Projete-se

What Projete-se does

Projete-se is a privately held Brazilian digital gifting company founded in 2015 and headquartered in São Paulo. It operates a direct-to-consumer e-commerce platform that sells digital products — primarily online courses and ebooks — packaged as gifts for individual buyers. The company's flagship offering, branded as "Presente Incrível" / "Projeto Incrível," targets consumers seeking personalized, self-discovery-oriented digital gifts, framing educational and personal-development content as a present rather than a direct purchase.

The underlying platform is a lightweight storefront built on standard consumer e-commerce tooling (WordPress-based site infrastructure with Mercado Pago as the payment processor). Product functionality includes a scheduled/future-delivery mechanic, allowing buyers to time when the recipient receives the digital content. There is no disclosed evidence of proprietary technology, custom algorithms, or data infrastructure beyond a typical small-business content commerce stack. Content is delivered digitally to end recipients, with no physical logistics or inventory exposure.

The business model is transactional D2C commerce on individual gift purchases, with pricing set per product and no subscription or enterprise tier visible in the inputs. The company has no disclosed funding rounds, no named executive team, no headcount, no partnerships beyond the Mercado Pago payments integration, and no certifications, awards, or third-party endorsements in the provided material. Operationally, it appears to be a small, bootstrapped single-product operation confined to the Brazilian consumer market.

Name

Projete-se

Legal name

Projete.se

Website

https://projete.se

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Gifting & Online Content E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYHSACANAC

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts)

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

SECONDARYHSACAIAN

Gift Sourcing, Wrapping & Delivery (Personal)

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Digital gifting platform
• Online course sales
• Digital ebook retail
• Self-discovery content
• Personalized digital gifts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Digital Product Sales: Sale of digital products including online courses and digital books (ebooks). Products are delivered electronically via access to a course platform or digital file sent to the recipient's email. The platform supports both direct purchase and gift purchase models where buyers can send products to third-party recipients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Projete-se operates "Presente Incrível," a digital gifting platform that lets individual buyers purchase digital products—online courses and e-books—and send them as gifts to recipients via email, with options for immediate or scheduled future delivery. The content is framed as a personalized self-discovery experience emphasizing the recipient's unique identity and personal value, and is delivered as time-limited, personal-use digital access.

Product overview

Projete-se operates a single unified product called 'Presente Incrível' (Incredible Gift), a digital gifting platform. The platform specializes in selling and delivering digital products—specifically online courses and e-books—as gifts. Buyers can purchase these digital products and send them to recipients via email, with support for both immediate delivery and scheduled future delivery dates. The service is designed for personal gift-giving occasions, allowing users to present personalized digital content to friends and family.

Differentiator

Problem solved

Functional benefit

Products and services

• Presente Incrível (Digital Gifting Platform) A consumer-facing digital gifting service that lets buyers purchase digital products—online courses and e-books—as gifts for themselves or third-party recipients, delivered electronically via email with options for immediate or scheduled future delivery. Recipients receive a personal, time-limited, non-transferable license to access the digital content (and, for some products, community discussion spaces).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Audible: Subscription service for audiobooks and digital audio content, widely offered as gifts. Comparable to Projete-se on digital content delivered as gifts and the personal-development/lifestyle content category.
• Skillshare: Subscription-based online learning platform with courses on creative and personal development topics. Comparable to Projete-se on self-development course content and consumer-facing digital learning model.
• Coursera: Global online learning platform offering courses, specializations, and certificates. Comparable to Projete-se on online course content and individual personal-development learning, but at much larger scope and credentialing.
• Udemy: Global online course marketplace offering courses and digital learning content to individuals and businesses. Comparable to Projete-se on the core product (online courses) and gift-purchase capability, though at vastly greater scale and broader catalog.

Direct peers

• Eduzz: Brazilian digital products platform offering courses, ebooks, and subscriptions with recurring billing. Closely comparable to Projete-se on geography, product mix (digital courses/ebooks), and SMB/individual creator distribution model.
• Monetizze: Brazilian digital products marketplace and affiliate platform for courses and ebooks. Comparable to Projete-se on Brazilian digital goods distribution, course/ebook content, and consumer-facing checkout experience.
• Hotmart: Brazilian digital products and infoproducts platform hosting courses, ebooks, and memberships. Most directly comparable to Projete-se due to identical geography (Brazil), shared product categories (online courses, ebooks), and similar Mercado Pago-style payment infrastructure.
• Kiwify: Brazilian digital infoproducts platform focused on courses and ebooks with checkout and delivery infrastructure. Comparable to Projete-se on product type (digital courses/ebooks), Brazilian market focus, and direct-to-consumer checkout flow.

Emerging players

• GiftRocket: Digital gift platform letting buyers send personalized digital gifts via email with scheduled delivery. Comparable to Projete-se on the digital gifting mechanic (online delivery, recipient notification, scheduled delivery), though the underlying product (cash/cards) differs.
• Storytel: Subscription-based digital audiobook and ebook platform with formal gifting functionality. Comparable to Projete-se on digital book delivery and gift-purchase mechanics, though broader in catalog and regional scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projete-se