What PowerStats does

PowerStats is a New Zealand-based private company that operates a cloud-based platform for collecting and distributing monthly unit-based retail sales statistics across the power equipment, construction equipment, and marine industries. Founded in 2014 and headquartered in Auckland, the company acts as a trusted neutral third party that initiates and runs turn-key data collection projects, aggregating sensitive competitive data from multiple industry participants and distributing normalized market intelligence back to subscribers. The platform enables granular segmentation by custom sales zones, territories, model types, and time periods, providing market share data that is fresher than lag-indicator alternatives such as factory exports or import declarations. The platform is used by 4,000+ users across 150+ brands and 200+ countries, with named enterprise customers including Volvo, Caterpillar, John Deere, Honda, Mercedes-Benz, Hitachi, Kobelco, Wirtgen, Yamaha, Kubota, and Sany, alongside industry associations such as CMEIG, OEDA, NMMA, and IMEC.

The company's core technology is a cloud-hosted data aggregation and distribution platform that automates the collection, normalization, and delivery of retail sales statistics across multiple OEMs and distributors. Key technical capabilities include unit-based retail sales data collection, custom segmentation and filtering, industry-wide data pooling with neutral handling, and automated data handling refined over a decade of domain specialization. The platform is offered as a subscription service on a quote-based, annual billing model, with no public pricing disclosed. PowerStats is ISO 27001 and ISO 9001 certified, holds a FernMark licence from the New Zealand government, and is a recognized Microsoft Partner.

PowerStats generates revenue through enterprise subscription contracts sold via a consultative, sales-led go-to-market motion. The company targets senior decision-makers (General Managers, Managing Directors, Country Managers) at OEM manufacturers and distributors, offering 30-minute live demos and pilot projects to convert prospects. Distribution is direct through enterprise field sales, supported by industry event presence (e.g., CMEIG), content marketing via blog and case studies, and direct outreach via 'Let's talk' CTAs. The business is bootstrapped with no external funding rounds disclosed, and operates with a lean team of 1-10 employees.

Name

PowerStats

Legal name

PowerStats Limited

Website

https://powerstats.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PowerStats is a New Zealand-based cloud platform that collects and distributes monthly unit-based retail sales statistics to OEM manufacturers, distributors, and industry associations across the power equipment, construction equipment, and marine industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Industry Data Subscription Services: PowerStats provides trusted, industry-wide market data to OEM manufacturers and distributors on a subscription basis. They collect monthly retail sales statistics from multiple industry participants and distribute aggregated market data back to members. The platform is accessed by 4,000+ users across 150+ brands in 200+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PowerStats provides a cloud-based industry data platform that collects unit-based monthly retail sales statistics from competing power equipment OEMs, distributors, and dealers, and redistributes aggregated market share and benchmarking data back to subscribers. Acting as a trusted neutral third party, the company runs turn-key data collection programs for industry associations covering 10+ industries, 200+ countries, and 150+ brands, and delivers customizable reports with segmentation by territory, model, and sales zone. Revenue is generated through subscription-based access to these industry-wide market intelligence services.

Product overview

PowerStats offers a single, unified market data platform for collecting and distributing retail sales statistics to power equipment industries. The platform enables monthly unit-based retail sales data collection across multiple industry participants, providing subscribers with filtered market share reports, territorial sales zoning, and granular segmentation capabilities. The service encompasses data aggregation, secure distribution, and customized reporting tailored to each client's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerStats Market Data Platform A cloud-based subscription platform that collects monthly unit-based retail sales data from power equipment OEMs, distributors and dealers, and redistributes aggregated market share and benchmarking reports with custom segmentation by territory, model type, and sales zone. It is designed for OEM manufacturers, industry associations, and dealer networks that need fresh, granular, industry-wide market intelligence instead of lagging indicators such as factory exports or import declarations.

Quantifiable outcome

• 4,000+ users globally relying on PowerStats data
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Wood Mackenzie: Wood Mackenzie sells subscription-based industry intelligence and market data to enterprise customers across energy and natural resources verticals — comparable subscription model and OEM/enterprise buyer profile, though focused on commodities and energy rather than equipment retail sales.
• NielsenIQ: NielsenIQ provides retail measurement and syndicated consumer goods market data via multi-participant data pooling — the same fundamental pooled-data subscription business model PowerStats applies, but at much larger scale and across consumer goods categories rather than power equipment.
• S&P Global Mobility (formerly IHS Markit): S&P Global Mobility delivers subscription-based automotive and industrial market intelligence, including vehicle sales, registrations and OEM market share data, using a syndicated multi-participant data model — comparable in business model and subscription delivery, though covering far broader verticals than PowerStats' niche.

Direct peers

• Statista: Statista is a subscription market data platform that aggregates industry statistics from multiple sources and distributes them to enterprise users — comparable as a subscription data platform targeting business decision-makers, though Statista aggregates third-party data rather than running pooled OEM submission projects.
• EquipmentWatch: EquipmentWatch provides market data, valuation tools and benchmark pricing for heavy equipment fleets — overlapping with PowerStats' construction and power equipment OEMs in delivering data-driven market intelligence to manufacturers, dealers and fleet operators.
• Euromonitor International: Euromonitor sells syndicated market research, country reports and industry data on a subscription basis to corporate strategy teams — comparable to PowerStats as a subscription market intelligence provider serving enterprise decision-makers, though with broader categories and a research-led rather than pooled-data methodology.
• Circana: Circana (formed from the merger of IRI and NPD Group) operates a retail sales tracking and market data pooling business across consumer and durables categories, using multi-participant data submission to produce syndicated market share and category reports — the same fundamental model PowerStats applies to power equipment/construction/marine OEMs.
• Sandhills Global: Sandhills Global publishes equipment market data, valuation benchmarks and auction-derived pricing for construction, agricultural, truck and powersports equipment OEMs and dealers — directly comparable to PowerStats' power equipment, construction and marine industry coverage, though monetised via listings and advertising rather than pooled subscriptions.
• GfK (Consumer Panel / Insights): GfK runs consumer panels and retail measurement services that aggregate sales data from multiple participants into syndicated market reports — a comparable data-pooling/syndicated market intelligence business model serving manufacturers and distributors.

Emerging players

• Tractor Zoom: Tractor Zoom provides ag and construction equipment market data, valuations and auction-derived insights to dealers, lenders and OEMs — an emerging niche player with overlapping coverage of the equipment verticals PowerStats serves, but focused on auction-derived rather than OEM-submitted retail data.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PowerStatsHQ
• Facebookfacebook.com/PowerStatsHQ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerStats