Redblue
Redblue is a Munich-based graphic design agency founded in 2000 that designs campaigns and communications for advertising agencies, publishers, and other sectors, with 251-500 employees.
- Company typePublic
- Founded2000
- HeadquartersMünchen, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Redblue does
Redblue is a Munich-based creative agency founded in 2000 that designs campaigns and communications for advertising agencies, publishers, and other sectors. The firm's service offering centers on graphic design and communication craft, with a stated client base spanning advertising agencies, publishers, and additional verticals — consistent with a horizontal B2B services model rather than a niche specialization. With a workforce of 251-500 employees, Redblue operates as a mid-sized creative services firm in the German market, headquartered in München with a website at redblue.de.
The firm is privately held (no IPO), and its public identity emphasizes campaign design and notable communication output rather than technology platforms, proprietary tooling, or software products. There is no documented evidence in the input of proprietary technology, AI/ML capabilities, software-as-a-service offerings, or digital product lines; the business model appears to be service-based creative work delivered to external clients.
Notably, the aggregated dataset contains extensive source material under source ID describing MediaMarkt — a German consumer electronics retail chain and subsidiary of Ceconomy AG — including product launches (e.g., Sennheiser MOMENTUM 5, MOVA V70 Ultra Complete, Google Pixel 10), partnerships (BNP Paribas, Uber Eats, DHL), and omnichannel retail operations. This material is not attributable to Redblue and appears to be data contamination; it is excluded from this analysis.
Redblue firmographics
Firmographics- Name
- Redblue
- Website
- https://redblue.de
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Redblue is a Munich-based graphic design agency founded in 2000 that designs campaigns and communications for advertising agencies, publishers, and other sectors, with 251-500 employees.
- Ownership category
- akta.pro rank
Redblue industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Redblue is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Redblue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Product Sales - Electronics & Consumer Goods: Core revenue from selling electronics including computers, TVs, audio equipment, smartphones, large and small home appliances, gaming products, and related accessories through retail stores and online channels
- Retail Media: MediaMarkt offers retail media advertising opportunities on mediamarkt.de through their MMS Retail Media platform, allowing brands to promote products on the e-commerce site
- Financing Services: Partnership with BNP Paribas, Targobank, and Consors for installment financing options, generating referral/commission revenue from financial services
- Marketplace Fees: Third-party sellers can sell on the marketplace platform, with terms and conditions governing third-party vendor sales
- Professional Services: Extended warranties, setup services, calibration services (e.g., notebook display calibration for 49.99 EUR), repair and maintenance services
- Mobile and Energy Contracts: Reselling mobile phone contracts (freenet, Telekom, Telefónica tariffs) and energy contracts (electricity and gas) through partner providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Subscription | Monthly | myMediaMarkt loyalty program benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Redblue product offering
Product offeringCore offering
Redblue is a creative agency that designs campaigns and remarkable communication, providing graphic design services to advertising agencies, publishers, and other sectors. The firm delivers visual communication design and campaign design work as its core output, supporting clients in the advertising and publishing industries.
Product overview
Note: The provided source content is from MediaMarkt, not Redblue. MediaMarkt operates as an electronics retail platform offering a wide range of consumer electronics, home appliances, computing devices, and related services. The platform features own-brand products under the 'Eigenmarken' label including TVs, soundbars, and air fryers, alongside products from major third-party brands. Key product categories include computers, smartphones, TVs, audio equipment, large and small household appliances, gaming consoles, and accessories. The company offers services including delivery (including 90-minute express delivery via Uber Eats), in-store consultation appointments, repair and maintenance, setup services, and a marketplace for third-party sellers.
Differentiator
Problem solved
Functional benefit
Brands
- Saturn: Electronics retail brand operating under the MediaMarktSaturn group
- MMS E-Commerce GmbH
- Turn On Magazin
Products and services
- Graphic Design Services Graphic design services provided to advertising agencies, publishers, and other sectors, focusing on visual communication and design deliverables.
- Campaign Design Design of campaigns for advertising agencies, publishers, and other business sectors, creating remarkable communication across campaign executions.
- Communication Design Communication design services delivered to advertising agencies, publishers, and other sectors, producing remarkable communication assets for business clients.
Companies that use Redblue
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Redblue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redblue partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- CEWEminorCEWE provides photo printing services through MediaMarkt's online platform (fotoservice-mms.de), allowing customers to order photo products including prints, photobooks, and wall art.
- Uber Eats Germany GmbHminorUber Eats provides rapid delivery service enabling 90-minute delivery of eligible products (under 23kg, within 10km radius) ordered through MediaMarkt and Saturn online shops.
- Zurich Insurance Europe AG NfDminorZurich Insurance provides optional insurance products for purchased goods, offered as add-on protection at point of sale.
- ZURICH INSURANCE EUROPE AG NfDminorZurich Insurance offers optional warranty and insurance products for purchased electronics and appliances.
- DHLminorShipping and logistics partner for standard delivery services.
- HermesminorShipping and logistics partner for parcel delivery services.
- DPDminorShipping and logistics partner for parcel delivery services.
- MMS Retail MediaminorInternal retail media platform (mms-retailmedia.com) enabling brands to advertise on MediaMarkt's e-commerce platform.
- Telekom (Deutsche Telekom)minorMobile network operator whose tariffs (Telekom Allnet Flat) are offered through MediaMarkt's mobile contract reselling platform.
- Telefónica Deutschland (O2)minorMobile network operator whose tariffs (freenet Allnet Flat) are offered through MediaMarkt's mobile contract reselling platform at tarife.mediamarkt.de.
Scale indicators1 record
Redblue competitors and assessment
Company assessmentDirect peers
- Jung von Matt: Hamburg-rooted creative network known for campaign-led design work, comparable to Redblue in service mix and German agency client base.
- Kolle Rebbe: Hamburg-based independent creative agency with strong campaign and design production capabilities, directly comparable to Redblue's agency-focused design offering.
- Kempertrautmann: Hamburg-based independent creative agency with a strong campaign and design portfolio, competing with Redblue for German brand and agency clients.
- Serviceplan Group: Munich-headquartered, Europe's largest independent agency group with strong design and campaign production capabilities, serving as both a competitor for Redblue's campaign work and a likely customer for overflow production.
- Scholz & Friends: Germany-based creative agency group with deep campaign design roots; directly comparable to Redblue on creative production for major brand and agency clients.
- thjnk: German independent creative agency with offices in Hamburg, Munich, and Berlin, delivering campaign-led design work for major brands — directly comparable to Redblue's profile.
- Antoni: Berlin-based creative agency producing high-profile German campaigns, comparable to Redblue on campaign creative and design production scale.
- Grabarz & Partner: Hamburg creative agency focused on integrated campaigns with significant design production work, closely comparable to Redblue's campaign design scope.
Broad incumbents
- DDB Germany: German arm of the global DDB network, a broad incumbent with design and campaign production capabilities at greater scale than Redblue, often overlapping on shared clients.
- BBDO Germany: German arm of the BBDO global network; a broad incumbent offering integrated campaigns and design production at scale, comparable on the campaign design dimension though much larger and full-service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Redblue social profiles
Digital presenceRedblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redblue leadership team
Management profileNumber of profiles
Redblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redblue
What does Redblue do?
Redblue is a creative agency that designs campaigns and remarkable communication, providing graphic design services to advertising agencies, publishers, and other sectors. The firm delivers visual communication design and campaign design work as its core output, supporting clients in the advertising and publishing industries.
Is Redblue a public or private company?
Redblue is a public company. It is classified as unknown and is currently operating.
When was Redblue founded?
Redblue was founded in 2000. It employs 251 to 500 people.
Where is Redblue based?
Redblue is headquartered in München, Germany, in the Europe region.
How does Redblue make money?
Six revenue lines are on record. Product Sales - Electronics & Consumer Goods are the primary driver. The others are retail Media, financing Services, marketplace Fees, professional Services and mobile and Energy Contracts.
Who are Redblue's main competitors?
Direct peers on record are Jung von Matt, Kolle Rebbe, Kempertrautmann, Serviceplan Group, Scholz & Friends, thjnk, Antoni and Grabarz & Partner. Broad incumbents are DDB Germany and BBDO Germany.
Does Redblue have an API?
No public API is recorded for Redblue.
What industry is Redblue in?
Redblue's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541430 and its SIC code is 7330.