segment), and (3) made-to-order value-added products (Malvani masala, fish masala, prawns pickle) at premium margins. Free home delivery is provided within Mumbai for orders above INR 800; orders must be placed before 10 PM for next-morning delivery, and no same-day fulfilment is offered. The company is FSSAI-registered (Reg no. 21521020000706) and has not disclosed any external funding, acquisitions, leadership changes or revenue figures.

The company serves four customer segments: Mumbai urban households (primary B2C), HoReCa and institutional buyers (B2B), professional seafood chefs ("Poissoniers") targeted via homepage positioning, and outstation customers who can only order dried seafood. Geographic scope is single-country (India), with fresh-seafood delivery restricted to Mumbai (up to Borivali, Bhandup and Chembur) and dried-seafood shipping available nationwide via third-party couriers with pin-code-based fees.

Name

Bombay Fresh Fish

Legal name

Bombay Fresh Fish Suppliers LLP.

Website

https://bombayfreshfish.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Bombay Fresh Fish Suppliers LLP is a Mumbai-based direct-to-consumer and HoReCa distributor of freshly caught, never-frozen seafood, sourcing from trawlers at Sassoon Dock and delivering next-morning across Mumbai via its own WooCommerce storefront, WhatsApp ordering and dedicated delivery fleet.

Ownership category

akta.pro rank

Product category

Fresh Seafood Retail & Distribution

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Fresh seafood delivery
• Online fish store
• Marine fish retail
• Shelled seafood supply
• Dried seafood ecommerce

Headquarters

HQ city

Colaba

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer fresh seafood e-commerce sales: Per-KG or per-piece priced sales of marine, freshwater, shelled, dried seafood, plus spices/pickles via own WooCommerce storefront. Customers place next-day orders online or via phone/WhatsApp; pricing varies by weight tier (e.g. Hilsa ₹1,990–₹2,500/kg, Lobster ₹2,290–₹2,490, Freshwater white prawns ₹580–₹695/kg). Free home delivery in Mumbai above INR 800; paid shipping for outstation dry seafood.
2. HoReCa / B2B bulk supply: Recurring regular supply contracts to hotels, restaurants, corporate canteens and cruises — placed offline via phone/WhatsApp on 9321006532. Represents a higher-volume, relationship-driven revenue line layered on top of consumer orders.
3. Made-to-order value-added products (masalas, pickles): Made-to-order homemade Malvani masala, Fish masala and Prawns pickle — premium-margin SKU extension that leverages the same brand and last-mile operation; delivery typically 2-3 days post order.
4. Cash on Delivery & online payment monetization: Accepts COD plus all major debit/credit cards and UPI wallets (Gpay, Paytm, Phonepe) through CCAvenue gateway — each order is a transaction rather than a subscription; ancillary processing fees and discount/promo campaigns are used as demand-stimulus levers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Bombay Fresh Fish Suppliers LLP operates a direct-to-consumer and HoReCa fresh seafood distribution business from its base at Sassoon Dock in Colaba, Mumbai. The company sources seafood from trawlers at the dock each morning, cleans, cuts, deveins and peels it on request, and delivers it in food-grade airtight containers inside ice boxes to customers' doorsteps the next morning within Mumbai. It sells marine fish, prawns/shrimps, freshwater cultivated fish, shelled seafood, dried seafood, fish eggs/roe, and homemade spices and pickles through its own e-commerce storefront and phone/WhatsApp ordering channels.

Product overview

Bombay Fresh Fish operates a single unified direct-to-consumer seafood storefront rather than a multi-product platform with discrete modules. The offering is one WooCommerce-based e-commerce site (bombayfreshfish.com) under the brand Bombay Fresh Fish Suppliers LLP, through which customers pre-order the company's freshly caught (never frozen) product portfolio the day before delivery. That portfolio is organized into seven product lines that together constitute the company's complete offering: Marine/Seawater Seafood & Fish (e.g., Rawas, Surmai, Pomfret, Hilsa, Bombil, Squids, Tuna, Mackerel), Prawns/Shrimps (Tiger, Freshwater, Seawater, Scampi, Kardi), Freshwater Cultivated Fish (Rohu, Catla, Roopchand, Basa, Tilapia), Shelled Seafood (Mud/Sea Crabs, Lobster, Clams, Mussels, Oysters), Dried Fish/Dried Seafood (Sode, dried Bombil, dried Kardi/Javla, dried Bangda), Spices & Pickles (Malvani Masala, Fish Masala, Prawns Pickle), and Fish Eggs/Roe/Caviar. Every order flows through the same catch-to-doorstep pipeline — sourced from trawlers at Sassoon Dock, cleaned/cut/packed in food-grade airtight containers, and delivered in ice boxes across Mumbai the next morning — with payment processed through the integrated CCAvenue gateway and order communication handled via WhatsApp and phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine / Seawater Seafood & Fish Freshly caught marine and seawater fish species sourced directly from trawlers at Sassoon Dock, Mumbai, sold to households and HoReCa buyers with optional cleaning, gutting, deveining and peeling.
• Prawns / Shrimps Multiple varieties of prawns and shrimps in jumbo, large and medium sizes, available whole or cleaned/peeled/deveined on request for home cooking and HoReCa use.
• Freshwater Cultivated Fish Pond- and tank-cultivated freshwater fish such as Rohu, Catla, Roopchand, Basa and Tilapia, sold whole or as fillet for households and restaurants.
• Shelled Seafood Shellfish assortment including mud crabs, sea crabs, lobsters, clams, mussels and oyster meat sold by piece or by kilogram.
• Dried Fish / Dried Seafood Sun-dried seafood staples such as sode, dried Bombay duck, dried kardi/javla and dried mackerel, dispatched both within Mumbai and to outstation customers via third-party couriers.
• Spices & Pickles Made-to-order Malvani masala, fish masala and prawns pickle sold as accompaniments to the seafood range, leveraging the same brand and last-mile delivery capability.
• Fish Eggs / Roe / Caviar Seasonal fish roe and caviar products, including Hilsa with eggs, offered within the same fresh-seafood cold-chain.
• Next-Morning Trawler-to-Doorstep Delivery Service Same-morning trawler-to-doorstep fresh cold-chain delivery service covering the marine, freshwater, prawn, shelled, dried and roe product lines, with free cleaning/gutting/deveining/peeling and optional filleting.

Quantifiable outcome

• 10,000+ satisfied customers served (homepage counter)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CCAvenuecoreTechnology or IntegrationCCAvenue is the third-party payment gateway used by Bombay Fresh Fish to process all online payments, including major debit/credit cards, Gpay, Paytm, Phonepe and other UPI modes. The integration underpins the entire e-commerce checkout and is explicitly disclosed in the FAQ section ("We have partnered with CCAvenue as our 3rd party payment gateway to take care of all our online payment"). Relationship is Them to Us — CCAvenue provides payment processing infrastructure to Bombay Fresh Fish.
• Facebook (Meta)coreTechnology or IntegrationFacebook is integrated as a third-party social-login option on the bombayfreshfish.com account portal, and also operates as the company's primary social media channel (https://www.facebook.com/bombayfreshfish). Used both for authentication and as a community/engagement surface. Relationship is Mutual — Facebook provides login infrastructure and a social channel; Bombay Fresh Fish shares product updates and customer engagement back.
• GooglecoreTechnology or IntegrationGoogle is integrated as a third-party social-login option on the bombayfreshfish.com account portal. Relationship is Them to Us — Google provides identity/sign-in infrastructure that lowers friction for new account creation.
• Third-party local delivery services (Mumbai)minorChannel Partner/ Reseller/ DistributorDuring high order volumes, Bombay Fresh Fish augments its own delivery fleet with third-party local delivery services within Mumbai. For outstation dry-seafood orders, shipping is handled through 3rd-party delivery apps with fees revealed at checkout by pin code. Relationship is Them to Us — partners provide last-mile fulfilment capacity on demand.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp is used as a primary offline ordering and customer-service channel — customers can call or WhatsApp 9321006532 to place orders and customise cleaning/cutting options. A persistent WhatsApp icon appears across the site. Relationship is Them to Us — WhatsApp provides the messaging infrastructure that supplements the storefront.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pescafresh: Mumbai-based seafood-focused D2C brand with similar trawler-sourced, never-frozen positioning and online ordering — closest geographical and category-specific peer to Bombay Fresh Fish.
• ZappFresh: Gurugram-based D2C fresh meat and seafood brand with own cold-chain delivery — comparable direct-to-home fresh protein model, though primarily North-India focused with different category mix.
• Captain Fresh: B2B-focused seafood supply-chain platform that sources directly from coastal fishermen and supplies retailers, HoReCa and D2C players — comparable trawler-direct sourcing model and seafood category, but B2B-first distribution.
• FreshToHome: Bengaluru-headquartered D2C fresh meat and seafood brand delivering never-frozen catch to Indian metros including Mumbai — direct overlap with BFF in target customer, value proposition ('fresh, never frozen') and category mix.
• Licious: India's largest venture-backed D2C fresh meat and seafood brand; operates a similar online storefront model with own cold-chain delivery in major Indian metros including Mumbai — directly comparable product, customer and business model, though at materially larger scale and with national funding.
• Meatigo: Online D2C fresh meat and seafood retailer serving Indian metros with home delivery — overlaps with BFF in category, ordering model and target consumer segment.

Broad incumbents

• Country Delight: D2C fresh dairy and daily-essentials brand with own sourcing and subscription delivery in Indian metros — comparable farm-/source-direct D2C playbook for perishables, though operates in dairy rather than seafood.
• Bigbasket: India's largest online grocery platform with a seafood and fresh protein category delivered across metros including Mumbai — broad incumbent whose grocery assortment competes for the same weekly fresh-seafood basket, though seafood is not its core focus.

Emerging players

• Swiggy Instamart: Quick-commerce arm of Swiggy delivering groceries and fresh items in 10–30 minutes across Mumbai — emerging threat in same-day and impulse fresh-seafood occasions that BFF's next-morning-only model cannot capture.
• Blinkit (Zomato): Quick-commerce platform with growing fresh protein assortment in Indian metros — partial overlap with BFF's category from a fundamentally different delivery-promise (instant vs next-morning) and assortment (broad grocery vs specialised seafood).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bombayfreshfish
• YouTubeyoutube.com/channel/UCLdg9TNEGfPQi_0EQVvun3g
• Facebookfacebook.com/bombayfreshfish
• LinkedInlinkedin.com/company/78063134/admin
• Instagraminstagram.com/bombayfreshfish

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Fresh Fish