Pescafresh
- Company typePrivate
- Founded2004
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Pescafresh firmographics
Firmographics- Name
- Pescafresh
- Legal name
- BRHAM FRESH PRIVATE LIMITED
- Website
- https://pescafresh.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pescafresh industry classification
Industry- Product category
- Fresh Seafood and Non-Veg Retail
- NAICS
- Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where Pescafresh is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pescafresh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Direct consumer sales of premium seafood, chicken, mutton, NAE eggs, and ready-to-cook/eat products through their e-commerce platform. Transaction-based model where customers purchase individual products at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pescafresh product offering
Product offeringCore offering
Pescafresh (operating as "Fresh by Brham") sources, processes, and delivers premium fresh seafood (fish and shellfish), NAE (No Antibiotics Ever) chicken, mutton, NAE eggs, ready-to-cook marinated seafood items, ready-to-eat meals, and Tasty Kiwi Lamb directly to consumers' homes across Mumbai via its own e-commerce website. Products are professionally cleaned, hygienically packed in thermocole boxes with ice, and priced per unit (grams/pack/box). The company emphasizes ethical sourcing, monsoon-season reliability, and wide product variety including unusual seafood types.
Differentiator
Problem solved
Functional benefit
Products and services
- Fish & Seafood Premium fresh fish and seafood (seawater fish, fillets, cubes, boneless cuts) sourced and delivered to consumers across Mumbai, packed in thermocole boxes with ice. Targets quality-conscious home cooks seeking varieties beyond traditional fish markets.
- Chicken (NAE) NAE (No Antibiotics Ever) fresh chicken cuts including breast (boneless), curry cut (skinless), and thigh (boneless) sold per 500 g pack, delivered chilled to consumers in Mumbai. Aimed at premium home cooks seeking antibiotic-free poultry.
- Mutton Fresh mutton cuts (e.g., Tender Red Mutton Boneless 500 g) sold per pack and delivered to Mumbai consumers, targeting premium home cooking and special-occasion use.
- NAE Eggs No Antibiotics Ever (NAE) eggs sold per pack/box through the Fresh by Brham e-commerce site, marketed to health-conscious premium consumers in Mumbai.
- Ready To Cook Pre-marinated, ready-to-cook seafood and non-veg items (e.g., Balchao Prawns Skewers) sold per pack for convenient home cooking, targeted at time-pressed urban consumers in Mumbai.
- Ready To Eat Fully prepared seafood and non-veg meals ready for immediate consumption, delivered to Mumbai consumers seeking convenient premium meal options without cooking.
- Tasty Kiwi Lamb Imported Kiwi (New Zealand) lamb products sold through the Fresh by Brham e-commerce site, targeting premium consumers seeking imported lamb varieties beyond standard mutton offerings.
Companies that use Pescafresh
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Pescafresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pescafresh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brahm CorporationcoreParent company/holding structure. Fresh by Brham is operated by Brham Fresh Private Limited and is part of Brahm Corporation (brahmcorp.com). Brahm Corporation provides corporate backing and branding association.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Pescafresh competitors and assessment
Company assessmentDirect peers
- Licious: India's largest D2C fresh meat and seafood brand, operating across multiple cities with a similar e-commerce model delivering fresh fish, chicken, and mutton to consumers' doorsteps. Direct overlap in product category, target customer, and business model.
- FreshToHome: D2C fresh meat and seafood brand with strong presence in Mumbai and other metros, focused on fresh, hygienically-sourced fish, chicken, and mutton. Closest direct competitor in the premium fresh seafood D2C segment.
Emerging players
- Meatigo: D2C fresh meat and seafood brand operating in select Indian metros, offering comparable premium non-veg products with home delivery.
- Country Delight: D2C dairy and fresh essentials brand with subscription-driven model. Comparable premium positioning and direct-to-home delivery in urban India, though focused on dairy rather than seafood.
- ZappFresh: Earlier-stage D2C fresh meat brand serving Delhi NCR and other metros with similar fish, chicken, and mutton offerings. Comparable GTM motion but focused on North India.
- Captain Fresh: B2B-focused seafood supply chain platform that is increasingly moving toward D2C in India. Comparable in seafood sourcing and category expertise but operates a different business model.
Broad incumbents
- Swiggy Instamart: India's leading quick-commerce platform now carrying fresh fish, chicken, and meat. Competes on convenience and speed of delivery in Mumbai rather than on premium sourcing or cold-chain quality.
- Bigbasket: Large online grocery incumbent in India offering fresh fish, chicken, and meat alongside full grocery assortment. Competes indirectly by offering fresh meat/seafood as part of a wider portfolio with broader reach.
- Reliance Fresh: Large offline and online grocery chain with seafood counters in Mumbai. Broad incumbent offering fresh fish and meat as part of wider grocery portfolio, competing on convenience rather than premium DTC service.
Regional players
- Bombay Fish Market: Traditional Mumbai seafood retailer with multiple outlets offering fresh fish and seafood. Relevant brick-and-mortar comparator for the offline fish market that Pescafresh is disrupting.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pescafresh social profiles
Digital presencePescafresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pescafresh leadership team
Management profileNumber of profiles
Profiles2 records
Pescafresh funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pescafresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pescafresh
What does Pescafresh do?
Pescafresh (operating as "Fresh by Brham") sources, processes, and delivers premium fresh seafood (fish and shellfish), NAE (No Antibiotics Ever) chicken, mutton, NAE eggs, ready-to-cook marinated seafood items, ready-to-eat meals, and Tasty Kiwi Lamb directly to consumers' homes across Mumbai via its own e-commerce website. Products are professionally cleaned, hygienically packed in thermocole boxes with ice, and priced per unit (grams/pack/box). The company emphasizes ethical sourcing, monsoon-season reliability, and wide product variety including unusual seafood types.
Is Pescafresh a public or private company?
Pescafresh is a private company. It is classified as corporate owned and is currently operating.
When was Pescafresh founded?
Pescafresh was founded in 2004. It employs 51 to 100 people.
Where is Pescafresh based?
Pescafresh is headquartered in Mumbai, India, in the Asia region.
How does Pescafresh make money?
One revenue line is on record: direct Product Sales.
Who are Pescafresh's main competitors?
Direct peers on record are Licious and FreshToHome. Emerging players are Meatigo, Country Delight, ZappFresh and Captain Fresh. Broad incumbents are Swiggy Instamart, Bigbasket and Reliance Fresh. Bombay Fish Market is listed as a regional player.
Does Pescafresh have an API?
No public API is recorded for Pescafresh.
What industry is Pescafresh in?
Pescafresh's product category is Fresh Seafood and Non-Veg Retail. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFANAFAD, Chilled/Refrigerated Prepared Meat & Seafood Meals. Its NAICS code is 445250 and its SIC code is 2092.